
The Optimal Path is a podcast about user research and product decision-making, brought to you by Maze. Explore how today's leading organizations leverage user research to inform better product decisions. Each episode uncovers the ideas and approaches used to unlock continuous insights—and the optimal path for product success. Subscribe to The Optimal Path newsletter to be the first to know when ne... more
| Publishes | Twice monthly | Episodes | 37 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | TechnologyBusiness | ||||

Dalia El-Shimy, Director of UX Research at Wise, presents a framework for navigating product decision-making with confidence—from daily product decisions to the most complex and high-risk scenarios. Dalia shares how to classify decisions based on the... more
Michael Margolis, UX Research Partner at Google Ventures, breaks down the Bullseye Customer Sprint methodology and how it helps startups quickly identify what to build and who to target. Learn how to use the “5 and 3 in 1 formula”—five bullseye custo... more
Devin Harold, former Head of Design Research for Financial Services at Capital One, joins host Ash Oliver to discuss the challenges of connecting user research to business outcomes, how to effectively track and communicate the value of research, and ... more
In this episode of The Optimal Path, Jehad Affoneh joins host Ash Oliver to discuss what it means to be customer-centric at Toast, the difference between being design-led and experience-led, and the role of UX research in shaping customer-centric cul... more
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Apple Podcasts | #152 |
Recent interactions between the hosts and their guests.
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Focusing on user research and its pivotal role in product decision-making, this podcast engages with industry experts to explore innovative approaches to understanding consumer needs. Each episode features discussions about decision-making frameworks, the integration of user feedback in product development, and real-world examples from leading organizations that successfully leverage research to inform their strategies. Notable themes include the balance between intuition and analytics, the importance of customer-centricity, and the democratization of research practices within organizations, offering listeners actionable insights to apply in their own work.
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The Optimal Path launched 4 years ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Optimal Path include:
1. Dalia El-Shimy
2. Michael Margolis
3. Devin Harold
4. Jehad Affoneh
5. Hannah Anokye
6. Nick Stiles
7. Ravi Mehta
8. Reggie Murphy
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