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The Wine Marketers Radar

Polly Hammond

The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine... more

PublishesWeeklyEpisodes13Founded6 months ago
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No, I haven’t lost the plot—these are three of the most compelling, doable marketing moves wine brands should be learning from right now.

In this week’s Wine Marketer’s Radar, I break down:

• Why Downy’s steamy Spotify campaign works harder than m... more

At first glance, they have nothing in common. But together, they reveal what every wine brand needs to know about understanding consumers, treating marketing as a growth engine, and why not all attention is good attention.

In this week’s episode:

more

New episode of The Wine Marketer’s Radar just dropped and this one’s built for anyone trying to grow a wine brand in a time of economic anxiety, evolving expectations, and higher-than-ever competition for attention.

In this episode:

• How to marke... more

This week, we’re tackling three big questions:

What happens to wine marketing when economic uncertainty hits?

New insights from Gartner suggest that shoppers are already behaving like we’re in a recession. We break down how wine brands can respond... more

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1. VinePair Podcast

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The Wine Marketers Radar launched 6 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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