The Political Marketing Podcast
Benedict PringleThe Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.
Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.
Expect thoughtful conversations about what works, wha... more
| Publishes | Twice monthly | Episodes | 9 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Categories | MarketingPoliticsBusinessNews | ||||
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Latest Episodes
What does political polling for a campaign really look like behind closed doors?
On this episode of The Political Marketing Podcast, we're joined by Peter McLeod, founder of Hold Sway, a research, insight and strategy agency, and a veteran of Labour... more
How do you modernise a movement that can feel rooted in another era? In this episode, Benedict Pringle speaks to Declan Seachoy, Head of Social Media and Audience Growth at the TUC, about how the trade union movement is reinventing itself for the dig... more
I speak with one of the world's leading academics on political advertising, Professor Travis Ridout of Washington State University. We get to the bottom of a question I'm often asked: "Why are political ads so negative?"
Professor Ridout breaks down... more
In this episode Luke Tryl, UK Director of More in Common, speaks with Benedict about their landmark Shattered Britain report. They explore the four drivers of national malaise, the seven public segments that define today’s politics, and how these ins... more
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Reviews
- “It’s not just press releases and ads”
How refreshing to listen to this podcast on political marketing.
The host, Benedict Pringle, doesn’t dominate as so many other interviewers do. Instead he draws out his guest with questions which enable them to shine.
In this episode Professor Jennifer Lees-Marshment shows why she’s so highly regarded as one of leaders in the field of political marketing.
To hear her refer to a policy as a “product” gives you a shock. And tells you how far away most politicians and their politics are from their ... more
Apple Podcasts5Hamish P
United Kingdom7 months ago - The Political Marketing Podcast
Excellent first episode. Insightful analysis of the UK 2024 election. Benedict’s first guest Professor Jennifer Lees-Marshment is inspiring.
Apple Podcasts5VivP25United Kingdom7 months ago
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Which podcasts are similar to The Political Marketing Podcast?
These podcasts share a similar audience with The Political Marketing Podcast:
1. Daily Politics from the New Statesman
2. The Rest Is History
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The Political Marketing Podcast launched 7 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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