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The P2P Soapbox

TruStory FM
Peer-To-Peer Fundraising
Community Engagement
Fundraising Strategies
Fundraising
Donor Lifetime Value
Covenant House International
Canadian Cancer Society
Data-Driven Decision Making
Fundraising Metrics
Relay For Life Youth Program
Sleep Out Program
Children's Hospital Of Philadelphia
Mental Health
Generation Z
Youth Homelessness
Ethical Storytelling
Philanthropic Strategy
Parkinson's Disease
DIY Fundraising
Volunteer Engagement

As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it's the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fe... more

PublishesTwice monthlyEpisodes54Founded3 years ago
Number of ListenersCategories
Non-ProfitBusiness

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Artwork for The P2P Soapbox

Latest Episodes

As organizations look to engage the next generation of fundraisers, many are asking the same question: what actually motivates Gen Z, and especially young men, to show up and take action?

In this episode, Marcie Maxwell sits down with Shaw Guidi, Di... more

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Social challenges surged during COVID, creating a powerful wave of participation and connection. Now, as the landscape matures, many organizations are asking where these P2P campaigns truly fit and how to evolve them with intention.

In this episode,... more

YouTube

Peer-to-peer fundraising continues to hold a meaningful place in many organizations. But as revenue strategies diversify and new channels emerge, it’s facing fresh scrutiny, often from leaders who haven’t grown up in the P2P space. That shift is prom... more

YouTube

What happens when you rethink everything about your signature event all at once? From branding and location to timing, Curebound took a leap that could have reshaped everything or strengthened it.

In this episode, Marcie Maxwell sits down with Liz D... more

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Recent Guests

Gareth Mulcahy
Head of Proposition
Cancer Research UK
Episode: Reimagining Your Social Challenge Strategy with Cancer Research UK’s Gareth Mulcahy
Kathe Goller
Senior Director of Community Fundraising, AFSP
American Foundation for Suicide Prevention
Episode: Demonstrating the True Value of P2P Fundraising with American Foundation for Suicide Prevention’s Kathe Goller & Mike Lamma
Mike Lamma
Executive Vice President and Chief Operating Officer, AFSP
American Foundation for Suicide Prevention
Episode: Demonstrating the True Value of P2P Fundraising with American Foundation for Suicide Prevention’s Kathe Goller & Mike Lamma
Liz DiGeronimo
Director of Community Fundraising at Curebound
Curebound
Episode: Unifying Teams Around A New Event Vision with Curebound’s Liz DiGeronimo & Erik Gordon
Erik Gordon
Director of Marketing at Curebound
Curebound
Episode: Unifying Teams Around A New Event Vision with Curebound’s Liz DiGeronimo & Erik Gordon
Christie Godowski
Vice President of Community Engagement at Autism Speaks
Autism Speaks
Episode: Connecting Families to Community from Day One Through P2P with Autism Speaks' Christie Godowski
Charlotte Conmy
Associate Director of National Marketing at the Crohn's & Colitis Foundation
Crohn's & Colitis Foundation
Episode: Rewriting Your Email Strategy for Real Connection with Crohn's & Colitis Foundation's Charlotte Conmy
Kelly Lamb
Director of Development, Team Reeve at The Christopher & Dana Reeve Foundation
The Christopher & Dana Reeve Foundation
Episode: Nurturing P2P Relationships That Go Beyond the Finish Line with The Christopher & Dana Reeve Foundation's Kelly Lamb
Diana Perrault
Director of Peer-to-Peer Fundraising at the Multiple Myeloma Research Foundation
Multiple Myeloma Research Foundation
Episode: Rethinking Your Approach To Capacity Building with the Multiple Myeloma Research Foundation’s Diana Perrault

Host

Marcie Maxwell
Host of The P2P Soapbox; P2P BFF; leader within the Peer-to-Peer Professional Forum

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Talking Points

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Reimagining Your Social Challenge Strategy with Cancer Research UK’s Gareth Mulcahy
Q: How can people get involved with Cancer Research UK's social challenges?
People can visit cancerresearchuk.org to learn about current social challenges and, as is common nowadays, search online for the latest Cancer Research UK's social challenge to find active campaigns.
Reimagining Your Social Challenge Strategy with Cancer Research UK’s Gareth Mulcahy
Q: What are the key questions leaders should be asking themselves about social challenges?
Leaders should assess data quality and understand whether their brand is strong and clear enough to support a social challenge. They must evaluate organizational speed, dedicated resources, and the ability to continuously optimize campaigns, instead of treating social challenges as a one-off effort.
Rewriting Your Email Strategy for Real Connection with Crohn's & Colitis Foundation's Charlotte Conmy
Q: If listeners want to learn more about your programs, where should they start and what should they explore first?
Directs to crohnscolitisfoundation.org and specific program pages Take Steps and Team Challenge, plus social channels for broader engagement.
Rewriting Your Email Strategy for Real Connection with Crohn's & Colitis Foundation's Charlotte Conmy
Q: How are you balancing the need for strong storytelling with a clear call to action, and how do you decide what story to center in a given email?
She outlines one-email-one-primary-job focus, ensuring the action is clear, while using storytelling to support that action and highlight real participants' impact.
Rewriting Your Email Strategy for Real Connection with Crohn's & Colitis Foundation's Charlotte Conmy
Q: Let's talk email. Well, you know, I just is to your background. How did you arrive at focusing on email within your marketing work for peer-to-peer programs?
Charlotte explains her transition from program-side to marketing, the value of nonprofit mission work, and how her team uses data, segmentation, and field feedback to shape email strategy across Take Steps and Team Challenge.

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Frequently Asked Questions About The P2P Soapbox

What is The P2P Soapbox about and what kind of topics does it cover?

This show centers on peer-to-peer fundraising within the nonprofit sector, with a strong emphasis on practical, real-world tactics for growing fundraisers, events, and campaigns. Episodes frequently explore topics like balancing national campaigns with local flavor, integrating major gifts with P2P, volunteer management, crisis fundraising, and building scalable programs from the ground up. Across conversations, listeners glimpse how organizations recruit, train, and retain volunteers, engage communities through events, and align marketing with field fundraising to drive results. A standout theme is the emphasis on community-building, donor stewardship, and innovative partnerships (including digital creator collaborations and cross-organiza... more

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How many listeners does The P2P Soapbox get?

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Which podcasts are similar to The P2P Soapbox?

These podcasts share a similar audience with The P2P Soapbox:

1. IMO with Michelle Obama and Craig Robinson
2. Pod Save America
3. Crime Junkie
4. This American Life
5. Dark Downeast

How many episodes of The P2P Soapbox are there?

The P2P Soapbox launched 3 years ago and published 54 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The P2P Soapbox?

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What guests have appeared on The P2P Soapbox?

Recent guests on The P2P Soapbox include:

1. Gareth Mulcahy
2. Kathe Goller
3. Mike Lamma
4. Liz DiGeronimo
5. Erik Gordon
6. Christie Godowski
7. Charlotte Conmy
8. Kelly Lamb

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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