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Artwork for The Gaming Playbook

The Gaming Playbook w/ Harry Phokou

Harry Phokou
Game Development
Game Design
User Acquisition
Game Marketing
Gaming Industry
Networking
Game Design Skills
Game Industry
Career Advancement
Indie Games
World Of Warcraft
Market Research
Linkedin
User-Generated Content
League Of Legends
Roblox
Content Creation
Influencer Marketing
Community Engagement
Mentorship

On The Gaming Playbook, Harry Phokou sits down with experts in the games industry who have never been interviewed before. Through these in-depth conversations, Harry unpacks the "Playbook" that made them so successful. Skip the line on Tuesdays and download the real-life cheat codes every gaming industry pro needs to know. LinkedIn: @hphokou Instagram: @hphokou Newsletter: join.thegamingpl... more

PublishesWeeklyEpisodes69Founded2 years ago
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Business

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Artwork for The Gaming Playbook

Latest Episodes

Why are indie game funding deals getting harder in 2026?

In this episode, I'm joined by Pontus Maehler, games industry advisor and Co-Founder of Agora Gaming Partners, an advisory firm focused on video gaming M&A, publishing, and fundraising.

He br... more

Today, I'm joined by Jakub Remiar, Mobile F2P monetization consultant and veteran game designer, for a deep dive into the future of the mobile games industry. From why China is dominating mobile game design and monetization to how user acquisition be... more

AAA games are getting too big, and it’s breaking the industry.

In this episode, game director Alexandre Amancio (Assassin’s Creed, Far Cry) breaks down why massive teams, bloated scope, and risk-averse design are hurting modern game development, and... more

YouTube

Why do most retrospectives fail, and how do you turn them into a real driver of team performance?

In this episode, I sit down with Maria Maunula, Senior Game Producer at Supercell, to break down how to run retrospectives that actually lead to change... more

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Recent Guests

Jakub Remiar
Game designer and mobile gaming analyst
Pixel Federation, Super Scale (and related industry work)
Episode: #68 - Jakub Remiar: Why Chinese Studios Are Taking Over Mobile Gaming
Alexandre Amancio
Head of Studio, Studio Ellipsis; veteran game developer known for Assassin's Creed and Far Cry
Studio Ellipsis
Episode: #67 - Alexandre Amancio: Why Small Game Teams Are Starting To Beat AAA Studios
Maria Maunula
Game producer at Supercell focusing on team health, ownership and quality
Supercell
Episode: #66 - Maria Maunula: How Supercell Made Retros Actually Improve Teams
Tom Dusenberry
Founder of Dusenberry Entertainment; former CEO of Hasbro Interactive
Dusenberry Entertainment / Hasbro Interactive
Episode: #65 - Tom Dusenberry: How Indie Devs Can License Big IPs Like Star Wars & Harry Potter
Dru Erridge
Co-founder of Game Breaking Studios
Game Breaking Studios
Episode: #64 - Dru Erridge: Building a Sustainable Game Studio in an Unsustainable Industry
Andrei Podoprigora
Co-founder and CEO of Forklift Interactive
Forklift Interactive
Episode: #63 - Andrei Podoprigora: Indie Publishing, Pitching & Systems-Driven Games
Elena Lobova
Head of strategic partnerships at Burny Games
Burny Games
Episode: #62 - Elena Lobova: Mobile Game Publishing in 2026 and What Publishers Really Want
Anastasia Zaiceva
Chief Communication Officer at ZiMAD
ZiMAD
Episode: #61 Anastasia Zaiceva: Why Clarity Breaks Down In Game Studios And How It Hurts Production
Harry Phokou
Founder at Hivemind, marketing expert in games industry
Hivemind
Episode: #60 – Harry Phokou: Building a $10K/Month Business in 90 days and Escaping Career Drift

Host

Harry Phokou
Host of The Gaming Playbook

Chart Rankings

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Apple Podcasts
#236
Finland/Business

Talking Points

Recent interactions between the hosts and their guests.

#50 - Joe Hills: Why Most Game Launches Fail and What Studios Miss
Q: How should indie developers approach marketing without an in-house marketer?
Indie teams should start with three core gameplay pillars, define their target audience, and use audience research to inform trailer briefs and social content; agencies can fill gaps in strategy, PA, and content creation while keeping the core identity authentic.
#50 - Joe Hills: Why Most Game Launches Fail and What Studios Miss
Q: What is the day-to-day work at Once Upon a Time, and how does it help developers stretch a launch budget?
Once Upon a Time acts as a full-service strategic agency with a planning toolkit, starting from market data and community insights to creative validation and trailer strategy, helping studios stretch budgets through targeted partnerships, audience understanding, and in-house tooling.
#51 – Joni Lappalainen: Why Most Game Studios Burn Out & How to Build One That Ships
Q: What's been the hardest part of building Dreamloop?
The hardest part has been figuring out what actually yields results and how to allocate time and resources across conferences, follow-ups, and strategic decisions, especially while learning and evolving as a leadership team.
#51 – Joni Lappalainen: Why Most Game Studios Burn Out & How to Build One That Ships
Q: Joni, for people who don't know, what was your first break in games? How did this all start?
Joni explains how after high school he briefly pursued a military path, shifted to university, discovered a passion for game development, and eventually founded Dreamloop after gaining experience in Tampere's startup ecosystem. The move from studying and early industry work to creating his own studio came from recognizing opportunities locally and a long-standing love for gaming.
#53 – Felix Oechsler: What Happens When a Game Succeeds and the Studio Isn’t Ready
Q: Why is it important to have an environment concept for QA and development in GameFabric?
It allows QA to test specific game versions and configurations without impacting production, accelerating iteration and protecting live services.

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Frequently Asked Questions About The Gaming Playbook

What is The Gaming Playbook about and what kind of topics does it cover?

A show focused on real-world strategies and career trajectories in the gaming industry, with in-depth conversations featuring prominent developers, marketers, founders, and executives. Across episodes, listeners get pragmatic guidance on resilience, growth, and monetization—from building resilient company cultures and early-marketing integration to navigating platforms like Roblox and indie publishing. The format tends to emphasize actionable playbooks: how to market games effectively, how to attract top talent, and how to scale a studio or career in a highly competitive space. A notable thread is the emphasis on relationship-building, community engagement, and strategic partnerships as levers for success in gaming businesses and careers.

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Rephonic provides a wide range of podcast stats for The Gaming Playbook. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Gaming Playbook and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Gaming Playbook get?

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How many subscribers and views does The Gaming Playbook have?

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Which podcasts are similar to The Gaming Playbook?

These podcasts share a similar audience with The Gaming Playbook:

1. Gamecraft
2. The GamesIndustry.biz Podcast

How many episodes of The Gaming Playbook are there?

The Gaming Playbook launched 2 years ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Gaming Playbook?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Gaming Playbook?

Recent guests on The Gaming Playbook include:

1. Jakub Remiar
2. Alexandre Amancio
3. Maria Maunula
4. Tom Dusenberry
5. Dru Erridge
6. Andrei Podoprigora
7. Elena Lobova
8. Anastasia Zaiceva

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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