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Artwork for This is Product Marketing

This is Product Marketing

Product Marketing Hive
Product Marketing
Ideal Customer Profile
Market Research
Analyst Relations
Product Positioning
Sales Enablement
Value Creation Framework
Customer Experience
Career Advancement
Segment Marketing
Artificial Intelligence
Networking
Business Acumen
Strategic Leadership
B2B Technology
Integral Ad Science
Customer Insights
Go-To-Market Strategy
Personalized Messaging
Bloomreach

This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to ... more

PublishesMonthlyEpisodes73Founded6 years ago
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Artwork for This is Product Marketing

Latest Episodes

In this episode, Brian Dreyer, Senior Director of Product Management at Cloudforce, joins Louise Liu to share how his background in product management shaped his approach to product marketing, what habits from product marketing he’s bringing back int... more

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In this episode, Katie Noe, Product Marketing Manager at Bizzabo, joins Louise Liu to share her journey of implementing AI in competitive intelligence. Katie breaks down her workflow step by step, from how things worked before AI to what’s changed si... more

YouTube

In this episode, Terezia Stancik, Senior Analyst Relations Manager at Shopware, joins Louise Liu to discuss how AI is shaping the future of analyst relations. She explores how AI is transforming B2B buying behavior, the implications for analysts and ... more

YouTube

In this episode, Prashant Sridharan, Head of Product Marketing at Supabase, joins Louise Liu to share insights on building trust and winning with developer marketing—from feature‑first messaging and PLG strategies to aligning product, DevRel, and mar... more

YouTube

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Recent Guests

Brian Dreyer
Guest interviewed about career switching between product management and product marketing
Product Marketing Edge
Episode: Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management
Katie Noe
Product marketing manager at Bizzabo with a focus on AI implementation for competitive intelligence
Bizzabo
Episode: Episode 71: Katie Noe - Implementing AI in Competitive Intelligence
Terezia Stancik
Senior Analyst Relations Manager at Shopware
Shopware
Episode: Episode 70: Terezia Stancik - Analyst Relations in the Age of AI
Prashant Sridharan
Head of product marketing at Supabase, author of the book Picks and Shovels
Supabase
Episode: Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing
Mustafa Kapadia
Managing Director at Echo Point, former global head of product and innovation at Google.
Echo Point
Episode: Episode 68: Mustafa Kapadia - The Impact of Agentic AI on Product Management
Andrew Hatfield
VP of Product Marketing at Deepstar Strategic
Deepstar Strategic
Episode: Episode 67: Andrew Hatfield - A Practical Framework for a High-Performance GTM Playbook
Talya Heller
Founder of Down to an A
Down to an A
Episode: Episode 65: Talya Heller - How to Find What Makes Your Product Different
Nacho Harriague
Director of Product Marketing at InvGate
InvGate
Episode: Episode 64: Nacho Harriague - Building a Holistic Sales Enablement Strategy
Joan Gaffney
Founder and executive coach at ShiftNova
Episode: Episode 63: Joan Gaffney - Navigating Burnout in Product Marketing

Host

Louise Liu
Host of This is Product Marketing

Reviews

4.2 out of 5 stars from 21 ratings
  • Wonderful content & insights

    Absolutely love the variety of content & getting to hear about the guest’s first hand experiences. Super insightful!

    Apple Podcasts
    5
    KDmdkdmd
    United States4 years ago
  • The guest outperformed the host by a mile

    It sounded like the host had a script and no industry knowledge, so his follow ups were a bit distracting.

    Apple Podcasts
    1
    Dan Fein
    United States4 years ago
  • Very insightful!

    This is an insightful show! It dives deep into all product marketing and product management topics. Very interesting. Thanks for your efforts!

    Apple Podcasts
    5
    OldDanny
    Canada5 years ago
  • A wonderful insider’s view into topics in product marketing

    I’ll be starting a PMM role in the new year (and my first role in tech!), and found Crispin’s conversations with guests to be packed with insights in every episode. Thank you for sharing these conversations!

    Apple Podcasts
    5
    hellodaria
    United States5 years ago
  • Relevant and Insightful

    Crispin sheds light on important topics in tech product marketing and product management in intelligible but also humorous talks. Would recommend!

    Apple Podcasts
    5
    ali.r92
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the wealth of insights and real-world experiences shared by guests, particularly valuing the range of topics covered. Overall, there is a strong endorsement for the quality of discussions, highlighting the relevance of content for product marketers. Some feedback points out variations in the hosting dynamic, with suggestions for improvement in host engagement during interviews. Overall, the show is well received for its informative and practical approach to product marketing topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management
Q: For product marketers considering breaking into product management, what would you suggest to get started?
Start by getting close to the day-to-day product process: sit on a product management team, join planning and engineering conversations, and learn the nuances of roadmaps and sprints. If that's not possible, build end-to-end projects to demonstrate capability, including writing requirements and shipping something with real deployment.
Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management
Q: Looking back, what originally put you from product management into product marketing?
The move happened because product management leadership showed that the role often needs to market and articulate value even when a dedicated product marketing resource wasn't available. I began to see the need to clearly articulate why a product matters and how it should be positioned, which naturally bridged into product marketing.
Episode 70: Terezia Stancik - Analyst Relations in the Age of AI
Q: What does next-gen AR role look like in three to five years?
Terezia Stancik discusses the evolving role of analyst relations professionals and the potential reduction in full-time positions as AI takes on more tasks.
Episode 70: Terezia Stancik - Analyst Relations in the Age of AI
Q: What does it mean for analyst relations managers in terms of roles and responsibilities with this agent AI coming in?
Analyst relations managers need to redefine their contributions beyond traditional tasks in order to add strategic value in a rapidly changing environment influenced by AI.
Episode 70: Terezia Stancik - Analyst Relations in the Age of AI
Q: Can you give us a little introduction?
Terezia Stancik introduces her focus on analyst relations and how she sees AI influencing this line of work. She aims to share personal insights on using AI in analyst relations.

Audience Metrics

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Frequently Asked Questions About This is Product Marketing

What is This is Product Marketing about and what kind of topics does it cover?

Focusing on the evolving landscape of product marketing and management, the content often features discussions on current trends, artificial intelligence, and effective strategies for driving customer engagement. Episodes typically include insights from industry leaders, covering topics such as competitive intelligence, analyst relations, developer marketing, and sales enablement strategies, making it appealing to professionals seeking actionable frameworks and guidance. What sets this series apart is its emphasis on the intersection of technology and marketing, alongside personal stories that unpack the challenges and successes of experienced marketers. The engaging conversations aim to equip listeners with valuable knowledge and best prac... more

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Which podcasts are similar to This is Product Marketing?

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1. The Daily
2. On with Kara Swisher
3. Pivot

How many episodes of This is Product Marketing are there?

This is Product Marketing launched 6 years ago and published 73 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on This is Product Marketing?

Recent guests on This is Product Marketing include:

1. Brian Dreyer
2. Katie Noe
3. Terezia Stancik
4. Prashant Sridharan
5. Mustafa Kapadia
6. Andrew Hatfield
7. Talya Heller
8. Nacho Harriague

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