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Artwork for The Search Session

The Search Session

Advanced Web Ranking
SEO
Artificial Intelligence
Digital Marketing
Google
AI Search
Content Strategy
Chatgpt
Search Engine Optimization
E-Commerce
Content Creation
Technical SEO
Search Behavior
AI In Marketing
AI In Search
Consumer Behavior
Topical Authority
Tiktok
AI Overview
Zero-Click Marketing
International SEO

Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.

PublishesWeeklyEpisodes69Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Search Session

Latest Episodes

How is digital PR evolving in the age of AI search?

In this episode of The Search Session, Gianluca Fiorelli sits down with PR consultant Britt Klontz to explore how earned media is shaping AI visibility, why quality pitching matters more than ever,... more

What does search success look like when rankings are no longer enough?

In this episode of The Search Session, Gianluca Fiorelli sits down with Laura Iancu, international SEO and AI search consultant, to explore how SXO is reshaping modern search. Fr... more

YouTube

Is SEO facing its biggest disruption yet?

In this episode of The Search Session, Gianluca Fiorelli sits down with UK-based SEO specialist Daniel Foley Carter to explore how AI Overviews, declining click-through rates, and Google's evolving search ec... more

YouTube

How is AI changing the rules of local SEO?

In this episode of *The Search Session*, host Gianluca Fiorelli talks with Darren Shaw, founder of Whitespark and one of the leading voices in local search marketing. Darren explores how AI Overviews, Ask M... more

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Podcast Host
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Darren Shaw
Founder of Whitespark, local search expert
Whitespark
Episode: The New Rules of Local Search: Reviews, Community Signals, and Brand Prominence | Darren Shaw
Silvia Martin
Independent SEO consultant and founder of Trebole
Tre bol e (consultancy)
Episode: SEO for Branding: Bridging Visibility and Business Strategy | Silvia Martin
Ramon Eijkemans
SEO consultant who works with enterprise clients; self-described as a mad scientist
Independent/Consultant
Episode: The Mad Scientist’s Guide to Language Machines | Ramon Eijkemans
Viola Eva
Founder of Flow Agency (Flow SEO)
Flow Agency
Episode: B2B Brand Visibility and Reputation in the AI Search Era | Viola Eva
Aimee Jurenka
Engineering SEO ecosystem advocate and AI search strategist
Rickety Rue
Episode: Engineering the SEO Ecosystem for the AI Era | Aimee Jurenka
Jonathan Moore
SEO and analytics consultant from the UK
Independent SEO and analytics consultant
Episode: The Hidden Complexity of International SEO | Jonathan Moore
Celeste Gonzalez
Director of RU Labs at Rickety RU; SXO and local SEO specialist
Rickety RU
Episode: From SEO to SXO: Rethinking Local Search | Celeste Gonzalez
Amanda King
Strategic SEO consultant and principal of FLOG, Sydney
FLOG
Episode: SEO Isn’t Broken. We Just Forgot It’s Marketing | Amanda King
Ryan Jones
Marketing Manager of SEO Testing
SEO Testing
Episode: Mastering SEO Testing in the Era of AI Search | Ryan Jones

Host

Gianluca Fiorelli
Host of The Search Session

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#88
Belgium/Business/Marketing
Apple Podcasts
#94
Finland/Business/Marketing
Apple Podcasts
#97
Sweden/Business/Marketing
Apple Podcasts
#177
Brazil/Business/Marketing
Apple Podcasts
#222
India/Business/Marketing
Apple Podcasts
#240
Netherlands/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

SEO for Branding: Bridging Visibility and Business Strategy | Silvia Martin
Q: How does the brand SEO loop translate into practical actions for a company?
She details the six steps—clarify, select platforms, audit, strategy, amplify, monitor—and emphasizes applying branding principles to both personal and business brands, while coordinating with other channels for holistic impact.
SEO for Branding: Bridging Visibility and Business Strategy | Silvia Martin
Q: What sparked the idea to write SEO for Branding and target business owners rather than just SEO professionals?
The guest explains that she wanted to simplify SEO concepts for non-SEO business leaders, showing how branding naturally intersects with SEO and how a structured approach can help solopreneurs and companies thrive in an AI-enabled search landscape.
The New Rules of Local Search: Reviews, Community Signals, and Brand Prominence | Darren Shaw
Q: Is schema useful for local businesses in the AI era?
Local business schema alone offers limited ranking benefits, but using schema to build an internal entity graph and deploying FAQ schema can support AI understanding and improve chances of appearing in AI-driven results.
The New Rules of Local Search: Reviews, Community Signals, and Brand Prominence | Darren Shaw
Q: What should small businesses start doing now to prepare for AI-driven local search?
Invest in brand-building through local PR and community outreach, diversify review sources beyond Google, enable rich product and service data (e.g., Merchant Center integration for products), and create experience-based content that demonstrates expertise and local relevance.
The New Rules of Local Search: Reviews, Community Signals, and Brand Prominence | Darren Shaw
Q: How has AI changed local search signals versus traditional local SEO?
AI elevates prominence and brand signals, shifting focus toward being well-known in the local community, with more emphasis on citations, mentions, and active engagement across multiple data sources beyond basic directory listings.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Search Session

What is The Search Session about and what kind of topics does it cover?

Across the samples, the show consistently explores how AI, automation, and advanced data approaches are reshaping modern SEO, with a strong emphasis on topic/entity-based strategies, knowledge graphs, and enterprise-grade experimentation. Episodes frequently pair technical depth with practical, implementable tactics—ranging from testing in AI-enabled search to SXO, internal linking, and governance around large-scale content programs. A recurring thread is the shift from purely keyword-driven work to brand-aware, product-aligned SEO that harmonizes with paid media, analytics, and cross-channel marketing. A standout trait is the willingness to interview a wide range of practitioners—from senior consultants and agency veterans to SaaS leaders ... more

Where can I find podcast stats for The Search Session?

Rephonic provides a wide range of podcast stats for The Search Session. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Search Session and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Search Session get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Search Session, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Search Session?

Rephonic provides comprehensive predictive audience data for The Search Session, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Search Session have?

To see how many followers or subscribers The Search Session has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Search Session?

These podcasts share a similar audience with The Search Session:

1. Search with Candour
2. Search News You Can Use - SEO Podcast with Marie Haynes
3. Search Off the Record
4. The AI Daily Brief: Artificial Intelligence News and Analysis
5. Hard Fork

How many episodes of The Search Session are there?

The Search Session launched a year ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Search Session?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Search Session?

Rephonic pulls ratings and reviews for The Search Session from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Search Session?

Rephonic provides full transcripts for episodes of The Search Session. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Search Session?

Recent guests on The Search Session include:

1. Darren Shaw
2. Silvia Martin
3. Ramon Eijkemans
4. Viola Eva
5. Aimee Jurenka
6. Jonathan Moore
7. Celeste Gonzalez
8. Amanda King

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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