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Artwork for The Whole Marketer podcast

The Whole Marketer podcast

Abigail Dixon
Marketing Leadership
Brand Building
Marketing
Linkedin
Burnout
Artificial Intelligence
Career Development
Step Change Growth
Resilience
Leadership
Brand and Performance Balance
Psychological Safety
Networking
Marketing Communications
Cost Of Dull
Personal Branding
Content Strategy On Linkedin
Authentic Leadership
Reckitt Marketing Academy
Curiosity

Welcome to The Whole Marketer podcast, where we look at the holistic skills that marketers of today need to grow the brands and businesses of tomorrow, whilst ensuring marketers feel supported and empowered to have successful and fulfilling careers and lives as a whole. Hosted by Abby Dixon along with her guest experts and marketing leaders, every fortnight they discuss a key skill impacting marke... more

PublishesTwice monthlyEpisodes171Founded6 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for The Whole Marketer podcast

Latest Episodes

Episode 170 with guest James Hurman, Founder of Previously Unavailable and co-founder of Tracksuit, AF Drinks and Caffeine

This week's technical marketing skill is another on marketing effectiveness as we believe it's a core capability gap we need... more

YouTube

Episode 169 with guest Mark "Strings" Stringer, Founder and Chair of PrettyGreen

Today's episode explores the leadership and human skills of building genuine diversity of thought within marketing teams and why it matters, including: why teams risk... more

YouTube

Episode 168 with guest Sorin Patilinet, PepsiCo's Global Marketing Effectiveness and author of Marketing Effectiveness: Applying Marketing Science for Brand Growth

This week's episode is a technical skill that is fundamental to marketing leading t... more

YouTube

Episode 167 with guest Mays Elansari, Marketing Director at Wasabi

The last in our mini-series on how marketing roles are changing, this episode is a little different as we hear directly from a senior marketer who has recently been looking for - a... more

YouTube

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Recent Guests

James Hurman
New Zealand-based entrepreneur, investor, and advertising effectiveness expert; author of Future Demand
Previously Unavailable, Tracksuit, AF Drinks, New and Improved Ventures
Episode: How to Balance Brand vs Performance Marketing: Marketing Effectiveness and the ROI Data Behind the Ratio
Mark Stringer
Founder and chair of PrettyGreen; entrepreneur behind Plus Ventures; co-founder/CMO roles in related ventures
PrettyGreen, Plus Ventures, SkootEco (B Corp)
Episode: How to Build a Marketing Team That Thinks Differently - and Doesn't Need You in the Room
Mays Elansari
Brand marketer with global experience
Wasabi (UK)
Episode: How to Market Yourself to Find Your Next Role: Honest Reflections from a Senior Marketer on Changing Marketing Roles
Rowan Fisk
Founder of GrowthKind; specialist executive search for senior marketing, digital and growth leadership roles
GrowthKind
Episode: The Skills Getting CMOs Hired: Insights from an Executive Search Specialist on Senior Marketer Roles and AI
Joel Barnett
Founder of Fortune Hill, former Talent Director at HomeServe PLC, experienced executive recruiter
Fortune Hill; HomeServe PLC
Episode: The Truth About Senior Marketing Roles Right Now - Job Market, CMO Tenure and How to Thrive
Charlotte Rogers
Deputy Managing Editor and Head of Insight at Marketing Week
Marketing Week
Episode: What the Data Really Says About Morale, Progression and Burnout
Amy Kean
Founder of Good Shout, L&D leader focused on authentic communication and representation
Good Shout
Episode: Episode 163 – The Power of Different with guest Amy Kean: Why Being Different Matters in Marketing and Life
Laura Fox
Founder of LinkedIn Fox, works with large and small brands on LinkedIn strategy
LinkedIn Fox
Episode: Episode 162 – Personal branding with guest Laura Fox: How to build an authentic, personal brand on LinkedIn
Sharry Cramond
Marketing leader; author of Win Your Lottery
Marks & Spencer
Episode: Episode 161 – Self-belief with guest Sharry Cramond: M&S award-winning marketing leader shares her story of positive mindset and resilience to succeed

Host

Abby Dixon
Host of The Whole Marketer podcast

Reviews

4.8 out of 5 stars from 32 ratings
  • My go-to resource for marketing inspiration

    I absolutely love this podcast. I had the pleasure of hearing Abi speak and immediately added it to my list following. I now tune in for insight and inspiration that I can apply in my day to day role. The podcast pairs great content with incredible guests in an easy to listen format - looking forward to this season!

    Apple Podcasts
    5
    Tfihosy
    United Kingdom3 years ago
  • It really is about the Whole Marketer

    Love this podcast for its range of subject matter and approach. It really does cover every element that makes up a marketing professional these days - professionally, mentally, holistically.

    Apple Podcasts
    5
    GLS0911
    United Kingdom3 years ago
  • Love your podcast

    It has definitely made my commuting much more interesting. Loved the book too. Keep up the good work

    Apple Podcasts
    5
    VP3693
    United Kingdom3 years ago
  • Informative, inspiration and practical

    I’ve been lucky enough to have Abby as a coach during a big role / job transition and what she helped me uncover is something I still keep close to my “marketer” heart 2 years on, often reviewing my notes.

    Her podcast is incredibly relevant to the modern marketer: she covers topics we should all care and focus about (innovation, performance, leadership) in a simple and actionable way. I’ve been recommending it not only to my direct team but to the wider business as the themes are relevant!

    Apple Podcasts
    5
    claudia+Nora
    United Kingdom3 years ago
  • Great Listen for all Marketers

    Listen and subscribe if you are in Marketing or just like a good podcast made by an amazing lady with a lovely voice. Two thumbs up!

    Apple Podcasts
    5
    KendraBoyd519
    Canada6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners highlight the host's clear, actionable guidance and engaging interview style.
The show is valued for pairing expert guest insights with real-world applicability.
Professionals appreciate the practical, data-driven approaches on marketing topics.
Guests and topics are praised for covering burnout, leadership, and career development with depth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Balance Brand vs Performance Marketing: Marketing Effectiveness and the ROI Data Behind the Ratio
Q: what one piece of advice would you give to marketers of tomorrow?
Confidence comes from knowledge; immerse yourself in the data, evidence, and education available so you can defend your approach and have constructive conversations with stakeholders.
How to Balance Brand vs Performance Marketing: Marketing Effectiveness and the ROI Data Behind the Ratio
Q: tell us about the evidence that supports the brand/performance balance and how to present it as a business case
There are multiple data points showing that a roughly balanced split (around half brand, half performance) yields the highest overall ROI, including IPA/Effectiveness data, Google's Effectiveness Equation, and Analytic Partners' studies; the trend across decades indicates balance is superior to leaning heavily toward either side.
The Skills Getting CMOs Hired: Insights from an Executive Search Specialist on Senior Marketer Roles and AI
Q: What should marketers do to stand out in a competitive market?
Be crystal clear about your superpower and the problems you solve for specific customer segments, engage your network authentically, and use content to demonstrate your unique value proposition.
The Truth About Senior Marketing Roles Right Now - Job Market, CMO Tenure and How to Thrive
Q: What is the role of marketing leadership to you?
Joel defines it as the top-level function that steers the business to deliver shareholder value, with a focus on aligning customer needs with business ambitions and delivering profitable growth rather than just campaigns.
Episode 152 – Advertising with guest Adam Morgan: Is Your Advertising Suffering from the Cost of Dull?
Q: What is your advice to marketers of tomorrow?
Adopt structured room-based time management, be explicit about what you want in each meeting, and balance work across distinctive 'rooms' (client work, Cost of Dull, Let's Make This More Interesting, and personal projects) to maintain focus and growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Whole Marketer podcast

What is The Whole Marketer podcast about and what kind of topics does it cover?

The show centers on holistic marketing skills, leadership, and career wellbeing, with a focus on how modern marketers balance brand-building, performance, and personal growth. Episodes frequently explore topics like marketing effectiveness, team dynamics, burnout, career development, and authentic leadership, often featuring high-level practitioners, recruiters, and researchers who share frameworks, data, and practical steps. Listeners likely include senior marketers and aspiring leaders seeking evidence-based insights, actionable strategies, and diverse perspectives on navigating today's complex marketing landscape. A notable strength is the blend of data-driven discussion, real-world case studies, and actionable frameworks that apply acro... more

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Which podcasts are similar to The Whole Marketer podcast?

These podcasts share a similar audience with The Whole Marketer podcast:

1. Uncensored CMO
2. Squiggly Careers
3. Dig It with Jo Whiley and Zoe Ball
4. How To Fail With Elizabeth Day
5. The Rest Is Politics: Leading

How many episodes of The Whole Marketer podcast are there?

The Whole Marketer podcast launched 6 years ago and published 171 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Whole Marketer podcast?

Recent guests on The Whole Marketer podcast include:

1. James Hurman
2. Mark Stringer
3. Mays Elansari
4. Rowan Fisk
5. Joel Barnett
6. Charlotte Rogers
7. Amy Kean
8. Laura Fox

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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