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Artwork for The Search Session

The Search Session

Advanced Web Ranking
SEO
Artificial Intelligence
Google
Digital Marketing
AI Search
Search Engine Optimization
Content Strategy
Chatgpt
E-Commerce
Content Creation
Technical SEO
Search Behavior
AI In Marketing
Agentic Search
AI In Search
Consumer Behavior
Topical Authority
AI In SEO
Knowledge Graph
Personalization

Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.

PublishesWeeklyEpisodes85Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Search Session

Latest Episodes

How can brands stay visible in AI search without chasing every new trend?

In this episode of The Search Session, Gianluca Fiorelli talks with SEO product leader Abby Gleason about measuring AI search impact, building brand authority, proving SEO’s ... more

YouTube

What does AI really know about a brand, and how can businesses make sure it gets the story right?

In this episode of The Search Session, Gianluca Fiorelli talks with AI and SEO strategist Crystal Carter about the evolving world of AI and agentic sea... more

YouTube

Can marketers stay focused when AI search keeps creating new opportunities, pressures, and distractions?

In this episode of The Search Session, Gianluca Fiorelli talks with Brighton-based digital marketer Emina Demiri-Watson about navigating the rap... more

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What happens when search stops being about clicks and starts being about stories, formats, and trusted sources?

In this episode of The Search Session, Gianluca Fiorelli talks with search and AI consultant Louisa Frahm about the changing relationship... more

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Key Facts

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Recent Guests

Abby Gleason
SEO product leader and SEO lead at Compass Real Estate
Compass Real Estate
Episode: SEO Beyond Traffic: Influence, Trust, and Business Results | Abby Gleason
Crystal Carter
AI and SEO strategist at Wix and author of The New Rules of AI Search
Wix
Episode: Preparing Your Brand for AI Search and Agents | Crystal Carter
Emina Demiri
Head of Digital Marketing at Wix and Digital
Wix
Episode: The Generalist Renaissance: A Strategic Marketing Approach to AI Search | Emina Demiri-Watson
Louisa Frahm
News SEO consultant, former ESPN, solo consultant
Focus (previously ESPN)
Episode: Creating News Content That Stands Out in AI and Multimodal Search | Louisa Frahm
Garrett Sussman
Guest expert, former participant and advisor to The Search Session
Episode: Inside Personalized AI Search: How Private Data Shapes Brand Discovery | Garrett Sussman
Bastian Grimm
CEO/Founder, former PKS; digital entrepreneur and strategist
Former PKS
Episode: Agentic Search Readiness: What Businesses Need to Build Now | Bastian Grimm
Grant Simmons
Experienced search consultant and advisor, WayCut evangelist
WayCut; Fiat (former roles)
Episode: Tackling Technical Debt, Query Drift, and Site Architecture for AI Search | Grant Simmons
Eva White
Noted in closing credits as a presenter or participant
Episode: Tackling Technical Debt, Query Drift, and Site Architecture for AI Search | Grant Simmons
Martha van Berkel
CEO of Schema Hub
Schema Hub
Episode: The Semantic Data Layer: Building a Brand AI Can Understand | Martha van Berkel and Mark van Berkel

Host

Gianluca Fiorelli
Host and ongoing lead of the show; focuses on international SEO, AI-enabled search strategies, and governance in large-scale marketing contexts

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#40
Finland/Business/Marketing
Apple Podcasts
#109
India/Business/Marketing
Apple Podcasts
#129
Belgium/Business/Marketing
Apple Podcasts
#159
Taiwan/Business/Marketing
Apple Podcasts
#213
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Preparing Your Brand for AI Search and Agents | Crystal Carter
Q: If search on every surface, not just talking about Google, is going to be so strongly personalized, what kind of strategy, what kind of approach can be done by a business in order to be visible to the micro micro level of each potential customers we have?
Carter advises businesses to understand their target customers and provide explicit evidence on their websites that they meet those customers' needs. Detailed, contextual reviews and clearly separated audience-specific information can help AI systems match products to people without requiring a separate landing page for every individual.
Preparing Your Brand for AI Search and Agents | Crystal Carter
Q: What SEO misunderstood about llms.txt? A second, I don't want to talk about the polemic, nothing at all. What can be one real use case for llms.txt to clarify the space?
Carter says SEOs overextended the original claim that llms.txt makes websites easier for language models to read, treating it as a ranking tactic. She describes its more practical use as a lightweight, efficient text file that can guide agents to content, tools, and MCP resources while reducing the amount of material they need to process.
SEO Beyond Traffic: Influence, Trust, and Business Results | Abby Gleason
Q: How can smaller brands build influence in search, regardless of how big they are?
Gleason advises brands to establish a focused niche, identify the sources cited for their priority prompts, build a product worth discussing, and provide strong customer support.
SEO Beyond Traffic: Influence, Trust, and Business Results | Abby Gleason
Q: How do you develop a system for measuring business success across AI search and the wider search ecosystem?
Gleason recommends tracking visibility for prompts tied to converting topics, adding customer surveys to capture influences that analytics miss, and combining those insights with traditional rankings and referral data.
Creating News Content That Stands Out in AI and Multimodal Search | Louisa Frahm
Q: What tips would you give when trying to collaborate with journalists to co-create content or promote digital papers?
Start with mutual respect and clear dialogue about each party's editorial priorities, set up regular communication channels, train newsroom staff on best practices, and maintain ongoing representation in editorial meetings to keep SEO aligned with newsroom goals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Frequently Asked Questions About The Search Session

What is The Search Session about and what kind of topics does it cover?

A technical, forward-looking show that brings together top SEO practitioners, agency leaders, and technical marketers to discuss how AI, multimodal search, and governance intersect with search strategy. Conversations frequently center on agentic and conversational search, integration of AI into SEO workflows, branding and governance for large-scale projects, and practical tactics for improving visibility across surfaces, marketplaces, and enterprise sites. Noteworthy is the recurring emphasis on cross-functional collaboration with engineers, product teams, and data scientists, plus a strong focus on real-world experimentation, tooling, and community-driven perspectives. Listeners are likely to gain actionable frameworks for adapting client ... more

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How many listeners does The Search Session get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The Search Session, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Search Session?

Rephonic provides comprehensive predictive audience data for The Search Session, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Search Session have?

To see how many followers or subscribers The Search Session has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Search Session?

These podcasts share a similar audience with The Search Session:

1. The SEO Podcast: Page 2 Podcast
2. Search with Candour
3. Crawling Mondays by Aleyda - SEO and AI Search Optimization News, Tips and Interviews
4. Ahrefs Podcast
5. Content, Briefly

How many episodes of The Search Session are there?

The Search Session launched 2 years ago and published 85 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Search Session?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Search Session?

Rephonic pulls ratings and reviews for The Search Session from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Search Session?

Rephonic provides full transcripts for episodes of The Search Session. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Search Session?

Recent guests on The Search Session include:

1. Abby Gleason
2. Crystal Carter
3. Emina Demiri
4. Louisa Frahm
5. Garrett Sussman
6. Bastian Grimm
7. Grant Simmons
8. Eva White

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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