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Madison and Wall Podcast

Madison and Wall
Advertising Industry
Digital Advertising
Political Landscape
Media Industry
Advertising
Talent Availability
Tiktok
Meta
Havas
E-Commerce
New Business Formation
Amazon
Retail Sales
Consumer Spending
Pharmaceutical Advertising
Marketing Research
Google
Advertising Economy
Creative Destruction
Income Inequality

Madison and Wall's Brian Wieser and Luke Stillman digs into how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with u... more

PublishesWeeklyEpisodes79Founded2 years ago
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InvestingMarketingBusiness

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Artwork for Madison and Wall Podcast

Latest Episodes

We review our latest work of the week, which featured a discussion of current economic data, Omnicom’s history vs. peers, sports marketing and more

We review our latest work of the week, which featured a discussion of sizing the opportunity for OpenAI’s advertising business, Nielsen’s news around The Gauge, Kantar’s latest results, in-app advertising and more

We review our latest work of the week, which featured a discussion of Madison & Wall's new report on AI and agencies, our analysis of a report from the ANA on principal trading, the dispute between Publicis and The Trade Desk and more.

We review our latest work of the week, which featured a discussion of Madison & Wall's new ad forecasts, the latest economic news plus our latest observations on ad tech and more.

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Recent Guests

Greg McClellan
Global Chief Revenue Officer
Noted advertising executive in Canada
Episode: Ep. 78: Economic Update, Publicis’ Sports Marketing Investment and More
Brian Wieser
Former member of the Business Intelligence Team at WPP Media
Madison and Wall
Episode: Ep. 67: Super-Pod! With WPP Media’s Kate Scott-Dawkins, Nidhi Shah and Jeff Foster
Luke Stillman
Member at Madison and Wall
Madison and Wall
Episode: Ep. 67: Super-Pod! With WPP Media’s Kate Scott-Dawkins, Nidhi Shah and Jeff Foster
Nick Jezerian
Former media director from Target and KraftHeinz
Episode: Ep. 51: Google’s Search Trial and New Marketer Trend Commentary
Zac Selby
Global Addressable Lead for Dentsu
Dentsu
Episode: Ep. 34. Google's Search Durability, Tariffs and Advertising, More 1Q25 Results + Ads101 on Programmatic Advertising With Dentsu's Zac Selby
Scott Ensign
Chief Strategy Officer for Butler-Till
Butler-Till
Episode: Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign
Greg McLelland
GM of Canada and CRO Advisory Lead at Madison and Wall with over 20 years in the media industry.
Madison and Wall
Episode: Ep. 31. Meta and Alphabet Divesitures, Publicis and Omnicom Results, Greg McLelland (M&W's GM of Canada and CRO Advisory Lead)+Ads101 On Digital Advertising With Martin Galvin
Martin Galvin
Expert in digital advertising with experience in media planning and buying.
Episode: Ep. 31. Meta and Alphabet Divesitures, Publicis and Omnicom Results, Greg McLelland (M&W's GM of Canada and CRO Advisory Lead)+Ads101 On Digital Advertising With Martin Galvin
Keith "Kappy" Kaplan
Global CEO of Kinetic and advertising industry expert
Kinetic
Episode: Ep. 30: Scenario Planning, New Digital Taxes, Pharma Tariffs and Havas' Results. + Ads101 with Keith "Kappy" Kaplan on Outdoor Advertising

Host

Brian Wieser
Host focused on advertising, media, and technology trends, providing insights and analysis.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#207
Canada/Business/Marketing
Apple Podcasts
#74
Israel/Business/Marketing
Apple Podcasts
#168
Austria/Business/Marketing
Apple Podcasts
#182
Singapore/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign
Q: How does data influence the allocation of marketing funds?
The allocation can depend heavily on immediate client needs and various external factors, including availability of leads immediately.
Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign
Q: What are your thoughts on comparing ROI across different social channels?
It is not possible to know with absolute certainty, but we can get meaningful feedback to optimize and allocate budgets better.
Episode 24: WPP, Stagwell and Paramount Results + Ads 101 on Agency Account Leaders
Q: How does a global account lead help clients?
A global account lead oversees a client across multiple agencies, helping them navigate the complex agency ecosystem and advocating for their interests.
Episode 24: WPP, Stagwell and Paramount Results + Ads 101 on Agency Account Leaders
Q: What does an account person do?
An account person acts as a representative for the client within an agency, ensuring that the client's needs are met and acting as a problem solver.
Episode 21: Google, Amazon, Publicis, Omnicom, Bell Media Results and More. Plus, Advertising 101 on B2B Marketing With Ari Osur
Q: Do you think that in B2B marketing, that marketing is more tightly integrated with sales?
It should be, as aligning marketing and sales efforts is crucial in B2B for identifying and targeting key accounts effectively.

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Frequently Asked Questions About Madison and Wall Podcast

What is Madison and Wall Podcast about and what kind of topics does it cover?

Focused on the intricacies of the advertising industry, analysis is provided on the current dynamics of advertising, media, and technology trends. Episodes frequently discuss key topics such as digital advertising strategies, agency performance, and the impact of economic factors on advertising growth. A notable aspect of this content is its emphasis on educational segments that break down complex advertising concepts, making it suitable not just for industry veterans but also for those new to these discussions. The attention to both macroeconomic indicators and micro-level advertising tactics situates the content as valuable for professionals looking to stay ahead in a rapidly evolving landscape.

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Which podcasts are similar to Madison and Wall Podcast?

These podcasts share a similar audience with Madison and Wall Podcast:

1. Agency Business
2. Marketecture: Get Smart. Fast.
3. Morning Brew Daily
4. Next in Media
5. AdTechGod Pod

How many episodes of Madison and Wall Podcast are there?

Madison and Wall Podcast launched 2 years ago and published 79 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Madison and Wall Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Madison and Wall Podcast?

Recent guests on Madison and Wall Podcast include:

1. Greg McClellan
2. Brian Wieser
3. Luke Stillman
4. Nick Jezerian
5. Zac Selby
6. Scott Ensign
7. Greg McLelland
8. Martin Galvin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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