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Madison and Wall Podcast

Madison and Wall
Advertising Industry
Digital Advertising
Political Landscape
Media Industry
Advertising
Talent Availability
Tiktok
Meta
Havas
E-Commerce
New Business Formation
Amazon
Retail Sales
Consumer Spending
Pharmaceutical Advertising
Marketing Research
Google
Advertising Economy
Creative Destruction
Income Inequality

Madison and Wall's Brian Wieser digs nto how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Bri... more

PublishesWeeklyEpisodes54Foundeda year ago
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BusinessInvestingMarketing

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Artwork for Madison and Wall Podcast

Latest Episodes

We review our latest work of the week which includes our read-throughs on agencies from the S4 Capital and M&C Saatchi earnings results, a read-through on the economy from the latest retail sales data and the implications of the Jimmy Kimmel "pre-emp... more

We review our latest work of the week which includes a deep dive on our latest advertising forecasts for the United States and Canada + review our takes on new policy announcements related to pharmaceutical ads in the US, the potential for a Paramoun... more

We review our latest work of the week, which included an interview with former Target and KraftHeinz media director Nick Jezerian, the latest comments from the world’s biggest marketers during investor events and our take on the Google Search trial’s... more

We review our latest work of the week, which included observations on inflation, Dentsu's prospective sale, the Gap's pursuit of more effective but less costly spending on marketing and more.

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Recent Guests

Scott Ensign
Chief Strategy Officer for Butler-Till
Butler-Till
Episode: Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign
Greg McLelland
GM of Canada and CRO Advisory Lead at Madison and Wall with over 20 years in the media industry.
Madison and Wall
Episode: Ep. 31. Meta and Alphabet Divesitures, Publicis and Omnicom Results, Greg McLelland (M&W's GM of Canada and CRO Advisory Lead)+Ads101 On Digital Advertising With Martin Galvin
Martin Galvin
Expert in digital advertising with experience in media planning and buying.
Episode: Ep. 31. Meta and Alphabet Divesitures, Publicis and Omnicom Results, Greg McLelland (M&W's GM of Canada and CRO Advisory Lead)+Ads101 On Digital Advertising With Martin Galvin
Keith "Kappy" Kaplan
Global CEO of Kinetic and advertising industry expert
Kinetic
Episode: Ep. 30: Scenario Planning, New Digital Taxes, Pharma Tariffs and Havas' Results. + Ads101 with Keith "Kappy" Kaplan on Outdoor Advertising
Janice Finkel-Greene
Expert with extensive experience in local television advertising and media research
Episode: Episode 29: “Liberation Day” For Some, Advertising Tax Day For Others Supports Stagflationary Ad Forecast. Plus Stagwell's Investor Day, Independent Agencies + Ads101 on Local TV/Radio Advertising With Janice Finkel-Greene
Stacey Schulman
From the world of media owners, from the agency land, also talented musician, singer.
Episode: Episode 27: New Ad Forecast! Auto Ad Spend Trends, Accenture Read-Throughs on Agencies + Ads 101 on Media Research With Stacey Schulman
Scott Wensman
A career-long media professional with extensive experience in planning and account roles.
Episode: Episode 26: Consumer Sentiment Down, Muted Political Ad Spend and New Video Services Trends + Ads 101 on Planning With Scott Wensman
Janna Greenberg
Professor of the Practice at Boston University School of Communication
Boston University
Episode: Episode 25: Auto Tariff Impact on Advertising, MNTN's S1 and the (lack of) SMB-CTV Opportunity, Top 20 Sellers' Ad Trends +Ads 101 on Media Agencies Prof. Janna Greenberg
Carl Hartman
Former global account lead at WPP and IPG, currently founding his own agency called Hartmore
Hartmore
Episode: Episode 24: WPP, Stagwell and Paramount Results + Ads 101 on Agency Account Leaders

Host

Brian Wieser
Host of the Madison Wall Podcast, known for his insights into advertising and media trends, providing analysis on industry dynamics and emerging technology.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#171
Spain/Business/Marketing
Apple Podcasts
#181
Israel/Business/Marketing
Apple Podcasts
#206
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign
Q: How does data influence the allocation of marketing funds?
The allocation can depend heavily on immediate client needs and various external factors, including availability of leads immediately.
Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign
Q: What are your thoughts on comparing ROI across different social channels?
It is not possible to know with absolute certainty, but we can get meaningful feedback to optimize and allocate budgets better.
Episode 24: WPP, Stagwell and Paramount Results + Ads 101 on Agency Account Leaders
Q: How does a global account lead help clients?
A global account lead oversees a client across multiple agencies, helping them navigate the complex agency ecosystem and advocating for their interests.
Episode 24: WPP, Stagwell and Paramount Results + Ads 101 on Agency Account Leaders
Q: What does an account person do?
An account person acts as a representative for the client within an agency, ensuring that the client's needs are met and acting as a problem solver.
Episode 21: Google, Amazon, Publicis, Omnicom, Bell Media Results and More. Plus, Advertising 101 on B2B Marketing With Ari Osur
Q: Do you think that in B2B marketing, that marketing is more tightly integrated with sales?
It should be, as aligning marketing and sales efforts is crucial in B2B for identifying and targeting key accounts effectively.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Madison and Wall Podcast

What is Madison and Wall Podcast about and what kind of topics does it cover?

The discussions often center around the nuances of the advertising industry, focusing on recent trends, economic implications, and digital advertising's evolving landscape. With a strong emphasis on data analysis and metrics, the content provides listeners with a deep understanding of how external factors like inflation, tariffs, and consumer sentiment impact advertising strategies and budgets. In addition, featured segments on media research and performance marketing offer valuable insights into effective marketing practices, making it a resource-rich experience for marketing professionals. Unique segments like 'Ads101' further educate audiences on foundational concepts, ensuring that both seasoned professionals and newcomers can benefit f... more

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Which podcasts are similar to Madison and Wall Podcast?

These podcasts share a similar audience with Madison and Wall Podcast:

1. The Prof G Pod with Scott Galloway
2. Pivot
3. Agency Business
4. Prof G Markets
5. The Town with Matthew Belloni

How many episodes of Madison and Wall Podcast are there?

Madison and Wall Podcast launched a year ago and published 54 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Madison and Wall Podcast?

Recent guests on Madison and Wall Podcast include:

1. Scott Ensign
2. Greg McLelland
3. Martin Galvin
4. Keith "Kappy" Kaplan
5. Janice Finkel-Greene
6. Stacey Schulman
7. Scott Wensman
8. Janna Greenberg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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