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Fitness Business Insights with Matt Robinson

Matt Robinson
Lead Generation
Artificial Intelligence
Paid Pipeline
Online Coaching
Front-End Offer
Fitness OS
Executive Coaching
Messy Middle
Accountability
Business Intelligence
Personal Training
Fitness Matrix
Fitness Industry
In-Person Coaching
Execution
Group Coaching
Empower Studios
Unbreakable Finances System
Service
Communication

Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.

PublishesWeeklyEpisodes334Founded7 years ago
Number of ListenersCategories
Health & FitnessBusiness

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Artwork for Fitness Business Insights

Latest Episodes

Dean Foley spent years being told the same thing every other PT gets told. Go online. Scale. Get off the gym floor.

So he tried it. Two years of cold DMs, content he didn't enjoy, and a business model that never felt right. And then 2024 hit. A rela... more

If you've invested in business coaching before and it didn't deliver, you're not alone. And it probably wasn't your fault.

In this episode, Matt Robinson shares his own experience of paying £3,000 for a coaching program that turned out to be AI-writ... more

Most personal trainers are sitting on hidden time they don't even realise they have and it could be the difference between a business that grows and one that stays stuck.

In this episode of the Fitness Business Insights Podcast, Matt walks through o... more

We're approaching the halfway point of the year and if you haven't stopped to check in with yourself and your business yet, now is the time.

In this episode, Matt Robinson walks you through a structured mid-year review designed specifically for pers... more

Key Facts

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Recent Guests

Chris Mair
PT who helped build a client base after relocating
JD Gyms (York, Leeds), prior experience with Pure Gym and outdoor/containers setup
Episode: How Chris Went from ZERO Clients to a Full House in Months
Andrea Lea
Mum, fitness coach, and founder of women's weightlifting and mums groups
Fitness business owner, coach
Episode: Beyond 1:1 PT - Andrea's Smart Shift to Profitable Group Coaching
Carly Killen
Breathwork facilitator, fitness professional, and founder of Still Space Hull
Episode: Carly Killen: Building a Fitness Career That Actually Fits Your Life
Sam Rice
PT who transitioned from retail management to self-employment
Self-employed personal trainer at Beighton (independent gym)
Episode: She Had No Clients, No Experience and No Members in Her Gym. Now She Earns £13k More Than Her Old Salary (Sam Rice’s Story)
Matt Robinson
Fitness coach and business mentor focusing on front-end offers for trainers and gym owners
Fitness Insights Podcast / Fitness OS project
Episode: Matt Gets Interviewed About One of His Key Systems

Host

Matt Robinson
Host of Fitness Business Insights, focusing on strategies, systems, and success stories for fitness professionals.

Reviews

5.0 out of 5 stars from 98 ratings
  • Great Podcasts

    As a newly qualified PT I am looking forward to Wednesday morning as I drive over to my gym in Wigan. This weeks Dax Moys conversation was so insightful

    The range of guests and just really useful information is my one stop for great advice

    Keep it going

    Apple Podcasts
    5
    yecnaj
    United Kingdom4 years ago
  • Top advice

    Matt and Paul give great advice to existing and up and coming PTs. I have loved the more recent podcasts in relation to building a niche and how to generate leads.

    Apple Podcasts
    5
    Muts36
    United Kingdom5 years ago
  • A masterclass in PT knowledge

    Matt is an excellent host and provides so much detail and educational content into each episode. Even if you don’t think the topic is for you, you’ll always get great nuggets of wisdom from each episode, so give them all a listen

    Apple Podcasts
    5
    Jevward
    United Kingdom5 years ago
  • Excellent work

    So glad to see the Pro-Fit Podcast back and better than ever.

    2 top coaches giving insight into what it takes to be an amazing PT especially these days.

    You can trust these guys to give you an honest overview of the steps you need to take to be successful on a professional and personal level.

    Their mentoring and leadership has got me through my first year running my PT business and I even took tremendous value from these as a client too

    Keep it up guys 💪

    Apple Podcasts
    5
    citykatt42
    United Kingdom5 years ago
  • Building Quality Trainers

    Most PTs in the industry lack the guidance, support and training that they deserve.

    PTs are here to help and serve others in improving their health, which is now more important than ever, so it’s right they get the resources they need.

    The Pro-Fit Podcast, led by Matt and Paul, is perfect for giving any current or aspiring trainers the guidance they need.

    Paul and Matt have years of knowledge collectively and have helped build the Pro-Fit Community - a community in which I am proud to be part... more

    Apple Podcasts
    5
    Edthompson17
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts are described as knowledgeable, engaging, and generous with tips that can be applied quickly.
Listeners praise the show for actionable PT business strategies and real-world case studies.
Audience appreciates a practical mix of marketing and operations guidance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#107
Ireland/Business

Talking Points

Recent interactions between the hosts and their guests.

Matt...Like You've Never Heard Him Before
Q: You think of yourself as a designer, then?
Yes, design is a problem-solving mindset, and I see myself as a designer because I map relationships and create systems that help people show up at their best, whether in health, sport, or business.
How Chris Went from ZERO Clients to a Full House in Months
Q: Why did you decide to price the front-end offer at 75 instead of 50, and how did that affect your results?
Raising the price helped align perceived value with the level of commitment, reduced freebies, and allowed for more prescriptive coaching; it also shifted the dynamic to a more professional, scalable setup, contributing to stronger retention and more sustainable revenue.
How Chris Went from ZERO Clients to a Full House in Months
Q: Can you walk us through the four-session front-end structure and how it's designed to convert clients?
Session one is a 40-minute discovery with 15-16 questions to build rapport and gather essential information; session two delivers a tailored program, session three addresses nutrition if requested, and session four wraps up and frames next steps, creating a clear, repeatable pathway that converts a high percentage into ongoing PT.
Beyond 1:1 PT - Andrea's Smart Shift to Profitable Group Coaching
Q: What role has mentorship and community played in your progress?
Having a mentor and being part of a supportive network helped sustain momentum, kept motivation high, and provided practical guidance during transitions.
Beyond 1:1 PT - Andrea's Smart Shift to Profitable Group Coaching
Q: What advice would you give to PTs struggling with social media?
Be real and show processes rather than telling people what to do; document your day-to-day work and the environment you create for clients.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Fitness Business Insights

What is Fitness Business Insights about and what kind of topics does it cover?

A practical, practitioner-focused show delivering strategies, systems, and real-world case studies for fitness professionals. Episodes regularly cover marketing, client acquisition, lead generation, and front-end offers, paired with frameworks for process discipline, financial robustness, and scalable business models. The host frequently highlights actionable playbooks, from paid pipelines to group coaching, and emphasizes mindset shifts and leadership at the owner level. A standout trait is the mix of structured guidance with behind-the-scenes coaching stories, making it useful for both new entrants and established gym owners seeking repeatable growth. Expect candid discussions, data-informed tactics, and tools you can implement quickly to... more

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Which podcasts are similar to Fitness Business Insights?

These podcasts share a similar audience with Fitness Business Insights:

1. The Rest Is Football
2. The Small Group Gym Pod

How many episodes of Fitness Business Insights are there?

Fitness Business Insights launched 7 years ago and published 334 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Fitness Business Insights?

Recent guests on Fitness Business Insights include:

1. Chris Mair
2. Andrea Lea
3. Carly Killen
4. Sam Rice
5. Matt Robinson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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