Trade Show Insights
Marlys K. Arnold: Exhibit Marketing Consultant, Trainer & AuthorWhether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibi... more
| Publishes | Monthly | Episodes | 228 | Founded | 16 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
Ever wonder why some exhibits draw crowds while others get ignored?
It’s not luck. It’s science.
Specifically, it’s behavioral economics.
I invited one of my favorite authors, Melina Palmer, to break down the brainy secrets behind attendee acti... more
You're standing in your booth. The show floor is buzzing all around you.
And tons of attendees are walking by … but it’s like you’re invisible.
You've spent serious cash to be on that show floor, between the booth fee, shipping, hotel, the staff ... more
Are you intrigued and excited by the rapidly-evolving world of AI?
Or does it leave you feeling cautious and overwhelmed?
If you're like most event professionals, it's probably a combination of both.
So I invited Sam Eitzen, CEO and co-founder ... more
Back in the “old days” (the early 2000s), trade shows were typically seen as a necessary line item in the marketing budget.
Decisions were based on things like: “We always go to this show … all of our competitors will be there.”
Success was measu... more
Recent Guests
Host
Reviews
- A Great Source for Trade Show Marketing Tips
Marlys' insights, opinions, and evaluations are right on target for developing real-world successful trade show and event marketing strategies. I will be putting a link to this on my company's website because I think that my clients and other visitors would benefit greatly from listening.
Apple Podcasts5disneygal18
United States7 years ago - Helpful tips for trade shows
I got to know Marlys on Twitter in the #eventprofs community. Her tips are very practical and useful, based on her real world experience in trade shows and events.
Apple Podcasts5PromoWithPurposeUnited States8 years ago
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Chart Rankings
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Apple Podcasts | #92 |  Taiwan/Business/Marketing |
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Frequently Asked Questions About Trade Show Insights
What is Trade Show Insights about and what kind of topics does it cover?
Trade Show Insights covers the evolving world of exhibit marketing, with practical, ROI-focused guidance for exhibitors and show organizers. Across episodes, topics include maximizing booth ROI, the careful use of AI in live events, strategic show selection, and effective post-show follow-up. Guests bring perspectives from technology vendors, industry advocacy, sponsorship activation, and human-centered booth experiences, making the show a valuable resource for teams aiming to drive attendee engagement and measurable results. A notable strength is the host's consistent emphasis on actionable frameworks, real-world examples, and community resources like the Exhibit Marketers Café, which help listeners turn ideas into repeatable, outcomes-dri... more
Where can I find podcast stats for Trade Show Insights?
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How many listeners does Trade Show Insights get?
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How many episodes of Trade Show Insights are there?
Trade Show Insights launched 16 years ago and published 228 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Trade Show Insights?
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What guests have appeared on Trade Show Insights?
Recent guests on Trade Show Insights include:
1. Melina Palmer
2. Sam Eitzen
3. Tommy Goodwin
4. Vinnie Potestivo
5. Al McCurrow
6. Wendy Porter
7. Jessica Sibilla
8. Rebecca Murray
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.