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The Six Sells Podcast

Six Sells
Artificial Intelligence
Adtech
Women In Leadership
Adsquare
Marketing Effectiveness
Media Industry
Index Exchange
Positioning
Sustainability
Nectar360
CTV
Retail Media
Ocean Holidays
Data Centers
Ad Tech
Dig In
Adlook
Programmatic Advertising
Brand Marketing
Just Eat Takeaway

The Six Sells Podcast is an independent podcast for people working in marketing, media, advertising and technology. The industry moves fast, and technological advances in particular are fundamentally changing how people across the entire ecosystem behave. This weekly show keeps up with those changes, while also trying to understand what is coming next. Available via the Six Sells website, Spotify,... more

PublishesTwice weeklyEpisodes148Founded6 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Six Sells Podcast

Latest Episodes

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is also the founder of ‘Women in Trading’, a network ... more

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Jo Blake, who is the Head of Investment at Mi Media.

Jo’s senior career has been spent at the helm of award-winning campaigns and pioneering initiatives at companies including Saatchi... more

Mike Nicholson, CEO, at Six Sells shares a thought about how Seeing is NOT believing anymore. (7m 34s)

Since the 17th century, the saying 'seeing is believing' has been used and agreed with en-mass.

As Gen AI increases the volume of fake content av... more

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Kim Dando, who is the MD at round8 talent search. Accredited in Psychometric Assessment and Evaluation Kim is an expert in the digital media, tech and marketing industry with a track r... more

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Recent Guests

Andrew Wynd
Marketing Effectiveness expert and founder of Craft & Calculus
Craft & Calculus
Episode: Marketing Effectiveness with Andrew Wynd on The Six Sells Podcast
Simi Gill
Head of digital at Kite Factory
Kite Factory
Episode: The 3rd Era of Measurement with Simi Gill on The Six Sells Podcast
Luke Benyon
Ad tech and marketing leader, currently leading the marketing team at Adsquare
Adsquare
Episode: B2B Marketing with Luc Benyon on The Six Sells Podcast
Luca Filardo
Executive at Adlook, part of the RTB House group
Adlook / RTB House
Episode: The Programmatic Landscape with Luca Filardo on The Six Sells Podcast
Chris Platt
CEO of Dig In
Dig In
Episode: Gen Z Marketing with Chris Platt on The Six Sells Podcast
Rob Webster
AI and marketing technologist, founder of TAU
TAU (AI consultancy for marketers)
Episode: AI In Marketing with Rob Webster on The Six Sells Podcast
Niki Chana
Guest discussing sustainability in digital advertising and data infrastructure
Independent professional in marketing/tech sustainability
Episode: Sustainability with Niki Chana on The Six Sells Podcast
Gary Gumbleton
Head of Group Content at Ocean Holidays; former sales/creative leader and mental health advocate
Ocean Holidays
Episode: Content Marketing With Gary Gumbleton on The Six Sells Podcast
Paul Evans
Positioning engineer and founder of V2Rsion
V2Rsion
Episode: Positioning With Paul Evans on The Six Sells Podcast

Host

Mike
Host of The Six Sells Podcast

Reviews

4.9 out of 5 stars from 30 ratings
  • Very Interesting

    I have just discovered that podcast off the back of the episode with Nick Ashley and Mike Follett, so far I’ve been very impressed with it, the quality of guests is high and the conversations are thought provoking.

    I had seen the podcast recommended for me within Apple Podcasts before but the ‘dull’ name and the ‘basic’ cover image meant I’d written it off as just another cheaply produced marketing podcast. Might be worth updating the image used to encourage more people to check out the show.

    Apple Podcasts
    5
    chris463
    United Kingdoma year ago
  • Insightful without formality

    I like the casual approach to MAD-tech which is generally overcomplicated at the thought leadership level.

    Apple Podcasts
    5
    MrWencz
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A common critique is that the show's name and cover image are perhaps not as eye-catching as the quality inside; upgrading visuals could help attract more listeners.
The casual, MAD-tech approach is appreciated and the content feels accessible beyond formal industry jargon.
Listeners praise high-quality guests and thought-provoking conversations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Women In Leadership with Carly Activille on The Six Sells Podcast
Q: When you hear the word leadership, what do you hear?
Leadership, for me, is nurturing; it's about enabling others to grow and succeed, not just advancing your own status. A good leader creates space for their team, believes in them, and champions their development.
The Programmatic Landscape with Luca Filardo on The Six Sells Podcast
Q: Awesome. So can you tell us a little bit about Adlook?
Luca explains that Adlook is part of the RTB House group, a large globally distributed company; it operates as a self-driving platform focused on business outcomes for the open web, serving both demand and supply sides and working across multiple regions.
Retail Media with Alice Anson on The Six Sells Podcast
Q: What role does AI play in planning and creative within your retail media network?
AI accelerates audience building and creative testing, with tools that check compliance in seconds and predict creative performance, while humans remain essential for strategic decision-making and complex tailoring.
Retail Media with Alice Anson on The Six Sells Podcast
Q: How do you balance in-store branding with direct response goals, and can they complement each other rather than compete?
It's a blend of direct response and brand building, where in-store cues support overall awareness and consideration; measurements capture both uplift and long-term brand impact to justify investment.
Retail Media with Alice Anson on The Six Sells Podcast
Q: With so many different data touchpoints, how do you ensure the shopper remains at the center of decisions while still meeting commercial objectives?
We start with the customer and the journey, ensuring messages are timely and relevant to reduce friction in the shopper experience, and then tie outcomes back to revenue as a secondary objective; if something damages the shopper experience, it won't deliver sustainable results.

Audience Metrics

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Frequently Asked Questions About The Six Sells Podcast

What is The Six Sells Podcast about and what kind of topics does it cover?

A thoughtful, industry-forward show focusing on marketing, advertising tech, and data-driven strategy. Episodes explore marketing effectiveness, measurement evolution, programmatic advertising, retail media, AI in marketing, sustainability in ad tech, and leadership dynamics in media. Guests range from practitioners to founders and analysts, offering practical frameworks, real-world case studies, and perspectives on how technology reshapes spend, measurement, and decision-making. The format tends toward actionable insights, with a casual, practitioner-oriented tone that appeals to marketers, ad tech pros, and leaders seeking to navigate a fast-changing landscape. Noteworthy is the mix of hands-on frameworks (e.g., brand vs. performance, pos... more

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Which podcasts are similar to The Six Sells Podcast?

These podcasts share a similar audience with The Six Sells Podcast:

1. Uncensored CMO
2. Pivot
3. The Vergecast

How many episodes of The Six Sells Podcast are there?

The Six Sells Podcast launched 6 years ago and published 148 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Six Sells Podcast?

Recent guests on The Six Sells Podcast include:

1. Andrew Wynd
2. Simi Gill
3. Luke Benyon
4. Luca Filardo
5. Chris Platt
6. Rob Webster
7. Niki Chana
8. Gary Gumbleton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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