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Artwork for The Story of a Brand Show

The Story of a Brand Show

Compass Rose Ventures, LLC
Entrepreneurship
E-Commerce
Health and Wellness
Sustainability
Consumer Behavior
Influencer Marketing
Covid-19
Consumer Brands
Nutrition
Gratitude
Consumer Packaged Goods
Affiliate Marketing
Consumer Goods
Venture Capital
Gut Health
Direct-To-Consumer
Women's Health
Fashion
Hydration
Consumer Products

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand's evolution. Who knows, you ma... more

PublishesWeeklyEpisodes1313Founded8 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Story of a Brand Show

Latest Episodes

What happens to a founder's identity when the business ends, the title changes, or the exit doesn't bring expected fulfillment?

In this episode, host Ramon Vela sits down with Julie Harrelson, CEO of Harrelson Global, strategist, speaker, and form... more

Most consumer brands focus on removing friction, but Bite has built its business around embracing it.

Instead of squeezing toothpaste from a tube, you chew it. Instead of treating the packaging as disposable, you refill it. Bite's approach challe... more

What if the fastest way to grow was walking away from $15 million in sales?

In this episode of The Story of a Brand Show, host Rose Hamilton sits down with Jason Burke, Founder and CEO of New Primal. Jason shares his incredible evolution from Goo... more

What happens when a founder decides to pull a product off 400 store shelves not because it failed, but because scaling the wrong economics is a fast track to killing a company.

In this masterclass on CPG entrepreneurship, Omar Atia, Co-Founder & C... more

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Recent Guests

Julie Harrelson
Strategist and advisor to startup leaders; managing director of Eight Cascade Funds
Eight Cascade Funds
Episode: Julie Harrelson - Why Setbacks are the Doorway to Resilience
Lindsay McCormick
Founder and CEO of Byte
Byte
Episode: Bite - How Bite Built a Profitable Business on Its Own Terms
Jason Burke
Founder and CEO of New Primal
New Primal
Episode: New Primal - Revenue Is Vanity: The Hard Truth About Scaling CPG
Omar Atia
Founder of ZeroCarb LYFE, with background spanning R&D, operations, and commercialization
ZeroCarb LYFE
Episode: ZeroCarb LYFE - Scaling Strategy: E-Com, Foodservice, and Retail Realities
Alice Li
Founder and CEO of First Day
First Day
Episode: First Day - How First Day Built a $100M Brand Without the VC Treadmill
Hilary Coles
Co-founder and CEO of POCA; former co-founder of Hims & Hers
POCA; Hims & Hers
Episode: POCA - What Building Hims and Hers Taught Her About Starting Over
Michael Marquis
CEO of Raw Sugar Living
Raw Sugar Living
Episode: Raw Sugar - What Retail Really Reveals About Your Brand
Jason Dyer
Co-founder and farmer at Farmana
Farmana
Episode: Farmana - Health Is a Verb. Start Acting Like It.
Alex Whitmore
Founder and CEO of Taza Chocolate
Taza Chocolate
Episode: Taza Chocolate - Stay True to the Craft. Outlast the Competition

Hosts

Rose Hamilton
Host of The Story of a Brand Show
Ramon Vela
Host of The Story Of A Brand Show

Reviews

4.9 out of 5 stars from 176 ratings
  • Building a business? Listen up

    One of the top 5 podcasts I listen to for business expertise- love the expert stories and Ramon’s voice is soothing not intense like other bro biz media

    Apple Podcasts
    5
    Boddiingsytikgd
    United Statesa year ago
  • Always insightful, fun and valuable

    Ramon and the team at Story of a Brand are awesome! Great guests and topics who seem to really get along well, speak transparently and give all of us entrepreneurs tons of actionable takeaways. Keep up the strong work!

    Apple Podcasts
    5
    Mad Max 3
    United States2 years ago
  • Incredible stories

    Great balance of the wonderful businesses and the people behind them, lead by an amazing host

    Apple Podcasts
    5
    Jason Nyhus
    United States2 years ago
  • a must listen for all founders

    I learn so much from hearing the true story behind the next up and coming brands. It's an inspirational listen. Thank you for all that you do!

    Apple Podcasts
    5
    Wendypodcast
    Canada3 years ago
  • Inspirational!

    Incredible stories from founders who risk it all to bring you your next favorite products. Each is different and each is motivating. Ramon does a wonderful job of talking to each founder and CEO on a personal level. His communication skills focus on sharing those stories and making it more than just a brand.

    Apple Podcasts
    5
    IowaDude
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging host who pulls rich, practical insights from founders
Authentic founder stories with actionable takeaways
Consistently high-quality guests and thoughtful questions
Inspiring balance of personal narrative and business rigor
Top-tier show for brand builders and entrepreneurs

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Bite - How Bite Built a Profitable Business on Its Own Terms
Q: How did you approach the balance between growth and maintaining your core values and profitability?
We prioritized profitability and online channels, avoided rushing into retail, and used revenue to fund the product and mission, ensuring that growth didn't outpace our ability to deliver on our brand promise and maintain a strong unit economy.
Bite - How Bite Built a Profitable Business on Its Own Terms
Q: When did you realize bite wasn't just a product problem, but a behavior change problem?
From the start, Byte saw that convincing people to change daily habits required education, listening to customer feedback, and reframing the premise to acknowledge the 'weird' initial experience, which helped users overcome the habit hump and stay with the brand.
New Primal - Revenue Is Vanity: The Hard Truth About Scaling CPG
Q: How does a founder go from proving they can create more to realizing that more has become the problem?
By recognizing that adding more SKUs and categories increases complexity, dilutes focus, and harms margins, the founder pivots to a focused core and reduces portfolio breadth, which helps restore profitability and clarity. The shift is supported by data, team input, investor backing, and a willingness to say no to opportunities that don't strengthen the core business.
First Day - How First Day Built a $100M Brand Without the VC Treadmill
Q: Why did you delay retail partnerships for almost three years?
To ensure we had the right scale, supply chain readiness, and a team capable of executing at high standards, protecting the brand and customers when entering mass channels.
First Day - How First Day Built a $100M Brand Without the VC Treadmill
Q: What operational decisions helped you build trust with customers?
We staffed customer interactions personally in the early days, shared transparent limitations of our products, and used science-backed messaging to explain both capabilities and limits, creating authentic relationships with parents.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Professions
Age Range
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Frequently Asked Questions About The Story of a Brand Show

What is The Story of a Brand Show about and what kind of topics does it cover?

The show spotlights founder-led journeys in consumer brands, with a strong emphasis on authenticity, brand purpose, and sustainable, long-horizon growth. Episodes typically unpack how science-backed product decisions, retail readiness, supply-chain discipline, and storytelling converge to build enduring brands in crowded markets. Guests span health & wellness, food & beverage, pet care, tech-enabled consumer apps, and DTC, often sharing hard-won lessons, practical frameworks, and real-world tradeoffs between price, quality, and profitability. Noteworthy is the host's ability to extract the why behind brands, including personal narratives and community-focused angles, which can help listeners think more strategically about brand building, al... more

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To see how many followers or subscribers The Story of a Brand Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Story of a Brand Show?

These podcasts share a similar audience with The Story of a Brand Show:

1. The Mel Robbins Podcast
2. The Diary Of A CEO with Steven Bartlett
3. How I Built This with Guy Raz
4. Call Her Daddy
5. The Toast

How many episodes of The Story of a Brand Show are there?

The Story of a Brand Show launched 8 years ago and published 1313 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Story of a Brand Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Story of a Brand Show?

Recent guests on The Story of a Brand Show include:

1. Julie Harrelson
2. Lindsay McCormick
3. Jason Burke
4. Omar Atia
5. Alice Li
6. Hilary Coles
7. Michael Marquis
8. Jason Dyer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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