Rephonic
Artwork for The Whole Marketer podcast

The Whole Marketer podcast

Abigail Dixon
Marketing Leadership
Marketing
Brand Building
Artificial Intelligence
Step Change Growth
Resilience
Leadership
Burnout
Career Development
Linkedin
Cost Of Dull
Marketing Communications
Networking
Curiosity
Trainline
Challenger Brands
Effective Brand Building
Measurement
Authentic Leadership
Reckitt Marketing Academy

Welcome to The Whole Marketer podcast, where we look at the holistic skills that marketers of today need to grow the brands and businesses of tomorrow, whilst ensuring marketers feel supported and empowered to have successful and fulfilling careers and lives as a whole. Hosted by Abby Dixon along with her guest experts and marketing leaders, every fortnight they discuss a key skill impacting marke... more

PublishesTwice monthlyEpisodes169Founded6 years ago
Number of ListenersCategories
MarketingManagementBusiness

Listen to this Podcast

Artwork for The Whole Marketer podcast

Latest Episodes

Episode 168 with guest Sorin Patilinet, PepsiCo's Global Marketing Effectiveness and author of Marketing Effectiveness: Applying Marketing Science for Brand Growth

This week's episode is a technical skill that is fundamental to marketing leading t... more

Episode 167 with guest Mays Elansari, Marketing Director at Wasabi

The last in our mini-series on how marketing roles are changing, this episode is a little different as we hear directly from a senior marketer who has recently been looking for - a... more

Episode 166 with guest Rowan Fisk, Founder of GrowthKind

The third in our mini-series on how marketing roles are changing, in this episode we hear directly from an executive hiring specialist who speaks to over a hundred senior marketing leaders e... more

Episode 165 with guest Joel Barnett, Founder of Fortune Hill

The second in our mini-series on how marketing roles are changing, in this episode we highlight what the job market looks like right now, including: why so many senior roles are disappea... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Mays Elansari
Brand marketer with global experience
Wasabi (UK)
Episode: How to Market Yourself to Find Your Next Role: Honest Reflections from a Senior Marketer on Changing Marketing Roles
Rowan Fisk
Founder of GrowthKind; specialist executive search for senior marketing, digital and growth leadership roles
GrowthKind
Episode: The Skills Getting CMOs Hired: Insights from an Executive Search Specialist on Senior Marketer Roles and AI
Joel Barnett
Founder of Fortune Hill, former Talent Director at HomeServe PLC, experienced executive recruiter
Fortune Hill; HomeServe PLC
Episode: The Truth About Senior Marketing Roles Right Now - Job Market, CMO Tenure and How to Thrive
Charlotte Rogers
Deputy Managing Editor and Head of Insight at Marketing Week
Marketing Week
Episode: What the Data Really Says About Morale, Progression and Burnout
Amy Kean
Founder of Good Shout, L&D leader focused on authentic communication and representation
Good Shout
Episode: Episode 163 – The Power of Different with guest Amy Kean: Why Being Different Matters in Marketing and Life
Laura Fox
Founder of LinkedIn Fox, works with large and small brands on LinkedIn strategy
LinkedIn Fox
Episode: Episode 162 – Personal branding with guest Laura Fox: How to build an authentic, personal brand on LinkedIn
Sharry Cramond
Marketing leader; author of Win Your Lottery
Marks & Spencer
Episode: Episode 161 – Self-belief with guest Sharry Cramond: M&S award-winning marketing leader shares her story of positive mindset and resilience to succeed
Veronika Kryuchkova
Global head of capability building for Reckitt Marketing Academy
Reckitt
Episode: Episode 160 – Career Development with guest Veronika Kryuchkova: Reckitt's Global Capability Leader on skills and behaviours for marketing careers of the future
David Enwright
Marketing Director at The Post Office
The Post Office
Episode: Episode 159 – Authentic Leadership with guest David Enwright: The Post Office's Marketing Director on being brave and staying human leadership insight

Host

Abby Dixon
Host of The Whole Marketer podcast

Reviews

4.8 out of 5 stars from 32 ratings
  • My go-to resource for marketing inspiration

    I absolutely love this podcast. I had the pleasure of hearing Abi speak and immediately added it to my list following. I now tune in for insight and inspiration that I can apply in my day to day role. The podcast pairs great content with incredible guests in an easy to listen format - looking forward to this season!

    Apple Podcasts
    5
    Tfihosy
    United Kingdom2 years ago
  • It really is about the Whole Marketer

    Love this podcast for its range of subject matter and approach. It really does cover every element that makes up a marketing professional these days - professionally, mentally, holistically.

    Apple Podcasts
    5
    GLS0911
    United Kingdom2 years ago
  • Love your podcast

    It has definitely made my commuting much more interesting. Loved the book too. Keep up the good work

    Apple Podcasts
    5
    VP3693
    United Kingdom2 years ago
  • Informative, inspiration and practical

    I’ve been lucky enough to have Abby as a coach during a big role / job transition and what she helped me uncover is something I still keep close to my “marketer” heart 2 years on, often reviewing my notes.

    Her podcast is incredibly relevant to the modern marketer: she covers topics we should all care and focus about (innovation, performance, leadership) in a simple and actionable way. I’ve been recommending it not only to my direct team but to the wider business as the themes are relevant!

    Apple Podcasts
    5
    claudia+Nora
    United Kingdom2 years ago
  • Great Listen for all Marketers

    Listen and subscribe if you are in Marketing or just like a good podcast made by an amazing lady with a lovely voice. Two thumbs up!

    Apple Podcasts
    5
    KendraBoyd519
    Canada6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and host are seen as genuine, with discussions that are relevant to modern marketing and wellbeing.
Listeners praise the host for practical, actionable marketing advice and credible guests.
The show is described as broad in topic coverage, from leadership to creative strategy, with a holistic approach to marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Skills Getting CMOs Hired: Insights from an Executive Search Specialist on Senior Marketer Roles and AI
Q: What should marketers do to stand out in a competitive market?
Be crystal clear about your superpower and the problems you solve for specific customer segments, engage your network authentically, and use content to demonstrate your unique value proposition.
The Truth About Senior Marketing Roles Right Now - Job Market, CMO Tenure and How to Thrive
Q: What is the role of marketing leadership to you?
Joel defines it as the top-level function that steers the business to deliver shareholder value, with a focus on aligning customer needs with business ambitions and delivering profitable growth rather than just campaigns.
Episode 152 – Advertising with guest Adam Morgan: Is Your Advertising Suffering from the Cost of Dull?
Q: What is your advice to marketers of tomorrow?
Adopt structured room-based time management, be explicit about what you want in each meeting, and balance work across distinctive 'rooms' (client work, Cost of Dull, Let's Make This More Interesting, and personal projects) to maintain focus and growth.
Episode 152 – Advertising with guest Adam Morgan: Is Your Advertising Suffering from the Cost of Dull?
Q: What are the five questions you use to assess if a piece of work will be dull or interesting?
The five questions focus on meeting the audience where they care, challenging assumptions, leveraging emotion and drama, building real distinction and character, and evaluating whether the real competitive bar is being used versus a narrow category benchmark.
Episode 154 – Leading the Long-term Commercial Agenda with guest Naomi Walkland: Motorway's CMO on marketers understanding finance to own short and long-term growth agenda
Q: What is leading the long-term commercial agenda to you?
Naomi describes it as owning growth beyond today, balancing short-, mid-, and long-term bets, and shaping demand through both capturing and creating new demand while tightly aligning with financial outcomes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Whole Marketer podcast

What is The Whole Marketer podcast about and what kind of topics does it cover?

A holistic marketing podcast focusing on the skills, leadership, and wellbeing marketers need to thrive. Across episodes, the show often covers authentic leadership, burnout prevention, personal branding, long-term brand strategy, and practical applications of AI and data in marketing. Guests range from CMOs and brand strategists to capability-building leaders and wellbeing experts, with a recurring emphasis on human-centered leadership, cross-functional collaboration, and the business value of marketing. A notable strength is translating theory into actionable steps—whether rebuilding resilience, shaping career paths, or aligning marketing with finance and governance for measurable impact. For potential listeners and sponsors, the format o... more

Where can I find podcast stats for The Whole Marketer podcast?

Rephonic provides a wide range of podcast stats for The Whole Marketer podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Whole Marketer podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Whole Marketer podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Whole Marketer podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Whole Marketer podcast?

Rephonic provides comprehensive predictive audience data for The Whole Marketer podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Whole Marketer podcast have?

To see how many followers or subscribers The Whole Marketer podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Whole Marketer podcast?

These podcasts share a similar audience with The Whole Marketer podcast:

1. Uncensored CMO
2. Dig It with Jo Whiley and Zoe Ball
3. The News Agents
4. The Rest Is Politics
5. The Rest Is Politics: US

How many episodes of The Whole Marketer podcast are there?

The Whole Marketer podcast launched 6 years ago and published 169 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Whole Marketer podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Whole Marketer podcast?

Rephonic pulls ratings and reviews for The Whole Marketer podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Whole Marketer podcast?

Rephonic provides full transcripts for episodes of The Whole Marketer podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Whole Marketer podcast?

Recent guests on The Whole Marketer podcast include:

1. Mays Elansari
2. Rowan Fisk
3. Joel Barnett
4. Charlotte Rogers
5. Amy Kean
6. Laura Fox
7. Sharry Cramond
8. Veronika Kryuchkova

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days