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Artwork for The Rice Stuff

The Rice Stuff

USA Rice
USA Rice
Sustainability
Rice Farming
Rice Industry
U.s.-Grown Rice
Rice
Rice Research
Agriculture
Yield Improvement
Gluten-Free Products
Rice Production
Sake
International Rice Festival
Louisiana
Rice Checkoff Program
Technological Advancements
Rice and Millers Association
Mexico
Farm Bill
Jasmine Rice

During each episode, your hosts Michael and Lesley will explore the world of U.S.-grown rice through the eyes of the people who know it best – farmers, millers, researchers, marketers, exporters and end-users. Whether it's amazing achievements in sustainability and conservation, exciting promotional strategies, or innovative technology, we'll get deep into the weeds to tell the story of U.S. rice.... more

PublishesMonthlyEpisodes134Founded6 years ago
Number of ListenersCategories
Earth SciencesScienceBusiness

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Artwork for The Rice Stuff

Latest Episodes

How do we bridge the gap between agriculture and the food on our plates? In this lively episode, Michael Klein and Deborah Willenborg sit down with Jerry Hagstrom, a seasoned ag journalist, at a bustling Georgetown restaurant. They delve into the evo... more

Join hosts Michael Klein and Morgan Crafton as they recount their trip to the 2026 National Restaurant Association Show in Chicago. They share interviews with Pei Wu of Mochi Foods who is using all California Rice, the passionate team from Riceland F... more

The rough rice futures contract is a little understood device intended to provide price discovery and risk management. From humble beginnings in New Orleans, the rough rice contract grew into a vitally important tool that has helped the U.S. rice ind... more

USA Rice's Cameron Jacobs joins Michael Klein to talk about last year's U.S. jasmine rice promotion campaign. They discuss the reasoning behind the outreach, target development, creative creation, tactics, methodology, and results. Plus Cameron share... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Pei Wu
Founder and CEO, Mochi Foods
Mochi Foods
Episode: #133 The 2026 National Restaurant Association Show
Lynsey Russell
Director of Food Service, Riceland Foods
Riceland Foods
Episode: #133 The 2026 National Restaurant Association Show
Hayley Pittman Smith
National Sales Director, Riceland Foods
Riceland Foods
Episode: #133 The 2026 National Restaurant Association Show
Steve Hilsdon
Representative, Della Rice
Della Rice
Episode: #133 The 2026 National Restaurant Association Show
Kevin Gross
Food service industry expert, Kinetic12 partner
Kinetic12
Episode: #133 The 2026 National Restaurant Association Show
Jerry Morris
Rice industry veteran from McCrory, Arkansas
Rice Merchants / New Orleans Commodity Exchange founder
Episode: #132 Making the Market: The Story of Rice Futures
Randy McNeil
Rice merchant and leader in USA Rice Merchants Association
McNeill family / USA Rice Merchants Association
Episode: #132 Making the Market: The Story of Rice Futures
Brian King
Executive/participant in Jonesboro rice trade
K & T Agri / Jonesboro
Episode: #132 Making the Market: The Story of Rice Futures
Fred Seamon
Ag economist, CME Group contract designer
CME Group
Episode: #132 Making the Market: The Story of Rice Futures

Hosts

Michael Klein
Host of The Rice Stuff
Cameron Jacobs
Vice President of Domestic Promotion for USA Rice / Co-host
Asiha Grigsby
Co-host / Senior Director of International Promotion for the Western Hemisphere, USA Rice

Reviews

5.0 out of 5 stars from 30 ratings
  • The Rice Stuff

    Great information and in an enjoyable format. Enjoy it every time.

    Apple Podcasts
    5
    DryCreekFarm
    United States4 years ago
  • Diverse and Informative

    Great listen to stay up to date on current events in the rice industry. Quality information for a consumer wanting to learn more about US Grown Rice or an expert within the industry!

    Apple Podcasts
    5
    InlandCapeRice
    United States5 years ago
  • Top shelf

    Thoroughly enjoyed E2: Had always thought of rice as water-intensive. Good to know the industry and technology are advancing other, less-water-use intensive. Plus, processing / milling efforts.

    Looking forward to more discussions of biodiversity.

    Very helpful to us rice aficionados! More sustainability coverage!

    Apple Podcasts
    5
    NiceRiceGuy
    United States6 years ago
  • Great work!

    👍👍👍

    Apple Podcasts
    5
    sdubyah
    United States6 years ago
  • Funny, and informative!

    Enjoyed listening to the stories and the information. A nice change of pace!

    Apple Podcasts
    5
    Card player 2
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The episodes are informative and engaging for industry insiders.
Prominent coverage of sustainability and innovation helps positioning in a crowded ag space.
The mix of guests provides a well-rounded view of the U.S. rice ecosystem.
Listeners appreciate practical marketing ideas and data-driven insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#133 The 2026 National Restaurant Association Show
Q: What role does storytelling play in selling US-grown rice to chefs and consumers?
Connecting the product to its growers and mills, sharing farm-and-family stories, and highlighting domestic production help chefs relate to the origin of their ingredients and justify premium or localized sourcing.
#133 The 2026 National Restaurant Association Show
Q: How should producers engage with distribution versus operators to maximize growth?
The strategy is to excite operators first to create demand, which pulls volume through the distribution channel. This approach focuses marketing dollars on end-users (restaurants) rather than distributors alone.
#133 The 2026 National Restaurant Association Show
Q: What are you seeing as opportunities on the horizon for US-grown rice?
The experts predict an era of tighter consumer spending where operators need budget-friendly, high-value menu options. Rice is positioned as economical, versatile, and capable of driving traffic when showcased properly in menu ideation and ethnic cuisine trends.
#129 Understanding Rice Grain Quality
Q: So Adam, we're talking about rice quality. There's a lot of different factors that contribute to rice quality. Can you just give us an overview of all of the factors that might come into play here?
Adam explains that milling quality, cooking quality, and visual quality form the core of rice quality, with milling quality reflecting whole and total mill grain recovery, cooking quality depending on texture and aroma, and visual quality including chalkiness, translucency, and grain uniformity, all interplaying with market preferences.
#128 The 2026 Farm Policy Fly-in & Nathan Childs
Q: What are the main risks currently facing rice producers in terms of policy and markets?
The guests discuss how price volatility, driven by global competition and policy instruments like PLC, coupled with rising input costs, squeeze margins. They emphasize hedging through base acres, diversified cropping, and careful analysis of base yield to maximize safety nets while maintaining flexibility.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Rice Stuff

What is The Rice Stuff about and what kind of topics does it cover?

A deep-dive industry show focused on U.S.-grown rice, bringing in farmers, millers, researchers, marketers, exporters, and end-users to explore sustainability, branding, policy, and innovative technology. Episodes frequently cover market mechanics, product development, and promotional campaigns, with hands-on stories from the field and insights into how global dynamics shape domestic rice. Noteworthy strengths include a strong practical bent on risk management, data-driven marketing, and interagency collaboration, plus a steady stream of guest perspectives that illuminate both the agricultural and commercial sides of the value chain.

Where can I find podcast stats for The Rice Stuff?

Rephonic provides a wide range of podcast stats for The Rice Stuff. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Rice Stuff and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Rice Stuff get?

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What are the audience demographics for The Rice Stuff?

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How many subscribers and views does The Rice Stuff have?

To see how many followers or subscribers The Rice Stuff has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Rice Stuff?

These podcasts share a similar audience with The Rice Stuff:

1. Grainiacs
2. Field Good Life
3. Arkansas Row Crops Radio
4. Mississippi Crop Situation Podcast
5. Grain Markets and Other Stuff

How many episodes of The Rice Stuff are there?

The Rice Stuff launched 6 years ago and published 134 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Rice Stuff?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Rice Stuff?

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What guests have appeared on The Rice Stuff?

Recent guests on The Rice Stuff include:

1. Pei Wu
2. Lynsey Russell
3. Hayley Pittman Smith
4. Steve Hilsdon
5. Kevin Gross
6. Jerry Morris
7. Randy McNeil
8. Brian King

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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