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Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life. Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

PublishesWeeklyEpisodes416Founded9 years ago
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BusinessEntrepreneurship

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Latest Episodes

Well the day has come. This is the final The Why and The Buy podcast, after 5 years, 432 episodes and over 200,000 downloads. Jeff and Christie have a last co-hosting conversation about starting out, what they learned, what they might have changed, w... more

"If the truth won't sell it, don't sell it." This is the favorite quote of today's guest. This is also the second to last episode of podcast, and the final interview. So Jeff reached out to his brother from another sales mother Todd Caponi to have th... more

As the victory lap starts to enter the final turn, Jeff and Christie welcome the foremost authority on outbound prospecting – outbound sales coach and trainer, Jason Bay. Today Jason focuses on opening up opportunities and increasing your odds of get... more

One of Jeff’s longtime best friends steps into the final few rounds of the victory lap! Mike Weinberg, best-selling sales author, trainer, consultant, and speaker is here. The group starts out talking about golf, but then use it as a metaphor for sal... more

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Reviews

4.8 out of 5 stars from 49 ratings
  • Actionable and inspiring!

    The Why and the Buy lives up to it's name in the best way - every episode features entertaining and thoughtful takes that go beyond basic to really help you "find your why." Christie and Jeff are excellent hosts, consistently framing their conversations with top-tier guests around actionable items that listeners can easily integrate into their own business strategies. A fave!

    Apple Podcasts
    5
    Arlie K
    United States5 years ago
  • Doing it Old School with Jay Jensen

    Here’s a guy that offers a Blue Phone and a very basic backdrop. Jay is a master showman who uses humor to remind us that selling his s not that difficult. There is a process...Jay uses the process of “sales infiltration” where the salesperson and the probable purchaser become one. From here, it becomes a true conversation incorporating the sales process.

    Jay advises us all, enjoy the process!

    Apple Podcasts
    5
    Mark Gassert
    United States5 years ago
  • My favorite sales podcast

    This podcast is at the top of my list for sales podcasts. Jeff and Christie have A guests on the show every week and get much more out of them the cookie cutter…”Who are you? What do you do? What’s do you want to teach our listeners?”

    They’re great interviewers and get a lot out of their guests. Subscribe to this podcast if you’re a rep, sales leader, or business owner looking for more inspiration and tactical advice on growing your sales.

    Apple Podcasts
    5
    Jason D. Bay
    United States6 years ago
  • Great podcast no matter where you are in your career

    I have been listening for a couple months now and benefit greatly from the wide variety of information and guests Jeff and Christie provide. I especially appreciate the suggestion to study psychology and sociology to better understand our customers, as that will lead us to better serve them.

    Craig P.

    Apple Podcasts
    5
    CraigPi
    United States7 years ago
  • Actionable takeaways every episode!

    Loved this last episode and Christie’s point about the need for connecting values and action in corporate America. We need to keep naming this and talking about it. Thank you Christie and Jeff for making the space in the pod sphere for us to listen and learn for your expertise and your wider network.

    Apple Podcasts
    5
    Bmusicman
    United States7 years ago

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1. We Study Billionaires - The Investor’s Podcast Network

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The Why And The Buy launched 9 years ago and published 416 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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