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The Science Marketer

Joachim Eeckhout
Life Sciences
Biotechnology
Biotech Branding
Biotech Startups
Science Marketing
Marketing Strategy
Brand Identity
Science Communication
Linkedin
Thought Leadership
Logo Design
Application Notes
Commercial Pipeline
Digital Media
Biotechnology Industry
Personal Branding
Cancer Treatment
Competitor Research
3D Bioprinting
Public Relations

The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode. Hit subscribe, so you don’t miss ... more

PublishesMonthlyEpisodes14Foundeda year ago
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BusinessLife SciencesMarketingScience

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Latest Episodes

In this episode of the Science Marketer Podcast, Heikki Lanckriet, CEO of 4basbio, discusses the challenges and strategies involved in rebranding a biotech company. He shares insights on the importance of aligning the brand with client needs, the des... more

In this episode, Sheeva Azma discusses her unique journey as the CEO of Fancy Comma LLC, where she merges science communication with political advocacy. She shares her experiences in political campaigns, particularly during the pandemic, and emphasiz... more

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In this episode of the Science Marketer Podcast, Anis Fahandej Sadi discusses the importance of newsletters in the biotech industry, sharing his journey from founding TLDR Biotech to exploring new content strategies. He emphasizes the need for newsle... more

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In this episode, Teja Sirec, founder of Biotheia, shares her insights on building effective marketing teams in life sciences and biotech companies. She discusses the essential priorities for new marketers, the importance of establishing robust proces... more

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Recent Guests

Kat Arney
Founder and Chief Creative Officer of First Create the Media, a multi-award-winning science communications agency specializing in life sciences and health tech.
First Create the Media
Episode: How to capture the “thought leadership” out of any science organization
Micha Breakstone
Co-founder and CEO of Somite.ai
Somite.ai
Episode: How the “OpenAI of stem cell therapy” attracts partners without marketing

Host

Joachim Eeckhout
Host of the podcast, with expertise in biotech digital media and marketing.

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Talking Points

Recent interactions between the hosts and their guests.

Marketing in biotech: Where to begin and what to prioritize
Q: What indicators are you looking at at the beginning when the company starts their marketing?
Focus on building visibility in the market space, track the growth of branded search terms in Google.
Marketing in biotech: Where to begin and what to prioritize
Q: What's the first thing you recommend to someone alone as a marketer or with a small team?
Get to know the business really well, understand the product and the needs of the business, and start planning.
How to communicate your way out of the biotech “Valley of Death”
Q: What is the first communication step a biotech startup should take if they are stuck in the Valley of Death?
They should put a communication plan in place to strategically target their audiences and clearly communicate their messaging, instead of waiting until they are actively seeking funding.
How to communicate your way out of the biotech “Valley of Death”
Q: What common mistakes do biotech startups make when presenting to investors?
One common mistake is focusing solely on venture capital, ignoring other funding sources such as high net worth individuals, as well as not sufficiently detailing how their science can be commercialized.
How to communicate your way out of the biotech “Valley of Death”
Q: How can biotech companies communicate effectively to attract investors?
Biotech companies should prioritize engaging investors early, developing a clear and compelling narrative that demonstrates their milestones and capabilities, along with addressing risks honestly.

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Frequently Asked Questions About The Science Marketer

What is The Science Marketer about and what kind of topics does it cover?

This podcast provides a deep dive into the fusion of marketing and the life sciences sector, showcasing the strategies and insights from prominent figures in the industry. Each episode typically features discussions with marketers, communicators, and founders, focusing on navigating the unique challenges in promoting scientific products and services. Topics often include branding, communication strategies, audience engagement, and the impact of technology, particularly in biotech and life sciences. Noteworthy is its commitment to blending actionable advice with real-life experiences from guests, which makes it particularly valuable for professionals looking to improve their marketing approach in science-driven sectors.

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Which podcasts are similar to The Science Marketer?

These podcasts share a similar audience with The Science Marketer:

1. Founders
2. All-In with Chamath, Jason, Sacks & Friedberg
3. Huberman Lab

How many episodes of The Science Marketer are there?

The Science Marketer launched a year ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Science Marketer?

Recent guests on The Science Marketer include:

1. Kat Arney
2. Micha Breakstone

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