The Sales History Podcast
Todd CaponiWelcome to The Sales History Podcast, the show that uncovers the forgotten stories, ideas, pioneers, and moments that shaped the sales profession and what they can teach us about selling, leading, and earning trust today.The show is hosted by three-time award-winning author of The Transparency Sale, The Transparent Sales Leader, and Four Levers Negotiating, who has earned the Certified Speaking Pr... more
| Publishes | Twice monthly | Episodes | 59 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | HistoryBusiness | |||
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In 1908, Broadway audiences packed theaters to see The Traveling Salesman, a comedy built on something really familiar - the fact that nobody trusted salespeople.
In this episode, I take you through the play, exploring how the sale... more
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The sales profession spent the early 1900s trying to shed the stereotype of the hard-drinking, back-slapping salesman. Then came Prohibition...and suddenly, and ironically, booze became more valuable to the sales profession than eve... more
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Anxiety in negotiating is timeless. In this episode, I tell a story written in 1907 about a salesperson who lacked courage as it relates to delivering and negotiating price. It has so many lessons that are still so applicable today.... more
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Picture this. A sales conference featuring the then-sitting president of the United States as the keynote speaker. It happened in July of 1916.
It wasn’t because the president had nothing going on that day, happened to be in town,... more
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A must listen for anyone that loves the lessons history has to teach us. Todd guides you through some of sales history’s hidden nuggets in a nerdy fun way. A must for any curious professional.
Audible5Autumn Hiller
United States4 years ago- A uniquely rich adventure through sales history
A must listen for anyone that loves the lessons history has to teach us. Todd guides you through some of sales history’s hidden nuggets in a nerdy fun way. A must for any curious professional.
Audible5Autumn HillerUnited States4 years ago - Excellence.
What a wonderful show. Full of vital information. The work put into the research is amazing. Highly recommended for any sales professional that’s serious about learning their craft.
Apple Podcasts5NigrxgyUnited States4 years ago - History Buff that’s also in sale
As a history buff that has been working sales for over 20 years (yikes!) this podcast is fantastic. Both episodes have been fantastic and looking forward to hearing more! I even listened to it with my retired Dad who was never in sales (but also a history buff) and he really enjoyed the podcast!
Apple Podcasts5MadMav72United States5 years ago
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Frequently Asked Questions About The Sales History Podcast
What is The Sales History Podcast about and what kind of topics does it cover?
A history-forward exploration of sales, leadership, and trust, anchored in long-form storytelling and historical case studies. Episodes retell pivotal moments—from early 19th-century bond campaigns to 20th-century pricing debates—while extracting practical lessons on pricing, customer service, credibility, and ethical selling. The show often ties historical ideas to modern selling frameworks, leadership constraints, and personal development, offering listeners a blend of narrative history and actionable takeaways for sales professionals and leaders. Notably, it frequently promotes authorial work and future books, suggesting a platform that amplifies enduring sales principles through historical context.
Where can I find podcast stats for The Sales History Podcast?
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How many listeners does The Sales History Podcast get?
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How many subscribers and views does The Sales History Podcast have?
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How many episodes of The Sales History Podcast are there?
The Sales History Podcast launched 5 years ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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