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Artwork for The Rice Stuff

The Rice Stuff

USA Rice
USA Rice
Sustainability
Rice Farming
Rice Industry
U.s.-Grown Rice
Rice
Rice Research
Agriculture
Yield Improvement
Gluten-Free Products
Rice Production
International Rice Festival
Sake
Louisiana
Technological Advancements
Rice Checkoff Program
Rice and Millers Association
Mexico
Farm Bill
Jasmine Rice

During each episode, your hosts Michael and Lesley will explore the world of U.S.-grown rice through the eyes of the people who know it best – farmers, millers, researchers, marketers, exporters and end-users. Whether it's amazing achievements in sustainability and conservation, exciting promotional strategies, or innovative technology, we'll get deep into the weeds to tell the story of U.S. rice.... more

PublishesMonthlyEpisodes133Founded6 years ago
Number of ListenersCategories
BusinessScienceEarth Sciences

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Artwork for The Rice Stuff

Latest Episodes

Join hosts Michael Klein and Morgan Crafton as they recount their trip to the 2026 National Restaurant Association Show in Chicago. They share interviews with Pei Wu of Mochi Foods who is using all California Rice, the passionate team from Riceland F... more

The rough rice futures contract is a little understood device intended to provide price discovery and risk management. From humble beginnings in New Orleans, the rough rice contract grew into a vitally important tool that has helped the U.S. rice ind... more

USA Rice's Cameron Jacobs joins Michael Klein to talk about last year's U.S. jasmine rice promotion campaign. They discuss the reasoning behind the outreach, target development, creative creation, tactics, methodology, and results. Plus Cameron share... more

Michael went to Anaheim, California for one of the largest and most influential food shows in the country. He stalked the aisles finding new products and old friends, caught up with several USA Rice members who were there to rep U.S.-grown rice, and ... more

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Recent Guests

Jerry Morris
Rice industry veteran from McCrory, Arkansas
Rice Merchants / New Orleans Commodity Exchange founder
Episode: #132 Making the Market: The Story of Rice Futures
Randy McNeil
Rice merchant and leader in USA Rice Merchants Association
McNeill family / USA Rice Merchants Association
Episode: #132 Making the Market: The Story of Rice Futures
Brian King
Executive/participant in Jonesboro rice trade
K & T Agri / Jonesboro
Episode: #132 Making the Market: The Story of Rice Futures
Fred Seamon
Ag economist, CME Group contract designer
CME Group
Episode: #132 Making the Market: The Story of Rice Futures
Meryl Kennedy
CEO of 4Sisters Rice
4Sisters Rice
Episode: #130 The 45th Natural Products Expo West
Steve Choi
Representative at Chef Bobo / Excedient booth
Excedient (R&D arm of Farmers' Rice Cooperative)
Episode: #130 The 45th Natural Products Expo West
Charley Mathews
Rice Farmer extraordinaire, Chairman of Farmers' Rice Cooperative
Farmers' Rice Cooperative / Excedient
Episode: #130 The 45th Natural Products Expo West
Aidan Anvaripour
Founder of Batch
Batch
Episode: #130 The 45th Natural Products Expo West
Chiedu Okeke
Director of Procurement
Kevin's Natural Foods
Episode: #130 The 45th Natural Products Expo West

Hosts

Michael Klein
Host of The Rice Stuff; frequent moderator and industry advocate focused on U.S. rice.
Cameron Jacobs
Co-host; senior promotions role with USA Rice, private and advocacy work in domestic markets.
Asiha Grigsby
Co-host; senior marketing/promotions professional with USA Rice; engages global audiences.

Reviews

5.0 out of 5 stars from 30 ratings
  • The Rice Stuff

    Great information and in an enjoyable format. Enjoy it every time.

    Apple Podcasts
    5
    DryCreekFarm
    United States4 years ago
  • Diverse and Informative

    Great listen to stay up to date on current events in the rice industry. Quality information for a consumer wanting to learn more about US Grown Rice or an expert within the industry!

    Apple Podcasts
    5
    InlandCapeRice
    United States5 years ago
  • Top shelf

    Thoroughly enjoyed E2: Had always thought of rice as water-intensive. Good to know the industry and technology are advancing other, less-water-use intensive. Plus, processing / milling efforts.

    Looking forward to more discussions of biodiversity.

    Very helpful to us rice aficionados! More sustainability coverage!

    Apple Podcasts
    5
    NiceRiceGuy
    United States6 years ago
  • Great work!

    👍👍👍

    Apple Podcasts
    5
    sdubyah
    United States6 years ago
  • Funny, and informative!

    Enjoyed listening to the stories and the information. A nice change of pace!

    Apple Podcasts
    5
    Card player 2
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great show for insights into the U.S. rice supply chain and market dynamics.
Listeners appreciate practical takeaways for branding and sustainability in ag.
Guests are diverse and offer valuable perspectives from farming to policy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#129 Understanding Rice Grain Quality
Q: So Adam, we're talking about rice quality. There's a lot of different factors that contribute to rice quality. Can you just give us an overview of all of the factors that might come into play here?
Adam explains that milling quality, cooking quality, and visual quality form the core of rice quality, with milling quality reflecting whole and total mill grain recovery, cooking quality depending on texture and aroma, and visual quality including chalkiness, translucency, and grain uniformity, all interplaying with market preferences.
#128 The 2026 Farm Policy Fly-in & Nathan Childs
Q: What are the main risks currently facing rice producers in terms of policy and markets?
The guests discuss how price volatility, driven by global competition and policy instruments like PLC, coupled with rising input costs, squeeze margins. They emphasize hedging through base acres, diversified cropping, and careful analysis of base yield to maximize safety nets while maintaining flexibility.
#131 Promoting U.S. Jasmine Rice
Q: What were the core objectives behind the Jasmine ad campaign, and how did you translate them into creative work?
The objective was to raise awareness and consumption of US-grown Jasmine by showing the US grown difference, linking consumers to a landing page with brand options and recipes, and creating relatable, eye-catching creative that could stand out in commuters' feeds. We used a dating-app motif to be memorable yet PG, then backed it with education about quality and safety.
#122 2025 NASDA Comes to Arkansas
Q: Can you talk a little bit about water use in Louisiana?
Dr. Mike Strain discusses the complexities of water use regulations in Louisiana and the challenges farmers face regarding agricultural water rights.
#124 Rice Reigns at the 88th International Rice Festival
Q: What was your impression of the festival?
Bridget and Jim were impressed with the community support and the overall organization of the event.

Audience Metrics

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Frequently Asked Questions About The Rice Stuff

What is The Rice Stuff about and what kind of topics does it cover?

A business- and science-oriented show focused on U.S.-grown rice, combining insights from farmers, milers, researchers, marketers, and end-users to tell the broader story of the industry. Across episodes, listeners hear about sustainability, innovation in products and production, marketing strategies in domestic and international markets, policy and trade dynamics, and practical field insights from growers and technologists. Notable angles include the evolving role of rice in beverages, the value of chef and food-service tours in driving awareness, pest management challenges, and the growing emphasis on storytelling to connect producers with consumers and buyers. The program likely stands out for its practical, industry-wide scope, strong e... more

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Which podcasts are similar to The Rice Stuff?

These podcasts share a similar audience with The Rice Stuff:

1. Grainiacs
2. Field Good Life
3. Thoughts on Rice
4. Mississippi Crop Situation Podcast
5. AG Bull

How many episodes of The Rice Stuff are there?

The Rice Stuff launched 6 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Rice Stuff?

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What guests have appeared on The Rice Stuff?

Recent guests on The Rice Stuff include:

1. Jerry Morris
2. Randy McNeil
3. Brian King
4. Fred Seamon
5. Meryl Kennedy
6. Steve Choi
7. Charley Mathews
8. Aidan Anvaripour

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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