
The Societies Media, une collection d'émissions qui donne la parole à celles et ceux qui façonnent le futur du marketing, de la publicité et de la tech.
Chaque émission ( The Artificial Intelligence Society, The T.V. Society, The Retail Media Society, The Programmatic Society, The E-Commerce Society, The Innovation Society, The Sustainability Society et The Diversity Society ) explore un univers s... more
| Publishes | Twice monthly | Episodes | 251 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | TechnologyBusiness |

TV linéaire, CTV, mobile, desktop, plateformes…
Le paysage vidéo n’a jamais été aussi fragmenté.
Pour les marques, cela signifie une chose :
plus de points de contact… mais aussi plus de complexité.
Mesure, arbitrages budgétaires, qualité média, ... more
Avec la montée en puissance des plateformes, l’internationalisation des contenus et l’évolution des modèles économiques, le placement produit revient au centre du jeu.
Entre opportunité de financement, levier de réalisme… et risque de dénaturer les ... more
Le Total Video est-il une vraie révolution stratégique… ou simplement un nouveau mot-valise du marché publicitaire ?
Entre TV linéaire, CTV, streaming et online video, les annonceurs construisent aujourd’hui leurs plans médias dans un paysage vidéo ... more
Dans ce nouvel épisode de The TV Society, nous explorons l’impact de l’intelligence artificielle sur la création,
la personnalisation et la performance des campagnes vidéo.
Entre nouvelles opportunités créatives, hyper-personnalisation des messages... more
People also subscribe to these shows.


Bonjour à tous, merci pour ce très bon podcast qui permet d’avoir beaucoup d’informations. En revanche cela est très bizarre : l’enregistrement est fait de façon très faible. De se fait, même en ayant tous les volumes à fond c’est très difficile de l’entendre avec écouteurs ou autre contrairement à tous les autres podcast ou Musique quand écouté sur un iPhone.
Mauvais étalonnage donc.









Listeners, social reach, demographics and more for this podcast.
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The Societies Media launched 8 years ago and published 251 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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