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This is Product Marketing

Product Marketing Hive
Product Marketing
Ideal Customer Profile
Market Research
Analyst Relations
Product Positioning
Sales Enablement
Value Creation Framework
Customer Experience
Career Advancement
Segment Marketing
Artificial Intelligence
B2B Technology
Networking
Business Acumen
Strategic Leadership
Integral Ad Science
Customer Insights
Go-To-Market Strategy
Personalized Messaging
Bloomreach

This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to ... more

PublishesMonthlyEpisodes69Founded5 years ago
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Artwork for This is Product Marketing

Latest Episodes

In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role of product managers—from decision-making and prioritization to collaboration and execution—and how pr... more

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In this episode, we speak with Andrew Hatfield, founder of Deepstar Strategic. He shares his definition of what go-to-market (GTM) really means, the three key pillars of a high-performance GTM playbook, and the metrics that product marketers should t... more

YouTube

In this episode, we speak with Fara Joaquim, a product marketer who started her journey in Nigeria and is now growingher PMM career in Canada. She shares what it took to break into the field, the key skills that helped her stand out, and how her deep... more

YouTube

In this episode, Talya Heller, founder of Down to a T, joins Louise Liu to share her framework for finding product differentiation. She walks through the steps to identify distinct capabilities, build a clear ICP, and go beyond features to stand out ... more

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Recent Guests

Mustafa Kapadia
Managing Director at Echo Point, former global head of product and innovation at Google.
Echo Point
Episode: Episode 68: Mustafa Kapadia - The Impact of Agentic AI on Product Management
Andrew Hatfield
VP of Product Marketing at Deepstar Strategic
Deepstar Strategic
Episode: Episode 67: Andrew Hatfield - A Practical Framework for a High-Performance GTM Playbook
Talya Heller
Founder of Down to an A
Down to an A
Episode: Episode 65: Talya Heller - How to Find What Makes Your Product Different
Nacho Harriague
Director of Product Marketing at InvGate
InvGate
Episode: Episode 64: Nacho Harriague - Building a Holistic Sales Enablement Strategy
Joan Gaffney
Founder and executive coach at ShiftNova
Episode: Episode 63: Joan Gaffney - Navigating Burnout in Product Marketing
Ashley Wilson
Co-founder and Chief Operating Officer of Momentum
Momentum
Episode: Episode 62: Ashley Wilson - Evolving Marketing Functions with Company Growth
Jonathan Pipek
Founder and CEO of Blue Manta Consulting
Episode: Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy
Arneeb Mahbub
Product Marketing Manager at Indeed
Indeed
Episode: Episode 60: Arneeb Mahbub - Managing Multiple Go-to-Market Initiatives
Dirk Nicol
Senior Director of Product Marketing
Corcentric
Episode: Episode 58: Dirk Nicol - Building and Scaling Product Marketing Teams

Host

Louise Liu
Host of educational conversations specializing in product marketing and thought leadership.

Reviews

4.2 out of 5 stars from 21 ratings
  • Wonderful content & insights

    Absolutely love the variety of content & getting to hear about the guest’s first hand experiences. Super insightful!

    Apple Podcasts
    5
    KDmdkdmd
    United States4 years ago
  • The guest outperformed the host by a mile

    It sounded like the host had a script and no industry knowledge, so his follow ups were a bit distracting.

    Apple Podcasts
    1
    Dan Fein
    United States4 years ago
  • Very insightful!

    This is an insightful show! It dives deep into all product marketing and product management topics. Very interesting. Thanks for your efforts!

    Apple Podcasts
    5
    OldDanny
    Canada5 years ago
  • A wonderful insider’s view into topics in product marketing

    I’ll be starting a PMM role in the new year (and my first role in tech!), and found Crispin’s conversations with guests to be packed with insights in every episode. Thank you for sharing these conversations!

    Apple Podcasts
    5
    hellodaria
    United States5 years ago
  • Relevant and Insightful

    Crispin sheds light on important topics in tech product marketing and product management in intelligible but also humorous talks. Would recommend!

    Apple Podcasts
    5
    ali.r92
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The importance of actionable strategies and real-world experiences is highlighted frequently, showcasing the show's practical focus.
Some feedback suggests occasional gaps in host expertise, particularly during guest interactions, which may affect the flow of conversation.
Listeners appreciate the range of insights shared by the guests, often describing the content as rich and relevant to current marketing challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 67: Andrew Hatfield - A Practical Framework for a High-Performance GTM Playbook
Q: What challenges did you discover or notice that created a need for this structured framework?
The biggest gap observed is that most companies operate in disconnected chaos, leading to inefficiency and systemic GTM challenges.
Episode 67: Andrew Hatfield - A Practical Framework for a High-Performance GTM Playbook
Q: Can you tell us a little bit more about this transition? How does the previous role prepare you to be a great product marketer?
Andrew shares that his experience as a software developer and role in sales engineering equipped him with customer-facing skills and a deep understanding of product and market dynamics.
Episode 65: Talya Heller - How to Find What Makes Your Product Different
Q: Can you share some helpful tips for product marketers to be able to find that effective ideal customer profile?
A mix of qualitative and quantitative data is essential, utilizing CRM data and insights from internal customer-facing teams.
Episode 65: Talya Heller - How to Find What Makes Your Product Different
Q: What are the misconceptions or common mistakes you've seen product marketers encounter when they're trying to identify the product differentiators?
Product marketers often confuse capabilities and features, leading to miscommunication and ineffective positioning.
Episode 64: Nacho Harriague - Building a Holistic Sales Enablement Strategy
Q: How do you measure the success of the sales enablement strategy?
He mentions focusing on metrics such as win rate, competitive win rate, and time to close to gauge the effectiveness of sales enablement efforts.

Audience Metrics

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Frequently Asked Questions About This is Product Marketing

What is This is Product Marketing about and what kind of topics does it cover?

The focus is on the evolving landscape of product marketing, addressing a broad spectrum of topics such as product differentiation, sales enablement strategies, and managing go-to-market initiatives. Noteworthy discussions revolve around the integration of artificial intelligence in marketing processes, the emotional and strategic challenges product marketers face—including navigating burnout and maintaining customer empathy. Beyond individual episodes, there is a consistent emphasis on practical frameworks, personal branding, and storytelling as essential skills for marketers, making it a resource-rich environment for both emerging and seasoned professionals in the field.

The episodes highlight diverse guest experiences, offering insights... more

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Which podcasts are similar to This is Product Marketing?

These podcasts share a similar audience with This is Product Marketing:

1. Product Marketing Life
2. Product Marketing Maestros: Tales from the Front Lines
3. The Daily
4. Up First from NPR
5. FT News Briefing

How many episodes of This is Product Marketing are there?

This is Product Marketing launched 5 years ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on This is Product Marketing?

Recent guests on This is Product Marketing include:

1. Mustafa Kapadia
2. Andrew Hatfield
3. Talya Heller
4. Nacho Harriague
5. Joan Gaffney
6. Ashley Wilson
7. Jonathan Pipek
8. Arneeb Mahbub

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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