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Artwork for The Paper Fold

The Paper Fold

Evergreen Podcasts
Stationery
Greeting Cards
Stationery Industry
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Greeting Card Association
Community Events
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Design
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Good Tuesday

Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.

PublishesMonthlyEpisodes77Founded5 years ago
Number of ListenersCategories
ArtsDesignHobbiesLeisure

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Artwork for The Paper Fold

Latest Episodes

Like me, my guest today is a huge paper nerd who is the founding editor of a stationery publication. Unlike me, Victoria Kirst is also a software engineer who created her fabulous zine Pouch as an offline labor of love to share her passion for analo... more

YouTube

Just because a maker isn't already a household name, that doesn't mean you're not already a big fan! You have most likely seen (many times!) and possibly even purchased the uplifting, inspiring and heartfelt greeting card designs of my guest today — ... more

YouTube

For Anna Bond, being a creative is certainly about generating jaw-dropping imagery to be presented just so on irresistible products — but creativity is also a key to enabling this CEO to navigate Rifle Paper Co. forward as both a business and a bran... more

YouTube

In 2009, freelance illustrator Anna Bond and her musician husband Nathan debuted Rifle Paper Co. to the trade in a double booth buried deep in the back aisles of the National Stationery Show. They were but one of dozens upon dozens of small (often fo... more

YouTube

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Recent Guests

Victoria Kirst
Founding editor of a stationery publication zine called Pouch, also a software engineer
Pouch Studio
Episode: Victoria Kirst of Pouch Studio (1 of 2)
Vicky Barone
Prolific greeting card artist launching her own brand Barone & Co
Episode: Vicky Barone of Barone & Co.
Anna Bond
Co-founder and CEO of Rifle Paper Co.
Rifle Paper Co.
Episode: Anna Bond of Rifle Paper Co.
Sally Diguette
Specialty retail buyer at Anthropologie
Anthropologie
Episode: Sally Diguette
Catherine Hildner
Founder of Kitty Meow Boutique, a stationery company specializing in unique greeting cards
Shade Tree Greetings
Episode: Catherine Hildner of KMB/Shade Tree Greetings
Susan January
Chief Product Officer at Leanin Tree, a significant figure in the greeting card community and former president of the Greeting Card Association.
Leanin Tree
Episode: Susan January
Michele Feron
Founder of Good Tuesday, UK-based certified B Corp
Good Tuesday
Episode: Michele Ferron of Good Tuesday
Michele Hatty Fritz
Professional calligrapher and educator
Meant to Be Calligraphy
Episode: Michele from Meant to be Calligraphy & Amy from Penny Post
Amy Rutherford
Owner of Penny Post
Penny Post
Episode: Michele from Meant to be Calligraphy & Amy from Penny Post

Host

Sarah Schwartz
Host of The Paper Fold, Sarah brings a charming and insightful perspective to the world of stationery and design, engaging with a variety of personalities from the industry.

Reviews

4.8 out of 5 stars from 36 ratings
  • Paper nerd love

    Thank you for the fun, insightful podcast Sarah! I feel inspired whenever I listen. I highly recommend for anyone who loves paper, design, and creativity!! ♥️

    Apple Podcasts
    5
    gillieberry
    Canada3 years ago
  • Outstanding, never disappoints.

    I relish the time I carve out to listen to the Paper Fold with charismatic host Sarah Schwartz. I enjoy her selection of guests, the interesting conversations and all the new paper insights I come away with, plus it is very entertaining.❤️❤️

    Apple Podcasts
    5
    heavenlydebbie
    United States3 years ago
  • An Industry Must!

    As someone who has been in the stationery industry for many years (never mind how many, Nosy Parker), I can say that this podcast is a wonderful addition to our world. For anyone who’s been doing this for years or someone just starting out, it’s so interesting to hear of others’ experiences along with some of the pitfalls. And Sarah Schwartz, who loves paper as much as we all do, is the perfect host! You can see her journalism background shining through.

    Apple Podcasts
    5
    muzic lova
    United States5 years ago
  • Lover of stationery

    I am a consumer of all things paper. I stumbled across this podcast and enjoy the lovely banter between Sarah and her guests. It is both entertaining and interesting! Thank you for creating this podcast—it’s perfect for all of us “paper nerds”.

    Apple Podcasts
    5
    Clevelynne
    United States5 years ago
  • Great and long overdue

    Just listen to this podcast it is fantastic

    Apple Podcasts
    5
    borgslayer
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging and informative discussions that shed light on the stationery community.
Reviews often mention inspiration and enthusiasm, particularly from those who share a passion for design and creativity.
The host is praised for her charisma and insightful questions, which draw out interesting stories from guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#81
United States/Arts/Design
Apple Podcasts
#145
New Zealand/Arts/Design
Apple Podcasts
#165
Ireland/Arts/Design
Apple Podcasts
#208
Finland/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

Vicky Barone of Barone & Co.
Q: What has been your biggest win since launching your brand?
Getting through the launch successfully and establishing ourselves in 100 wholesale stores across the country in just six months is a huge win for us.
Vicky Barone of Barone & Co.
Q: What fueled your desire to launch your own house of stationery?
The pause caused by COVID allowed me to reflect on my career and the content I had created over time, leading to the decision to launch my own brand.
Anna Bond of Rifle Paper Co. (2 of 2)
Q: So, I'm curious, how do you pick a new subject or theme? What draws you to it?
We have so many patterns to work with, but figuring out what's currently trending inspires the themes.
Anna Bond of Rifle Paper Co.
Q: How would you define the stationary scene in 2009 when you established Rifle?
Anna reflects nostalgically on the strong community around paper products at that time, emphasizing that the stationary world was more front and center.
Tyler McCall of Paper & Pencil AND Chicago Stationery Fest
Q: How did you know there would be enough consumer interest for the Chicago Stationery Fest?
McCall observed the popularity of paper booths at past events and received significant feedback from interactions on social media, indicating strong interest in a dedicated stationery event.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Paper Fold

What is The Paper Fold about and what kind of topics does it cover?

Focused on the intricacies of the stationery industry, the content explores a diversity of topics revolving around paper products, design processes, and the vibrant community of creators involved in this space. Noteworthy discussions often include insights from industry leaders, small brand stories, and the impact of current events like the pandemic on traditional stationery practices. With engaging conversations featuring experts and innovators, potential listeners can expect to learn about the latest trends, personal anecdotes, and the significance of physical correspondence in a digital age, making it an appealing choice for enthusiasts and professionals alike.

Where can I find podcast stats for The Paper Fold?

Rephonic provides a wide range of podcast stats for The Paper Fold. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Paper Fold and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Paper Fold get?

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What are the audience demographics for The Paper Fold?

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How many subscribers and views does The Paper Fold have?

To see how many followers or subscribers The Paper Fold has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Paper Fold?

These podcasts share a similar audience with The Paper Fold:

1. Art + Audience
2. Windowsill Chats
3. The Professional Creative
4. Proof to Product
5. The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

How many episodes of The Paper Fold are there?

The Paper Fold launched 5 years ago and published 77 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Paper Fold?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Paper Fold?

Rephonic pulls ratings and reviews for The Paper Fold from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Paper Fold?

Rephonic provides full transcripts for episodes of The Paper Fold. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Paper Fold?

Recent guests on The Paper Fold include:

1. Victoria Kirst
2. Vicky Barone
3. Anna Bond
4. Sally Diguette
5. Catherine Hildner
6. Susan January
7. Michele Feron
8. Michele Hatty Fritz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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