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Artwork for The Search Session

The Search Session

Advanced Web Ranking
SEO
Artificial Intelligence
Digital Marketing
Google
AI Search
Content Strategy
Chatgpt
Search Engine Optimization
E-Commerce
Content Creation
Technical SEO
Search Behavior
AI In Marketing
AI In Search
Consumer Behavior
Topical Authority
Tiktok
AI Overview
Zero-Click Marketing
International SEO

Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.

PublishesWeeklyEpisodes65Foundeda year ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Search Session

Latest Episodes

What does it really take to connect SEO, branding, and business strategy in today’s search landscape?

In this episode of The Search Session, Gianluca Fiorelli is joined by Silvia Martin, a Spanish SEO consultant based in England, to explore how bran... more

How is SEO changing as search becomes more AI-driven and what does that mean for the future of visibility and strategy?

In this episode of The Search Session, Gianluca Fiorelli talks with Ramon Eijkemans, a big-site SEO specialist and SEO automation... more

YouTube

What does it really take for B2B brands to stay visible in the age of AI search?

In this episode of The Search Session, Gianluca Fiorelli sits down with Viola Eva to explore how AI platforms like ChatGPT, Gemini, Claude, and Copilot are reshaping b... more

YouTube

What does it take to stay visible when AI becomes the new search engine?

In this episode of The Search Session, Aimee Jurenka joins Gianluca Fiorelli to break down how SEO is evolving into AI visibility strategy.

They explore why brand alignment a... more

YouTube

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Recent Guests

Viola Eva
Founder of Flow Agency (Flow SEO)
Flow Agency
Episode: B2B Brand Visibility and Reputation in the AI Search Era | Viola Eva
Aimee Jurenka
Engineering SEO ecosystem advocate and AI search strategist
Rickety Rue
Episode: Engineering the SEO Ecosystem for the AI Era | Aimee Jurenka
Jonathan Moore
SEO and analytics consultant from the UK
Independent SEO and analytics consultant
Episode: The Hidden Complexity of International SEO | Jonathan Moore
Celeste Gonzalez
Director of RU Labs at Rickety RU; SXO and local SEO specialist
Rickety RU
Episode: From SEO to SXO: Rethinking Local Search | Celeste Gonzalez
Amanda King
Strategic SEO consultant and principal of FLOG, Sydney
FLOG
Episode: SEO Isn’t Broken. We Just Forgot It’s Marketing | Amanda King
Ryan Jones
Marketing Manager of SEO Testing
SEO Testing
Episode: Mastering SEO Testing in the Era of AI Search | Ryan Jones
Will Kennard
Guest, technical ICO/ web consultant, conference speaker, co-founder of Strongly
Strongly, very good digital
Episode: Beyond the Fix: Technical SEO as a Creative Strategy | Will Kennard
Beatrice Gamba
Expert in semantics, entity search, and ML for SEO
WordLift
Episode: Making Knowledge Graphs Actionable for Businesses | Beatrice Gamba
Dixon Jones
SEO veteran, founder of InLinks, former Majestic executive
InLinks
Episode: Rethinking SEO Structure: Entities, Internal Links, and Topic Hubs | Dixon Jones

Host

Gianluca Fiorelli
Host of The Search Session

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

B2B Brand Visibility and Reputation in the AI Search Era | Viola Eva
Q: How is SEO treating you lately?
She describes being inspired and enjoying experimentation, with a shift from fear to curiosity as clients navigate disruption, emphasizing sustainable, long-term strategies and the value of original, thought-leadership content.
Engineering the SEO Ecosystem for the AI Era | Aimee Jurenka
Q: How should teams organize around AI-enabled search within a company?
Teams should evolve into growth-oriented structures where SEO is integrated across channels under a growth leadership model, ensuring collaboration and credit sharing across SEO, PR, social, and other teams, to optimize brand, product signals, and cross-channel visibility.
From SEO to SXO: Rethinking Local Search | Celeste Gonzalez
Q: What is the worst thing in SEO, and how can new researchers avoid common pitfalls?
Celeste emphasizes that making assumptions without data leads to poor decisions; the best approach is to pair hypotheses with rigorous testing, use tools to isolate variables, and always contextualize metrics with user experience signals rather than chasing vanity signals.
The Fragile Web: Technical SEO in the Age of AI | Jamie Indigo
Q: Why is technical SEO not spoken about as much?
Technical SEO often gets overshadowed by trending topics, despite its critical role in search visibility.
The Fragile Web: Technical SEO in the Age of AI | Jamie Indigo
Q: What can we measure? What can we observe?
It's essential to focus on collaboration and share insights among technical SEOs to navigate changes effectively.

Audience Metrics

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Gender Skew
Location
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Age Range
Household Income
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Frequently Asked Questions About The Search Session

What is The Search Session about and what kind of topics does it cover?

Across the samples, the show consistently explores how AI, automation, and advanced data approaches are reshaping modern SEO, with a strong emphasis on topic/entity-based strategies, knowledge graphs, and enterprise-grade experimentation. Episodes frequently pair technical depth with practical, implementable tactics—ranging from testing in AI-enabled search to SXO, internal linking, and governance around large-scale content programs. A recurring thread is the shift from purely keyword-driven work to brand-aware, product-aligned SEO that harmonizes with paid media, analytics, and cross-channel marketing. A standout trait is the willingness to interview a wide range of practitioners—from senior consultants and agency veterans to SaaS leaders ... more

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Rephonic provides a wide range of podcast stats for The Search Session. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Search Session and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Search Session get?

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What are the audience demographics for The Search Session?

Rephonic provides comprehensive predictive audience data for The Search Session, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Search Session have?

To see how many followers or subscribers The Search Session has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Search Session?

These podcasts share a similar audience with The Search Session:

1. Hard Fork
2. The Rest Is Politics
3. The Rest Is History
4. The Rest Is Politics: US
5. The Economics Show

How many episodes of The Search Session are there?

The Search Session launched a year ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Search Session?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Search Session?

Rephonic pulls ratings and reviews for The Search Session from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of The Search Session. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Search Session?

Recent guests on The Search Session include:

1. Viola Eva
2. Aimee Jurenka
3. Jonathan Moore
4. Celeste Gonzalez
5. Amanda King
6. Ryan Jones
7. Will Kennard
8. Beatrice Gamba

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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