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Artwork for The Deep Specialization™️ Podcast

The Deep Specialization™️ Podcast

Corey Quinn
Agency Growth
Deep Specialization Maturity Model
Digital Marketing
Marketing
Lead Generation
Martial Arts
Sales Strategy
Storytelling
AI Efficiency
Specialization Strategies
Managed Service Providers
Client Management
Relationship Marketing
Agency Operations
Tech Pro Marketing
Relationships
Micro Stories
Customer Engagement
Vertical Specialization
Community Building

Everyone knows the power of focus in business, but not everyone knows how to do it well. On this show, you'll hear from 7, 8, and 9-figure founders and executives who've been wildly successful by taking a vertical or multi-vertical approach to growing their business. You'll hear stories about how they started, what they did to grow their business and ultimately what made them a success. If you're ... more

PublishesWeeklyEpisodes138Founded3 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for The Deep Specialization™️ Podcast

Latest Episodes

In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing.

Chris... more

What if one relationship could unlock a hundred new clients for your agency?

In this episode, we dive into the Tastemaker Strategy, a proven sales approach that scaled Scorpion from $20M to $200M by leveraging the hidden power of industry influencer... more

In this episode, Corey Quinn delivers a simple truth that every agency owner needs to hear: being a generalist doesn’t keep you safe; it keeps you invisible. If you’ve been trying to serve everyone with everything, you’re actually holding your agency... more

If you want your agency to scale, you can’t stay stuck doing all the sales yourself; you need a salesperson.

But here’s the challenge: most agency owners freeze when it comes to structuring sales compensation. That’s why in this episode, we break do... more

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Recent Guests

Chris Madden
Co-founder of Matchnode
Matchnode
Episode: How This Agency Owner Scaled to Their Most Successful Year Yet
Raj Ramanan
CEO of Herringbone Digital
Herringbone Digital
Episode: Inside the Agency Acquisition: Why Hennessey Digital Joined Herringbone | Raj Ramanan & Jason Hennessey
Nate Freedman
CEO of Tech Pro Marketing, a marketing agency that works exclusively with Managed Service Providers.
Tech Pro Marketing
Episode: Inside the Agency That Dominates the MSP Market | Nate Freedman
Azim Nagree
Head of Mergers and Acquisitions at Herringbone Digital
Herringbone Digital
Episode: How to Sell or Buy a Digital Agency the Right Way | Azim Nagree
Nick Petroski
Founder of Promethean Research
Promethean Research
Episode: AI, Value, and Vertical Focus: The New Agency Growth Formula | Nick Petroski
Khushbu Doshi
Chief Operating Officer at E2M
E2M
Episode: The AI Advantage: How Agencies Can Work Less & Achieve More | Khushbu Doshi
Sara Hardwick
Community Relationship Specialist of the Giftology Group
Giftology
Episode: Beyond Giftology: Maximizing Your Return on Relationships | Sara Hardwick
Jacob Baadsgaard
Founder and CEO of Disruptive Advertising, and educator at Disruptive University.
Disruptive Advertising
Episode: 3 Secrets to Sustainable Agency Growth: Hiring, Specializing, and Knowing Your Why | Jacob Baadsgaard
Stephen Reinstein
CEO and founder of Market Muscles, a marketing agency specializing in martial arts studios
Market Muscles
Episode: How Niching Down Scaled This Agency to 700+ Clients

Host

Corey Quinn
Corey is the primary host, recognized for his expertise in agency growth and specialization. He leads discussions with various industry leaders, focusing on vertical strategies and business effectiveness.

Reviews

5.0 out of 5 stars from 47 ratings
  • Corey is the real deal

    I have the pleasure of knowing Corey personally and I couldn’t be happier that he’s publishing his expertise on this podcast. He’s been there and done that, and has an incredible network of smart people that he can leverage to get the best guests on this show and ask them truly insightful questions. If you’re in the business of expertise, this show is a must-listen.

    Apple Podcasts
    5
    Marcel.Petitpas
    Canada6 months ago
  • Must-listen podcast!

    5/5. If you’re in the agency space, you need to subscribe.

    Apple Podcasts
    5
    chrisrdubois
    United States6 months ago
  • Corey is a seasoned veteran

    The blueprint for any agency to scale without stress

    Apple Podcasts
    5
    Alexstrath1
    United Statesa year ago
  • Must-Listen Podcast for Agency Owners

    Corey's podcast offers invaluable insights into strategies for scaling an agency through vertical market specialisation. Featuring interviews with industry experts who have successfully implemented these strategies, the podcast delves into real-world applications and diverse perspectives. Each episode provides practical advice on identifying the right verticals, positioning your brand, and leveraging market-specific tactics to drive growth. It's a must-listen for agency owners seeking to deepen ... more

    Apple Podcasts
    5
    Nithin Scaria
    Indiaa year ago
  • Effective, practical and powerful for digital agency owners

    Corey is the real deal! This podcast has industry leaders and brings practical content. Just listen to one episode and you’ll be hooked!

    Apple Podcasts
    5
    PeterRuchti
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews commend the clarity of conversations and the depth of topics covered, noting that the show's focus on vertical specialization is unique and valuable.
The content is often regarded as essential for agency owners looking to specialize and grow, reinforcing its reputation as a must-listen for those in the marketing industry.
Listeners praise the podcast for its actionable insights and the quality of its guests, highlighting the expertise shared by Corey and his interviewees.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Building a Burnout-Proof Agency That Can Scale w/ Steve Guberman
Q: What can an agency owner do to avoid burnout?
Getting outside, taking breaks, engaging in creative outlets, and practicing meditation are all effective strategies to prevent burnout.
Building a Burnout-Proof Agency That Can Scale w/ Steve Guberman
Q: What are some of the early warning signs of burnout?
Taking it out on employees, spinning wheels and working longer hours than necessary, and the overall quality of work suffering are key indicators.
Building a Burnout-Proof Agency That Can Scale w/ Steve Guberman
Q: What are some ways that you guide agencies to find the right niche?
By analyzing their portfolio, identifying profitable industries, and ensuring that there are adequate potential clients in those industries.
Building a Burnout-Proof Agency That Can Scale w/ Steve Guberman
Q: What role does specialization play in agency success?
Specialization helps agencies be seen as experts in their field, makes marketing efforts more focused, and prevents the challenges of being a generalist.
How Niching Down Scaled This Agency to 700+ Clients
Q: What is a joint venture? How does it work?
Joint ventures involve partnering with other industry providers that complement your services to share clients and enhance customer experiences.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Deep Specialization™️ Podcast

What is The Deep Specialization™️ Podcast about and what kind of topics does it cover?

Content focuses on the impact of vertical specialization in business, emphasizing the advantages of targeting specific niches for agency growth. Episodes feature interviews with founders and executives who share their experiences of transitioning from generalist services to specializing in particular sectors, revealing actionable strategies for niche marketing, client relations, and scaling operations. The insights hint at the crucial need for agency owners to refine their business models to achieve higher satisfaction and profit margins, suggesting that a specialization strategy can yield more substantial and sustainable success than a generalized approach.

Where can I find podcast stats for The Deep Specialization™️ Podcast?

Rephonic provides a wide range of podcast stats for The Deep Specialization™️ Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Deep Specialization™️ Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Deep Specialization™️ Podcast get?

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What are the audience demographics for The Deep Specialization™️ Podcast?

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Which podcasts are similar to The Deep Specialization™️ Podcast?

These podcasts share a similar audience with The Deep Specialization™️ Podcast:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Prof G Markets
3. Hard Fork
4. Pivot
5. The Daily

How many episodes of The Deep Specialization™️ Podcast are there?

The Deep Specialization™️ Podcast launched 3 years ago and published 138 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Deep Specialization™️ Podcast?

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What guests have appeared on The Deep Specialization™️ Podcast?

Recent guests on The Deep Specialization™️ Podcast include:

1. Chris Madden
2. Raj Ramanan
3. Nate Freedman
4. Azim Nagree
5. Nick Petroski
6. Khushbu Doshi
7. Sara Hardwick
8. Jacob Baadsgaard

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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