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Artwork for Build an Obsession Brand

Build an Obsession Brand

Maureen Mwangi
Entrepreneurship
Branding
Customer Experience
Identity Marketing
Consumer Behavior
Mental Health
Personal Growth
Pregnancy
Spiritual Well-Being
Consumer Insights
Dior Forever Skin Glow
Motherhood
Fenty Sheer Glow Foundation
E-Commerce
Makeup Industry
Brand Positioning
Pricing Strategies
Customer Benefits
Product Features
Marketing

People often ask me: ""What's the #1 thing that allows product-based entrepreneurs to make that leap from bootstrapped and broke to cash flow positive?" My answer is always the same: Learning how to grow their revenue with scientific precision. So why is it so hard to cross that profit-bridge and start seeing momentum in your cash flow? The answer is simple. You can't build a brand entirely on int... more

PublishesTwice monthlyEpisodes118Founded6 years ago
Categories
MarketingBusiness

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Artwork for Build an Obsession Brand

Latest Episodes

The truth no one talks about: incredible challenger brands aren't failing because they lack strategy—they're being crushed by a system that was never built for them.

In this raw, unfiltered episode, I'm pulling back the curtain on why mission-driv... more

Walking into Sephora for my sister's 21st birthday skincare haul completely changed how I view beauty retail. What I discovered wasn't just overwhelming—it was eye-opening. The narrow aisles, tiny shelf space, and massive brand signage told a story t... more

Retail won't save you and free samples won't land the deal.

In this episode, I'm joined by retail strategist and former grocery buyer Allison Ball to bust some of the biggest myths about getting your product on shelves. From the real cost of sampli... more

You are not your business, but you do owe it your leadership.

In this episode, I'm joined by powerhouse founder, coach, and podcast host Eleanor Beaton to unpack what it really takes to build an enduring brand. From mastering premium positioning to... more

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Reviews

5.0 out of 5 stars from 39 ratings
  • 😂😂😂

    Whether you’re a new or old listener, would def recommend tuning into ep 109 to hear about Maureen’s recent journey. It’s powerful❤️ so glad shes allowing her brand to evolve with her, which is what we should all be doing! Maureen speaks with such wisdom and authenticity, and I’m excited to see what’s to come!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United Statesa year ago
  • Business Expertise!

    Maureen is the wise expert business owners need to listen and learn from throughout their business journey! She is a genuine and earnest guide with loads of advice that help you hone in on the right mindset, marketing, and methods needed for success!

    Apple Podcasts
    5
    Flo Stacy
    United States3 years ago
  • So much truth and tough love!

    I am a first time listener and this podcast is so good! Maureen is a great speaker and tells it how it is. Product based businesses need her message as well as any business.

    Apple Podcasts
    5
    DianaSimp
    United States3 years ago
  • This Podcast is a Gem!

    Maureen speaks with authenticity and wisdom. If you have a product this is a podcast you want to subscribe too. Each episode has massive value! She absolutely knows her stuff!

    Apple Podcasts
    5
    Robin, Nutritionist
    United States3 years ago
  • AMAZING!

    I have had the privilege of working with Maureen as my Product Brand Strategist Coach for my Boutique. She is a genius at what she does.

    I listen to her podcasts over and over and I get new nuggets from them that are applicable to my business every time.

    If you are ready to take your business to the next level, if you are a newbie, listen to her podcasts and hire her! You will not regret it.

    Thanks Maureen for sharing strategic FREE money making nuggets on this podcasts and all your plat... more

    Apple Podcasts
    5
    Semerian
    United States4 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#244
Colombia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#107: Traditional Branding is Dead, Here's What's Working in 2025
Q: What piece of advice do you have for my audience when it comes to launching brands?
Pay attention to brands with longevity, not just celebrities; success can be achieved in diverse ways without copying others.
#107: Traditional Branding is Dead, Here's What's Working in 2025
Q: Can you explain to people what identity marketing is in a layman's language?
Identity marketing is about connecting your brand with someone's self-definition and creating a strong personal identification with the brand.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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1. Aspire with Emma Grede

How many episodes of Build an Obsession Brand are there?

Build an Obsession Brand launched 6 years ago and published 118 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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