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Artwork for The Story of a Brand

The Story of a Brand

Compass Rose Ventures, LLC
Entrepreneurship
E-Commerce
Health and Wellness
Sustainability
Consumer Behavior
Influencer Marketing
Covid-19
Consumer Brands
Nutrition
Gratitude
Consumer Packaged Goods
Affiliate Marketing
Consumer Goods
Venture Capital
Gut Health
Direct-To-Consumer
Women's Health
Fashion
Hydration
Consumer Products

Welcome to The Story Of A Brand. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand's evolution. Who knows, you may eve... more

PublishesTwice monthlyEpisodes1313Founded8 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Story of a Brand

Latest Episodes

What happens when two beauty insiders who helped launch 600 SKUs in a single year decide to build a brand around just one?

In this episode of The Story of a Brand, host Rose Hamilton chats with Daniel Kiyoi, Co-Founder & CCO of Nocturnal Skincare. ... more

Why is finding the right in-network therapist still so frustratingly broken?

In this episode of The Story of a Brand Show, host Ramon Vela chats with Sandeep Acharya, Founder & CEO of Octave and creator of WiseMatch. Sandeep breaks down his missi... more

What happens to a founder's identity when the business ends, the title changes, or the exit doesn't bring expected fulfillment?

In this episode, host Ramon Vela sits down with Julie Harrelson, CEO of Harrelson Global, strategist, speaker, and form... more

Most consumer brands focus on removing friction, but Bite has built its business around embracing it.

Instead of squeezing toothpaste from a tube, you chew it. Instead of treating the packaging as disposable, you refill it. Bite's approach challe... more

Key Facts

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Recent Guests

Daniel Kiyoi
Co-founder and CCO of Nocturnal Skincare
Nocturnal Skincare
Episode: Nocturnal Skincare - They Launched 600 SKUs in a Year, Then Built a Brand on One
Sandeep Acharya
Founder and CEO of Octave and creator of WiseMatch
Octave
Episode: Octave - How WiseMatch Is Fixing Insurance Directories for Patients
Julie Harrelson
Strategist and advisor to startup leaders; managing director of Eight Cascade Funds
Eight Cascade Funds
Episode: Julie Harrelson - Why Setbacks are the Doorway to Resilience
Lindsay McCormick
Founder and CEO of Byte
Byte
Episode: Bite - How Bite Built a Profitable Business on Its Own Terms
Jason Burke
Founder and CEO of New Primal
New Primal
Episode: New Primal - Revenue Is Vanity: The Hard Truth About Scaling CPG
Omar Atia
Founder of ZeroCarb LYFE, with background spanning R&D, operations, and commercialization
ZeroCarb LYFE
Episode: ZeroCarb LYFE - Scaling Strategy: E-Com, Foodservice, and Retail Realities
Alice Li
Founder and CEO of First Day
First Day
Episode: First Day - How First Day Built a $100M Brand Without the VC Treadmill
Hilary Coles
Co-founder and CEO of POCA; former co-founder of Hims & Hers
POCA; Hims & Hers
Episode: POCA - What Building Hims and Hers Taught Her About Starting Over
Michael Marquis
CEO of Raw Sugar Living
Raw Sugar Living
Episode: Raw Sugar - What Retail Really Reveals About Your Brand

Hosts

Rose Hamilton
Host of The Story of a Brand Show
Ramon Vela
Host of The Story Of A Brand Show

Reviews

4.9 out of 5 stars from 176 ratings
  • Building a business? Listen up

    One of the top 5 podcasts I listen to for business expertise- love the expert stories and Ramon’s voice is soothing not intense like other bro biz media

    Apple Podcasts
    5
    Boddiingsytikgd
    United Statesa year ago
  • Always insightful, fun and valuable

    Ramon and the team at Story of a Brand are awesome! Great guests and topics who seem to really get along well, speak transparently and give all of us entrepreneurs tons of actionable takeaways. Keep up the strong work!

    Apple Podcasts
    5
    Mad Max 3
    United States2 years ago
  • Incredible stories

    Great balance of the wonderful businesses and the people behind them, lead by an amazing host

    Apple Podcasts
    5
    Jason Nyhus
    United States2 years ago
  • a must listen for all founders

    I learn so much from hearing the true story behind the next up and coming brands. It's an inspirational listen. Thank you for all that you do!

    Apple Podcasts
    5
    Wendypodcast
    Canada3 years ago
  • Inspirational!

    Incredible stories from founders who risk it all to bring you your next favorite products. Each is different and each is motivating. Ramon does a wonderful job of talking to each founder and CEO on a personal level. His communication skills focus on sharing those stories and making it more than just a brand.

    Apple Podcasts
    5
    IowaDude
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging host who pulls rich, practical insights from founders
Authentic founder stories with actionable takeaways
Consistently high-quality guests and thoughtful questions
Inspiring balance of personal narrative and business rigor
Top-tier show for brand builders and entrepreneurs

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Talking Points

Recent interactions between the hosts and their guests.

Nocturnal Skincare - They Launched 600 SKUs in a Year, Then Built a Brand on One
Q: Why was that opportunity so hard to refuse?
Kiyoi says the retailer offered meaningful sales and the founders valued their existing relationship, but they wanted to build awareness and retain control over Nocturnal's heritage story before entering a crowded marketplace.
Nocturnal Skincare - They Launched 600 SKUs in a Year, Then Built a Brand on One
Q: Why did knowing the playbook make you willing to reject it?
Kiyoi says the founders wanted to spend more time on formulation, ingredient sourcing and packaging to create a high-quality hero product that could outlast trends.
Octave - How WiseMatch Is Fixing Insurance Directories for Patients
Q: Walk us through what WiseMatch was and walk us, or is, and walk us through how and why you decided to develop WiseMatch.
Acharya says people often begin searching for covered therapy on their insurance plan's website, where outdated directories make it hard to identify providers with openings. WiseMatch integrates real-time therapist availability into plan directories, working with competing providers and technology platforms to make booking easier.
Octave - How WiseMatch Is Fixing Insurance Directories for Patients
Q: So if you don't mind, give us a 100-foot overview of Octave Health.
Acharya describes Octave as a vetted network of therapists who accept insurance. The company supports clinicians with progress-measurement systems and helps patients find care that is affordable, accessible and more likely to succeed.
Bite - How Bite Built a Profitable Business on Its Own Terms
Q: How did you approach the balance between growth and maintaining your core values and profitability?
We prioritized profitability and online channels, avoided rushing into retail, and used revenue to fund the product and mission, ensuring that growth didn't outpace our ability to deliver on our brand promise and maintain a strong unit economy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Age Range
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Frequently Asked Questions About The Story of a Brand

What is The Story of a Brand about and what kind of topics does it cover?

The show spotlights founder-led journeys in consumer brands, with a strong emphasis on authenticity, brand purpose, and sustainable, long-horizon growth. Episodes typically unpack how science-backed product decisions, retail readiness, supply-chain discipline, and storytelling converge to build enduring brands in crowded markets. Guests span health & wellness, food & beverage, pet care, tech-enabled consumer apps, and DTC, often sharing hard-won lessons, practical frameworks, and real-world tradeoffs between price, quality, and profitability. Noteworthy is the host's ability to extract the why behind brands, including personal narratives and community-focused angles, which can help listeners think more strategically about brand building, al... more

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Which podcasts are similar to The Story of a Brand?

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1. Up First from NPR
2. The Daily

How many episodes of The Story of a Brand are there?

The Story of a Brand launched 8 years ago and published 1313 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Story of a Brand?

Recent guests on The Story of a Brand include:

1. Daniel Kiyoi
2. Sandeep Acharya
3. Julie Harrelson
4. Lindsay McCormick
5. Jason Burke
6. Omar Atia
7. Alice Li
8. Hilary Coles

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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