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The Stable Exchange

Farm & Fir Co.
Equine Law
Gold Horse Media
Equisite
Business
Labor and Employment Law
Elite Equine Marketplace
Farm & Fir Co.
Propulsion Equine
Mark West Denim
Branding
Eventing Series
Savannah College Of Art and Design
World Equestrian Festival
FEI World Cup
K Clarke Equine
Equine Software Group
Equestrian Industry
Self-Publishing
Racewood Equestrian Simulator
Hopoti

Behind every great equestrian brand is a founder with a story. The Stable Exchange is where we share those stories — and the lessons they hold. Join Tara from Farm & Fir Co. and guest co-hosts as they sit down with horse industry entrepreneurs and marketing experts to talk about what it really takes to build a business in the equestrian world. You’ll hear the highs, the lows, and the strategies th... more

PublishesMonthlyEpisodes12Founded9 months ago
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EntrepreneurshipBusiness

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Latest Episodes

Gaby Reutter's path to professional show jumping started at four years old growing up in Chile. Since then, she's built a career as Chile’s #1 female show jumper with her sights set on the next Olympic games. Now a Wellington-based rider, Gaby shares... more

The equestrian industry has never had more technology available to it - and yet most riding programs are still managing their businesses across six different tools, none of which talk to each other. Juliette Silvain is on a mission to change that.

J... more

What does it actually take to build a training program that doesn't just survive, but thrives and keeps evolving? Kendra Clarke of K. Clarke Equine has spent over a decade answering that question, and the results speak for themselves.

In this episod... more

What happens when a lifelong equestrian becomes an attorney in mainstream industry and suddenly starts seeing liability everywhere she looks in the horse world? For Kimbrell Hines, it became the foundation of an entire career.

Kimbrell didn't set ou... more

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Recent Guests

Gaby Reuter
Chile's number one female show jumper and early adopter of building a personal brand
Professional show jumper
Episode: On the Fringe with Gaby Reutter: Pulling Back the Curtain on Show Jumping
Juliette Silvain
Founder leading Equine Software Group and Hopoti investor/leader
Equine Software Group; Hopoti
Episode: The Future of Equestrian Tech: Juliette Silvain on Building the Equine Software Group & Hopoti
Kendra Clarke
Founder and trainer, Clarke Equine
K Clarke Equine
Episode: Stop Competing, Start Niching: How Kendra Clarke Is Redefining What It Means to Be a Trainer
Kimbrell Hines
Equine Esquire, attorney specializing in equine law
TCB Law (Equine Law practice)
Episode: How Kimbrell Hines Left a Mainstream Law Career to Build One Around Horses
Brianne Link
Founder and designer of Equisite
Equisite
Episode: How to Build & Scale an Equestrian Apparel Brand with Brianne Link from Equisite Elements of Style
Natalie Keller Reinert
Equestrian author
Self-employed author
Episode: Building a Personal Brand That Actually Lasts-And Lands You a Book Deal with Natalie Keller Reinert

Host

Tara
Host of The Stable Exchange

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Talking Points

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Transforming Your Relationship with Horses with Ashley from WSS & Reward Based Equestrian
Q: What was that first spark or moment or project that made you say it's time to go all in on actually learning how to be a graphic designer using Adobe products rather than staying a traditional painter or portrait artist?
Ashley explains that there wasn't a single spark but a gradual realization that the skill could be developed into a business, aided by research, persistence, and hands-on practice with early projects that proved they could evolve into a viable design service.
How to Sell Out Your First Launch with Whitney from MarkWest Denim
Q: How did you decide what to keep private during the prototyping phase, and when did you start sharing specifics?
Whitney discusses controlling the narrative, keeping many details private until the product was near launch, and intentionally not revealing all features to prevent competitors from beating her to market; she began sharing more as the launch approached and framed content around select features so anticipation could build.
Modernizing the Equine Industry While Honoring Tradition with Madison from Elite Equine Marketplace
Q: What was the launch approach and how did the beta contribute to success?
A late-2024 beta tested features and workflows with family and friends, followed by a formal August launch and a mobile app release, with broad community uptake and strong support.
Modernizing the Equine Industry While Honoring Tradition with Madison from Elite Equine Marketplace
Q: How did she validate the idea before building the platform?
She conducted casual interviews with trainers and sellers, identified pain points, and used those insights to inform wireframes and feature prioritization, validating the concept through conversation with the community.
Overcoming Rejection to Build Your Dream Business with Gold Horse Media
Q: What was the pivotal moment that brought you back to photography after years away?
A combination of still loving horses, noticing opportunities in brand work, and a belief that she could build a flexible, online business around photography—the first branding shoot with Batorri helped cement that direction.

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Frequently Asked Questions About The Stable Exchange

What is The Stable Exchange about and what kind of topics does it cover?

The show focuses on founder stories and the practical lessons behind building a business in the horse industry, with a strong emphasis on branding, marketing, and using technology to modernize traditional niches. Guests typically share origin stories, the pivots that defined their brands, and actionable strategies—from product development and licensing to content marketing and community-building—that listeners can apply to their own equestrian ventures. A notable strength is the willingness to discuss challenges frankly—balancing work and life, managing partnerships, and navigating niche markets—making it useful for aspiring founders and marketing professionals looking for industry-specific playbooks.

Where can I find podcast stats for The Stable Exchange?

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How many listeners does The Stable Exchange get?

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Which podcasts are similar to The Stable Exchange?

These podcasts share a similar audience with The Stable Exchange:

1. How I Built This with Guy Raz

How many episodes of The Stable Exchange are there?

The Stable Exchange launched 9 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Stable Exchange?

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Where can I see ratings and reviews for The Stable Exchange?

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What guests have appeared on The Stable Exchange?

Recent guests on The Stable Exchange include:

1. Gaby Reuter
2. Juliette Silvain
3. Kendra Clarke
4. Kimbrell Hines
5. Brianne Link
6. Natalie Keller Reinert

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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