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The Unique CPA

Randy Crabtree, CPA
Corporate Culture
Leadership
Work-Life Balance
Accounting Profession
Burnout
Accounting Industry
Mental Health
Accounting
Succession Planning
Exit Strategies
Financial Consulting
State and Local Tax (SALT)
Construction Industry
Mental Health Awareness
Employee Retention
Wellness In Workplaces
Company Culture
Business Valuation
Craft Beverage Industry
Technology

Over more than five years and 200 episodes, The Unique CPA has blossomed from “just an accounting podcast” into a community of thriving accounting professionals. With personal fulfillment and energizing, passionate work at the top of our list of priorities, we’re keeping you at the forefront of the changing face of public accounting through conversations with fascinating leaders who understand tha... more

PublishesWeeklyEpisodes231Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurshipManagement

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Artwork for The Unique CPA

Latest Episodes

Forget everything you know about the billable hour. On Episode 230 of The Unique CPA, Randy Crabtree welcomes Chris Vanover, CEO of CPA Club, who’s rewriting the rules of accounting with a subscription-based model and a bold focus on quality manageme... more

Randy Crabtree welcomes John Jordan, a small firm owner from Raleigh, North Carolina, and fellow member of the Intuit Tax Council, for Episode 229 of The Unique CPA. John shares his journey from working at large and regional accounting firms to found... more

What do accountants and NFL broadcasters have in common? More than you might think. The Unique CPA goes in an entirely different direction on Episode 228 to kick off the football season, with host Randy Crabtree joined by Jeff Joniak, the iconic voic... more

Randy welcomes Hank Berkowitz, founder of HB Publishing and Marketing, for an insightful conversation on content, communication, and credibility in the accounting profession on Episode 227 of The Unique CPA. With over 25 years of experience helping C... more

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Recent Guests

John Jordan
Small firm owner and member of the Intuit Tax Council passionate about helping clients and connecting with entrepreneurs.
Intuit Tax Council
Episode: Small Firm, Big Heart: The People Side of Accounting
Jeff Joniak
The voice of the Chicago Bears
Chicago Bears
Episode: “Talk to Me, Not at Me:” Lessons from the Voice of the Chicago Bears
Amy Franko
Author of The Modern Seller, recognized as a top sales voice by LinkedIn
Amy Franko Associates
Episode: Building a Growth Culture in Your Firm
Gail Perry
Editor-in-Chief of CPA Practice Advisor Magazine, author of numerous books on accounting and finance topics, and experienced tax practitioner.
CPA Practice Advisor
Episode: Bridging Journalism and Accounting
Alex Drost
Managing principal of Connection Builders, with nearly 20 years of experience in financial services and the accounting industry.
Connection Builders
Episode: The PE Perspective
Courtney De Ronde
Co-founder and CEO of Forge Financial and Management Consulting
Forge Financial and Management Consulting
Episode: The Double Win: Have It Both Ways
Nick Boscia
Co-owner of Boscia & Boscia and known as The Balanced CPA
Boscia & Boscia
Episode: Keep Your Work and Personal Life in Balance
Denise Thomas
Founder of the Effective Communication Coach, known for transforming professionals into extraordinary leaders by mastering effective communication.
Effective Communication Coach
Episode: Leading from Within: Effective Communication
Jeremy Estey
Founder of AmberSky Marketing, a digital marketing agency for accounting firms.
AmberSky Marketing
Episode: SEO as a Key to Firm and CAS Development

Host

Randy Crabtree
Host of The Unique CPA, focusing on personal fulfillment and developments within the accounting profession.

Reviews

4.8 out of 5 stars from 26 ratings
  • Thought leadership to support CPA success

    Been enjoying a new voice on the CPA podcast scene, with interviews from experts on a variety of topics relating to the smaller CPA.

    Apple Podcasts
    5
    GeraldineDcarter
    United States5 years ago
  • Great Perspective for Tax Professionals

    Randy does a great job discussing topical and current tax issues that more CPAs, tax attorneys, and tax professionals should listen to.

    Apple Podcasts
    5
    CRNTAPPSUCKS
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the thought leadership and practical insights offered, especially on relevant industry topics.
Feedback highlights a sense of community and connection among accounting professionals, suggesting the podcast creates an engaging environment.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Beyond Perfection: Practical Content Strategies
Q: What are the small steps someone can take to start on the path to being a thought leader?
Start with outlining your ideas. Identify two or three key points you want your audience to take away and include summary bullet points at the beginning of your content.
Beyond Perfection: Practical Content Strategies
Q: What are some best practices when pitching an article to editors or media?
Do your homework first; make sure your pitch aligns with what the editor needs to see. Build relationships with media gatekeepers and provide high-quality, targeted content that requires minimal editing.
Beyond Perfection: Practical Content Strategies
Q: What does thought leadership mean to you, and what makes someone a thought leader versus just a frequent poster?
Thought leadership means being the go-to source of expertise on a specific topic, not just being well-known or widely promoted. Authenticity is key, and it's about influencing others to think differently.
“Talk to Me, Not at Me:” Lessons from the Voice of the Chicago Bears
Q: How important is teamwork in broadcasting?
Teamwork is essential; you rely on each role to execute efficiently and effectively, just like in a sports team.
“Talk to Me, Not at Me:” Lessons from the Voice of the Chicago Bears
Q: How do you handle nerves when you are about to go live?
I channel nervous energy positively, focusing on the confidence that comes from thorough preparation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
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Social Media Reach

Frequently Asked Questions About The Unique CPA

What is The Unique CPA about and what kind of topics does it cover?

Focusing on the evolving nature of the accounting profession, episodes feature in-depth discussions with influential leaders who share insights on personal fulfillment and professional growth within the industry. The content addresses critical topics such as effective communication, technology integration, sales strategies, and work-life balance, providing listeners with actionable advice to enhance their careers and practices. Guest experts from diverse backgrounds contribute unique perspectives on trend analysis, advisory services, and strategies for adapting to the rapid changes impacting accounting and finance. The emphasis on community and relationship-building helps create a supportive environment for accounting professionals navigati... more

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How many listeners does The Unique CPA get?

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Which podcasts are similar to The Unique CPA?

These podcasts share a similar audience with The Unique CPA:

1. The Accounting Podcast
2. Jason On Firms Podcast
3. Earmark Podcast | Earn Free Accounting CPE
4. She Counts
5. Small Business Tax Savings Podcast

How many episodes of The Unique CPA are there?

The Unique CPA launched 6 years ago and published 231 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Unique CPA?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Unique CPA?

Recent guests on The Unique CPA include:

1. John Jordan
2. Jeff Joniak
3. Amy Franko
4. Gail Perry
5. Alex Drost
6. Courtney De Ronde
7. Nick Boscia
8. Denise Thomas

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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