
Bringing the incredible (and sometimes strange) brains from the profession of sales' past to the 2020's - from Todd Caponi, author of Four Levers Negotiating (Out January 27th, 2026), The Transparency Sale & The Transparent Sales Leader.
| Publishes | Twice monthly | Episodes | 56 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingManagementBusiness | |||

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Picture this. A sales conference featuring the then-sitting president of the United States as the keynote speaker. It happened in July of 1916.
It wasn’t because the president had nothing going on that day, happened to be in town, a... more
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This may sound crazy, but I truly believe that government legislation has had a larger impact on changing the sales profession than has technology or the proliferation of information available to buyers.
Legislation changed things m... more
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"The selling methods of any period grow out of the economic situation of the time." - H.K. Nixon, Principles of Selling, 1931
Looking back over the past 225 years, the prominent persona in the sales profession has moved from the Pedd... more
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In March of 2022, I released an episode of this podcast called "Using History To Predict - The Future of Sales", as we had been repeating the 1920s. Here we are over 3 1/2 years later, and so far, it's been right on!
In an article I... more
A must listen for anyone that loves the lessons history has to teach us. Todd guides you through some of sales history’s hidden nuggets in a nerdy fun way. A must for any curious professional.
A must listen for anyone that loves the lessons history has to teach us. Todd guides you through some of sales history’s hidden nuggets in a nerdy fun way. A must for any curious professional.
What a wonderful show. Full of vital information. The work put into the research is amazing. Highly recommended for any sales professional that’s serious about learning their craft.
As a history buff that has been working sales for over 20 years (yikes!) this podcast is fantastic. Both episodes have been fantastic and looking forward to hearing more! I even listened to it with my retired Dad who was never in sales (but also a history buff) and he really enjoyed the podcast!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #210 |
Listeners, social reach, demographics and more for this podcast.
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The Sales History Podcast launched 4 years ago and published 56 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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