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The Sonic Truth

Advertising Week
Podcasting
B2B Marketing
Podcast Advertising
Media Literacy
Social Media
Public Discourse
Brand Awareness
Customer Acquisition Costs
Miro
Programmatic Advertising
Host-Read Advertising
Geo-Experiments
Performance Marketing
Offline Channels
Havas Group
The Elements Music
Sonic Branding
Cultural Connections
Music Composition
Emerging Artists

A Podcast by Veritonic and AW360

PublishesTwice monthlyEpisodes79Founded7 years ago
Categories
BusinessMarketingTechnology

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Artwork for The Sonic Truth

Latest Episodes

In this episode of The Sonic Truth, we sit down with Colin Anderson, a seasoned pro in podcast and content production. With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and the BBC, Colin has been at the forefront of shapi... more

On this episode of The Sonic Truth, we’re joined by Shanil Chande, Commercial & Partnerships Director at Hawk, an Azerion company. Shanil shares his expertise on the latest trends in CTV and digital audio measurement, the biggest challenges brands fa... more

In this episode of The Sonic Truth, we dive into the evolving world of AI-driven audio advertising with Stas Tushinskiy, CEO & Co-Founder of Instrumatic. Stas shares how AI is transforming the way brands personalize, optimize, and scale their audio c... more

In this episode of The Sonic Truth, Kristin Charron sits down with Dane Cardiel, Founder and Publisher of Good Tape, a design studio and magazine, to explore the future of podcasting. With a career spanning Gumball, SiriusXM, and Simplecast, Dane sha... more

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Recent Guests

Dane Cardiel
Founder of Good Tape Design Studio and Magazine
Good Tape
Episode: What’s Next In Podcasting: Emerging Trends, Tastemakers & Sustainability with Dane Cardiel from Good Tape

Reviews

5.0 out of 5 stars from 11 ratings
  • 5 stars

    VERY insightful and entertaining podcast!

    Apple Podcasts
    5
    charles reet
    United States6 years ago

Talking Points

Recent interactions between the hosts and their guests.

The Future of Music in Branding with Havas Group and The Elements Music
Q: How do you see the role of music evolving in brand storytelling over the next few years?
Brands will increasingly integrate music as a core part of their storytelling, creating authentic experiences that resonate deeply with consumers, especially Gen Z.
The Future of Music in Branding with Havas Group and The Elements Music
Q: As it relates to the future of music for media, how do you see AI and data enhancing or challenging the creative process?
AI is being utilized as a tool for ideation and experimentation, but it cannot replace the human touch and intuition that is essential in music composition.
The Future of Music in Branding with Havas Group and The Elements Music
Q: What are some of the biggest mistakes brands make when thinking about selecting, commissioning music?
A common mistake is treating music as an afterthought, neglecting to bring in music partners early in the process, which stifles creativity and alignment.
The Future of Music in Branding with Havas Group and The Elements Music
Q: How do you see brands using music today to build deeper emotional and cultural connections with their audiences?
Brands are increasingly leaning into music as a crucial asset, responding to cultural trends, and aiming to create authentic connections with their audiences through clear sound strategies.

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Which podcasts are similar to The Sonic Truth?

These podcasts share a similar audience with The Sonic Truth:

1. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of The Sonic Truth are there?

The Sonic Truth launched 7 years ago and published 79 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on The Sonic Truth include:

1. Dane Cardiel

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