Rephonic
Artwork for This is Product Marketing

This is Product Marketing

Product Marketing Hive
Product Marketing
Ideal Customer Profile
Market Research
Analyst Relations
Product Positioning
Sales Enablement
Value Creation Framework
Customer Experience
Career Advancement
Segment Marketing
Artificial Intelligence
B2B Technology
Strategic Leadership
Business Acumen
Networking
Integral Ad Science
Customer Insights
Go-To-Market Strategy
Personalized Messaging
Bloomreach

This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to ... more

PublishesMonthlyEpisodes71Founded5 years ago
Number of ListenersCategories
BusinessMarketingTechnology

Listen to this Podcast

Artwork for This is Product Marketing

Latest Episodes

In this episode, Terezia Stancik, Senior Analyst Relations Manager at Shopware, joins Louise Liu to discuss how AI is shaping the future of analyst relations. She explores how AI is transforming B2B buying behavior, the implications for analysts and ... more

YouTube

In this episode, Prashant Sridharan, Head of Product Marketing at Supabase, joins Louise Liu to share insights on building trust and winning with developer marketing—from feature‑first messaging and PLG strategies to aligning product, DevRel, and mar... more

YouTube

In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role of product managers—from decision-making and prioritization to collaboration and execution—and how pr... more

YouTube

In this episode, we speak with Andrew Hatfield, founder of Deepstar Strategic. He shares his definition of what go-to-market (GTM) really means, the three key pillars of a high-performance GTM playbook, and the metrics that product marketers should t... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Product Marketing Life
Product Marketing LifeProduct Marketing Alliance
The Daily
The DailyThe New York Times
Prof G Markets
Prof G MarketsVox Media Podcast Network
SmartLess
SmartLessJason Bateman, Sean Hayes, Will Arnett

Recent Guests

Terezia Stancik
Senior Analyst Relations Manager at Shopware
Shopware
Episode: Episode 70: Terezia Stancik - Analyst Relations in the Age of AI
Prashant Sridharan
Head of product marketing at Supabase, author of the book Picks and Shovels
Supabase
Episode: Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing
Mustafa Kapadia
Managing Director at Echo Point, former global head of product and innovation at Google.
Echo Point
Episode: Episode 68: Mustafa Kapadia - The Impact of Agentic AI on Product Management
Andrew Hatfield
VP of Product Marketing at Deepstar Strategic
Deepstar Strategic
Episode: Episode 67: Andrew Hatfield - A Practical Framework for a High-Performance GTM Playbook
Talya Heller
Founder of Down to an A
Down to an A
Episode: Episode 65: Talya Heller - How to Find What Makes Your Product Different
Nacho Harriague
Director of Product Marketing at InvGate
InvGate
Episode: Episode 64: Nacho Harriague - Building a Holistic Sales Enablement Strategy
Joan Gaffney
Founder and executive coach at ShiftNova
Episode: Episode 63: Joan Gaffney - Navigating Burnout in Product Marketing
Ashley Wilson
Co-founder and Chief Operating Officer of Momentum
Momentum
Episode: Episode 62: Ashley Wilson - Evolving Marketing Functions with Company Growth
Jonathan Pipek
Founder and CEO of Blue Manta Consulting
Episode: Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy

Host

Louise Liu
Host of a show focused on insights from product marketing professionals, bringing a unique perspective on industry trends and strategies.

Reviews

4.2 out of 5 stars from 21 ratings
  • Wonderful content & insights

    Absolutely love the variety of content & getting to hear about the guest’s first hand experiences. Super insightful!

    Apple Podcasts
    5
    KDmdkdmd
    United States4 years ago
  • The guest outperformed the host by a mile

    It sounded like the host had a script and no industry knowledge, so his follow ups were a bit distracting.

    Apple Podcasts
    1
    Dan Fein
    United States4 years ago
  • Very insightful!

    This is an insightful show! It dives deep into all product marketing and product management topics. Very interesting. Thanks for your efforts!

    Apple Podcasts
    5
    OldDanny
    Canada5 years ago
  • A wonderful insider’s view into topics in product marketing

    I’ll be starting a PMM role in the new year (and my first role in tech!), and found Crispin’s conversations with guests to be packed with insights in every episode. Thank you for sharing these conversations!

    Apple Podcasts
    5
    hellodaria
    United States5 years ago
  • Relevant and Insightful

    Crispin sheds light on important topics in tech product marketing and product management in intelligible but also humorous talks. Would recommend!

    Apple Podcasts
    5
    ali.r92
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is recommended for its relevance to current product marketing challenges, with many noting it as an essential listen for career growth in the field.
Some found that at times, the host's execution may not always match the expertise of the guests, signaling a potential opportunity for improvement in host engagement.
Listeners appreciate the blend of expert insights and practical advice, highlighting the informative nature of the discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 70: Terezia Stancik - Analyst Relations in the Age of AI
Q: What does next-gen AR role look like in three to five years?
Terezia Stancik discusses the evolving role of analyst relations professionals and the potential reduction in full-time positions as AI takes on more tasks.
Episode 70: Terezia Stancik - Analyst Relations in the Age of AI
Q: What does it mean for analyst relations managers in terms of roles and responsibilities with this agent AI coming in?
Analyst relations managers need to redefine their contributions beyond traditional tasks in order to add strategic value in a rapidly changing environment influenced by AI.
Episode 70: Terezia Stancik - Analyst Relations in the Age of AI
Q: Can you give us a little introduction?
Terezia Stancik introduces her focus on analyst relations and how she sees AI influencing this line of work. She aims to share personal insights on using AI in analyst relations.
Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing
Q: What advice would you give to product marketers who are new to developer-focused products or audiences?
It's important to understand that everyone can now be a developer and to adopt a developer's mindset to cater to their expectations and needs.
Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing
Q: What are some common mistakes or misconceptions you've seen companies make when marketing to developers?
One common mistake is treating all developers the same and failing to segment the market correctly based on different developer types.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This is Product Marketing

What is This is Product Marketing about and what kind of topics does it cover?

Focused on the intersection of product marketing and technology, this podcast provides insights and discussions with industry experts on topics including go-to-market strategies, sales enablement, and product differentiation. Listeners can expect a blend of practical advice and anecdotal sharing as guests, who are often leaders in the product marketing field, bring diverse perspectives based on their experiences in technology and product marketing roles. Notably, the content features discussions around emerging trends like AI in product strategy and challenges faced by marketers in adapting to evolving landscapes.

Where can I find podcast stats for This is Product Marketing?

Rephonic provides a wide range of podcast stats for This is Product Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to This is Product Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does This is Product Marketing get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for This is Product Marketing, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for This is Product Marketing?

Rephonic provides comprehensive predictive audience data for This is Product Marketing, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does This is Product Marketing have?

To see how many followers or subscribers This is Product Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to This is Product Marketing?

These podcasts share a similar audience with This is Product Marketing:

1. Product Marketing Life
2. The Daily
3. Prof G Markets
4. SmartLess

How many episodes of This is Product Marketing are there?

This is Product Marketing launched 5 years ago and published 71 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact This is Product Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for This is Product Marketing?

Rephonic pulls ratings and reviews for This is Product Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for This is Product Marketing?

Rephonic provides full transcripts for episodes of This is Product Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on This is Product Marketing?

Recent guests on This is Product Marketing include:

1. Terezia Stancik
2. Prashant Sridharan
3. Mustafa Kapadia
4. Andrew Hatfield
5. Talya Heller
6. Nacho Harriague
7. Joan Gaffney
8. Ashley Wilson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days