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The Sonic Truth

Advertising Week
Connected TV
Podcasting
Katz Digital
Veritonic
AW360
Tubi
Jamloop
B2B Marketing
Podcast Advertising
Programmatic Advertising
Media Literacy
Social Media
Public Discourse
Cox Media Group
ACR (automated Content Recognition)
Feudal Media
Vidmob
Ad Tech
LG Ad Solutions
Home Screen

Hear people talking about how we’re going through an “audio renaissance?” So do we, and it’s true! And because we’re constantly talking with some of the most fundamental players in audio — both friends and business partners alike, from sonic stalwarts to new converts — we thought it made a lot of sense to bring these great minds to the mic. With a new episode every couple weeks, The Sonic Truth Po... more

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Latest Episodes

Media cartographer Evan Shapiro joins The Sonic Truth to map where media is headed next.

In a wide-ranging conversation, Evan shares his unconventional path from theater to media, explains how he uses data to challenge the industry’s biggest assumpt... more

In this episode of The Sonic Truth Podcast, Scott Simonelli sits down with Alan Wolk, co-founder of TVREV and author of Over the Top, to explore how fragmentation is reshaping the future of media, advertising, and culture.

Alan shares his journey fr... more

YouTube

In this episode of The Sonic Truth Podcast, Scott Simonelli sits down with Mike Brooks, a veteran of connected television and digital advertising, to explore how television is evolving into a measurable, performance-driven platform.

Mike shares his ... more

YouTube

In this episode of The Sonic Truth, Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship. Leif walks through JamLoop’s evolution from an early marketplace for musicians into a modern connected T... more

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Recent Guests

Alan Wolk
Co-founder and lead analyst at TV Rev; author of Over the Top; industry commentator on streaming/CTV
TV Rev
Episode: The Future of Media and Advertising in a Fragmented World with Alan Wolk
Mike Brooks
Special guest with front-row experience in Everything CTV
LG Ad Solutions
Episode: ACR, Home Screens, and the Future of CTV with Mike Brooks
Leif Welch
CEO and founder of JamLoop
JamLoop
Episode: From Noise to Signal: How Leif Welch Tuned JamLoop for CTV Performance
Nicole Parlapiano
CMO of Tubi
Tubi
Episode: Nicole Parlapiano on the Art and Science of Tubi’s Creativity
Alex Collmer
Founder and CEO of VidMob
VidMob
Episode: Creative Intelligence at Scale
Scott Porretti
President of Katz Digital
Katz Digital
Episode: Navigating the Future of Advertising with Katz Digital
Dane Cardiel
Founder of Good Tape Design Studio and Magazine
Good Tape
Episode: What’s Next In Podcasting: Emerging Trends, Tastemakers & Sustainability with Dane Cardiel from Good Tape

Host

Scott
Host of the show with a focus on audio, advertising technology, and industry trends.

Reviews

5.0 out of 5 stars from 11 ratings
  • 5 stars

    VERY insightful and entertaining podcast!

    Apple Podcasts
    5
    charles reet
    United States7 years ago

Listeners Say

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Very insightful and entertaining show.
High-quality guests with practical takeaways for advertisers.
Strong industry context and data-driven perspectives.

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Talking Points

Recent interactions between the hosts and their guests.

Nicole Parlapiano on the Art and Science of Tubi’s Creativity
Q: How do you balance ambitious creative campaigns with the realities of measurement and budgets?
She describes using rigorous forecasting, setting clear benchmarks, and treating every campaign as a problem to solve, while recognizing that constraints often drive the most creative outcomes.
Nicole Parlapiano on the Art and Science of Tubi’s Creativity
Q: Could you share how your path into marketing leadership shaped your approach as a CMO at Tubi?
Nicole explains her nontraditional background, starting in private equity, and how she applies a holistic, P&L-focused view to marketing, prioritizing business impact and experimentation over a single 'creative' playbook.
The Future of Media and Advertising in a Fragmented World with Alan Wolk
Q: How should small businesses think about advertising on TV in this fragmented world?
Small businesses should bridge branding and performance, crafting ads that are selling a product but also carrying an attitude that helps the brand stand out emotionally. They should identify passionate bubbles and tailor messages to those audiences, leveraging AI tools to produce cost-effective TV creative that still maintains quality and authenticity.
The Future of Media and Advertising in a Fragmented World with Alan Wolk
Q: What's your thesis in The Death and the Monoculture and the Rise of Feudal Media?
The core idea is that the traditional monoculture in media collapsed into a fragmented ecosystem of feudal-like micro-cultures. People now live in bubbles with limited cross-exposure, which changes how brands must approach messaging and audience discovery, moving away from mass reach to targeted resonance.
The Future of Media and Advertising in a Fragmented World with Alan Wolk
Q: Give me a little backstory on your career and what shaped your path.
Alan describes a nonlinear journey from law school to copywriting, early internet advertising, and blogging, which led to a pivotal HBO social TV role, then consulting, and finally founding TV Rev. He emphasizes riding the wave of industry change and becoming an expert quickly in new areas, which helped him build credibility and a unique perspective on streaming and OTT.

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Frequently Asked Questions About The Sonic Truth

What is The Sonic Truth about and what kind of topics does it cover?

A meet-up of industry leaders across audio, advertising, and TV/CTV that centers on how data, measurement, and creativity are transforming audio and video advertising. Guests frequently discuss the rise of connected TV, experiential audio branding, and the shift from mass messaging to targeted, measurement-driven storytelling. Across episodes, themes include the blurring lines between digital and traditional media, the role of AI and creative analytics in scaling campaigns, and practical strategies for brands navigating fragmentation and new ad formats. Noteworthy angles include creator partnerships, the importance of transparency in attribution, and the balance between performance and brand-building in an evolving audio-visual ecosystem.

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Which podcasts are similar to The Sonic Truth?

These podcasts share a similar audience with The Sonic Truth:

1. The Diary Of A CEO with Steven Bartlett

How many episodes of The Sonic Truth are there?

The Sonic Truth launched 8 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Sonic Truth?

Recent guests on The Sonic Truth include:

1. Alan Wolk
2. Mike Brooks
3. Leif Welch
4. Nicole Parlapiano
5. Alex Collmer
6. Scott Porretti
7. Dane Cardiel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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