The paid media lab
LunioThe paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months. Presented by James Deeney and brought to you b... more
| Publishes | Weekly | Episodes | 26 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Sales and marketing alignment is essential for slick lead generation at B2B and SaaS businesses. According to Hubspot’s 2025 State of Sales report, 41% of salespeople say sales and marketing alignment improves lead quality, while 29% say it can incre... more
TikTok is currently the fifth largest social platform in the world, and certainly one of the fastest growing - especially amongst younger audiences.
With TikTok’s exponential growth comes massive advertising opportunities. Statistics show that TikT... more
AI hype is everywhere. But what does an AI future look like for marketers? Is AI genuinely the future, or just an over-hyped bubble that'll eventually burst, causing chaos in the process?In this episode of The Paid Media Lab, Rand Fishkin (Co-Founder... more
Most marketers worship their brand guidelines. Lewis Kemp thinks you should burn them.
In the first episode of Season 3 of the Paid Media Lab, Lewis Kemp (founder of Lightbulb Media and The University of Creative Idiots) joins us to explain why stri... more
Key Facts
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Chart Rankings
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Apple Podcasts | #202 |  United Kingdom/Business/Marketing |
Apple Podcasts | #241 |  Canada/Business/Marketing |
Apple Podcasts | #249 |  Spain/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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1. The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
How many episodes of The paid media lab are there?
The paid media lab launched 10 months ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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