
During each episode, your hosts Michael and Lesley will explore the world of U.S.-grown rice through the eyes of the people who know it best – farmers, millers, researchers, marketers, exporters and end-users. Whether it's amazing achievements in sustainability and conservation, exciting promotional strategies, or innovative technology, we'll get deep into the weeds to tell the story of U.S. rice.... more
| Publishes | Monthly | Episodes | 134 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Earth SciencesScienceBusiness | |||

How do we bridge the gap between agriculture and the food on our plates? In this lively episode, Michael Klein and Deborah Willenborg sit down with Jerry Hagstrom, a seasoned ag journalist, at a bustling Georgetown restaurant. They delve into the evo... more
Join hosts Michael Klein and Morgan Crafton as they recount their trip to the 2026 National Restaurant Association Show in Chicago. They share interviews with Pei Wu of Mochi Foods who is using all California Rice, the passionate team from Riceland F... more
The rough rice futures contract is a little understood device intended to provide price discovery and risk management. From humble beginnings in New Orleans, the rough rice contract grew into a vitally important tool that has helped the U.S. rice ind... more
USA Rice's Cameron Jacobs joins Michael Klein to talk about last year's U.S. jasmine rice promotion campaign. They discuss the reasoning behind the outreach, target development, creative creation, tactics, methodology, and results. Plus Cameron share... more
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Great information and in an enjoyable format. Enjoy it every time.
Great listen to stay up to date on current events in the rice industry. Quality information for a consumer wanting to learn more about US Grown Rice or an expert within the industry!
Thoroughly enjoyed E2: Had always thought of rice as water-intensive. Good to know the industry and technology are advancing other, less-water-use intensive. Plus, processing / milling efforts.
Looking forward to more discussions of biodiversity.
Very helpful to us rice aficionados! More sustainability coverage!
👍👍👍
Enjoyed listening to the stories and the information. A nice change of pace!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #122 |
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A deep-dive industry show focused on U.S.-grown rice, bringing in farmers, millers, researchers, marketers, exporters, and end-users to explore sustainability, branding, policy, and innovative technology. Episodes frequently cover market mechanics, product development, and promotional campaigns, with hands-on stories from the field and insights into how global dynamics shape domestic rice. Noteworthy strengths include a strong practical bent on risk management, data-driven marketing, and interagency collaboration, plus a steady stream of guest perspectives that illuminate both the agricultural and commercial sides of the value chain.
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The Rice Stuff launched 6 years ago and published 134 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Rice Stuff include:
1. Pei Wu
2. Lynsey Russell
3. Hayley Pittman Smith
4. Steve Hilsdon
5. Kevin Gross
6. Jerry Morris
7. Randy McNeil
8. Brian King
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