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The Whole Marketer podcast

Abigail Dixon
Marketing
Artificial Intelligence
Step Change Growth
Resilience
Leadership
Burnout
Brand Building
Career Development
Linkedin
Cost Of Dull
Marketing Communications
Curiosity
Trainline
Challenger Brands
Effective Brand Building
Measurement
Authentic Leadership
Marketing Leadership
Reckitt Marketing Academy
Mindset

Welcome to The Whole Marketer podcast, where we look at the holistic skills that marketers of today need to grow the brands and businesses of tomorrow, whilst ensuring marketers feel supported and empowered to have successful and fulfilling careers and lives as a whole. Hosted by Abby Dixon along with her guest experts and marketing leaders, every fortnight they discuss a key skill impacting marke... more

PublishesTwice monthlyEpisodes166Founded6 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for The Whole Marketer podcast

Latest Episodes

Episode 165 with guest Joel Barnett, Founder of Fortune Hill

The second in our mini-series on how marketing roles are changing, in this episode we highlight what the job market looks like right now, including: why so many senior roles are disappea... more

Episode 164 with guest Charlotte Rogers, Marketing Week's Deputy Managing Editor and Head of Insight

We're kicking off a brand new mini-series about how marketing roles are changing and its impact, and in this episode we discuss this as well as sh... more

Episode #163. This episode is a holistic topic that impacts not only what we do, but how and why – it's the power of being different. We know being distinctive is fundamental for building successful, memorable brands, so today's episode will discuss ... more

Episode #162. A topic of personal understanding, today we're discussing personal branding for marketers – the benefits of embracing the LinkedIn platform to connect, share your voice, learn, inspire, network and for your future career development.

more

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Recent Guests

Charlotte Rogers
Deputy Managing Editor and Head of Insight at Marketing Week
Marketing Week
Episode: What the Data Really Says About Morale, Progression and Burnout
Amy Kean
Founder of Good Shout, L&D leader focused on authentic communication and representation
Good Shout
Episode: Episode 163 – The Power of Different with guest Amy Kean: Why Being Different Matters in Marketing and Life
Laura Fox
Founder of LinkedIn Fox, works with large and small brands on LinkedIn strategy
LinkedIn Fox
Episode: Episode 162 – Personal branding with guest Laura Fox: How to build an authentic, personal brand on LinkedIn
Sharry Cramond
Marketing leader; author of Win Your Lottery
Marks & Spencer
Episode: Episode 161 – Self-belief with guest Sharry Cramond: M&S award-winning marketing leader shares her story of positive mindset and resilience to succeed
Veronika Kryuchkova
Global head of capability building for Reckitt Marketing Academy
Reckitt
Episode: Episode 160 – Career Development with guest Veronika Kryuchkova: Reckitt's Global Capability Leader on skills and behaviours for marketing careers of the future
David Enwright
Marketing Director at The Post Office
The Post Office
Episode: Episode 159 – Authentic Leadership with guest David Enwright: The Post Office's Marketing Director on being brave and staying human leadership insight
Andrew Geoghegan
CMO and brand strategist with senior roles at Diageo, PepsiCo, William Grant & Sons, and PZ Cussons
Independent consultant and author
Episode: Episode 158 – Effective brand building with guest Andrew Geoghegan
Richard Duggins
Author of Burnout Free Working; Associate Medical Director for Culture and Leadership at CNTW NHS Foundation Trust; psychiatrist and leadership coach
CNTW NHS Foundation Trust
Episode: Episode 157 – Burnout with guest Dr Richard Duggins: Are you close to the burnout cliff and what to do about it
Drew Povey
Executive leader with multi-sector experience; author of When the Clouds Come
Independent author/speaker
Episode: Episode 156 – Resilience with guest Drew Povey: How to build your resilience with tips and tools for leaders

Host

Abby Dixon
Host of The Whole Marketer podcast

Reviews

4.8 out of 5 stars from 32 ratings
  • My go-to resource for marketing inspiration

    I absolutely love this podcast. I had the pleasure of hearing Abi speak and immediately added it to my list following. I now tune in for insight and inspiration that I can apply in my day to day role. The podcast pairs great content with incredible guests in an easy to listen format - looking forward to this season!

    Apple Podcasts
    5
    Tfihosy
    United Kingdom2 years ago
  • It really is about the Whole Marketer

    Love this podcast for its range of subject matter and approach. It really does cover every element that makes up a marketing professional these days - professionally, mentally, holistically.

    Apple Podcasts
    5
    GLS0911
    United Kingdom2 years ago
  • Love your podcast

    It has definitely made my commuting much more interesting. Loved the book too. Keep up the good work

    Apple Podcasts
    5
    VP3693
    United Kingdom2 years ago
  • Informative, inspiration and practical

    I’ve been lucky enough to have Abby as a coach during a big role / job transition and what she helped me uncover is something I still keep close to my “marketer” heart 2 years on, often reviewing my notes.

    Her podcast is incredibly relevant to the modern marketer: she covers topics we should all care and focus about (innovation, performance, leadership) in a simple and actionable way. I’ve been recommending it not only to my direct team but to the wider business as the themes are relevant!

    Apple Podcasts
    5
    claudia+Nora
    United Kingdom2 years ago
  • Great Listen for all Marketers

    Listen and subscribe if you are in Marketing or just like a good podcast made by an amazing lady with a lovely voice. Two thumbs up!

    Apple Podcasts
    5
    KendraBoyd519
    Canada6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and host are seen as genuine, with discussions that are relevant to modern marketing and wellbeing.
Listeners praise the host for practical, actionable marketing advice and credible guests.
The show is described as broad in topic coverage, from leadership to creative strategy, with a holistic approach to marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 152 – Advertising with guest Adam Morgan: Is Your Advertising Suffering from the Cost of Dull?
Q: What is your advice to marketers of tomorrow?
Adopt structured room-based time management, be explicit about what you want in each meeting, and balance work across distinctive 'rooms' (client work, Cost of Dull, Let's Make This More Interesting, and personal projects) to maintain focus and growth.
Episode 152 – Advertising with guest Adam Morgan: Is Your Advertising Suffering from the Cost of Dull?
Q: What are the five questions you use to assess if a piece of work will be dull or interesting?
The five questions focus on meeting the audience where they care, challenging assumptions, leveraging emotion and drama, building real distinction and character, and evaluating whether the real competitive bar is being used versus a narrow category benchmark.
Episode 154 – Leading the Long-term Commercial Agenda with guest Naomi Walkland: Motorway's CMO on marketers understanding finance to own short and long-term growth agenda
Q: What is leading the long-term commercial agenda to you?
Naomi describes it as owning growth beyond today, balancing short-, mid-, and long-term bets, and shaping demand through both capturing and creating new demand while tightly aligning with financial outcomes.
Episode 155 – Owning and Sharing your Voice with guest Nicola Kemp: The Most Powerful Tool for Marketers is Your Authentic Voice
Q: What is your top career advice for marketers of tomorrow?
Assume you're wrong and stay open to better ways; welcome constructive pushback with positive intent to fuel better outcomes for the industry.
Episode 155 – Owning and Sharing your Voice with guest Nicola Kemp: The Most Powerful Tool for Marketers is Your Authentic Voice
Q: What are common barriers, and how can they be overcome?
The two myths are time and fear of backlash; overcome by prioritizing small steps, embracing humility and curiosity, and sharing vulnerably to connect with others.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The Whole Marketer podcast

What is The Whole Marketer podcast about and what kind of topics does it cover?

A holistic marketing podcast focusing on the skills, leadership, and wellbeing marketers need to thrive. Across episodes, the show often covers authentic leadership, burnout prevention, personal branding, long-term brand strategy, and practical applications of AI and data in marketing. Guests range from CMOs and brand strategists to capability-building leaders and wellbeing experts, with a recurring emphasis on human-centered leadership, cross-functional collaboration, and the business value of marketing. A notable strength is translating theory into actionable steps—whether rebuilding resilience, shaping career paths, or aligning marketing with finance and governance for measurable impact. For potential listeners and sponsors, the format o... more

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How many listeners does The Whole Marketer podcast get?

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Which podcasts are similar to The Whole Marketer podcast?

These podcasts share a similar audience with The Whole Marketer podcast:

1. SheerLuxe Podcast
2. Uncensored CMO
3. The Rest Is Politics
4. The Rest Is Politics: US

How many episodes of The Whole Marketer podcast are there?

The Whole Marketer podcast launched 6 years ago and published 166 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Whole Marketer podcast?

Recent guests on The Whole Marketer podcast include:

1. Charlotte Rogers
2. Amy Kean
3. Laura Fox
4. Sharry Cramond
5. Veronika Kryuchkova
6. David Enwright
7. Andrew Geoghegan
8. Richard Duggins

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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