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The Sales Transformation Podcast

Consalia Ltd
Consalia
Artificial Intelligence
Aviso
Sales Mindsets
Coaching
AI In Sales
Sales Mindset
Sales Mindsets Intelligence Studio
Sales
Value-Based Selling
Apprenticeships
Sales Onboarding
Artificial Intelligence In Sales
Strategic Narrative
Leadership
Sales Enablement
Global Account Manager
GST
Vodafone
Sales Models

The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz... more

PublishesWeeklyEpisodes225Founded6 years ago
Number of ListenersCategories
ManagementBusiness

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Artwork for The Sales Transformation Podcast

Latest Episodes

We have an episode from The Sales Transformation Podcast archives for you this week as we look back to episode 12, featuring Dr Beth Rogers and Dr Jeremy Noad.

They joined Phil on the show back in 2021 to discuss their book Selling Professionally, a... more

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This week on The Sales Transformation Podcast it’s the second part of Phil’s conversation with Frank Cespedes! If you haven’t listened to last week’s episode yet please make sure to go and check it out before this one. 

They begin by finishing their... more

YouTube

This week on The Sales Transformation Podcast we’ve got the first part of an interview with Harvard Business School Senior Lecturer and returning guest Frank Cespedes. 

Phil and Frank had previously spoken about Frank’s book Sales Management That Wo... more

YouTube

This week on The Sales Transformation Podcast we have a conversation that originally aired over on The Selling Well Podcast hosted by Mark Cox. 

Phil joined Mark to discuss the Sales Mindsets and how our research last year led to “Authenticity” bein... more

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Recent Guests

Frank Cespedes
Professor at Harvard Business School, author of Sales Management That Works
Harvard Business School
Episode: REVISITED #127 – An academic lens on sales hiring and compensation with Frank V. Cespedes
Laura Valerio
Global Evangelist for GTM Performance at Highspot
Highspot
Episode: REVISITED: #58 - The Effectiveness of Sales Enablement in Today's World with Laura Valerio
Jesper Illum
Sales professional with extensive experience leading sales teams (former MD at SAP; country manager at IFS)
SAP, IFS
Episode: #206 – A young person’s perspective on sales w/ Johannes Hasselbalch & Jesper Illum
Max Tarasevich
EVP of Sales
Aviso
Episode: #205 – Sales Frequency: How do you sell a product that's new to both you and your customers? w/ Maxim Tarasevich
Phil Sterland
CEO of The Summit Group
The Summit Group
Episode: #200 – Celebrating two hundred episodes of The Sales Transformation Podcast!
Fred Diamond
Founder of the Institute for Effective Professional Selling; host of Sales Game Changers Podcast
Sales Game Changers Podcast
Episode: #200 – Celebrating two hundred episodes of The Sales Transformation Podcast!
Grant Van Albrecht
CEO of Scared So What?
Scared So What?
Episode: #200 – Celebrating two hundred episodes of The Sales Transformation Podcast!
Andy Raskin
Expert on strategic narratives
Independent consultant
Episode: REVISITED: #73 – Transforming your company with the Strategic Narrative w/ Andy Raskin
Eddie Guevarra
Head of Marketing at Consalia
Consalia
Episode: #198 – Should sales-led organisations be spending more on marketing? w/ Eddie Guevarra

Hosts

George
Multiple roles including host/editor for The Sales Transformation Podcast and related programs.
Philip Squire
Co-host / Founder of Consalia; prominent researcher into sales mindsets and leadership.

Reviews

5.0 out of 5 stars from 12 ratings
  • Superb

    Excellent insight into the sales profession.

    Apple Podcasts
    5
    Mdshshshjssjjs
    United Kingdom4 years ago
  • Inspirational words

    Great to hear the comments and reflections from all those being interviewed. Some really inspirational comments that make you think and you can relate to, not just for those in sales but for anyone leading teams.

    Apple Podcasts
    5
    IP2020xxxx
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows consistency in high-quality, research-backed content.
Inspiring perspectives from interviewees that translate to leadership and team growth.
Excellent insight into the sales profession.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#241
Canada/Business/Management
Apple Podcasts
#102
Finland/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

#178 – Webinar: Apprenticeships from entry to expert with the Institute of Sales Professionals
Q: How does Level 4 transition into Level 6, and what is the Level 4 Advance Pathway?
The Level 4 Advance Pathway allows graduates of Level 4 to join the Level 6 program in year two, potentially skipping some early coursework; it is designed to recognize prior learning and accelerate progression based on individual qualifications and experience.
#178 – Webinar: Apprenticeships from entry to expert with the Institute of Sales Professionals
Q: What is the Level 6 program, and how does it differ from purely academic degrees?
The Level 6 program is a degree apprenticeship in B2B sales that lasts three years, combining university-level learning with extensive work-based projects and real workplace applications, leading to both a degree and a Level 6 qualification, not a purely academic route.
#175 – Mastercast: Cross-cultural sales leadership dynamics w/ Joanna Hillman (2022)
Q: What were the key findings from your interviews and surveys besides Mayer's model?
She identifies communication and trust as the two most important themes, with experience and awareness shaping how leaders interact cross-culturally; especially how prior virtual/distance experiences influence present leadership effectiveness.
#174 – Purpose, presence, and other qualities of a great leader w/ Stacey Hughes
Q: What are the key leadership traits Stacey sees as important for women in leadership roles?
A clear sense of purpose (the why), a strong support network, and the ability to ask for help when needed, all complemented by a steady focus on what brings them joy and impact.
#208 – Sales models and strategies that work (Part 1) w/ Frank Cespedes
Q: How do you respond to the idea that AI could diminish the need for human salespeople?
AI enhances the ability to research customers and tailor options, but it does not replace the need for human judgment and relationship-building; the key is to complement AI with authentic, problem-solving sales that focus on understanding the customer's business.

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Frequently Asked Questions About The Sales Transformation Podcast

What is The Sales Transformation Podcast about and what kind of topics does it cover?

The show consistently explores how human-centered sales mindsets, leadership, and practical enablement intersect with AI and data-driven tools in B2B environments. Across episodes, topics include mindset-driven selling, AI-enabled coaching, the evolving role of marketing in sales, apprenticeship and workforce development, and strategies for sustaining buyer relationships before, during, and after the sale. Notable twists include the emphasis on authentic, trust-based engagement, the integration of education programs with enterprise sales, and the move toward scalable, 24/7 AI-assisted coaching that remains human-focused. These threads together paint a picture of a pragmatic, research-informed program aimed at practitioners and leaders who w... more

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Which podcasts are similar to The Sales Transformation Podcast?

These podcasts share a similar audience with The Sales Transformation Podcast:

1. Sales Gravy: Jeb Blount

How many episodes of The Sales Transformation Podcast are there?

The Sales Transformation Podcast launched 6 years ago and published 225 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Sales Transformation Podcast?

Recent guests on The Sales Transformation Podcast include:

1. Frank Cespedes
2. Laura Valerio
3. Jesper Illum
4. Max Tarasevich
5. Phil Sterland
6. Fred Diamond
7. Grant Van Albrecht
8. Andy Raskin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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