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The Revenue Lounge

Team Nektar
Revenue Operations
Customer Success
B2B Marketing
Demand Generation
Sales and Marketing Alignment
Buying Groups
Go-To-Market Strategy
Mqls
Consumption Selling
Saas Business Applications
Governance Frameworks
Restaurant Technology
Revops
Pipeline Creation
Reltio
Sales Strategies
Buying Group Model
Consumption-Based Pricing
Data Quality
IT Governance

The Revenue Lounge, a podcast presented by Nektar covers real stories, sharp insights and everything revenue, from the best leaders in the business. The podcast covers stories from leaders across RevOps, Sales, Customer Success, GTM, Data and Marketing about what drives these functions and what advice they would share with our listeners. The podcast currently features 90+ enterprise leaders in the... more

PublishesWeeklyEpisodes88Founded3 years ago
Number of ListenersCategories
TechnologyBusinessManagement

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Artwork for The Revenue Lounge

Latest Episodes

This episode explores the evolution of marketing strategies in the context of changing buyer behavior. They explore the role of MQLs, the importance of diversifying marketing strategies with ABX and buying groups, and the balance between brand buildi... more

YouTube

This episode of The Revenue Lounge podcast discusses the intricacies of scaling revenue operations and GTM strategies with Jelle Berends, VP of Go-to-Market Strategy at Miro. The episode explores the importance of aligning operations, data, and execu... more

YouTube

This episode discusses the intricacies of building a go-to-market tech stack. Jamie Edwards explores the importance of integrating sales, marketing, and customer success operations, evaluating tools based on business objectives rather than popularity... more

In this episode of the Revenue Lounge, Tim Seamans, VP of AI Transformation at Mimecast, shares insights into the company's ambitious AI acceleration program. He discusses the journey of integrating AI across various functions, the importance of alig... more

YouTube

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Recent Guests

Joel Jacob
Director of Marketing Operations at Reltio
Reltio
Episode: Beyond MQLs: Building an Account-Based Revenue Engine ft. Joel Jacob
Julie Kaplan
A marketing leader with over 30 years of experience, specializing in building brands and driving pipeline growth in high growth environments.
CareMedix
Episode: Maximizing Pipeline Growth on a Flat Budget: Smart Strategies for Marketing Teams ft. Julie Kaplan
Jeremy Schwartz
Senior Manager of Global Lead Management and Strategy
Palo Alto Networks
Episode: Transforming B2B Marketing: From MQL’s to Buying Groups
Eric Cross
Chief Revenue Officer at Reltio and a transformational leader with established success in developing and optimizing high-impact organizations across diverse revenue models.
Reltio
Episode: Transforming Revenue with a Buying Group Model ft. Eric Cross
Jon Russo
Founder of B2B Fusion, a sales and marketing performance firm
B2B Fusion
Episode: The Evolution of ABM: Overcoming Pipeline Challenges in a Changing Market ft. Jon Russo
Michael Phelan
Founder of GoToMarketPros
GoToMarketPros
Episode: Revamping Pipeline Creation for Modern Sales ft. Michael Phelan
Sonia Chawla
RevOps expert with over 15 years of experience in revenue and sales strategy.
Episode: Building a High-Performing RevOps Engine ft. Sonia Chawla
Ken Lempit
President and Chief Marketing Strategist at Austin Lawrence Group, focusing on helping SaaS companies grow and achieve success.
Austin Lawrence Group
Episode: Aligning Marketing to Revenue Goals ft. Ken Lempit
Andrea Bumstead
A recognized expert in customer success strategies for SaaS technology companies.
Episode: Mastering Customer Success in Transformational Times ft. Andrea Bumstead

Host

Randy Lykis
Host of the show, engaging with industry leaders to extract sharp insights regarding revenue operations and strategies within B2B environments.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#200
Finland/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

Maximizing Pipeline Growth on a Flat Budget: Smart Strategies for Marketing Teams ft. Julie Kaplan
Q: What are some of the other ones that you think should be shared?
It's really all about pipeline and how much pipeline you are delivering in each part of the funnel.
Maximizing Pipeline Growth on a Flat Budget: Smart Strategies for Marketing Teams ft. Julie Kaplan
Q: What recommendations would you make in terms of how do you actually operationalize consistent metrics or shared metrics across the different functions?
Your marketing goals should be the same as your sales goals. There should be no difference between the two.
Driving Revenue Growth with Data-Driven Sales Enablement ft. Penny Springer
Q: Any strategies or recommendations for companies that maybe don't have data or have difficulty getting it?
You need to put together a strong business case for having an enablement platform to measure your programs effectively.
Driving Revenue Growth with Data-Driven Sales Enablement ft. Penny Springer
Q: What role does clean and actionable data play in helping improve visibility across the different functions that you support?
Accurate data reduces bias and increases accountability, allowing for monthly reviews with managers.
Driving Revenue Growth with Data-Driven Sales Enablement ft. Penny Springer
Q: What are the measurement metrics that enablement has to the business?
We look at sales cycle length, ramp time, win rates, and satisfaction from enablement sessions.

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Frequently Asked Questions About The Revenue Lounge

What is The Revenue Lounge about and what kind of topics does it cover?

Focusing on the dynamic landscape of B2B revenue operations, this series features insights from industry leaders in RevOps, Sales, Customer Success, Go-to-Market strategies, and Data Management. It tackles pressing themes such as the shift from traditional marketing methods like Marketing Qualified Leads (MQLs) towards collaborative buying group models, emphasizing data-driven decision-making for enhanced efficiency in revenue generation. The podcast provides practical strategies for overcoming budget constraints, creating and maintaining pipeline growth, and driving customer engagement. Each episode combines expert storytelling with actionable advice designed to assist professionals in navigating the complexities of revenue generation in t... more

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Which podcasts are similar to The Revenue Lounge?

These podcasts share a similar audience with The Revenue Lounge:

1. RevOps Lab

How many episodes of The Revenue Lounge are there?

The Revenue Lounge launched 3 years ago and published 88 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Revenue Lounge?

Recent guests on The Revenue Lounge include:

1. Joel Jacob
2. Julie Kaplan
3. Jeremy Schwartz
4. Eric Cross
5. Jon Russo
6. Michael Phelan
7. Sonia Chawla
8. Ken Lempit

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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