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Rethinking Podcasting | Podcast Strategy, Business Growth & Listener Psychology for Coaches, Consultants and Experts

Rosemarie Callender | Podcast Business Strategist
Podcasting
Marketing Strategies
Business Growth
Podcast Growth
Client Conversion
Burnout
Social Media Marketing
Podcast Strategy
Solopreneurs
Podcasts
Podcast Marketing Strategies
Listener Engagement
Podcast SEO
Collaborations
Educational Content
Marketing
Content Engagement
Content Quality Vs. Quantity
Content Creation
Messaging

Rethinking Podcasting is the podcast for service-based experts who want their podcast to play a more meaningful role in their business. Most podcast advice focuses on growth: more downloads, more listeners, more promotion. But what if your audience size isn’t the problem? If your podcast isn’t generating enquiries, supporting sales, or helping the right people decide to work with you, more listene... more

PublishesWeeklyEpisodes210Founded5 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Rethinking Podcasting

Latest Episodes

Most coaches and experts never intentionally decide what role their podcast is supposed to play inside their business. They start podcasting to connect deeper with their audience, build authority in their industry and create long-form content that la... more

Your content's solid. People are listening. They’re telling you it’s “really good.” But it’s not leading to anything. No enquiries. No clients. No clear impact on your business' growth. That’s the part that doesn’t make sense, especially when your co... more

Will more listeners actually change the outcome your podcast is creating? If your podcast isn’t leading to enquiries, clients, or sales, more people listening isn’t the solution - it just scales the experience people are already having after they lis... more

Your podcast might be working but is it moving anyone to take the next step? You’re showing up consistently. Your content resonates. People love it. But when someone signs up to work with you, your podcast barely enters the conversation.

Here’s the ... more

Key Facts

Accepts Guests
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Number of Listeners
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Recent Guests

Sam Whisnant
System strategist and former launch client of the host
Episode: Podcast Management Systems: Manage Your Podcast in Less Than 10 Hours a Month w/ Sam Whisnant [Ep 193]
Katie Van Gilder
Pinterest strategist and owner of Hey There Digital
Hey There Digital
Episode: Pinterest for Podcasters: Turn Pins Into Podcast Subscribers w/ Katie Van Gilder [Ep 171]
Felly Day
Owner of FDStudio and Host of the Unprofessional Entrepreneur podcast
FDStudio
Episode: Repurpose Your Podcast Content: Transform a Single Podcast Episode into a Content Goldmine w/ Felly Day [Ep 170]
Kinsey Soderberg
Founder and CEO of Feel Good Social and Authentic AI
Episode: How Kinsey Soderberg Halved Her Podcast Production Time Using AI Tools [Ep 163]

Host

Rosemarie Callender
Podcast Funnel Strategist and Launch Expert, focusing on helping women entrepreneurs and solopreneurs leverage podcasting for business success. Rosemarie is a certified podcast growth coach who has supported over 60 women CEOs in launching and monetizing their podcasts.

Reviews

4.7 out of 5 stars from 55 ratings
  • Actionable

    I love Rosemarie’s podcast. She provides actionable steps, positives vs negatives, and a no-nonsense delivery. I love that there’s neither fluff nor ads to skip through. She spends my podcast time wisely. That’s so appreciated! Currently binging.

    Apple Podcasts
    5
    DawnElizabethEllis
    United Statesa year ago
  • Super helpful!

    Podcast SEO connected me to an episode she recorded more than a year ago and I was hooked. If you’re a service business owner who wants to launch a podcast to attract clients - and doesn’t want to waste time with the wrong strategies - listen in now!

    Apple Podcasts
    5
    Annie Fran
    United States2 years ago
  • Obsessed

    What Rosemarie teaches works because it 1000% worked on me, and I’m a brand and business strategist! Podcast SEO connected me to an episode she recorded more than a year ago and I was hooked. Have loved binging this show and learning all I can - and excited to hopefully partner with Rosemarie on my podcast strategy soon. I’ve highly recommended to clients, colleagues, and friends - if you’re a service business owner who wants to launch a podcast to attract clients - and doesn’t want to waste any... more

    Apple Podcasts
    5
    Annie Fran
    United States2 years ago
  • Rosemarie is so real and practical!

    I love that this show talks about strategy and keeps it real when it comes to podcasting. It’s hard to find practical podcasting advice when there’s so much noise and opinions out there. This show delivers. 👍🙌

    Apple Podcasts
    5
    Kinsey from Feel Good Social
    United States2 years ago
  • Such a valuable podcast for entrepreneurs.

    RoseMarie is a wonderful host, sharing both her own insights and sharing the mic with guests. The Podcast to Amplify show is on my playlist because I really enjoy the practical advice that I can use in my business.

    Thank you!

    Jim James

    AKA The UnNoticed Entrepreneur

    Apple Podcasts
    5
    Jim.a.c.l.James
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable advice provided, noting that there’s no fluff or unnecessary ads, making the episodes easy to engage with.
Positive reviews emphasize the host's ability to deliver relevant podcasting knowledge that empowers listeners to navigate their own podcasting journeys effectively.
Many find the content to be a valuable resource for turning podcast strategies into client conversions, highlighting its practical approach.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#112
Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Podcast Management Systems: Manage Your Podcast in Less Than 10 Hours a Month w/ Sam Whisnant [Ep 193]
Q: What does your system look like for managing your podcast?
Utilize a project management tool to create an in-depth process, batch tasks, and outsource where necessary to streamline from ideation to publication.
Podcast Management Systems: Manage Your Podcast in Less Than 10 Hours a Month w/ Sam Whisnant [Ep 193]
Q: What advice would you give us in terms of choosing a software? How could we get started?
Start with understanding your offers and what features you actually need before identifying tools that can deliver those features.
How Kinsey Soderberg Halved Her Podcast Production Time Using AI Tools [Ep 163]
Q: How did you start your journey with AI tools?
Kinsey shared that she began exploring AI tools after initially feeling apprehensive about their implications, deciding instead to get curious and see how they could benefit her work.
How To Navigate The Four Types of Burnout As An Online Business Owner w/ Coach Ellyn [Ep 169]
Q: How could someone identify their type of burnout?
Start by recognizing symptoms like emotional reactivity, exhaustion, or the feeling of going through motions, then consider taking a burnout type quiz.
How To Navigate The Four Types of Burnout As An Online Business Owner w/ Coach Ellyn [Ep 169]
Q: What would be the fourth type of burnout?
The fourth type of burnout is boredom burnout, which arises from a lack of engagement and stimulation in personal or professional life.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Rethinking Podcasting

What is Rethinking Podcasting about and what kind of topics does it cover?

Focused on empowering women entrepreneurs and solopreneurs, the content centers around actionable podcasting strategies aimed at client conversion and business growth. Key discussions involve addressing common challenges faced by these professionals, particularly in leveraging podcasts as a marketing tool while minimizing reliance on social media. Insights encompass various aspects of podcasting including how to start, optimize for discoverability, effectively sell offers through storytelling, and utilize case studies to engage audiences. Unique to the show is its emphasis on practical advice tailored specifically for service providers looking to monetize their podcasts without relying on paid advertising or sponsors, making it an invaluabl... more

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Which podcasts are similar to Rethinking Podcasting?

These podcasts share a similar audience with Rethinking Podcasting:

1. The Amy Porterfield Show

How many episodes of Rethinking Podcasting are there?

Rethinking Podcasting launched 5 years ago and published 210 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Rethinking Podcasting?

Recent guests on Rethinking Podcasting include:

1. Sam Whisnant
2. Katie Van Gilder
3. Felly Day
4. Kinsey Soderberg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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