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Madison and Wall Podcast

Madison and Wall
Advertising
Advertising Industry
Google
Digital Advertising
META
Retail Sales
Inflation
Advertising Market
Omnicom
Amazon
Publicis
Tiktok
E-Commerce
Tariffs
WPP
Streaming Services
Netflix
Consumer Sentiment
Federal Reserve
Automotive Industry

Madison and Wall's Brian Wieser and Luke Stillman digs into how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with u... more

PublishesWeeklyEpisodes97Founded2 years ago
Number of ListenersCategories
MarketingBusinessInvesting

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Artwork for Madison and Wall Podcast

Latest Episodes

This week on the M&W podcast Brian and Luke review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.

This week on the M&W podcast Brian and Luke review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.

This week on the M&W podcast Luke and Greg review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.

This week on the M&W podcast Brian and Luke review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.

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Recent Guests

James McDonald
Joining from Madison Wall, main brains behind the global ad forecast
Madison Wall
Episode: Ep. 89: The New Global Forecasts Are Here! The New Global Forecasts Are Here!
Mike LaSaga
Senior team member contributing to the forecast expansion
Madison Wall
Episode: Ep. 89: The New Global Forecasts Are Here! The New Global Forecasts Are Here!
Kate Scott-Dawkins
Guest from WPP Media
WPP Media
Episode: Ep. 84: Taskmasters and Ads Masters
Greg McClellan
Global Chief Revenue Officer
Noted advertising executive in Canada
Episode: Ep. 78: Economic Update, Publicis’ Sports Marketing Investment and More
Brian Wieser
Former member of the Business Intelligence Team at WPP Media
Madison and Wall
Episode: Ep. 67: Super-Pod! With WPP Media’s Kate Scott-Dawkins, Nidhi Shah and Jeff Foster
Luke Stillman
Member at Madison and Wall
Madison and Wall
Episode: Ep. 67: Super-Pod! With WPP Media’s Kate Scott-Dawkins, Nidhi Shah and Jeff Foster
Nick Jezerian
Former media director from Target and KraftHeinz
Episode: Ep. 51: Google’s Search Trial and New Marketer Trend Commentary
Zac Selby
Global Addressable Lead for Dentsu
Dentsu
Episode: Ep. 34. Google's Search Durability, Tariffs and Advertising, More 1Q25 Results + Ads101 on Programmatic Advertising With Dentsu's Zac Selby
Scott Ensign
Chief Strategy Officer for Butler-Till
Butler-Till
Episode: Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign

Hosts

Luke Stillman
Co-host of the Madison and Wall Podcast; focuses on advertising industry dynamics, market signals, and research-driven insights.
Brian Wieser
Host and global revenue leader focusing on agency economics, ad market trends, and forecasting.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#206
Canada/Business/Marketing
Apple Podcasts
#174
Singapore/Business/Marketing
Apple Podcasts
#235
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Ep. 84: Taskmasters and Ads Masters
Q: What are your takes on how regulatory changes in Europe and other markets might affect advertising investment and category mix going forward?
Regulatory changes tend to tighten certain sectors (e.g., gaming/gambling in some markets) but also open opportunities in others, particularly around digital measurement, addressable TV, and cross-border campaigns where advertisers recalibrate budgets in response to policy landscapes.
Ep. 84: Taskmasters and Ads Masters
Q: Luke, what economics data points did you pay attention to this week, and Kate, what data points at Dome VP are you monitoring closely?
We focused on CPI trends showing inflation and earnings growth dynamics, with attention to how labor income and retail sales translate into ad demand, alongside sector-specific signals like auto and TV advertising, and international market shifts.
Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign
Q: How does data influence the allocation of marketing funds?
The allocation can depend heavily on immediate client needs and various external factors, including availability of leads immediately.
Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign
Q: What are your thoughts on comparing ROI across different social channels?
It is not possible to know with absolute certainty, but we can get meaningful feedback to optimize and allocate budgets better.
Episode 24: WPP, Stagwell and Paramount Results + Ads 101 on Agency Account Leaders
Q: How does a global account lead help clients?
A global account lead oversees a client across multiple agencies, helping them navigate the complex agency ecosystem and advocating for their interests.

Audience Metrics

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Frequently Asked Questions About Madison and Wall Podcast

What is Madison and Wall Podcast about and what kind of topics does it cover?

Two experienced advertising and media analysts discuss market dynamics, with a focus on agency economics, programmatic and TV/CTV trends, and the impact of AI on advertising budgets and measurement. Episodes frequently unpack global and regional differences, cross-market regulatory effects, and the evolving role of data, open web signals, and creator-driven activity. The hosts blend macro signals with practical takeaways for agencies, brands, and publishers, often anchored by concrete company moves, conference chatter, and real-world anecdotes. A standout angle is their emphasis on how technology and human relationships interact to drive or constrain ad growth, plus a willingness to challenge prevailing hype around AI in advertising. This m... more

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1. Marketecture: Get Smart. Fast.
2. Agency Business
3. Another Podcast
4. TBPN
5. Channels with Peter Kafka

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Madison and Wall Podcast launched 2 years ago and published 97 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Madison and Wall Podcast?

Recent guests on Madison and Wall Podcast include:

1. James McDonald
2. Mike LaSaga
3. Kate Scott-Dawkins
4. Greg McClellan
5. Brian Wieser
6. Luke Stillman
7. Nick Jezerian
8. Zac Selby

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