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Artwork for The PeerSignal Podcast

The PeerSignal Podcast

Adam Schoenfeld
Account-Based Marketing
Go-To-Market Strategy
Sales Alignment
Marketing Metrics
Creative Marketing
B2B Saas
Gong
Marketing Strategies
Artificial Intelligence
Swag Strategies
Courageous Marketing
Tableau
Storytelling
Chief Marketing Officer
AI In Marketing
Ideal Customer Profile
Marketing Technology
Agent Economy
B2B Marketing
Email Marketing

Interviews with the best GTM operators to uncover insights, tactics, and playbooks you can use in your pursuit of GTM Excellence. www.peersignal.org

PublishesTwice monthlyEpisodes12Founded7 months ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for The PeerSignal Podcast

Latest Episodes

Most CMOs get stuck on "the ings."

Reporting. Optimizing. Automating. Emailing. Campaigning. MQL-ing.

Tricia Gellman thinks this is backwards.

She's led marketing at startups, big tech (Adobe, Salesforce), VCs, and is now the CMO at Box.

Her mi... more

Tom Wentworth (CMO @ incident.io) is replacing himself with an AI CMO.

It's scary good.

He came on my podcast to talk about how he's actually using AI in marketing, and:

* Why he moved from 'big company CMO' to a scrappy team of 5.

* How they'r... more

Udi Ledergor was employee #13 at Gong and the first marketer.

He's a legendary CMO.

Not only did he help build one of the most impressive businesses in SaaS, he built one of the most impressive teams.

People like Russel Banzon (now CMO @ Cresta),... more

Kipp Bodnar, HubSpot's CMO (scaled marketing from startup to $30B leader), told me something uncomfortable for marketers:

"The types of metrics that people cared about a couple years ago are far less relevant today than they have ever been."

Market... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Tom Wentworth
CMO at incident.io and experienced marketing leader
incident.io
Episode: The AI CMO (Tom Wentworth, CMO @ incident.io)
Udi Ledergor
Chief Evangelist and former CMO of Gong
Gong
Episode: Gong's Legendary CMO on courageous marketing, story-audience-fit, and more.
Kipp Bodnar
The CMO at HubSpot and a renowned figure in B2B marketing.
HubSpot
Episode: HubSpot CMO: AI killed our metrics
Manny Medina
Co-founder of Outreach and CEO of Paid
Paid, Outreach
Episode: How to win in the Agent Economy w. Outreach's $4B founder, Manny Medina
Kyle Lacy
Three-time CMO with extensive experience in B2B SaaS
Episode: How to CMO w. Kyle Lacy
Heidi Bullock
CMO at Tealium with a background in molecular biology and extensive experience in marketing technology.
Tealium
Episode: Tealium's CMO on Marketing Leadership, ABM, Story-Audience-Fit and More
Jeff Wharton
Chief Marketing Officer focused on transitioning the marketing strategy at LogRocket.
LogRocket
Episode: Jeff Wharton on how to lead a marketing team upmarket. From 100% inbound to landing logos like 7-Eleven, Blue Cross Blue Shield, and Cox Automotive.
Russell Banzon
CMO at Cresta, previously demand gen leader at Gong
Cresta
Episode: TalkDesk, Gong, and Cresta’s secret weapon: Russel Banzon’s CMO playbook. Enterprise marketing, differentiating with customer proof, bullseye account selection, and the 3 acts of growth.
Elissa Fink
Former CMO of Tableau, currently advises SaaS companies.
Episode: The "CMO Whisperer" Elissa Fink on scaling Tableau $5M to $1B, rethinking brand vs demand, how to get fired as CMO, why vendors can't be the hero.

Host

Adam Schoenfeld
Host of discussions that feature insights on GTM strategies and marketing excellence, drawing from his extensive experience leading teams at major organizations.

Reviews

5.0 out of 5 stars from 9 ratings
  • Incredible for any GTM Operators

    Only a couple episodes in but his guests have been some CMOs I can’t believe I get to learn from! Love it!

    Apple Podcasts
    5
    Jeff Bezos 1
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insights shared by industry leaders, noting the high quality of content and practical takeaways.
Many reviewers mention the episode topics aligning well with current marketing trends, making the discussions relevant and timely.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#244
Canada/Business/Marketing
Apple Podcasts
#100
Denmark/Business/Marketing
Apple Podcasts
#196
Sweden/Business/Marketing
Apple Podcasts
#221
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Tricia Gellman's CMO Secrets (CMO, Box. ex-CMO Drift, Checkr, Salesforce Canada)
Q: What does success look like regarding pipeline creation and ARR at your company?
Success involves aligning marketing and sales to drive pipeline effectiveness that converts into measured ARR growth.
Tricia Gellman's CMO Secrets (CMO, Box. ex-CMO Drift, Checkr, Salesforce Canada)
Q: How do you organize your marketing strategy with a wide range of products and audiences?
Tricia organizes strategies by looking at audience segments to ensure messaging meets buyers where they are, focusing on both enterprise and small business approaches.
Tricia Gellman's CMO Secrets (CMO, Box. ex-CMO Drift, Checkr, Salesforce Canada)
Q: What kind of got you excited about this opportunity?
Tricia was excited about transforming a traditional business with AI and staying on the cutting edge of what's happening in AI.
TalkDesk, Gong, and Cresta’s secret weapon: Russel Banzon’s CMO playbook. Enterprise marketing, differentiating with customer proof, bullseye account selection, and the 3 acts of growth.
Q: Where do you go to learn about go-to-market?
Most of my learning really comes from peer-to-peer conversations and talking to my peers.
TalkDesk, Gong, and Cresta’s secret weapon: Russel Banzon’s CMO playbook. Enterprise marketing, differentiating with customer proof, bullseye account selection, and the 3 acts of growth.
Q: How do you keep a clear head in a stressful work environment?
I walk a lot and usually start my day going out for a walk before I get into any of my meetings.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The PeerSignal Podcast

What is The PeerSignal Podcast about and what kind of topics does it cover?

Insights from experienced GTM (Go-to-Market) operators are prominent throughout the series, with a focus on marketing strategies, sales alignment, and the role of technology in shaping modern marketing approaches. Episodes feature discussions with CMOs and industry leaders who share actionable challenges and innovative ideas aimed at enhancing marketing efficiency and effectiveness in the B2B space. Noteworthy topics tackle the integration of AI in marketing, account-based marketing strategies, and storytelling techniques that resonate with target audiences. The podcast stands out by emphasizing practical examples and real-world scenarios, making it an invaluable resource for marketers looking to improve their strategies and achieve greater... more

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How many episodes of The PeerSignal Podcast are there?

The PeerSignal Podcast launched 7 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The PeerSignal Podcast?

Recent guests on The PeerSignal Podcast include:

1. Tom Wentworth
2. Udi Ledergor
3. Kipp Bodnar
4. Manny Medina
5. Kyle Lacy
6. Heidi Bullock
7. Jeff Wharton
8. Russell Banzon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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