The Political Marketing Podcast
Benedict PringleThe Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.
Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.
Expect thoughtful conversations about what works, wha... more
| Publishes | Twice monthly | Episodes | 10 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingPoliticsBusinessNews | |||
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Latest Episodes
Getting a voter's attention is harder than ever. Traditional ads are easy to ignore, and the media is split into thousands of pieces. In this episode of the Political Marketing Podcast, Benedict Pringle sits down with digital strategists Ryan Davis a... more
What does political polling for a campaign really look like behind closed doors?
On this episode of The Political Marketing Podcast, we're joined by Peter McLeod, founder of Hold Sway, a research, insight and strategy agency, and a veteran of Labour... more
How do you modernise a movement that can feel rooted in another era? In this episode, Benedict Pringle speaks to Declan Seachoy, Head of Social Media and Audience Growth at the TUC, about how the trade union movement is reinventing itself for the dig... more
I speak with one of the world's leading academics on political advertising, Professor Travis Ridout of Washington State University. We get to the bottom of a question I'm often asked: "Why are political ads so negative?"
Professor Ridout breaks down... more
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Reviews
- “It’s not just press releases and ads”
How refreshing to listen to this podcast on political marketing.
The host, Benedict Pringle, doesn’t dominate as so many other interviewers do. Instead he draws out his guest with questions which enable them to shine.
In this episode Professor Jennifer Lees-Marshment shows why she’s so highly regarded as one of leaders in the field of political marketing.
To hear her refer to a policy as a “product” gives you a shock. And tells you how far away most politicians and their politics are from their ... more
Apple Podcasts5Hamish P
United Kingdoma year ago - The Political Marketing Podcast
Excellent first episode. Insightful analysis of the UK 2024 election. Benedict’s first guest Professor Jennifer Lees-Marshment is inspiring.
Apple Podcasts5VivP25United Kingdoma year ago
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Apple Podcasts | #49 |  Poland/Business/Marketing |
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Frequently Asked Questions About The Political Marketing Podcast
What is The Political Marketing Podcast about and what kind of topics does it cover?
A thoughtful examination of political campaigning, marketing, and the mechanics of influencing public opinion through influencer partnerships, polling, digital strategy, and targeted messaging. EpisodesTypically explore how campaigns recruit messengers, vet creators, and balance transparency with effectiveness, with a steady emphasis on data-informed decisions, platform dynamics, and the evolution of digital campaigning in both local and national contexts. Noteworthy angles include the rise of creator ecosystems, segmentation-driven targeting, and practical frameworks for building influencer programs that still respect credibility and ethics. The show tends to feature practitioners and researchers at the intersection of politics, advertisin... more
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How many listeners does The Political Marketing Podcast get?
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How many episodes of The Political Marketing Podcast are there?
The Political Marketing Podcast launched a year ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Political Marketing Podcast?
Recent guests on The Political Marketing Podcast include:
1. Ryan Davis
2. Nicole Dunger
3. Peter McLeod
4. Declan Seachoy
5. Travis Ridout
6. Luke Tryl
7. Sam Jeffers
8. Tom Edmonds
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.