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This is an Ambitious Podcast

James Cross & Bez
Pets At Home
Deliveroo
Chester Zoo
Ice Travel Group
Generative AI
Coca-Cola
Beaverbrooks
Yorkshire Tea
BBC
Athletics
Puma
Travel Industry
UK Travel Market
Manchester
Glossop

Why is 'This is an Ambitious Podcast’? Well, it’s got Bez from the Happy Mondays for a start, it won’t require hours of your time like other podcasts, and it's all about the ambition of the ambitious people behind the most ambitious brands.

This Is An Ambitious Podcast has been created by Meanwhile.

PublishesWeeklyEpisodes8Founded4 months ago
Number of ListenersCategories
BusinessMarketingMusicMusic Interviews

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Latest Episodes

Dom Dwight, former Strategy and Innovation Director at Yorkshire Tea, EXCLUSIVELY REVEALS his plans for what’s coming next following his enormously successful career at Taylors of Harrogate, and making YT into a true household name. We also see Bez s... more

Kirsten Pugsley, Marketing Director at PUMA, joins us this week for an inspiring chat about the drive that has taken her through some of the biggest and most iconic brands in sport, and has seen her travel the world doing what she loves. Also, erm, w... more

Josh Boydell-Smith, Head of Brand and Marketing at Bells of Lazonby, takes us through his beginnings in the music industry, his drive and ambition, and the success of We Love Cake, a free-from brand taking supermarkets by storm…and all whilst Bez att... more

Laura Brady, Head of Marketing at Deliveroo, takes us through her career across amazing agencies, massive brands and a start up…and all whilst turning this episode into a Gogglebox audition, in return for ensuring Bez’s farm now has Deliveroo coverag... more

Charlotte Lord, Head of Brand and Marketing at Chester Zoo, talks about the importance of taking opportunities, and how her marketing spend is saving species. And Bez talks about his dogs, again.

Recorded live at Mad//UpNorth in Manchester, there with Hannah Brotherton from tombola and Simon Gregory, CSO at Meanwhile, talking about saying yes to opportunity and letting it lead the way.

For this episode we are joined by Helen Dean, Head of Brand, Creative and Studio at Pets At Home, and we talk about her transition from athletics to the world of marketing & branding.

For this episode we are joined by Steve Seddon, CMO at Ice Travel Group, and we talk about how he started, the risks he took, and how he was turned down by Olivia Colman.

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Recent Guests

Dom Dwight
Former strategy and innovation director, Taylors of Harrogate / Yorkshire Tea
Yorkshire Tea (Taylors of Harrogate)
Episode: Dom Dwight, formerly Yorkshire Tea and Bez Spots A Gap In The Tea Industry
Kirsten Pugsley
Marketing Director at Puma
Puma
Episode: Kirsten Pugsley, PUMA, and Bez Gets New Shoes
Josh Boydell-Smith
Head of brand and marketing at Bells of Lazonby
Bells of Lazonby
Episode: Josh Boydell-Smith, Bells of Lazonby, and Bez Loves Cake!
Laura Brady
Head of Marketing at Deliveroo
Deliveroo
Episode: Laura Brady, Deliveroo, and replacing Shaun Ryder on Gogglebox
Charlotte Lord
Head of brand and marketing at Chester Zoo, previously head of marketing at Beaverbrooks
Chester Zoo
Episode: Charlotte Lord, Chester Zoo, and would Bez make a good zookeeper?
Hannah Brotherton
From Tombola, formerly with Asda, Neom, and a company called Ding
Tombola
Episode: Hannah Brotherton, tombola, and the Ambitiously Live Episode
Helen Dean
Head of Brand and Creative at Pets At Home
Pets At Home
Episode: Helen Dean, Pets At Home, and Swapping Athletics for Sexy Brands
Steve Seddon
CMO of Ice Travel Group
Ice Travel Group
Episode: Steve Seddon, ICE Travel Group, and A Hard “No” from Olivia Colman

Hosts

Kai
Host of This Is An Ambitious Podcast
Bez
Co-host and interviewer on This Is An Ambitious Podcast

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Talking Points

Recent interactions between the hosts and their guests.

Laura Brady, Deliveroo, and replacing Shaun Ryder on Gogglebox
Q: What's the most ambitious thing you've done that didn't go as planned, and what did you learn?
She recounts the all-in-one accounting app launch where timelines and targets forced trade-offs during a rapid build, highlighting the importance of testing, learning, and iterating based on data.
Dom Dwight, formerly Yorkshire Tea and Bez Spots A Gap In The Tea Industry
Q: How did the brand balance ambition with the realities of the market?
By aiming to be the best and maintaining a focus on authentic human connection, not just chasing the top market position, which allowed for sustainable growth even as the category declined.
Dom Dwight, formerly Yorkshire Tea and Bez Spots A Gap In The Tea Industry
Q: What was the key driver behind Yorkshire Tea's success beyond a strong product?
Deep, long-standing relationships with creative and media agencies created a stable platform for ambitious, human-centered campaigns that could be executed boldly without being hampered by churn.
Helen Dean, Pets At Home, and Swapping Athletics for Sexy Brands
Q: Can you share a moment when being overly ambitious paid off, or didn't?
Ambition has often led to breakthroughs, such as campaigns that sparked broader engagement; when things didn't connect, we learned quickly, iterated, and moved on, turning those experiences into better strategies.
Helen Dean, Pets At Home, and Swapping Athletics for Sexy Brands
Q: What has been your biggest challenge in marketing for a charity-driven brand like Chester Zoo or Pets At Home?
The main challenge is making every pound count and ensuring marketing efforts translate into real support for the cause, which means being judicious with spend, focusing on high-impact ideas, and leveraging partnerships to amplify reach.

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Frequently Asked Questions About This is an Ambitious Podcast

What is This is an Ambitious Podcast about and what kind of topics does it cover?

This show centers ambitious brand builders, marketers, and business leaders who blend creativity with strategic rigor. Across episodes, listeners get candid career journeys, behind-the-scenes storytelling on iconic campaigns, and practical insights into building and scaling brands in fast-moving environments. Topics commonly explored include human-centric branding, leadership and work-life balance, the tension between data and creativity, and how culture, regional ecosystems, and global perspectives shape modern marketing. Notable throughlines include the value of authenticity, the role of ambition in driving growth, and how brands navigate change—whether through product innovation, partnerships, or leveraging technology like AI—without los... more

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This is an Ambitious Podcast launched 4 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on This is an Ambitious Podcast?

Recent guests on This is an Ambitious Podcast include:

1. Dom Dwight
2. Kirsten Pugsley
3. Josh Boydell-Smith
4. Laura Brady
5. Charlotte Lord
6. Hannah Brotherton
7. Helen Dean
8. Steve Seddon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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