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Madison and Wall Podcast

Madison and Wall
Advertising
Advertising Industry
Google
Digital Advertising
Meta
Retail Sales
Inflation
Advertising Market
Omnicom
Amazon
Publicis
Tiktok
E-Commerce
Tariffs
WPP
Streaming Services
Federal Reserve
Consumer Sentiment
Automotive Industry
Political Landscape

Madison and Wall's Brian Wieser and Luke Stillman digs into how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with u... more

PublishesWeeklyEpisodes88Founded2 years ago
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BusinessMarketingInvesting

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Artwork for Madison and Wall Podcast

Latest Episodes

This week on the M&W podcast we review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.

This week on the M&W podcast we review our work of the week, including our continual exploration of where all of the money is coming from to fund the advertising industry's growth

This week on the M&W podcast we review our work of the week including lots of retail related commentary + our take on the newest data from SpaceX on X's advertising business.

This week on the M&W podcast we review our work of the week and talk about the global ad economy with a very special guest: WPP's Kate Scott-Dawkins!

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Recent Guests

Kate Scott-Dawkins
Guest from WPP Media
WPP Media
Episode: Ep. 84: Taskmasters and Ads Masters
Greg McClellan
Global Chief Revenue Officer
Noted advertising executive in Canada
Episode: Ep. 78: Economic Update, Publicis’ Sports Marketing Investment and More
Brian Wieser
Former member of the Business Intelligence Team at WPP Media
Madison and Wall
Episode: Ep. 67: Super-Pod! With WPP Media’s Kate Scott-Dawkins, Nidhi Shah and Jeff Foster
Luke Stillman
Member at Madison and Wall
Madison and Wall
Episode: Ep. 67: Super-Pod! With WPP Media’s Kate Scott-Dawkins, Nidhi Shah and Jeff Foster
Nick Jezerian
Former media director from Target and KraftHeinz
Episode: Ep. 51: Google’s Search Trial and New Marketer Trend Commentary
Zac Selby
Global Addressable Lead for Dentsu
Dentsu
Episode: Ep. 34. Google's Search Durability, Tariffs and Advertising, More 1Q25 Results + Ads101 on Programmatic Advertising With Dentsu's Zac Selby
Scott Ensign
Chief Strategy Officer for Butler-Till
Butler-Till
Episode: Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign
Greg McLelland
GM of Canada and CRO Advisory Lead at Madison and Wall with over 20 years in the media industry.
Madison and Wall
Episode: Ep. 31. Meta and Alphabet Divesitures, Publicis and Omnicom Results, Greg McLelland (M&W's GM of Canada and CRO Advisory Lead)+Ads101 On Digital Advertising With Martin Galvin
Martin Galvin
Expert in digital advertising with experience in media planning and buying.
Episode: Ep. 31. Meta and Alphabet Divesitures, Publicis and Omnicom Results, Greg McLelland (M&W's GM of Canada and CRO Advisory Lead)+Ads101 On Digital Advertising With Martin Galvin

Hosts

Brian Wieser
Host focusing on advertising, media and technology trends; co-host of the program.
Luke Stillman
Co-host providing industry analysis and market context.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#8
Singapore/Business/Marketing
Apple Podcasts
#77
India/Business/Marketing
Apple Podcasts
#210
Singapore/Business
Apple Podcasts
#250
Austria/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Ep. 84: Taskmasters and Ads Masters
Q: What are your takes on how regulatory changes in Europe and other markets might affect advertising investment and category mix going forward?
Regulatory changes tend to tighten certain sectors (e.g., gaming/gambling in some markets) but also open opportunities in others, particularly around digital measurement, addressable TV, and cross-border campaigns where advertisers recalibrate budgets in response to policy landscapes.
Ep. 84: Taskmasters and Ads Masters
Q: Luke, what economics data points did you pay attention to this week, and Kate, what data points at Dome VP are you monitoring closely?
We focused on CPI trends showing inflation and earnings growth dynamics, with attention to how labor income and retail sales translate into ad demand, alongside sector-specific signals like auto and TV advertising, and international market shifts.
Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign
Q: How does data influence the allocation of marketing funds?
The allocation can depend heavily on immediate client needs and various external factors, including availability of leads immediately.
Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign
Q: What are your thoughts on comparing ROI across different social channels?
It is not possible to know with absolute certainty, but we can get meaningful feedback to optimize and allocate budgets better.
Episode 24: WPP, Stagwell and Paramount Results + Ads 101 on Agency Account Leaders
Q: How does a global account lead help clients?
A global account lead oversees a client across multiple agencies, helping them navigate the complex agency ecosystem and advocating for their interests.

Audience Metrics

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Frequently Asked Questions About Madison and Wall Podcast

What is Madison and Wall Podcast about and what kind of topics does it cover?

A data-driven, analyst-style show that dissects how advertising, media, and technology intersect with economics, platforms, and governance. Across recent episodes, the hosts explore AI's practical impact on agencies, the shift of ad budgets toward measurable channels, the evolving role of brand advertising beyond traditional TV, and the financials behind big players like OpenAI, WPP, Publicis, and Nielsen. The format blends macro signals (inflation, GDP, retail data) with company-level updates and industry wins, offering actionable takeaways for agency executives, marketers, and publishers seeking to navigate an AI-influenced landscape. A notable strength is the explicit focus on what actually moves spend and how measurement changes affect ... more

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Which podcasts are similar to Madison and Wall Podcast?

These podcasts share a similar audience with Madison and Wall Podcast:

1. Channels with Peter Kafka
2. Agency Business
3. Marketecture: Get Smart. Fast.
4. More or Less
5. Plain English with Derek Thompson

How many episodes of Madison and Wall Podcast are there?

Madison and Wall Podcast launched 2 years ago and published 88 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Madison and Wall Podcast?

Recent guests on Madison and Wall Podcast include:

1. Kate Scott-Dawkins
2. Greg McClellan
3. Brian Wieser
4. Luke Stillman
5. Nick Jezerian
6. Zac Selby
7. Scott Ensign
8. Greg McLelland

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