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Artwork for The Search Session

The Search Session

Advanced Web Ranking
SEO
Artificial Intelligence
Digital Marketing
Google
AI Search
Content Strategy
Chatgpt
Search Engine Optimization
E-Commerce
Content Creation
Technical SEO
Search Behavior
AI In Marketing
AI In Search
Consumer Behavior
Topical Authority
Tiktok
AI Overview
Zero-Click Marketing
International SEO

Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.

PublishesWeeklyEpisodes71Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Search Session

Latest Episodes

Can AI really understand your brand, or is it just guessing?

In this episode of The Search Session, Gianluca Fiorelli sits down with Myriam Jessier to explore how AI search engines and LLMs interpret, trust, and recommend brands.

From technical br... more

YouTube

Have AI and AEO really changed SEO as much as everyone claims?

In this episode of The Search Session, Gianluca Fiorelli sits down with Eli Schwartz to unpack what’s actually happening in search. Rather than replacing traditional SEO, AI is reshaping... more

YouTube

How is digital PR evolving in the age of AI search?

In this episode of The Search Session, Gianluca Fiorelli sits down with PR consultant Britt Klontz to explore how earned media is shaping AI visibility, why quality pitching matters more than ever,... more

YouTube

What does search success look like when rankings are no longer enough?

In this episode of The Search Session, Gianluca Fiorelli sits down with Laura Iancu, international SEO and AI search consultant, to explore how SXO is reshaping modern search. Fr... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Britt Klontz
Founder of VEDA Communication
VEDA Communication
Episode: Digital PR Done Right: Earned Media Strategies and Human-First Pitching | Britt Klontz
Laura Iancu
Founder of Searchpedia; SEO for Octopus Energy; judge of European Search Award
Searchpedia; Octopus Energy
Episode: Evolving Search into Human Experience Optimization | Laura Iancu
Daniel Foley Carter
SEO professional with two businesses and founder of SEO Stack
SEO Stack
Episode: SEO Under Pressure: What's Actually Happening to the Industry Right Now | Daniel Foley Carter
Darren Shaw
Founder of Whitespark, local search expert
Whitespark
Episode: The New Rules of Local Search: Reviews, Community Signals, and Brand Prominence | Darren Shaw
Silvia Martin
Independent SEO consultant and founder of Trebole
Tre bol e (consultancy)
Episode: SEO for Branding: Bridging Visibility and Business Strategy | Silvia Martin
Ramon Eijkemans
SEO consultant who works with enterprise clients; self-described as a mad scientist
Independent/Consultant
Episode: The Mad Scientist’s Guide to Language Machines | Ramon Eijkemans
Viola Eva
Founder of Flow Agency (Flow SEO)
Flow Agency
Episode: B2B Brand Visibility and Reputation in the AI Search Era | Viola Eva
Aimee Jurenka
Engineering SEO ecosystem advocate and AI search strategist
Rickety Rue
Episode: Engineering the SEO Ecosystem for the AI Era | Aimee Jurenka
Jonathan Moore
SEO and analytics consultant from the UK
Independent SEO and analytics consultant
Episode: The Hidden Complexity of International SEO | Jonathan Moore

Host

Gianluca Fiorelli
Host of The Search Session

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#85
Sweden/Business/Marketing
Apple Podcasts
#203
Finland/Business/Marketing
Apple Podcasts
#229
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Evolving Search into Human Experience Optimization | Laura Iancu
Q: How do you balance creativity with ethical considerations in SEO and content strategy?
She argues for honesty and transparency, avoiding manipulative tactics, and ensuring content informs and benefits users while maintaining ethical standards across all channels.
Evolving Search into Human Experience Optimization | Laura Iancu
Q: What role does naming and branding play in how search engines understand a company's products?
Brand naming and proper taxonomy help search engines associate brand terms with products, enabling more accurate knowledge graphs and better alignment between user queries and the intended offerings.
Evolving Search into Human Experience Optimization | Laura Iancu
Q: How has your approach to SEO evolved with the rise of large language models and AI tools?
The guest suggests shifting focus from purely on-page optimization to building a robust online reputation, ensuring accurate information across sources, and prioritizing user-centric communication and brand clarity to guide AI responses.
Digital PR Done Right: Earned Media Strategies and Human-First Pitching | Britt Klontz
Q: What role do subject matter experts play in successful campaigns?
Experts credibly speak about their topic, can be interviewed on podcasts or in person, and help journalists cover complex issues with depth and accuracy.
Digital PR Done Right: Earned Media Strategies and Human-First Pitching | Britt Klontz
Q: What is your approach to AI in daily PR work?
Use AI as a tool for analysis, ideation, and reporting, but not as a replacement for crafting individualized pitches or creating press materials.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Search Session

What is The Search Session about and what kind of topics does it cover?

Across the samples, the show consistently explores how AI, automation, and advanced data approaches are reshaping modern SEO, with a strong emphasis on topic/entity-based strategies, knowledge graphs, and enterprise-grade experimentation. Episodes frequently pair technical depth with practical, implementable tactics—ranging from testing in AI-enabled search to SXO, internal linking, and governance around large-scale content programs. A recurring thread is the shift from purely keyword-driven work to brand-aware, product-aligned SEO that harmonizes with paid media, analytics, and cross-channel marketing. A standout trait is the willingness to interview a wide range of practitioners—from senior consultants and agency veterans to SaaS leaders ... more

Where can I find podcast stats for The Search Session?

Rephonic provides a wide range of podcast stats for The Search Session. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Search Session and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Search Session get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Search Session, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Search Session?

Rephonic provides comprehensive predictive audience data for The Search Session, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Search Session have?

To see how many followers or subscribers The Search Session has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Search Session?

These podcasts share a similar audience with The Search Session:

1. Search News You Can Use - SEO Podcast with Marie Haynes
2. Hard Fork
3. Pivot
4. The Ezra Klein Show
5. The Rest Is Politics: Leading

How many episodes of The Search Session are there?

The Search Session launched a year ago and published 71 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Search Session?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Search Session?

Rephonic pulls ratings and reviews for The Search Session from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Search Session?

Rephonic provides full transcripts for episodes of The Search Session. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Search Session?

Recent guests on The Search Session include:

1. Britt Klontz
2. Laura Iancu
3. Daniel Foley Carter
4. Darren Shaw
5. Silvia Martin
6. Ramon Eijkemans
7. Viola Eva
8. Aimee Jurenka

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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