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The Paper Fold

Evergreen Podcasts
Stationery
Greeting Cards
Girl With Knife
Avanti Press
Stationery Industry
Golden Gems
Greeting Card Association
Design
St. Louis
Social Causes
Community Events
Crane & Company
Francesca's
Rifle Paper Co.
Anthropologie
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Empowerment
Taylor Swift
Louie Awards
Dive Bars

Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.

PublishesMonthlyEpisodes87Founded6 years ago
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Latest Episodes

My chat with Katelyn Woolley of The Noble Paperie is full of (wonderful) surprises! I I named Kate as one of Stationery Trends' 10 Makers to Watch in 2026 due to her focus on what she refers to as “communities others forget.”

The Noble Paperie is p... more

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Every paper nerd needs a quality pen for their prized stationery — and Ferris Wheel Press aims to elevate the world of writing tools as it demands. Raymond Yu actually started out in stationery, creating one-of-a-kind, ultra-luxe invitations — but tu... more

YouTube

Typically I discover new stationery makers at markets, then I nerd out on them online, but with Erin Dayhaw, it’s been quite the opposite! I was laughing along with her TikTok adventures for quite some time (along with her 30K followers) before I act... more

YouTube

Every year in the winter issue of Stationery Trends, I compile a department called 10 Makers to Watch. Throughout the year I will be highlighting my special 10 — including my very special guest today, Carissa Potter of People I've Loved. Much like th... more

YouTube

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Recent Guests

Katelyn Woolley
Founder of The Noble Paperie, maker of grief- and community-focused cards
The Noble Paperie
Episode: Katelyn Woolley of The Noble Paperie
Ray Wu
Founder/Creative Lead at Ferris Wheel Press
Ferris Wheel Press
Episode: Ray Wu of Ferris Wheel Press
Erin Dayhaw
Maker of stationery and founder of Girl with Knife (noted in episode)
Girl with Knife
Episode: Erin Dayhaw
Carissa Potter
Founder of People I've Loved, stationery and design brand
People I've Loved
Episode: Carissa Potter of People I've Loved
Mark Woodman
Owner of Mark Woodman Design and Color; color forecaster and designer
Mark Woodman Design and Color
Episode: Mark Woodman of Mark Woodman Design
Monika Brandrup
Executive vice president and creative director of UWP Luxe and Up With Paper
UWP Luxe / Up With Paper
Episode: Monika + George of UWP Luxe
George White
CEO of CM Paula (parent company of Up With Paper and UWP Luxe)
CM Paula
Episode: Monika + George of UWP Luxe
Rachel Kroh
Founder of HearTell Press, designer focused on sustainability in stationery
HearTell Press
Episode: Rachel Kroh of Heartell (2 of 2)
Liz Wolf
Co-founder of Wolf & Wren
Wolf & Wren Press
Episode: Lauren & Liz of Wolf & Wren

Host

Sarah Schwartz
Host of the design-leaning stationery show with journalism background and a focus on community and guests from publishing, design, and retail.

Reviews

4.8 out of 5 stars from 38 ratings
  • Paper nerd love

    Thank you for the fun, insightful podcast Sarah! I feel inspired whenever I listen. I highly recommend for anyone who loves paper, design, and creativity!! ♥️

    Apple Podcasts
    5
    gillieberry
    Canada3 years ago
  • Outstanding, never disappoints.

    I relish the time I carve out to listen to the Paper Fold with charismatic host Sarah Schwartz. I enjoy her selection of guests, the interesting conversations and all the new paper insights I come away with, plus it is very entertaining.❤️❤️

    Apple Podcasts
    5
    heavenlydebbie
    United States4 years ago
  • An Industry Must!

    As someone who has been in the stationery industry for many years (never mind how many, Nosy Parker), I can say that this podcast is a wonderful addition to our world. For anyone who’s been doing this for years or someone just starting out, it’s so interesting to hear of others’ experiences along with some of the pitfalls. And Sarah Schwartz, who loves paper as much as we all do, is the perfect host! You can see her journalism background shining through.

    Apple Podcasts
    5
    muzic lova
    United States6 years ago
  • Lover of stationery

    I am a consumer of all things paper. I stumbled across this podcast and enjoy the lovely banter between Sarah and her guests. It is both entertaining and interesting! Thank you for creating this podcast—it’s perfect for all of us “paper nerds”.

    Apple Podcasts
    5
    Clevelynne
    United States6 years ago
  • Great and long overdue

    Just listen to this podcast it is fantastic

    Apple Podcasts
    5
    borgslayer
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for insightful conversations with diverse guests.
Show is viewed as a thoughtful community hub for makers and designers.
Fans describe episodes as informative for stationery enthusiasts and industry insiders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#132
United Kingdom/Arts/Design
Apple Podcasts
#225
Canada/Arts/Design
Apple Podcasts
#119
Singapore/Arts/Design
Apple Podcasts
#139
Sweden/Arts/Design
Apple Podcasts
#141
New Zealand/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

Katelyn Woolley of The Noble Paperie
Q: How did you manage community interaction after stepping away from social media?
By leveraging a weekly personal-feeling email newsletter, I maintained direct, meaningful interactions with customers, which fostered loyalty and allowed for richer feedback and collaboration than social feeds.
Katelyn Woolley of The Noble Paperie
Q: Why did you decide to leave Instagram, and how did that affect your business?
I left social media because of personal safety concerns for my family and the pervasive vitriol online; I redirected the time to other business activities like wholesale outreach and building an email newsletter, which actually grew revenue and engagement.
Katelyn Woolley of The Noble Paperie
Q: What was the first card that really hit the mark for your audience and why did it resonate?
The Dear Nicky Mama card became a milestone because it spoke to a unique yet very relatable experience; its bold typography and the message connected with people in a way that showed there was a demand for niche topics, including miscarriage, that bigger retailers weren't addressing at the time.
Rachel Kroh of Heartell (1 of 2)
Q: What motivated the collaboration with Lisa Keefauver, and how did it shape the new grief-themed collection?
The collaboration grew from a shared belief that grief is not something to be solved but something to be carried; Lisa brought expert guidance from grief therapy and storytelling, and together we created 15 cards that offer comfort, presence, and a sense of being seen.
Rachel Kroh of Heartell (1 of 2)
Q: Can you walk us through where you and your team are physically based and how you bring Heartell to life across locations?
I started in New York, moved to Fort Wayne to build a team and keep production there, and in 2023 relocated to the Olympic Peninsula while keeping production in Indiana, which helped balance family, cost, and logistics.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Paper Fold

What is The Paper Fold about and what kind of topics does it cover?

A design- and craft-forward show centering on the world of stationery, paper goods, and analog creativity. Listeners meet designers, editors, buyers, and brand founders who shape independent stationery scenes, discuss trends, and explore the community-building side of journaling, cards, and paper culture. Episodes often thread together hands-on design processes, retail insights, and the intersection of digital and physical experiences, with a strong emphasis on events, collaborations, and storytelling through paper. Notably, conversations regularly highlight community, authenticity, and small-maker ecosystems as core values that resonate with creative professionals and enthusiasts alike.

Where can I find podcast stats for The Paper Fold?

Rephonic provides a wide range of podcast stats for The Paper Fold. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Paper Fold and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Paper Fold get?

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What are the audience demographics for The Paper Fold?

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How many subscribers and views does The Paper Fold have?

To see how many followers or subscribers The Paper Fold has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Paper Fold?

These podcasts share a similar audience with The Paper Fold:

1. Proof to Product
2. Windowsill Chats
3. Creative Pep Talk
4. The Mel Robbins Podcast
5. On Purpose with Jay Shetty

How many episodes of The Paper Fold are there?

The Paper Fold launched 6 years ago and published 87 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Paper Fold?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Paper Fold?

Rephonic pulls ratings and reviews for The Paper Fold from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Paper Fold?

Rephonic provides full transcripts for episodes of The Paper Fold. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Paper Fold?

Recent guests on The Paper Fold include:

1. Katelyn Woolley
2. Ray Wu
3. Erin Dayhaw
4. Carissa Potter
5. Mark Woodman
6. Monika Brandrup
7. George White
8. Rachel Kroh

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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