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The Smart Communications Podcast

Big Duck
Nonprofit Communications
Nonprofit Sector
Philanthropy
Nonprofits
Fundraising
Nonprofit Organizations
Branding
Community Engagement
Community-Centric Fundraising
Rebranding
Big Duck
Nonprofit Leadership
Nonprofit Marketing Guide
Content Strategy
Nonprofit Communication
Artificial Intelligence
Diversity, Equity, and Inclusion
Audience Engagement
Project Management
Participatory Grantmaking

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

PublishesTwice monthlyEpisodes220Founded9 years ago
Number of ListenersCategories
Non-ProfitBusinessMarketing

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Artwork for The Smart Communications Podcast

Latest Episodes

Nonprofit swag can be something that people want to use and wear. Carl Glenn, director of communications and strategy at Grand Street Settlement, talks with Farra Trompeter, co-director, about turning merchandise into a storytelling tool. They explor... more

Planned giving can feel intimidating, especially if your team is small and your days are already full. But you don’t need dedicated staff, or expensive resources. Farra Trompeter, co-director, talks with Tony Martignetti, evangelist for planned givin... more

Video is increasingly how people connect with nonprofits today, but many communications teams feel stuck: they lack time, budget, and skills. Ally Dommu, director of service development, talks with Ben Nathan, filmmaker and founder of All of Us Films... more

Updating a brand across connected, yet independent organizations is no small feat. Farra Trompeter, co-director, talks with Omoiye Kinney, executive vice president and chief marketing officer for United Way Worldwide, about managing a global brand re... more

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Recent Guests

Carl Glenn
Director of Communications and Strategy at Grand Street Settlement
Grand Street Settlement
Episode: Episode 221: How can you move from swag to storytelling?
Tony Martignetti
Evangelist for planned giving, author of Planned Giving Accelerated
Author; host of Tony Martignetti Nonprofit Radio
Episode: Episode 220: How can you accelerate planned giving?
Ben Ryan Nathan
Award-winning filmmaker, founder of All of Us Films
All of Us Films
Episode: Episode 219: How can nonprofits make videos sustainably?
Omoiye Kinney
Executive Vice President and Chief Marketing Officer, United Way Worldwide
United Way Worldwide
Episode: Episode 218: How can you update a brand across a federated network?
Traci Lester
Nonprofit leader; former president of The Opportunity Agenda; affiliated with Reframe and Define American
Opportunity Agenda; Reframe and Define American
Episode: Episode 217: What do leaders need to make difficult decisions?
Raine Martin
Chief Advancement Officer at Brooklyn Community Services
Brooklyn Community Services
Episode: Episode 216: How can you get staff to feel seen in your communications?
Ryan Gerhardt
Copy Director at Big Duck
Big Duck
Episode: Episode 215: Does your nonprofit really need a new name?
Kevin L. Brown
CEO of Mighty Ally
Mighty Ally
Episode: Episode 214: Why can’t more fundraising fix your fundraising?
Amber Hamilton
Founder of Fig Leaf Development, a fractional fundraising firm
Fig Leaf Development
Episode: Episode 213: How can you get your board to fundraise?

Host

Farra Trompeter
Host of The Smart Communications Podcast, Big Duck

Reviews

4.8 out of 5 stars from 101 ratings
  • Great!

    Interesting and impactful insights to use and leverage in your non profit.

    Apple Podcasts
    5
    tommye w-c
    United States6 years ago
  • Empowering, insightful and actionable! 🔥

    Whether you’re well established as someone who can translate creative energy into the impact you want to have on the world, or just getting started as a catalyst for change - this is a must-listen podcast for you! Sarah does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving nonprofit and life you can be proud of - with leaders who’ve actually walked the path. Highly recommend listening and subscribing!

    Apple Podcasts
    5
    JoshCrist
    United States6 years ago
  • + 1 subscriber this is the one that I need

    + 1 subscriber this is the one that I need

    Apple Podcasts
    5
    LawrenceMugee
    Canada6 years ago
  • Well done!

    A valuable exploration of how individuals, teams, orgs and the public can communicate better with each other for better results. A great listen!

    Apple Podcasts
    5
    Business Improv
    United States7 years ago
  • At last! Non-profit comms breaks out!

    Delighted to discover this focused podcast, and that someone decided it was an important enough topic to make a podcast about. Really useful ideas, observations, advice and food for thought. If you are involved in non-profit communications, this should definitely be in your Top 5 listens.

    Many thanks for providing this excellent show!

    Apple Podcasts
    5
    @francetim
    United Kingdom7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Consistently useful takeaways for nonprofit storytelling
Clear, actionable tips for branding and comms
Thoughtful and practical, great for nonprofit pros
High-quality guests with real-world experience

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 221: How can you move from swag to storytelling?
Q: How do you decide what merch to create for different audiences?
Treat merch like marketing material: choose items that staff and youth participants will actually use and see repeatedly, such as a basketball with the Grand Street logo for youth, rather than generic pens or umbrellas.
Episode 221: How can you move from swag to storytelling?
Q: Where did the idea of intentional swag and brand ambassadors come from?
The concept grew from observing failed, inexpensive merchandise during the pandemic and realizing staff and participants wanted items that connected to real programs and outcomes; the focus shifted to high-ROI, useful gear that reinforces the brand story.
Episode 220: How can you accelerate planned giving?
Q: What role do meals and in-person conversations play in donor engagement?
Meals create a natural cadence and shared space that help fundraisers be authentic, build relationships, and make the ask feel seamless; the human element and timing are as important as the message itself.
Episode 220: How can you accelerate planned giving?
Q: How can an understaffed non-profit launch a planned giving program in one week?
By breaking the process into three steps—identify top prospects, start with gifts in wills, and then cultivate and solicit—so conversations begin quickly and with ready-to-use messaging, rather than building a complex new fundraising infrastructure.
Episode 220: How can you accelerate planned giving?
Q: Why did you write this book? What about Planned Giving Accelerated needed to be told?
The book was written to dispel myths that planned giving is overly technical or a death conversation, and to show that it can be easy, accessible, and affordable for small to mid-sized nonprofits when launched with focus and smart planning.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Smart Communications Podcast

What is The Smart Communications Podcast about and what kind of topics does it cover?

This show focuses on practical, actionable guidance for nonprofit leaders looking to sharpen their communications and strengthen their organization's voice. Episodes frequently cover branding, donor engagement, internal communications, and strategic storytelling, often weaving in frameworks and real-world examples from nonprofit and agency practitioners. A notable strength is the emphasis on integration—sounding boards, leadership alignment, and cross-functional collaboration are recurring themes that help nonprofits present a coherent mission to staff, donors, and the communities they serve.

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Which podcasts are similar to The Smart Communications Podcast?

These podcasts share a similar audience with The Smart Communications Podcast:

1. How To! with Charles Duhigg
2. Hidden Brain
3. Explain It to Me
4. The Daily
5. We Can Do Hard Things

How many episodes of The Smart Communications Podcast are there?

The Smart Communications Podcast launched 9 years ago and published 220 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Smart Communications Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Smart Communications Podcast?

Recent guests on The Smart Communications Podcast include:

1. Carl Glenn
2. Tony Martignetti
3. Ben Ryan Nathan
4. Omoiye Kinney
5. Traci Lester
6. Raine Martin
7. Ryan Gerhardt
8. Kevin L. Brown

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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