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Artwork for The Search Session

The Search Session

Advanced Web Ranking
SEO
Google
Artificial Intelligence
Digital Marketing
Search Behavior
Content Creation
Zero-Click Marketing
Content Marketing
AI In Marketing
Brand Marketing
Audience Research
Technical SEO
Cognitive Bias
User Trust
E-Commerce
Local Search
Tiktok
AI In SEO
Conversion Optimization
Social Media

Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.

PublishesWeeklyEpisodes36Founded9 months ago
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Artwork for The Search Session

Latest Episodes

What happens when AI reshapes how people search, feel, and buy online?

In this episode of The Search Session, host Gianluca Fiorelli sits down with Italian digital strategy advisor Marco Loguercio to explore the evolution of e-commerce in an AI-driv... more

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What happens when SEO grows up?

In this episode of The Search Session, Gianluca Fiorelli sits down with Tom Critchlow to explore the uncomfortable truths of modern SEO - where tactics meet business strategy and brand power drives real impact.

The... more

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What happens when old-school SEO meets the AI-powered search era?

In this episode of The Search Session, Gianluca Fiorelli sits down with Martin MacDonald to trace SEO’s evolution—from the experimental 2000s to today’s world of LLMs, structured dat... more

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What happens when AI stops being just a helper and starts reshaping the very core of marketing strategy and brand building?

In this episode of The Search Session, Gianluca Fiorelli sits down with Joanna Lord, global brand leader, to explore how AI ... more

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Key Facts

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Contact Information
Podcast Host
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Marco Loguercio
E-business and e-commerce advisor for P2C and DTC brands, formerly owner of a famous Italian SEO agency, Find.
P2C company and DTC brands
Episode: E-Commerce in the Age of AI and Omnichannel Search | Marco Loguercio
Tom Critchlow
Executive Vice President of Audient's Growth at Raptive and independent strategy consultant, with experience at Moz and Google.
Raptive
Episode: Leveling Up SEO for the AI Era |Tom Critchlow
Martin MacDonald
Enterprise SEO specialist with extensive experience in product-led SEO and digital growth.
Episode: Enterprise SEO in the Age of LLMs: Testing What Matters Now | Martin MacDonald
Joanna Lord
Global brand leader and CMO with extensive experience in brand strategy and marketing.
Episode: Building Resonant Brands with AI | Joanna Lord
Andy Chadwick
Co-founder of Keyword Insight and Snippet Digital
Keyword Insight
Episode: Mastering Topical Authority in a Multi-Platform Search World | Andy Chadwick
Ian Lurie
Founder and former CEO of Portent, freelance SEO consultant, and educator.
University of Washington
Episode: SEO Post-AI: Build Value, Measure Lift | Ian Lurie
Shelley Walsh
Managing Editor at Search Engine Journal, SEO consultant with extensive experience in the industry.
Search Engine Journal
Episode: Content That Wins: Smarter Strategy in the AI Era | Shelley Walsh
Yagmur Simsek
Freelance SEO consultant and co-founder of Global Cyber Security Network
Episode: SEO Meets Community: Blending Growth, AI, and Networking | Yagmur Simsek
Rand Fishkin
Founder of SparkToro and former CEO of Moz, Rand Fishkin is a well-respected figure in the SEO community.
SparkToro
Episode: Branding in the Age of AI and Zero-Click SERPs | Rand Fishkin

Host

Gianluca Fiorelli
Host of The Search Session

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#219
Canada/Business/Marketing
Apple Podcasts
#166
Italy/Business/Marketing
Apple Podcasts
#51
Brazil/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Building Resonant Brands with AI | Joanna Lord
Q: What is the most common misunderstanding that you see companies have about implementing AI in their working cycle?
Many companies mistakenly view AI solely as an efficiency tool rather than a transformative element for their marketing strategy.
Enterprise SEO in the Age of LLMs: Testing What Matters Now | Martin MacDonald
Q: What has been the impact of AI search in their priorities?
He noted that enterprises have become surprisingly reactive and engaged with AI search advancements, showing a level of interest he hasn't seen in years.
Enterprise SEO in the Age of LLMs: Testing What Matters Now | Martin MacDonald
Q: How more mature are enterprise companies in everything related to search?
Martin noted that enterprise websites are not necessarily more sophisticated in SEO but face unique challenges due to their scale.
Enterprise SEO in the Age of LLMs: Testing What Matters Now | Martin MacDonald
Q: How is SEO treating you lately?
Martin discussed his long history in SEO, sharing that he has fallen back in love with the industry in recent years due to the integration of AI.
Mastering Topical Authority in a Multi-Platform Search World | Andy Chadwick
Q: What do you think people still don't get or don't understand completely about the concept of topical authority?
Chadwick expresses uncertainty but notes that it's a nebulous term that lacks a clear metric for measurement.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Search Session

What is The Search Session about and what kind of topics does it cover?

A focus on the evolving landscape of SEO, this show showcases discussions led by an experienced international SEO consultant featuring insights from industry leaders and professionals. Topics often center around the integration of artificial intelligence in search optimization, the importance of adaptability in marketing strategies, and the balance between technology and content quality. Engaging conversations cover practical advice for SEO professionals, with highlights on community building and the essential collaboration among marketing teams to enhance visibility and effectiveness in a competitive digital space. The emphasis on bridging traditional practices with modern advancements distinguishes this show as a valuable resource for lis... more

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How many listeners does The Search Session get?

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How many episodes of The Search Session are there?

The Search Session launched 9 months ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Search Session?

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What guests have appeared on The Search Session?

Recent guests on The Search Session include:

1. Marco Loguercio
2. Tom Critchlow
3. Martin MacDonald
4. Joanna Lord
5. Andy Chadwick
6. Ian Lurie
7. Shelley Walsh
8. Yagmur Simsek

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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