
This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to ... more
| Publishes | Monthly | Episodes | 69 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingTechnologyBusiness | |||

In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role of product managers—from decision-making and prioritization to collaboration and execution—and how pr... more
In this episode, we speak with Andrew Hatfield, founder of Deepstar Strategic. He shares his definition of what go-to-market (GTM) really means, the three key pillars of a high-performance GTM playbook, and the metrics that product marketers should t... more
In this episode, we speak with Fara Joaquim, a product marketer who started her journey in Nigeria and is now growingher PMM career in Canada. She shares what it took to break into the field, the key skills that helped her stand out, and how her deep... more
In this episode, Talya Heller, founder of Down to a T, joins Louise Liu to share her framework for finding product differentiation. She walks through the steps to identify distinct capabilities, build a clear ICP, and go beyond features to stand out ... more
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Absolutely love the variety of content & getting to hear about the guest’s first hand experiences. Super insightful!
It sounded like the host had a script and no industry knowledge, so his follow ups were a bit distracting.
This is an insightful show! It dives deep into all product marketing and product management topics. Very interesting. Thanks for your efforts!
I’ll be starting a PMM role in the new year (and my first role in tech!), and found Crispin’s conversations with guests to be packed with insights in every episode. Thank you for sharing these conversations!
Crispin sheds light on important topics in tech product marketing and product management in intelligible but also humorous talks. Would recommend!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #165 |
Recent interactions between the hosts and their guests.
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The focus is on the evolving landscape of product marketing, addressing a broad spectrum of topics such as product differentiation, sales enablement strategies, and managing go-to-market initiatives. Noteworthy discussions revolve around the integration of artificial intelligence in marketing processes, the emotional and strategic challenges product marketers face—including navigating burnout and maintaining customer empathy. Beyond individual episodes, there is a consistent emphasis on practical frameworks, personal branding, and storytelling as essential skills for marketers, making it a resource-rich environment for both emerging and seasoned professionals in the field.
The episodes highlight diverse guest experiences, offering insights... more
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These podcasts share a similar audience with This is Product Marketing:
1. Product Marketing Life
2. Product Marketing Maestros: Tales from the Front Lines
3. The Daily
4. Up First from NPR
5. FT News Briefing
This is Product Marketing launched 5 years ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on This is Product Marketing include:
1. Mustafa Kapadia
2. Andrew Hatfield
3. Talya Heller
4. Nacho Harriague
5. Joan Gaffney
6. Ashley Wilson
7. Jonathan Pipek
8. Arneeb Mahbub
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