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Artwork for Top Shelf: The Outbound Leadership Podcast

Top Shelf: The Outbound Leadership Podcast

Joey Williams and Matt Roberts
Sales Development
Common Room
Leadership
Sales Development Representative
Semgrep
Clay
Gong
Executive Presence
Artificial Intelligence In Sales
Linkedin
Sumo Logic
Coaching
Realpage
SDR Leadership
Sales Development Leadership
Well-Being
Tastewise
Tam
Gartner
Revenue

Real advice from real outbound leaders without the fluff, recycled templates, or LinkedIn buzzwords. Joey and Matt built and scaled SDR orgs the hard way — testing, failing, tweaking, and eventually leading 150+ reps and promoting over 75 into closing, marketing, and leadership roles. After years of wishing there was a podcast actually built for XDR leaders, they made one. Every episode, they sit ... more

PublishesTwice monthlyEpisodes24Foundeda year ago
Number of ListenersCategories
ManagementBusiness

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Artwork for Top Shelf: The Outbound Leadership Podcast

Latest Episodes

In an episode of many firsts:

Joey shouts out his soon to be (while recording) and now (while posting) WIFE

Zach SHARES HIS SCREEN to walk us through some incredible AI workflows he's set up at Vanta

Kelly Lyons shares her tips to get the most out of 1:1s with your team, and shares her most polarizing take on SDR leadership

Moira McGarghan shares her best tips for getting through the day-to-day challenges that come with leading a sales development team

Andrew Froning breaks down his CHAMPIONS hiring framework as well as how to run a marathon while drinking 16 beers

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Recent Guests

Zach Palmaer
Director of Sales Development at Vanta
Vanta
Episode: Leveraging AI | Zach Palmaer, Director of Sales Dev @ Vanta | Ep. 23
Kelly Lyons
SDR leader at Cursor
Cursor
Episode: 1:1s | Kelly Lyons, GTM Leadership @ Cursor | Ep. 22
Moira McGarghan
Director of Business Development at Memfault
Memfault
Episode: Managing your Time and Energy | Moira McGarghan, Director of Business Development @ Memfault | Ep. 21
Andrew Froning
Director of Global Sales Development at Cyera
Cyera
Episode: Hiring CHAMPIONS | Andrew Froning, Director of Sales Development @ Cyera | Ep. 20
John Harden
Senior Director Global Sales Development
Raptor Technologies
Episode: Preventing XDR Turnover | John Harden, Sr Director Global Sales Development @ Raptor Technologies | Ep. 19
Reilyn Garton
Senior Director of Global Sales Development at Nucleus Security
Nucleus Security
Episode: Event Strategy | Reilyn Garton (Director, Sales Dev, Nucleus Security) | Ep. 18
Matt Reuter
VP of Sales Development at RealPage
RealPage
Episode: SDR to AE Upboarding | Matt Reuter (VP, Sales Dev, RealPage) | Ep. 17
Katie Penner
VP of Sales Development at Influ2
Influ2
Episode: SDR Spiffs | Katie Penner (VP, Sales Dev, Influ2) | Ep. 16
Anna Centrella
VP of Sales Development at Carta
Carta
Episode: Executive Presence | Anna Centrella (VP, Sales Dev, Carta) | Ep. 15

Hosts

Joey
Host of the show, introduces guests and steers the interview
Matt
Co-host, helps guide topics and questions

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#27
Ukraine/Business/Management
Apple Podcasts
#226
Ukraine/Business

Talking Points

Recent interactions between the hosts and their guests.

LinkedIn Outreach | Amanda Wilde (Director of Sales Dev, Kindsight) | Ep. 5
Q: What role does data play in your LinkedIn strategy and how do you measure success?
Use a dedicated cadence for LinkedIn steps, track connection requests and subsequent steps, and integrate LinkedIn data into dashboards so you can see which channels are driving meetings. Rely on tools like Atrium for real-time coaching and visibility rather than manual gut checks.
LinkedIn Outreach | Amanda Wilde (Director of Sales Dev, Kindsight) | Ep. 5
Q: How do you structure LinkedIn into a standardized flow that your team can execute without losing authenticity?
Create a dedicated LinkedIn cadence that separates connection requests from messaging, provide a clear plan of what to say, and pair scripts with coaching so reps can infuse their own voice while maintaining core value propositions. Track cadences and use data to guide coaching, not just opinions.
Top Shelf Decade In Review | Elric Legloire (Fractional Outbound Leader, Outbound Kitchen) | Ep. 10
Q: What are we drinking today, Elric?
Elric drinks Lagunitas IPA, noting it's available in Mexico and France and serves as his go-to choice when unsure what to pick.
Aligning to Business Initiatives | Julian Alvarez (VP, Pipeline & Sales Dev, Gong) | Ep. 13
Q: How do you structure onboarding to ensure new SDRs understand why they are booking meetings and how their activities drive business results?
Onboarding starts with a mission and a clear AAR target slide, then adds in detailed training on inquiries and qualification calls, complemented by a library of example calls; new hires listen to and are evaluated on quality interactions, with AI and automation helping to reinforce best practices.
Aligning to Business Initiatives | Julian Alvarez (VP, Pipeline & Sales Dev, Gong) | Ep. 13
Q: What does the promotion to include pipeline responsibilities mean for your role, and what outcomes have you aimed for at Gong?
It means unifying the SDR and AE perspectives to ensure pipeline health and opportunity creation across marketing and partnerships, with a focus on end-to-end conversion metrics rather than just top-of-funnel activity; this approach aims to drive measurable revenue impact and aligned incentives.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Real-world, no-nonsense insights from outbound leadership. Episodes center on practical people-management for SDR/BDR teams, with a heavy emphasis on coaching, career paths, and building scalable programs. Listeners can expect hands-on playbooks for onboarding, promotion tracks, turnover reduction, event-driven demand generation, and aligning outbound with broader business initiatives. The show often blends personal storytelling with tactical frameworks—from running sales academies and incentivizing teams to maintaining culture and resilience under ongoing change. A standout aspect is hosting verified experts who bring deep, operation-focused experience across technology buyers, community-building, and global teams, making it helpful for le... more

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this podcast launched a year ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Zach Palmaer
2. Kelly Lyons
3. Moira McGarghan
4. Andrew Froning
5. John Harden
6. Reilyn Garton
7. Matt Reuter
8. Katie Penner

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