Trade Show Insights
Marlys K. Arnold: Exhibit Marketing Consultant, Trainer & AuthorWhether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibi... more
| Publishes | Monthly | Episodes | 217 | Founded | 15 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipMarketing | |||
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This episode is for two kinds of people: those who run trade shows, and the marketers who exhibit at them.
No matter which one you are, we've got a shared playbook you can implement at your upcoming shows.
There are three paradigm shifts that can... more
If you’ve ever tried to find key information on a trade show or event website, you know how frustrating it can be.
Recently, I posed the question on LinkedIn: “What can trade show organizers do to make the event website more helpful & user-friendl... more
Exhibit managers often come to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes more of a handicap than an asset. They want to know how they can turn that situation around.
Unfortunately, this is a co... more
Everybody says trade shows are all about the ROI …
Yet most exhibit marketers aren’t doing enough to measure or prove it to their accounting department.
So I invited my friend Rich Vallaster to join me for a candid conversation that puts ROI in c... more
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Reviews
- A Great Source for Trade Show Marketing Tips
Marlys' insights, opinions, and evaluations are right on target for developing real-world successful trade show and event marketing strategies. I will be putting a link to this on my company's website because I think that my clients and other visitors would benefit greatly from listening.
Apple Podcasts5disneygal18
United States6 years ago - Helpful tips for trade shows
I got to know Marlys on Twitter in the #eventprofs community. Her tips are very practical and useful, based on her real world experience in trade shows and events.
Apple Podcasts5PromoWithPurposeUnited States7 years ago
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Apple Podcasts | #244 |  Israel/Business/Marketing |
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Trade Show Insights launched 15 years ago and published 217 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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