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Artwork for The Right Optics by Silmo

The Right Optics by Silmo

Silmo
Artificial Intelligence
SILMO Paris
Smart Glasses
Delhi, India
Moscot
Meyrovitz
Silmo
Terracycle
Low Vision
Dry Eye Disease
Indian Eyewear Market
Loopipack
Frame the Future
Dayal Opticals
Luxury Eyewear Brands
International Optician Of the Year Award
Chadwick Optical
Opticians
Binocle
Face À Face

The Right Optics podcast is brought to you by Silmo, the leading eyewear and optics trade show. Now into its sixth series, ahead of Silmo 2025, broadcaster Nick Coffer interviews key personalities from the optics world. Hear their stories, their passion for optics and their insight into the industry.

Please do follow this series in order to get notified of new episodes.

Silmo runs from September 2... more

PublishesMonthlyEpisodes71Founded4 years ago
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MarketingEntrepreneurshipBusiness

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Artwork for The Right Optics by Silmo

Latest Episodes

Nick Coffer sits down with eyewear stylist, dispensing optician, consultant and writer Rebecca Thompson to explore one of the biggest missed opportunities in the optical industry: what happens after a frame reaches the practice.

The industry invests... more

La plupart d'entre nous considèrent la sécheresse oculaire comme une simple irritation passagère. Pourtant, lorsqu'elle n'est pas prise en charge, cette maladie peut avoir des conséquences profondes sur le confort, la vision et la qualité de vie.

Da... more

This week we leave the studio for the Georgian high street of Beaconsfield in Buckinghamshire, where Hayley Brunsden has built something quietly extraordinary. CBTR Opticians opened three years ago, won two national awards in its first two years, and... more

Dans l'industrie de l'optique, la basse vision est souvent mentionnée... mais rarement expliquée dans toute sa profondeur.

Que se passe-t-il réellement quand une personne perd progressivement la vue - et qu'elle se retrouve face à un système de san... more

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Recent Guests

Thibaud Syre
Co-founder of AlpesVision, Grenoble; expert in orthokeratology and scleral lenses
AlpesVision, Grenoble
Episode: [FR] Sécheresse oculaire : la maladie qui peut bouleverser une vie
Hayley Brunsden
Founder and optometrist at CBTR Opticians Beaconsfield
CBTR Opticians, Beaconsfield (Beaconsfield High Street)
Episode: Hayley Brunsden // Vision, Courage and the Art of Starting From Scratch
Fabienne Vulliez-Ladava
Optician specialized in low vision, founder of L'œil et l'autre
L'œil et l'autre
Episode: [FR] L'Œil et l'Autre : quand l'optique devient une mission humaine
Dominique Royet
Collaboratrice proche de Silmo sur les sujets de durabilité
ESOP
Episode: [FR] Recycler les lunettes : un défi industriel, économique et environnemental
Julien Tremblin
Directeur général de TerraCycle Europe
TerraCycle Europe
Episode: [FR] Recycler les lunettes : un défi industriel, économique et environnemental
Xenia Glutz van Blonheim
Strategist in sustainability and co-founder of Frame the Future
Frame the Future / Mykita
Episode: [FR] Frame the Future : Réinventer l'Optique pour Durer
Marcos Bulacio
Founder/CEO, Regenesis Materials
Regenesis Materials
Episode: [ENG] Episode 2 - From Silmo Paris 2025
Sandra Kaufmann
Representative, Read On
Read On
Episode: [ENG] Episode 2 - From Silmo Paris 2025
Corey Shapiro
Owner, Vintage Frames Company
Vintage Frames Company
Episode: [ENG] Episode 2 - From Silmo Paris 2025

Host

Nick Coffer
Host of The Right Optics by Silmo; leads interviews with key personalities in eyewear and optics; associated with Silmo and related trade show initiatives.

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Talking Points

Recent interactions between the hosts and their guests.

Hayley Brunsden // Vision, Courage and the Art of Starting From Scratch
Q: Why was Nikon UK a pivotal partner for you?
Nikon UK represented a prestigious, UK-made lens option that aligned with her philosophy of quality, sustainability, and local manufacturing, making it a strong fit for a high-end boutique.
Hayley Brunsden // Vision, Courage and the Art of Starting From Scratch
Q: How did you secure initial funding and support from brands?
Hayley pitched a clear vision and growth plan to Lenswear UK and the MD, emphasizing passion, credibility, and the long-term potential of a boutique, which led to backing despite the risk of a new venture.
Hayley Brunsden // Vision, Courage and the Art of Starting From Scratch
Q: What was the starting point for launching CBTR Opticians?
The starting point was recognizing a bored, repetitive status quo in the eyewear market and choosing to channel that energy into building a boutique practice with a strong brand and unique client experience, even without a shop or products initially.
[FR] Épisode 3 – En direct du SILMO Paris 2025
Q: Parlez-moi de ce produit et d'où vient l'idée.
Le produit Gaia est une lunette d'exploration pour enfants visant à reconnecter les jeunes avec la nature, avec des capteurs et une application associée pour guider des balades, reconnaître plantes et animaux, et offrir des défis éducatifs.
Sarvash Kalra // Aspiration, Inspiration and Innovation in Delhi
Q: What effect did online sales have on overall business and brand perception in India?
Online sales added reach across India, including tier 2 and tier 3 cities, and helped educate customers about brands and pricing. While online share remains a minority, it enhances brand visibility and complements the premium in-store experience.

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Frequently Asked Questions About The Right Optics by Silmo

What is The Right Optics by Silmo about and what kind of topics does it cover?

The show centers on the people shaping the eyewear and optics world, with conversations that span craftsmanship, design, sustainability, technology, and accessibility. Episodes frequently feature brand founders, designers, opticians, and sustainability advocates who share how their work blends heritage with innovation—from traditional handcraft techniques and regional storytelling to AI-assisted fitting, circular economy initiatives, and new materials. Listeners can expect candid discussions about industry challenges, regulatory shifts, and practical pathways for retailers and manufacturers to adopt smarter, more sustainable practices. A standout is the consistent emphasis on human-centered care and authentic storytelling, whether highlight... more

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Which podcasts are similar to The Right Optics by Silmo?

These podcasts share a similar audience with The Right Optics by Silmo:

1. The Curiosity Shop with Brené Brown and Adam Grant

How many episodes of The Right Optics by Silmo are there?

The Right Optics by Silmo launched 4 years ago and published 71 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Right Optics by Silmo?

Recent guests on The Right Optics by Silmo include:

1. Thibaud Syre
2. Hayley Brunsden
3. Fabienne Vulliez-Ladava
4. Dominique Royet
5. Julien Tremblin
6. Xenia Glutz van Blonheim
7. Marcos Bulacio
8. Sandra Kaufmann

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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