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The Paper Fold

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Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.

PublishesMonthlyEpisodes84Founded6 years ago
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DesignLeisureHobbiesArts

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Artwork for The Paper Fold

Latest Episodes

Every year in the winter issue of Stationery Trends, I compile a department called 10 Makers to Watch. Throughout the year I will be highlighting my special 10 — including my very special guest today, Carissa Potter of People I've Loved. Much like th... more

YouTube

Stationery is this podcaster's favorite subject — but color comes in a close second! After all, color doesn't just shade our world, it elevates, deflates or defines a mood — and it can make or break any given design.

If you have never heard an exper... more

YouTube

Recently I hosted Wolf & Wren Press' Lauren and Liz, who just won the Louie Award for the Card of the Year. But there are actually two divisions of Card of the Year, $5.50 and above and $5.50 and below. Wolf & Wren took the below slot, while UWP Lux... more

YouTube

In the Part 1 of our chat, Rachel took us behind the vibrant, woodblocked Heartell Press design curtain, now we delve into its ethos of sustainability, and the many challenges it poses to a stationery brand. For example, shoppers absolutely loves see... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Victoria Kirst
Founding editor of The Pouchzine, a publication dedicated to the stationery community.
The Pouchzine
Episode: Victoria Kirst of Pouch Studio (2 of 2)
Vicky Barone
Prolific greeting card artist launching her own brand Barone & Co
Episode: Vicky Barone of Barone & Co.
Anna Bond
CEO and founder of Rifle Paper Co.
Rifle Paper Co.
Episode: Anna Bond of Rifle Paper Co. (2 of 2)
Sally Diguette
Specialty retail buyer at Anthropologie
Anthropologie
Episode: Sally Diguette
Catherine Hildner
Founder of Kitty Meow Boutique, a stationery company specializing in unique greeting cards
Shade Tree Greetings
Episode: Catherine Hildner of KMB/Shade Tree Greetings
Susan January
Chief Product Officer at Leanin Tree, a significant figure in the greeting card community and former president of the Greeting Card Association.
Leanin Tree
Episode: Susan January
Michele Feron
Founder of Good Tuesday, UK-based certified B Corp
Good Tuesday
Episode: Michele Ferron of Good Tuesday
Michele Hatty Fritz
Professional calligrapher and educator
Meant to Be Calligraphy
Episode: Michele from Meant to be Calligraphy & Amy from Penny Post
Amy Rutherford
Owner of Penny Post
Penny Post
Episode: Michele from Meant to be Calligraphy & Amy from Penny Post

Host

Sarah Schwartz
Host of the design-leaning stationery show with journalism background and a focus on community and guests from publishing, design, and retail.

Reviews

4.8 out of 5 stars from 37 ratings
  • Paper nerd love

    Thank you for the fun, insightful podcast Sarah! I feel inspired whenever I listen. I highly recommend for anyone who loves paper, design, and creativity!! ♥️

    Apple Podcasts
    5
    gillieberry
    Canada3 years ago
  • Outstanding, never disappoints.

    I relish the time I carve out to listen to the Paper Fold with charismatic host Sarah Schwartz. I enjoy her selection of guests, the interesting conversations and all the new paper insights I come away with, plus it is very entertaining.❤️❤️

    Apple Podcasts
    5
    heavenlydebbie
    United States4 years ago
  • An Industry Must!

    As someone who has been in the stationery industry for many years (never mind how many, Nosy Parker), I can say that this podcast is a wonderful addition to our world. For anyone who’s been doing this for years or someone just starting out, it’s so interesting to hear of others’ experiences along with some of the pitfalls. And Sarah Schwartz, who loves paper as much as we all do, is the perfect host! You can see her journalism background shining through.

    Apple Podcasts
    5
    muzic lova
    United States5 years ago
  • Lover of stationery

    I am a consumer of all things paper. I stumbled across this podcast and enjoy the lovely banter between Sarah and her guests. It is both entertaining and interesting! Thank you for creating this podcast—it’s perfect for all of us “paper nerds”.

    Apple Podcasts
    5
    Clevelynne
    United States6 years ago
  • Great and long overdue

    Just listen to this podcast it is fantastic

    Apple Podcasts
    5
    borgslayer
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for insightful conversations with diverse guests.
Show is viewed as a thoughtful community hub for makers and designers.
Fans describe episodes as informative for stationery enthusiasts and industry insiders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#38
United States/Arts/Design
Apple Podcasts
#215
Canada/Arts/Design
Apple Podcasts
#179
Australia/Arts/Design
Apple Podcasts
#207
Sweden/Arts/Design
Apple Podcasts
#248
Austria/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

Victoria Kirst of Pouch Studio (2 of 2)
Q: If you could give one piece of advice to someone who has a stationery and card shop, how would you recommend that they integrate this junk journal, this journal excitement into their store and offerings?
Journalers are looking for more opportunities to meet in person and community spaces that can encourage engagement with products.
Vicky Barone of Barone & Co.
Q: What has been your biggest win since launching your brand?
Getting through the launch successfully and establishing ourselves in 100 wholesale stores across the country in just six months is a huge win for us.
Vicky Barone of Barone & Co.
Q: What fueled your desire to launch your own house of stationery?
The pause caused by COVID allowed me to reflect on my career and the content I had created over time, leading to the decision to launch my own brand.
Anna Bond of Rifle Paper Co. (2 of 2)
Q: So, I'm curious, how do you pick a new subject or theme? What draws you to it?
We have so many patterns to work with, but figuring out what's currently trending inspires the themes.
Anna Bond of Rifle Paper Co.
Q: How would you define the stationary scene in 2009 when you established Rifle?
Anna reflects nostalgically on the strong community around paper products at that time, emphasizing that the stationary world was more front and center.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Paper Fold

What is The Paper Fold about and what kind of topics does it cover?

A design- and craft-forward show centering on the world of stationery, paper goods, and analog creativity. Listeners meet designers, editors, buyers, and brand founders who shape independent stationery scenes, discuss trends, and explore the community-building side of journaling, cards, and paper culture. Episodes often thread together hands-on design processes, retail insights, and the intersection of digital and physical experiences, with a strong emphasis on events, collaborations, and storytelling through paper. Notably, conversations regularly highlight community, authenticity, and small-maker ecosystems as core values that resonate with creative professionals and enthusiasts alike.

Where can I find podcast stats for The Paper Fold?

Rephonic provides a wide range of podcast stats for The Paper Fold. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Paper Fold and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Paper Fold get?

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What are the audience demographics for The Paper Fold?

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How many subscribers and views does The Paper Fold have?

To see how many followers or subscribers The Paper Fold has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Paper Fold?

These podcasts share a similar audience with The Paper Fold:

1. Proof to Product
2. Windowsill Chats
3. The Amy Porterfield Show
4. How I Built This with Guy Raz
5. The Typecast: Grow Your Art Business

How many episodes of The Paper Fold are there?

The Paper Fold launched 6 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Paper Fold?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Paper Fold?

Rephonic pulls ratings and reviews for The Paper Fold from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Paper Fold?

Rephonic provides full transcripts for episodes of The Paper Fold. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Paper Fold?

Recent guests on The Paper Fold include:

1. Victoria Kirst
2. Vicky Barone
3. Anna Bond
4. Sally Diguette
5. Catherine Hildner
6. Susan January
7. Michele Feron
8. Michele Hatty Fritz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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