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This Is A Prototype

Doug Powell
Design Leadership
Design
Design Education
Diversity In Design
Social Impact
Free Center
AIGA
Education
Human-Centered Design
Community Building
Graphic Design
Indigenous Design
Design Thinking
Sustainability
Cultural Representation
Covid-19
Empathy In Design
Human-Computer Interaction
Hartford
Community Leadership

We are in the midst of an unprecedented time in the history of the design profession. Businesses are investing in design at rates never before seen—building scaled design teams of hundreds and even thousands of designers, and hiring design leaders into executive roles giving them influence and access at the highest levels. As an executive design leader myself, I’m fascinated by the experience of d... more

PublishesTwice monthlyEpisodes26Founded2 years ago
Number of ListenersCategories
BusinessArtsDesignManagement

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Artwork for This Is A Prototype

Latest Episodes

On this episode, host Doug Powell is joined by Sara Cantor and George Aye, co-founders of Chicago-based Greater Good Studio, a design firm dedicated to the public sector, taking a people-centered approach to their work with non-profits, philanthropic... more

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On August 28, I hosted a webinar on Building Diverse Design Teams in which I spoke to some of the top leaders in design about the importance of building a more diverse, equitable and representative profession—and what we as individual leaders can do ... more

YouTube

On August 28, I hosted a webinar on Building Diverse Design Teams in which I spoke to some of the top leaders in design about the importance of building a more diverse, equitable and representative profession—and what we as individual leaders can do ... more

YouTube

The State of Black Design conference was launched as a virtual event in 2020 during the wake of the murder of George Floyd at a time when our country, and the design industry were confronting the sobering reality of racial inequity. Since 2020, the S... more

YouTube

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Recent Guests

Tysonn Betts
Executive design leader, former VP of design at Procter and Gamble
Procter and Gamble
Episode: Special Edition: Building Diverse Design Teams, Part 2
Debbie Millman
AIGA medalist, chair of the masters and branding program at School of Visual Arts, host of Design Matters
School of Visual Arts
Episode: Special Edition: Building Diverse Design Teams, Part 2
Oen Hammonds
Distinguished design executive at IBM, educator, and advisory council member for Diversify by Design
IBM
Episode: Special Edition: Building Diverse Design Teams, Part 1
Shawn Williams
Footwear designer at Vans, former social worker, and advisory council member for Diversify by Design
Vans
Episode: Special Edition: Building Diverse Design Teams, Part 1
Ellen McGirt
Editor-in-Chief of Design Observer and Host of Design of Business, Business of Design Podcast
Design Observer
Episode: Special Edition: Building Diverse Design Teams, Part 1
Omari Souza
Designer, educator, and community activist.
University of North Texas
Episode: 2025 State of Black Design Conference
Chanda Smith Baker
Founder and CEO of Smith Baker, an experienced executive leader and public speaker focusing on philanthropy, business, and community.
Smith Baker
Episode: 2025 State of Black Design Conference
Kevin Bethune
A design leader and author with a remarkably divergent background that spans engineering, business, and design.
Dreams Design and Life, MIT Press
Episode: S2•E10 Kevin Bethune
Jenna Date
A pioneering design practitioner, entrepreneur, educator, consultant, and executive design leader
Episode: S2•E9 Jenna Date

Host

Doug Powell
Host of This is a Prototype, engaging listeners with insights from various design leaders and exploring contemporary design challenges.

Reviews

5.0 out of 5 stars from 19 ratings
  • Must listen!

    Very thought provoking. Doug chooses speakers with a lot of wisdom and insight. I don’t necessarily come from a “design” background but took a lot from this talks. Would highly recommend giving it a listen!

    Apple Podcasts
    5
    StarryEyedFool
    United States2 years ago
  • Design Transformation

    Get ready for what promises to be a great experience. Doug has been on this journey for over 30 years in the design business and he’s been through transformation many times over. However, none of us have seen anything quite like what’s on the horizon for AI. Indeed, this is going to be very different, and design has an important role to play in this transformation. I’m looking forward to hearing what Doug and his guests have to say about the fast approaching transformation of design in the age o... more

    Apple Podcasts
    5
    The X-Mentor
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is noted for its focus on the significance of design leadership during transformative times, particularly concerning AI's role in design.
Listeners appreciate the thought-provoking content and the selection of insightful speakers, indicating a strong emphasis on wisdom and experience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#151
France/Arts/Design
Apple Podcasts
#124
Sweden/Arts/Design
Apple Podcasts
#160
Denmark/Arts/Design
Apple Podcasts
#200
India/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

This Is A Prototype: S1•E9 Ann Willoughby & Mauro Porcini (plus State of Black Design Conference)
Q: What would you tell a rising design leader, an aspiring leader out there?
Find a mentor or a sponsor and build your network of people and stay curious.
ThIs A Prototype: S1•E10 Doreen Lorenzo & Mbiyimoh Ghogomu (plus Pearl)
Q: How are you passing that forward? What are the ways that you're doing that for other people?
Doreen shared her commitment to mentoring individuals and opening doors for students at UT, while Mbiyimoh emphasized the importance of being intentional with those seeking guidance.
S2•E5 Jonathan Hanahan
Q: How did the students respond to that project?
Students felt empowered and were able to express their ideas more freely when not constrained by writing the code themselves.
S2•E5 Jonathan Hanahan
Q: What is the big idea here, and what possibilities will it open up for you as an educator and for your students?
The program focuses on interdisciplinary solutions to complex issues in technology and social innovation, aiming to equip students with both design thinking and practical skills.
S2•E7 Daniela Marzavan
Q: Any guidance, any advice for design leaders embedded in challenging environments?
Don't compromise on your values and maintain your inner freedom as it is essential for creativity and innovation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Household Income
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Frequently Asked Questions About This Is A Prototype

What is This Is A Prototype about and what kind of topics does it cover?

Focusing on the evolving landscape of design leadership, this podcast explores the journeys of various design leaders who share their unique experiences and insights amidst significant changes in the industry. Listeners can expect in-depth conversations about diverse topics such as design methodology, the intersection of technology and design, community-focused approaches, and the importance of inclusivity in the design space. As design teams expand and adapt to new challenges, the show emphasizes the necessity of continuous reinvention and collaboration among industry professionals. Highlighting themes of diversity, empathy, and social impact, it offers invaluable perspectives for anyone interested in design and leadership.

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Which podcasts are similar to This Is A Prototype?

These podcasts share a similar audience with This Is A Prototype:

1. Finding Our Way
2. Design Better
3. Design Matters with Debbie Millman
4. The Futur with Chris Do
5. 99% Invisible

How many episodes of This Is A Prototype are there?

This Is A Prototype launched 2 years ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on This Is A Prototype?

Recent guests on This Is A Prototype include:

1. Tysonn Betts
2. Debbie Millman
3. Oen Hammonds
4. Shawn Williams
5. Ellen McGirt
6. Omari Souza
7. Chanda Smith Baker
8. Kevin Bethune

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