
Everyone knows the power of focus in business, but not everyone knows how to do it well. On this show, you'll hear from 7, 8, and 9-figure founders and executives who've been wildly successful by taking a vertical or multi-vertical approach to growing their business. You'll hear stories about how they started, what they did to grow their business and ultimately what made them a success. If you're ... more
| Publishes | Weekly | Episodes | 138 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||

In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing.
Chris... more
What if one relationship could unlock a hundred new clients for your agency?
In this episode, we dive into the Tastemaker Strategy, a proven sales approach that scaled Scorpion from $20M to $200M by leveraging the hidden power of industry influencer... more
In this episode, Corey Quinn delivers a simple truth that every agency owner needs to hear: being a generalist doesn’t keep you safe; it keeps you invisible. If you’ve been trying to serve everyone with everything, you’re actually holding your agency... more
If you want your agency to scale, you can’t stay stuck doing all the sales yourself; you need a salesperson.
But here’s the challenge: most agency owners freeze when it comes to structuring sales compensation. That’s why in this episode, we break do... more
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I have the pleasure of knowing Corey personally and I couldn’t be happier that he’s publishing his expertise on this podcast. He’s been there and done that, and has an incredible network of smart people that he can leverage to get the best guests on this show and ask them truly insightful questions. If you’re in the business of expertise, this show is a must-listen.
5/5. If you’re in the agency space, you need to subscribe.
The blueprint for any agency to scale without stress
Corey's podcast offers invaluable insights into strategies for scaling an agency through vertical market specialisation. Featuring interviews with industry experts who have successfully implemented these strategies, the podcast delves into real-world applications and diverse perspectives. Each episode provides practical advice on identifying the right verticals, positioning your brand, and leveraging market-specific tactics to drive growth. It's a must-listen for agency owners seeking to deepen ... more
Corey is the real deal! This podcast has industry leaders and brings practical content. Just listen to one episode and you’ll be hooked!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #226 |
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Content focuses on the impact of vertical specialization in business, emphasizing the advantages of targeting specific niches for agency growth. Episodes feature interviews with founders and executives who share their experiences of transitioning from generalist services to specializing in particular sectors, revealing actionable strategies for niche marketing, client relations, and scaling operations. The insights hint at the crucial need for agency owners to refine their business models to achieve higher satisfaction and profit margins, suggesting that a specialization strategy can yield more substantial and sustainable success than a generalized approach.
Rephonic provides a wide range of podcast stats for The Deep Specialization™️ Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Deep Specialization™️ Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
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These podcasts share a similar audience with The Deep Specialization™️ Podcast:
1. Marketing School - Digital Marketing and Online Marketing Tips
2. Prof G Markets
3. Hard Fork
4. Pivot
5. The Daily
The Deep Specialization™️ Podcast launched 3 years ago and published 138 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Deep Specialization™️ Podcast include:
1. Chris Madden
2. Raj Ramanan
3. Nate Freedman
4. Azim Nagree
5. Nick Petroski
6. Khushbu Doshi
7. Sara Hardwick
8. Jacob Baadsgaard
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