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Artwork for The Search Session

The Search Session

Advanced Web Ranking
SEO
Artificial Intelligence
Google
Digital Marketing
AI Search
Content Strategy
Chatgpt
E-Commerce
Search Engine Optimization
Content Creation
Technical SEO
Search Behavior
AI In Marketing
AI In Search
Consumer Behavior
Agentic Search
Topical Authority
AI In SEO
Knowledge Graph
Tiktok

Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.

PublishesWeeklyEpisodes81Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Search Session

Latest Episodes

What happens when AI search starts using your emails, private context, and digital footprint to decide which brands to recommend?

In this episode of The Search Session, Gianluca Fiorelli welcomes back Garrett Sussman to explore how SEO is changing i... more

What happens when search stops being something people use and becomes something AI agents use on their behalf?

In this episode of The Search Session, Gianluca Fiorelli speaks with digital entrepreneur and keynote speaker Bastian Grimm about what age... more

YouTube

Is your SEO agency practicing what it preaches to clients?

In this episode of The Search Session, Gianluca Fiorelli talks with SEO consultant Grant Simmons about what it takes to stay visible and relevant as search evolves. They explore agency posit... more

YouTube

Can AI really understand a brand - or is it still getting confused by conflicting information?

In this episode of The Search Session, Gianluca Fiorelli sits down with semantic SEO and structured data strategists Martha van Berkel and Mark van Berkel... more

YouTube

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Recent Guests

Bastian Grimm
CEO/Founder, former PKS; digital entrepreneur and strategist
Former PKS
Episode: Agentic Search Readiness: What Businesses Need to Build Now | Bastian Grimm
Grant Simmons
Experienced search consultant and advisor, WayCut evangelist
WayCut; Fiat (former roles)
Episode: Tackling Technical Debt, Query Drift, and Site Architecture for AI Search | Grant Simmons
Eva White
Noted in closing credits as a presenter or participant
Episode: Tackling Technical Debt, Query Drift, and Site Architecture for AI Search | Grant Simmons
Martha van Berkel
CEO of Schema Hub
Schema Hub
Episode: The Semantic Data Layer: Building a Brand AI Can Understand | Martha van Berkel and Mark van Berkel
Mark van Berkel
CTO of Schema Hub
Schema Hub
Episode: The Semantic Data Layer: Building a Brand AI Can Understand | Martha van Berkel and Mark van Berkel
Lee Odden
Founder and CEO of Top Rank Marketing (B2B)
Top Rank Marketing
Episode: The Creative Side of B2B Marketing | Lee Odden
Will Scott
VCAO and founder of Search Influence
Search Influence
Episode: Staying Visible in a Zero-Exit Search Experience | Will Scott
Jarno van Driel
Structured data evangelist and consultant
Episode: A Reality Check on Structured Data | Jarno van Driel
Alex Moss
SEO expert; CEO of FireCast; affiliated with Yoast SEO
Yoast SEO / FireCast
Episode: Search Beyond the Blue Link: Agentic Commerce and LLM Readiness | Alex Moss

Host

Gianluca Fiorelli
Host and ongoing lead of the show; focuses on international SEO, AI-enabled search strategies, and governance in large-scale marketing contexts

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#236
Italy/Business/Marketing
Apple Podcasts
#114
India/Business/Marketing
Apple Podcasts
#171
Finland/Business/Marketing
Apple Podcasts
#235
Netherlands/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Tackling Technical Debt, Query Drift, and Site Architecture for AI Search | Grant Simmons
Q: What role does knowledge graphs play in site architecture for long-term SEO health?
Knowledge graphs help organize entities and relationships across pages, enabling a cohesive site graph; they support topical authority, richer content connections, and better alignment with user intent and AI-driven surfaces.
Tackling Technical Debt, Query Drift, and Site Architecture for AI Search | Grant Simmons
Q: Can you explain query drift and how you diagnose and resolve it in practice?
Query drift is when pages attract topics or queries not aligned with the page's core purpose; diagnose with topic/entity mapping, use tools like querydraft to map clusters, and resolve by creating disambiguations, new focused pages, or removing misaligned content.
Tackling Technical Debt, Query Drift, and Site Architecture for AI Search | Grant Simmons
Q: How important is technical depth in AI search and how should agencies present this to clients?
Technical depth remains crucial, especially around JavaScript rendering, site speed, and crawlability; present it as a structured set of requirements tied to client outcomes, not as abstract tech talk; emphasize architecture, consistency, and data-driven decisions.
Tackling Technical Debt, Query Drift, and Site Architecture for AI Search | Grant Simmons
Q: What is your take on the current pivot for agencies in this AI-driven era, and what would you advise agencies or consultants who are struggling to maintain client projections?
Focus on differentiating the agency with a clear, ROI-driven value proposition, develop a strong brand and niche, and avoid generic pitches; promote your expertise openly rather than only pitching services, so clients see tangible capabilities and outcomes.
Search Beyond the Blue Link: Agentic Commerce and LLM Readiness | Alex Moss
Q: Is there a risk of overhype with new standards like ACP/UCP and WebMCP?
Yes, there is a risk that the market moves too quickly and pushes changes before consensus exists, but the guest argues for prototype testing and prudent adoption, focusing on what actually benefits the client's SEO and conversion goals without overcommitting resources to unproven paths.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About The Search Session

What is The Search Session about and what kind of topics does it cover?

A technical, forward-looking show that brings together top SEO practitioners, agency leaders, and technical marketers to discuss how AI, multimodal search, and governance intersect with search strategy. Conversations frequently center on agentic and conversational search, integration of AI into SEO workflows, branding and governance for large-scale projects, and practical tactics for improving visibility across surfaces, marketplaces, and enterprise sites. Noteworthy is the recurring emphasis on cross-functional collaboration with engineers, product teams, and data scientists, plus a strong focus on real-world experimentation, tooling, and community-driven perspectives. Listeners are likely to gain actionable frameworks for adapting client ... more

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How many listeners does The Search Session get?

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What are the audience demographics for The Search Session?

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How many subscribers and views does The Search Session have?

To see how many followers or subscribers The Search Session has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Search Session?

These podcasts share a similar audience with The Search Session:

1. The SEO Podcast: Page 2 Podcast
2. Search with Candour
3. Crawling Mondays by Aleyda - SEO and AI Search Optimization News, Tips and Interviews
4. SEO in 2026
5. Hard Fork

How many episodes of The Search Session are there?

The Search Session launched 2 years ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Search Session?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Search Session?

Rephonic pulls ratings and reviews for The Search Session from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Search Session?

Rephonic provides full transcripts for episodes of The Search Session. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Search Session?

Recent guests on The Search Session include:

1. Bastian Grimm
2. Grant Simmons
3. Eva White
4. Martha van Berkel
5. Mark van Berkel
6. Lee Odden
7. Will Scott
8. Jarno van Driel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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