The Yield Doctor with James Deaker
deakerImproving Yield Management in Digital Media
| Publishes | Weekly | Episodes | 57 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Technology | |||
Listen to this Podcast
Latest Episodes
The creator economy is booming — but most creators still struggle to build durable businesses.
In this episode, Monica Khan (Founder & CEO of Creator Revolution, former YouTube and Meta executive) joins The Yield Doctor to discuss:
how creators act... more
Description
Most media companies think a rate card is just a price list.
That’s wrong—and it’s one of the main reasons they quietly leak revenue.
In this video, I break down how rate cards actually work, why structure matters more than pricing, an... more
Is your Retail Media Network actually generating new revenue, or just shifting trade spend around? In this episode, James Deaker (The Yield Doctor) sits down with retail media expert Kiri Masters to diagnose the "Retail Media Doom Loop" and uncover t... more
What is dCPM—and why does it confuse so many people in digital advertising?
In this video, I break down what dCPM (dynamic CPM) actually means, how it evolved from the ad network era to modern programmatic platforms, and why it’s still widely misund... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #94 |  India/Technology |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of The Yield Doctor are there?
The Yield Doctor launched a year ago and published 57 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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