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The Sports Marketeer by Amar Singh

Amar Singh

I'm Amar, SVP for Content & Comms at sports marketing agency MKTG and Professor in Football Content & Marketing at the Football Business Academy. Join me and a series of special guests as I explore some of the trends around sports marketing, content and culture.

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Latest Episodes

France goes into the 2026 World Cup as one of the favourites — defending finalists, 2018 world champions, qualified with a near-perfect record. They're also a country in which the National Rally is now the largest single party in the National Assembl... more

Brazil hasn't won a World Cup in 24 years. There is now a generation of Brazilians who have never, in a footballing sense, known what their parents knew - and this summer, under a foreign coach for the first time in their history, they have to do som... more

Across the UK, the US, and beyond, anti-immigration rhetoric and far-right ideologies have marched into the mainstream.

Just weeks ago, more than 100,000 people filled London’s streets in a rally organised by white supremacists, underscoring the sca... more

The World Cup has always been about far more than football.

From Mussolini’s Italy in 1934 to Qatar in 2022, the tournament has provided a global stage where politics, power, and image collide.

In the latest episode of The Sports Marketeer podcast... more

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Reviews

5.0 out of 5 stars from 15 ratings
  • Food for thought!

    Interesting discussion on using music as a mechanism to market!

    What was one a tool to express frustration and counter-culture is now a tool for capitalism! Genuine food for thought on how to market to the majority by focussing on those on the margins!

    Looking forward to putting some of this discussion into action!

    Apple Podcasts
    5
    Pr. Law
    United Kingdom3 years ago

Chart Rankings

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Apple Podcasts
#104
Spain/Business/Marketing
Apple Podcasts
#146
Austria/Business/Marketing
Apple Podcasts
#203
Switzerland/Business/Marketing

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The Sports Marketeer by Amar Singh launched 3 years ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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