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The Unique CPA

Randy Crabtree, CPA
Corporate Culture
Accounting Profession
Leadership
Work-Life Balance
Burnout
Accounting Industry
Mental Health
Accounting
Exit Strategies
Succession Planning
Financial Consulting
State and Local Tax (SALT)
Construction Industry
Mental Health Awareness
Employee Retention
Wellness In Workplaces
Company Culture
Business Valuation
Craft Beverage Industry
Technology

Over more than five years and 200 episodes, The Unique CPA has blossomed from "just an accounting podcast" into a community of thriving accounting professionals. With personal fulfillment and energizing, passionate work at the top of our list of priorities, we're keeping you at the forefront of the changing face of public accounting through conversations with fascinating leaders who understand tha... more

PublishesWeeklyEpisodes241Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusinessManagement

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Artwork for The Unique CPA

Latest Episodes

President and CEO of the Illinois CPA Society Geof Brown returns to The Unique CPA for Episode 240, bringing with him the results of a bold research initiative that set out to map the "readiness divide" between new accountants and their managers. Geo... more

About a decade ago, Dr. Jackie Meyer hit a wall of exhaustion running her CPA firm, but she refused to hide behind the industry's mask of perfection. Diagnosed with chronic fatigue and juggling motherhood and her work responsibilities, she began to q... more

When Paul Peterson looks across his firm, he sees a new generation rewriting the rules. On Episode 238 of The Unique CPA, he joins Randy Crabtree to trace the ripple effects of Gen Z's arrival in accounting as young professionals who expect flexibili... more

Tara Whitney, CEO of White Birch Advisory, steps into the studio with a confession: she was drawn to accounting for its clear rules and right answers. But as the conversation unfolds, Tara reveals how the very habits that once defined her success, li... more

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Recent Guests

Dr. Jackie Meyer
A serial entrepreneur, CPA, and nationally recognized thought leader
TaxPlanIQ
Episode: The ROI of Wellbeing
Paul Peterson
CEO of Wyss and Company
Wyss and Company
Episode: Gen Z's Challenge to the Status Quo
Tara Whitney
CEO of White Birch Advisory, helps organizations build financial discipline and leadership excellence
White Birch Advisory
Episode: Breaking the Rules and Redefining Leadership
Bob Doyle
CEO of the Michigan Association of Certified Public Accountants
Michigan Association of Certified Public Accountants
Episode: CPA: The "Coolest Profession Around"
Lori Zukin
CEO and founder of Zukin Leadership and organizational psychologist and executive coach.
Zukin Leadership
Episode: Beyond the Bottom Line: People-First Leadership
Allanté Collier
Founder and CEO of Streamline and Scale, an operations management agency
Streamline and Scale
Episode: The Business of Longevity: Building Resilient Operations
Dr. Kristy Short
Expert in mental health and author
Episode: Breaking the Silence: Triumph over Anxiety
Erica Goode
Solo firm owner and author of 'The 15-Hour Accountant'
Consultants & Money Podcast
Episode: The Power of Boundaries: Getting It Right
Steve Shein
Co-founder of Franklin Alliance helping CPA firms grow and thrive
Franklin Alliance
Episode: Building a Thriving Accounting Alliance

Host

Randy Crabtree
Host of The Unique CPA, focusing on personal fulfillment and developments within the accounting profession.

Reviews

4.8 out of 5 stars from 27 ratings
  • Thought leadership to support CPA success

    Been enjoying a new voice on the CPA podcast scene, with interviews from experts on a variety of topics relating to the smaller CPA.

    Apple Podcasts
    5
    GeraldineDcarter
    United States5 years ago
  • Great Perspective for Tax Professionals

    Randy does a great job discussing topical and current tax issues that more CPAs, tax attorneys, and tax professionals should listen to.

    Apple Podcasts
    5
    CRNTAPPSUCKS
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the thought leadership and practical insights offered, especially on relevant industry topics.
Feedback highlights a sense of community and connection among accounting professionals, suggesting the podcast creates an engaging environment.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The ROI of Wellbeing
Q: What is your ROI method of pricing?
The ROI method focuses on estimating tax savings and applying a formula that scores complexity and urgency to determine fair pricing, moving away from traditional hourly billing.
The ROI of Wellbeing
Q: What does TaxPlanIQ do?
TaxPlanIQ is a SaaS platform designed to improve tax advisory services, allowing firms to effectively suggest strategies and produce proposals quickly.
The ROI of Wellbeing
Q: Can you give us an idea of why burnout is a passionate topic for you?
Burnout affected me severely in my own CPA firm, leading to chronic fatigue, and it's important for others to understand that vulnerability and seeking help are key.
Gen Z's Challenge to the Status Quo
Q: How does your firm adapt to the digital preferences of Gen Z?
The firm embraces technology and involves younger employees in implementing new tools, which they are often adept at using.
Gen Z's Challenge to the Status Quo
Q: What does Gen Z expect from leadership?
Gen Z expects leadership that embodies vulnerability and open-mindedness, as well as mentorship opportunities that allow for dialogue and flexibility.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Unique CPA

What is The Unique CPA about and what kind of topics does it cover?

Focusing on the evolving nature of the accounting profession, episodes feature in-depth discussions with influential leaders who share insights on personal fulfillment and professional growth within the industry. The content addresses critical topics such as effective communication, technology integration, sales strategies, and work-life balance, providing listeners with actionable advice to enhance their careers and practices. Guest experts from diverse backgrounds contribute unique perspectives on trend analysis, advisory services, and strategies for adapting to the rapid changes impacting accounting and finance. The emphasis on community and relationship-building helps create a supportive environment for accounting professionals navigati... more

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Which podcasts are similar to The Unique CPA?

These podcasts share a similar audience with The Unique CPA:

1. The Accounting Podcast
2. Earmark Podcast | Earn Free Accounting CPE
3. Small Business Tax Savings Podcast
4. Who's Really the BOSS?
5. UnAccountable!

How many episodes of The Unique CPA are there?

The Unique CPA launched 6 years ago and published 241 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Unique CPA?

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What guests have appeared on The Unique CPA?

Recent guests on The Unique CPA include:

1. Dr. Jackie Meyer
2. Paul Peterson
3. Tara Whitney
4. Bob Doyle
5. Lori Zukin
6. Allanté Collier
7. Dr. Kristy Short
8. Erica Goode

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