The Sales History Podcast
Todd CaponiWelcome to The Sales History Podcast, the show that uncovers the forgotten stories, ideas, pioneers, and moments that shaped the sales profession and what they can teach us about selling, leading, and earning trust today.The show is hosted by three-time award-winning author of The Transparency Sale, The Transparent Sales Leader, and Four Levers Negotiating, who has earned the Certified Speaking Pr... more
| Publishes | Twice monthly | Episodes | 66 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessHistory | |||
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We so often think about the telephone, or email, or the internet, or even AI as being periods of significant change for the sales profession. In today's episode, I want to take you through two underappreciated eras that literally fl... more
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What would it have been like to sell during a depression, and specifically, the Great Depression? In this episode of The Sales History Podcast, I take you through it, starting with the boom and prosperity of 1926, then tracing the c... more
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In the category of foundation builders in the sales profession that you've got to know, there's Worthington C. Holman. He'd be my fourth on the Mount Rushmore of sales goats. Why? Holman taught an emerging sales profession how to wr... more
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In 1926, W.L. Barnhart began publishing something called the Salesman’s Dictionary in How to Sell magazine into 1927. Some of the terms are still familiar today. Others, like “swindle sheet,” “ginger letter,” “information clerk,” an... more
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- Where Else Can You Learn About Sales History?
Todd shares insights he’s gleaned by researching the history of professional selling. It is always interesting and fascinating at the same time. Huge value to anyone wanting to understand how sales developed over the years.
Apple Podcasts5Lori Richardson of SMS
United States2 months ago A must listen for anyone that loves the lessons history has to teach us. Todd guides you through some of sales history’s hidden nuggets in a nerdy fun way. A must for any curious professional.
Audible5Autumn HillerUnited States4 years ago- A uniquely rich adventure through sales history
A must listen for anyone that loves the lessons history has to teach us. Todd guides you through some of sales history’s hidden nuggets in a nerdy fun way. A must for any curious professional.
Audible5Autumn HillerUnited States4 years ago - Excellence.
What a wonderful show. Full of vital information. The work put into the research is amazing. Highly recommended for any sales professional that’s serious about learning their craft.
Apple Podcasts5NigrxgyUnited States5 years ago - History Buff that’s also in sale
As a history buff that has been working sales for over 20 years (yikes!) this podcast is fantastic. Both episodes have been fantastic and looking forward to hearing more! I even listened to it with my retired Dad who was never in sales (but also a history buff) and he really enjoyed the podcast!
Apple Podcasts5MadMav72United States5 years ago
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Frequently Asked Questions About The Sales History Podcast
What is The Sales History Podcast about and what kind of topics does it cover?
This program blends historical context with modern sales principles, exploring how past practices, policies, and figures shaped the selling craft. Episodes highlight lessons on ethics, persuasion, leadership, and trust, drawing from eras ranging from early sales writing to landmark regulatory changes. Expect deep dives into tactics, storytelling, and the evolution of how buyers are engaged, with a consistent emphasis on transparency, service, and buyer-centric approaches that still resonate today.
Where can I find podcast stats for The Sales History Podcast?
Rephonic provides a wide range of podcast stats for The Sales History Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Sales History Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Sales History Podcast get?
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What are the audience demographics for The Sales History Podcast?
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How many subscribers and views does The Sales History Podcast have?
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Which podcasts are similar to The Sales History Podcast?
These podcasts share a similar audience with The Sales History Podcast:
1. Sales Gravy: Jeb Blount
2. The Advanced Selling Podcast
3. Sales Logic - Selling Strategies That Work
4. Y Combinator Startup Podcast
5. The Game with Alex Hormozi
How many episodes of The Sales History Podcast are there?
The Sales History Podcast launched 5 years ago and published 66 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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