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Artwork for The Product Marketing Experts

The Product Marketing Experts

Jeffrey Vocell, Sharebird
Product Marketing
Storytelling
Go-To-Market Strategy
Sales Enablement
Linkedin Ads
Product Launches
KPI Measurement
Audience Segmentation
Pendo
Marketing Leadership
Growth Product Marketing
Ecosystem Marketing
Competitive Positioning
Cisco
Splunk
Analyst Reports
Observability
Market Perception
B2B Software Industry
Lattice

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.

PublishesWeeklyEpisodes92Founded5 years ago
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BusinessMarketingTechnology

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Artwork for The Product Marketing Experts

Latest Episodes

[00:01:00] - When you think about your own journey, what pulled you into product marketing in the first place, and how has that perspective evolved across Salesforce, Box, MuleSoft, Google Cloud, and now Canva?

[00:06:00] - Can you unpack what your ... more

Questions covered in this episode:

00:21 Opening Question: Journey into and through product marketing

02:29 How do you define growth product marketing and how it differ from traditional quote-unquote product marketing? 

04:29 How do you like to sor... more

Questions covered in this episode:

00:19 Opening Question: Journey into and through product marketing

03:25 Can you share a little bit about how you think about crafting great product stories that resonate with customers? 

06:08 How do you balance ... more

Questions covered in this episode:

0:18 Opening Question: Journey into and through product marketing

1:48  How do you think about deciding what KPIs truly reflect the success of product marketing efforts? Do you have any favorite KPIs that you feel ... more

Key Facts

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Recent Guests

Indy Sen
Ecosystem Marketing Lead at Canva
Canva
Episode: Canva Ecosystem Marketing, Indy Sen on Product Marketing KPI's
Kelsey Nelson
VP of Product Marketing at Braze
Braze
Episode: Braze VP of Product Marketing, Kelsey Nelson on Growth Product Marketing
Emi Hofmeister
VP of Product Marketing
Lattice
Episode: Lattice VP of Product Marketing, Emi Hofmeister on Storytelling
Charlene Wang
VP of Marketing at Qualia, leading their marketing function and product marketing organization.
Qualia
Episode: Qualia VP of Marketing, Charlene Wang on Product Marketing KPI's
Jackie Palmer
VP of Product Marketing at Pendo
Pendo
Episode: Pendo VP Product Marketing, Jackie Palmer on Product Launches
Andrew Kaplan
Director of Product Marketing at LinkedIn specializing in LinkedIn ads.
LinkedIn
Episode: LinkedIn Director of Product Marketing, Andrew Kaplan on Go-To-Market Strategy

Host

Jeffrey Vocell
Host of discussions centered around product marketing, sharing insights from leading professionals in the field.

Reviews

4.7 out of 5 stars from 50 ratings
  • Great podcast for product marketers

    Whether you are a beginner or an expert in product mkt, this podcast is a great resource to learn the ins and outs of what the roles entails at different companies.

    Apple Podcasts
    5
    diego_rios
    United States5 years ago
  • What a resource!

    Marcus is a fantastic host with excellent probing questions. I’m starting my first PMM role after several years iterating in different industries and roles to find my “career product-market fit”, and couldn’t be more thrilled to have found this resource. Thanks for making A+ career conversations accessible to PMMs everywhere!

    Apple Podcasts
    5
    hellodaria
    United States5 years ago
  • Excellent resource for PMMs

    Fantastic podcast, really breaks down the PMM role from several different perspectives. Thank you Marcus and team!

    Apple Podcasts
    5
    jameselastic
    Ireland5 years ago
  • Awesome Podcast!!!

    Marcus & Alex, host of The Product Marketing Experts podcast, highlights all aspects of marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Clarisse Gomez
    United States5 years ago
  • Learn about what you don’t know but should

    From understanding the difference between B2C and B2B product marketing to relying on customer use cases to create messages in an industry you’re new in, this podcast will expose you to approaches that can help you become a better PMM. And the casual tone makes it so easy to digest. Highly recommend for PMMs curious about how others approach the role.

    Apple Podcasts
    5
    JonathanRec
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the well-structured discussions and the practical insights that stem from real cases in product marketing.
Feedback often highlights the host's ability to ask probing questions that elicit valuable information from guests.
The engaging format and expert guests help demystify complex topics in marketing, making them accessible for various experience levels.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Lattice VP of Product Marketing, Emi Hofmeister on Storytelling
Q: How do you suggest the team develops their storytelling skill set?
Emi suggests using a messaging framework, engaging with sales teams for feedback, and iterating on stories based on market response.
Lattice VP of Product Marketing, Emi Hofmeister on Storytelling
Q: How do you handle storytelling in crowded markets?
She emphasizes the importance of knowing why customers choose your product and creatively leveraging your brand's unique elements.
Lattice VP of Product Marketing, Emi Hofmeister on Storytelling
Q: What is your approach to crafting great product stories?
Emi discusses the need to understand the market, the audience, and what makes the product unique to create impactful stories.
Lattice VP of Product Marketing, Emi Hofmeister on Storytelling
Q: How did you get into product marketing?
Emi shares that she started in traditional advertising, driven by understanding consumer psyche, before moving into tech and product marketing roles at various startups and companies like Adobe and LinkedIn.
Braze VP of Product Marketing, Kelsey Nelson on Growth Product Marketing
Q: How do you think about empowering your team to make informed leaps?
Building in space for creativity and addressing prioritization challenges is vital.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Product Marketing Experts

What is The Product Marketing Experts about and what kind of topics does it cover?

Focusing on the craft of Product Marketing, episodes feature in-depth discussions with leading experts from fast-growing technology companies. The conversations cover various facets of product marketing, including storytelling, growth strategies, and effective product launches. Each guest brings unique insights based on their experiences, making it a valuable resource for both aspiring and established product marketers. Notably, the podcast emphasizes practical strategies and case studies, allowing listeners to learn from real-world scenarios and adapt those insights to their own professional contexts.

Where can I find podcast stats for The Product Marketing Experts?

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How many listeners does The Product Marketing Experts get?

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What are the audience demographics for The Product Marketing Experts?

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How many subscribers and views does The Product Marketing Experts have?

To see how many followers or subscribers The Product Marketing Experts has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Product Marketing Experts?

These podcasts share a similar audience with The Product Marketing Experts:

1. Product Marketing Life
2. This is Product Marketing
3. How I Built This with Guy Raz
4. Think Fast Talk Smart: Communication Techniques
5. Life Kit

How many episodes of The Product Marketing Experts are there?

The Product Marketing Experts launched 5 years ago and published 92 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Product Marketing Experts?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Product Marketing Experts?

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What guests have appeared on The Product Marketing Experts?

Recent guests on The Product Marketing Experts include:

1. Indy Sen
2. Kelsey Nelson
3. Emi Hofmeister
4. Charlene Wang
5. Jackie Palmer
6. Andrew Kaplan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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