The Sports Marketeer by Amar Singh
Amar SinghI'm Amar, SVP for Content & Comms at sports marketing agency MKTG and Professor in Football Content & Marketing at the Football Business Academy. Join me and a series of special guests as I explore some of the trends around sports marketing, content and culture.
| Publishes | Infrequently | Episodes | 14 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Across the UK, the US, and beyond, anti-immigration rhetoric and far-right ideologies have marched into the mainstream.
Just weeks ago, more than 100,000 people filled London’s streets in a rally organised by white supremacists, underscoring the sca... more
The World Cup has always been about far more than football.
From Mussolini’s Italy in 1934 to Qatar in 2022, the tournament has provided a global stage where politics, power, and image collide.
In the latest episode of The Sports Marketeer podcast... more
For this episode of The Sports Marketeer, I caught up with Louise Bach, Global Sponsorship Director at Carlsberg, about the brand’s iconic 30+ year partnership with Liverpool FC.
Louise is one of the most accomplished sponsorship professionals I have... more
I got together with Mundo NFL presenter Martin del Palacio and digital marketing director James Hamlin to explore the cultural impact of America's biggest sporting event and global growth of the NFL.
Reviews
- Food for thought!
Interesting discussion on using music as a mechanism to market!
What was one a tool to express frustration and counter-culture is now a tool for capitalism! Genuine food for thought on how to market to the majority by focussing on those on the margins!
Looking forward to putting some of this discussion into action!
Apple Podcasts5Pr. Law
United Kingdom2 years ago
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