A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.
Publishes | Weekly | Episodes | 92 | Founded | 5 years ago |
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Number of Listeners | Categories | BusinessMarketingTechnology |
[00:01:00] - When you think about your own journey, what pulled you into product marketing in the first place, and how has that perspective evolved across Salesforce, Box, MuleSoft, Google Cloud, and now Canva?
[00:06:00] - Can you unpack what your ... more
Questions covered in this episode:
00:21 Opening Question: Journey into and through product marketing
02:29 How do you define growth product marketing and how it differ from traditional quote-unquote product marketing?
04:29 How do you like to sor... more
Questions covered in this episode:
00:19 Opening Question: Journey into and through product marketing
03:25 Can you share a little bit about how you think about crafting great product stories that resonate with customers?
06:08 How do you balance ... more
Questions covered in this episode:
0:18 Opening Question: Journey into and through product marketing
1:48 How do you think about deciding what KPIs truly reflect the success of product marketing efforts? Do you have any favorite KPIs that you feel ... more
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Whether you are a beginner or an expert in product mkt, this podcast is a great resource to learn the ins and outs of what the roles entails at different companies.
Marcus is a fantastic host with excellent probing questions. I’m starting my first PMM role after several years iterating in different industries and roles to find my “career product-market fit”, and couldn’t be more thrilled to have found this resource. Thanks for making A+ career conversations accessible to PMMs everywhere!
Fantastic podcast, really breaks down the PMM role from several different perspectives. Thank you Marcus and team!
Marcus & Alex, host of The Product Marketing Experts podcast, highlights all aspects of marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
From understanding the difference between B2C and B2B product marketing to relying on customer use cases to create messages in an industry you’re new in, this podcast will expose you to approaches that can help you become a better PMM. And the casual tone makes it so easy to digest. Highly recommend for PMMs curious about how others approach the role.
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Focusing on the craft of Product Marketing, episodes feature in-depth discussions with leading experts from fast-growing technology companies. The conversations cover various facets of product marketing, including storytelling, growth strategies, and effective product launches. Each guest brings unique insights based on their experiences, making it a valuable resource for both aspiring and established product marketers. Notably, the podcast emphasizes practical strategies and case studies, allowing listeners to learn from real-world scenarios and adapt those insights to their own professional contexts.
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These podcasts share a similar audience with The Product Marketing Experts:
1. Product Marketing Life
2. This is Product Marketing
3. How I Built This with Guy Raz
4. Think Fast Talk Smart: Communication Techniques
5. Life Kit
The Product Marketing Experts launched 5 years ago and published 92 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Product Marketing Experts include:
1. Indy Sen
2. Kelsey Nelson
3. Emi Hofmeister
4. Charlene Wang
5. Jackie Palmer
6. Andrew Kaplan
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