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The Paper Fold

Evergreen Podcasts
Stationery
Greeting Cards
Stationery Industry
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Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.

PublishesMonthlyEpisodes81Founded6 years ago
Number of ListenersCategories
HobbiesLeisureArtsDesign

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Artwork for The Paper Fold

Latest Episodes

In the Part 1 of our chat, Rachel took us behind the vibrant, woodblocked Heartell Press design curtain, now we delve into its ethos of sustainability, and the many challenges it poses to a stationery brand. For example, shoppers absolutely loves see... more

Greeting cards have the nearly impossible task of connecting us with loved ones when we don't know what to say — so we all owe a huge debt of gratitude to makers like Rachel Kroh of Heartell Press, who have made it their life's work to help others gi... more

YouTube

What goes into a Louie Award-winning Card of the Year? In the case of Wolf & Wren Press, every design grows from the 30-year friendship of co-founders Liz Wolf and Lauren Stapleton. That precious connection, born in middle school, is the kind where o... more

YouTube

While journalers and junk journalers exist in this digital age alongside the rest of us, they crave the tactile and in-person elements of the analog world. In part 2 of my chat with Software Engineer Victoria Kirst, we take a deep dive into this non... more

YouTube

Key Facts

Accepts Guests
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Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Victoria Kirst
Founding editor of a stationery publication zine called Pouch, also a software engineer
Pouch Studio
Episode: Victoria Kirst of Pouch Studio (1 of 2)
Vicky Barone
Prolific greeting card artist launching her own brand Barone & Co
Episode: Vicky Barone of Barone & Co.
Anna Bond
Co-founder and CEO of Rifle Paper Co.
Rifle Paper Co.
Episode: Anna Bond of Rifle Paper Co.
Sally Diguette
Specialty retail buyer at Anthropologie
Anthropologie
Episode: Sally Diguette
Catherine Hildner
Founder of Kitty Meow Boutique, a stationery company specializing in unique greeting cards
Shade Tree Greetings
Episode: Catherine Hildner of KMB/Shade Tree Greetings
Susan January
Chief Product Officer at Leanin Tree, a significant figure in the greeting card community and former president of the Greeting Card Association.
Leanin Tree
Episode: Susan January
Michele Feron
Founder of Good Tuesday, UK-based certified B Corp
Good Tuesday
Episode: Michele Ferron of Good Tuesday
Michele Hatty Fritz
Professional calligrapher and educator
Meant to Be Calligraphy
Episode: Michele from Meant to be Calligraphy & Amy from Penny Post
Amy Rutherford
Owner of Penny Post
Penny Post
Episode: Michele from Meant to be Calligraphy & Amy from Penny Post

Host

Sarah Schwartz
Host and creator, passionate about stationery and design, connecting with various personalities in the community.

Reviews

4.8 out of 5 stars from 37 ratings
  • Paper nerd love

    Thank you for the fun, insightful podcast Sarah! I feel inspired whenever I listen. I highly recommend for anyone who loves paper, design, and creativity!! ♥️

    Apple Podcasts
    5
    gillieberry
    Canada3 years ago
  • Outstanding, never disappoints.

    I relish the time I carve out to listen to the Paper Fold with charismatic host Sarah Schwartz. I enjoy her selection of guests, the interesting conversations and all the new paper insights I come away with, plus it is very entertaining.❤️❤️

    Apple Podcasts
    5
    heavenlydebbie
    United States4 years ago
  • An Industry Must!

    As someone who has been in the stationery industry for many years (never mind how many, Nosy Parker), I can say that this podcast is a wonderful addition to our world. For anyone who’s been doing this for years or someone just starting out, it’s so interesting to hear of others’ experiences along with some of the pitfalls. And Sarah Schwartz, who loves paper as much as we all do, is the perfect host! You can see her journalism background shining through.

    Apple Podcasts
    5
    muzic lova
    United States5 years ago
  • Lover of stationery

    I am a consumer of all things paper. I stumbled across this podcast and enjoy the lovely banter between Sarah and her guests. It is both entertaining and interesting! Thank you for creating this podcast—it’s perfect for all of us “paper nerds”.

    Apple Podcasts
    5
    Clevelynne
    United States5 years ago
  • Great and long overdue

    Just listen to this podcast it is fantastic

    Apple Podcasts
    5
    borgslayer
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging and informative nature of the content, often expressing how inspired they feel after episodes.
Listeners value Sarah's charisma and the intriguing insights gained from the diverse guests, making it a staple for stationery enthusiasts.
The show is recommended for anyone interested in design, creativity, and the stationery community.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#71
Singapore/Arts/Design
Apple Podcasts
#84
Austria/Arts/Design
Apple Podcasts
#151
Brazil/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

Victoria Kirst of Pouch Studio (2 of 2)
Q: If you could give one piece of advice to someone who has a stationery and card shop, how would you recommend that they integrate this junk journal, this journal excitement into their store and offerings?
Journalers are looking for more opportunities to meet in person and community spaces that can encourage engagement with products.
Vicky Barone of Barone & Co.
Q: What has been your biggest win since launching your brand?
Getting through the launch successfully and establishing ourselves in 100 wholesale stores across the country in just six months is a huge win for us.
Vicky Barone of Barone & Co.
Q: What fueled your desire to launch your own house of stationery?
The pause caused by COVID allowed me to reflect on my career and the content I had created over time, leading to the decision to launch my own brand.
Anna Bond of Rifle Paper Co. (2 of 2)
Q: So, I'm curious, how do you pick a new subject or theme? What draws you to it?
We have so many patterns to work with, but figuring out what's currently trending inspires the themes.
Anna Bond of Rifle Paper Co.
Q: How would you define the stationary scene in 2009 when you established Rifle?
Anna reflects nostalgically on the strong community around paper products at that time, emphasizing that the stationary world was more front and center.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Paper Fold

What is The Paper Fold about and what kind of topics does it cover?

Focusing on the vibrant world of stationery and design, this podcast explores the intricate relationships within the stationery community through engaging conversations with various creators, buyers, and industry experts. Each episode typically features lively discussions that illuminate the challenges, joys, and nuances of the stationery business, covering topics such as community building, design philosophy, and the evolving landscape of analog tools in a predominantly digital world. A particularly unique aspect of this show is its ability to connect listeners with both the personal journeys of industry leaders and broader trends affecting the world of paper products, making it a must-listen for anyone passionate about stationery, design,... more

Where can I find podcast stats for The Paper Fold?

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How many listeners does The Paper Fold get?

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Which podcasts are similar to The Paper Fold?

These podcasts share a similar audience with The Paper Fold:

1. Art + Audience
2. Scamfluencers
3. The Professional Creative
4. This American Life
5. Windowsill Chats

How many episodes of The Paper Fold are there?

The Paper Fold launched 6 years ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Paper Fold?

Recent guests on The Paper Fold include:

1. Victoria Kirst
2. Vicky Barone
3. Anna Bond
4. Sally Diguette
5. Catherine Hildner
6. Susan January
7. Michele Feron
8. Michele Hatty Fritz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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