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Madison and Wall Podcast

Madison and Wall
Advertising Industry
Digital Advertising
Political Landscape
Media Industry
Advertising
Talent Availability
Tiktok
Meta
Havas
E-Commerce
New Business Formation
Retail Sales
Amazon
Consumer Spending
Pharmaceutical Advertising
Marketing Research
Google
Advertising Economy
Creative Destruction
Income Inequality

Madison and Wall's Brian Wieser digs nto how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Bri... more

PublishesWeeklyEpisodes63Foundeda year ago
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InvestingMarketingBusiness

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Artwork for Madison and Wall Podcast

Latest Episodes

We review our latest work of the week including an analysis of AI platform content licensing, strategic retail media trends, the consistency of weak TV trends in Europe and the evolution of regulators' market definitions

We review our latest work of the week including new economic data from Europe, our analysis of the latest earnings results from Disney, Paramount, Interpublic + news from Publicis and much more.

We review our latest work of the week including our analysis of the latest earnings results from ad tech, publishing, outdoor advertising, Comcast's interest in ITV and much, much more

We review our latest work of the week including our analysis of streaming / CTV advertising pricing, new data from Google, Meta and Amazon showing acceleration in advertising growth - but also caution in spending from packaged goods companies - and t... more

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Recent Guests

Nick Jezerian
Former media director from Target and KraftHeinz
Episode: Ep. 51: Google’s Search Trial and New Marketer Trend Commentary
Zac Selby
Global Addressable Lead for Dentsu
Dentsu
Episode: Ep. 34. Google's Search Durability, Tariffs and Advertising, More 1Q25 Results + Ads101 on Programmatic Advertising With Dentsu's Zac Selby
Scott Ensign
Chief Strategy Officer for Butler-Till
Butler-Till
Episode: Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign
Greg McLelland
GM of Canada and CRO Advisory Lead at Madison and Wall with over 20 years in the media industry.
Madison and Wall
Episode: Ep. 31. Meta and Alphabet Divesitures, Publicis and Omnicom Results, Greg McLelland (M&W's GM of Canada and CRO Advisory Lead)+Ads101 On Digital Advertising With Martin Galvin
Martin Galvin
Expert in digital advertising with experience in media planning and buying.
Episode: Ep. 31. Meta and Alphabet Divesitures, Publicis and Omnicom Results, Greg McLelland (M&W's GM of Canada and CRO Advisory Lead)+Ads101 On Digital Advertising With Martin Galvin
Keith "Kappy" Kaplan
Global CEO of Kinetic and advertising industry expert
Kinetic
Episode: Ep. 30: Scenario Planning, New Digital Taxes, Pharma Tariffs and Havas' Results. + Ads101 with Keith "Kappy" Kaplan on Outdoor Advertising
Janice Finkel-Greene
Expert with extensive experience in local television advertising and media research
Episode: Episode 29: “Liberation Day” For Some, Advertising Tax Day For Others Supports Stagflationary Ad Forecast. Plus Stagwell's Investor Day, Independent Agencies + Ads101 on Local TV/Radio Advertising With Janice Finkel-Greene
Stacey Schulman
Expert from the world of media owners and agencies, and a talented musician
Episode: Episode 27: New Ad Forecast! Auto Ad Spend Trends, Accenture Read-Throughs on Agencies + Ads 101 on Media Research With Stacey Schulman
Scott Wensman
A career-long media professional with extensive experience in planning and account roles.
Episode: Episode 26: Consumer Sentiment Down, Muted Political Ad Spend and New Video Services Trends + Ads 101 on Planning With Scott Wensman

Host

Brian Wieser
Host focused on advertising, media, and technology trends, providing insights and analysis.

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Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign
Q: How does data influence the allocation of marketing funds?
The allocation can depend heavily on immediate client needs and various external factors, including availability of leads immediately.
Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign
Q: What are your thoughts on comparing ROI across different social channels?
It is not possible to know with absolute certainty, but we can get meaningful feedback to optimize and allocate budgets better.
Episode 24: WPP, Stagwell and Paramount Results + Ads 101 on Agency Account Leaders
Q: How does a global account lead help clients?
A global account lead oversees a client across multiple agencies, helping them navigate the complex agency ecosystem and advocating for their interests.
Episode 24: WPP, Stagwell and Paramount Results + Ads 101 on Agency Account Leaders
Q: What does an account person do?
An account person acts as a representative for the client within an agency, ensuring that the client's needs are met and acting as a problem solver.
Episode 21: Google, Amazon, Publicis, Omnicom, Bell Media Results and More. Plus, Advertising 101 on B2B Marketing With Ari Osur
Q: Do you think that in B2B marketing, that marketing is more tightly integrated with sales?
It should be, as aligning marketing and sales efforts is crucial in B2B for identifying and targeting key accounts effectively.

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Frequently Asked Questions About Madison and Wall Podcast

What is Madison and Wall Podcast about and what kind of topics does it cover?

Focused on the intricacies of the advertising industry, analysis is provided on the current dynamics of advertising, media, and technology trends. Episodes frequently discuss key topics such as digital advertising strategies, agency performance, and the impact of economic factors on advertising growth. A notable aspect of this content is its emphasis on educational segments that break down complex advertising concepts, making it suitable not just for industry veterans but also for those new to these discussions. The attention to both macroeconomic indicators and micro-level advertising tactics situates the content as valuable for professionals looking to stay ahead in a rapidly evolving landscape.

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Which podcasts are similar to Madison and Wall Podcast?

These podcasts share a similar audience with Madison and Wall Podcast:

1. Agency Business
2. Another Podcast
3. BG2Pod with Brad Gerstner and Bill Gurley
4. Odd Lots
5. a16z Podcast

How many episodes of Madison and Wall Podcast are there?

Madison and Wall Podcast launched a year ago and published 63 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Madison and Wall Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Madison and Wall Podcast?

Recent guests on Madison and Wall Podcast include:

1. Nick Jezerian
2. Zac Selby
3. Scott Ensign
4. Greg McLelland
5. Martin Galvin
6. Keith "Kappy" Kaplan
7. Janice Finkel-Greene
8. Stacey Schulman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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