Interviews with the best GTM operators to uncover insights, tactics, and playbooks you can use in your pursuit of GTM Excellence. www.peersignal.org
Publishes | Twice monthly | Episodes | 12 | Founded | 7 months ago |
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Number of Listeners | Categories | BusinessMarketing |
Most CMOs get stuck on "the ings."
Reporting. Optimizing. Automating. Emailing. Campaigning. MQL-ing.
Tricia Gellman thinks this is backwards.
She's led marketing at startups, big tech (Adobe, Salesforce), VCs, and is now the CMO at Box.
Her mi... more
Tom Wentworth (CMO @ incident.io) is replacing himself with an AI CMO.
It's scary good.
He came on my podcast to talk about how he's actually using AI in marketing, and:
* Why he moved from 'big company CMO' to a scrappy team of 5.
* How they'r... more
Udi Ledergor was employee #13 at Gong and the first marketer.
He's a legendary CMO.
Not only did he help build one of the most impressive businesses in SaaS, he built one of the most impressive teams.
People like Russel Banzon (now CMO @ Cresta),... more
Kipp Bodnar, HubSpot's CMO (scaled marketing from startup to $30B leader), told me something uncomfortable for marketers:
"The types of metrics that people cared about a couple years ago are far less relevant today than they have ever been."
Market... more
People also subscribe to these shows.
Only a couple episodes in but his guests have been some CMOs I can’t believe I get to learn from! Love it!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #196 | |
Apple Podcasts | #221 |
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Insights from experienced GTM (Go-to-Market) operators are prominent throughout the series, with a focus on marketing strategies, sales alignment, and the role of technology in shaping modern marketing approaches. Episodes feature discussions with CMOs and industry leaders who share actionable challenges and innovative ideas aimed at enhancing marketing efficiency and effectiveness in the B2B space. Noteworthy topics tackle the integration of AI in marketing, account-based marketing strategies, and storytelling techniques that resonate with target audiences. The podcast stands out by emphasizing practical examples and real-world scenarios, making it an invaluable resource for marketers looking to improve their strategies and achieve greater... more
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These podcasts share a similar audience with The PeerSignal Podcast:
1. The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
2. The Official SaaStr Podcast: SaaS | Founders | Investors
3. Marketing Against The Grain
4. Grit
5. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
The PeerSignal Podcast launched 7 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The PeerSignal Podcast include:
1. Tom Wentworth
2. Udi Ledergor
3. Kipp Bodnar
4. Manny Medina
5. Kyle Lacy
6. Heidi Bullock
7. Jeff Wharton
8. Russell Banzon
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