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Artwork for The Search Session

The Search Session

Advanced Web Ranking
SEO
Artificial Intelligence
Google
Digital Marketing
AI Search
Content Strategy
Chatgpt
E-Commerce
Search Engine Optimization
Content Creation
Technical SEO
Search Behavior
AI In Marketing
AI In Search
Consumer Behavior
Topical Authority
Tiktok
AI Overview
Zero-Click Marketing
International SEO

Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.

PublishesWeeklyEpisodes74Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Search Session

Latest Episodes

What happens when search is no longer just Google?

In this episode of The Search Session, Gianluca Fiorelli is joined by UK-based digital strategist and technical SEO Alex Moss to explore how discovery is fragmenting across search engines, AI tools... more

YouTube

What happens to SEO when websites are no longer built just for people?

In this episode of The Search Session, Gianluca Fiorelli sits down with technical SEO consultant Alfonso Moure to explore how AI is reshaping search, crawling, e-commerce, and t... more

YouTube

How do enterprise SEO, visual search, and AI really fit together?

In this episode of The Search Session, host Gianluca Fiorelli is joined by Roxana Stingu for a conversation that goes beyond traditional SEO and into the intersection of engineering, ... more

YouTube

Can AI really understand your brand, or is it just guessing?

In this episode of The Search Session, Gianluca Fiorelli sits down with Myriam Jessier to explore how AI search engines and LLMs interpret, trust, and recommend brands.

From technical br... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Alex Moss
SEO expert; CEO of FireCast; affiliated with Yoast SEO
Yoast SEO / FireCast
Episode: Search Beyond the Blue Link: Agentic Commerce and LLM Readiness | Alex Moss
Alfonso Moure
CEO of Big Momo, deep technical SEO expert
Big Momo
Episode: Technical SEO for the Agentic Web | Alfonso Moure
Roxana Stingu
Head of Search and SEO at Alamy
Alamy
Episode: Scaling SEO: Crawl Strategies, Image Optimization and Internal Search | Roxana Stingu
Myriam Jessier
SEO expert and researcher focusing on multimodal search and branding
Episode: Technical Branding and Video Signals for AI Search | Myriam Jessier
Eli Schwartz
International SEO consultant and author of product-led SEO concepts
Episode: From Product-Led SEO to Agent-Led Search | Eli Schwartz
Britt Klontz
Founder of VEDA Communication
VEDA Communication
Episode: Digital PR Done Right: Earned Media Strategies and Human-First Pitching | Britt Klontz
Laura Iancu
Founder of Searchpedia; SEO for Octopus Energy; judge of European Search Award
Searchpedia; Octopus Energy
Episode: Evolving Search into Human Experience Optimization | Laura Iancu
Daniel Foley Carter
SEO professional with two businesses and founder of SEO Stack
SEO Stack
Episode: SEO Under Pressure: What's Actually Happening to the Industry Right Now | Daniel Foley Carter
Darren Shaw
Founder of Whitespark, local search expert
Whitespark
Episode: The New Rules of Local Search: Reviews, Community Signals, and Brand Prominence | Darren Shaw

Host

Gianluca Fiorelli
Host of The Search Session

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#147
Spain/Business/Marketing
Apple Podcasts
#230
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Search Beyond the Blue Link: Agentic Commerce and LLM Readiness | Alex Moss
Q: Is there a risk of overhype with new standards like ACP/UCP and WebMCP?
Yes, there is a risk that the market moves too quickly and pushes changes before consensus exists, but the guest argues for prototype testing and prudent adoption, focusing on what actually benefits the client's SEO and conversion goals without overcommitting resources to unproven paths.
Search Beyond the Blue Link: Agentic Commerce and LLM Readiness | Alex Moss
Q: What role do you see for AI and agentic search in everyday practices for SEOs?
AI and agentic search should be treated as an expanded surface for SEO, not a replacement of traditional tactics. SEOs need to prepare sites to be understood by agents, use structured data to support accurate responses, and consider governance to prevent drift, while recognizing that local and transactional intents still rely on classic search in many cases.
Search Beyond the Blue Link: Agentic Commerce and LLM Readiness | Alex Moss
Q: How is SEO treating you lately?
The guest emphasizes that SEO is in a transition phase, moving from static rankings to more dynamic, surface-wide optimization involving AI surfaces, with ongoing debate about how fast and how broadly agents like LLMs will transform workflows. He notes that while some dust may settle, the landscape remains unsettled and evolving, necessitating governance and flexibility.
Technical SEO for the Agentic Web | Alfonso Moure
Q: How is AI changing your approach to SEO and technical work?
AI is forcing a shift toward more strategic collaboration with developers, greater emphasis on performance, and a need to justify requirements with clear business rationale to avoid unnecessary work, while using AI to accelerate tooling and data analysis.
Technical Branding and Video Signals for AI Search | Myriam Jessier
Q: How does video influence AI search signals and brand perception?
Video contributes context through the visual cues, audio emphasis, and transcripts, creating a multi-stream data source that helps AI understand sentiment, product attributes, and brand alignment more robustly than text alone.

Audience Metrics

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Frequently Asked Questions About The Search Session

What is The Search Session about and what kind of topics does it cover?

Across the samples, the show consistently explores how AI, automation, and advanced data approaches are reshaping modern SEO, with a strong emphasis on topic/entity-based strategies, knowledge graphs, and enterprise-grade experimentation. Episodes frequently pair technical depth with practical, implementable tactics—ranging from testing in AI-enabled search to SXO, internal linking, and governance around large-scale content programs. A recurring thread is the shift from purely keyword-driven work to brand-aware, product-aligned SEO that harmonizes with paid media, analytics, and cross-channel marketing. A standout trait is the willingness to interview a wide range of practitioners—from senior consultants and agency veterans to SaaS leaders ... more

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How many listeners does The Search Session get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Search Session, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Search Session?

Rephonic provides comprehensive predictive audience data for The Search Session, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Search Session have?

To see how many followers or subscribers The Search Session has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of The Search Session are there?

The Search Session launched a year ago and published 74 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Search Session?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Search Session?

Rephonic pulls ratings and reviews for The Search Session from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of The Search Session. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Search Session?

Recent guests on The Search Session include:

1. Alex Moss
2. Alfonso Moure
3. Roxana Stingu
4. Myriam Jessier
5. Eli Schwartz
6. Britt Klontz
7. Laura Iancu
8. Daniel Foley Carter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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