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Modern Chiropractic Mastery

Dr. Kevin Christie
Chiropractic
Entrepreneurship
Chiropractic Marketing
Marketing
Chiropractic Practices
Shockwave Therapy
Patient Experience
Chiropractic Practice Management
SEO
SEO Optimization
Financial Planning
Marketing Strategies
Content Marketing
Compliance
Leadership
Business Growth
Chiropractic Practice
Community Outreach
Cash Flow
Patient Care

Modern and Ethical marketing strategies, without the huge price tag of most resources in the industry. This show will be a mix of topic-based podcasts and some interviews with some of the industry leaders in chiropractic, marketing, and business strategy.

PublishesWeeklyEpisodes300Founded10 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Modern Chiropractic Mastery

Latest Episodes

Dr. Kevin Christie interviews CPA and “fractional CFO” Greg Crabtree about the current economic landscape and its implications for chiropractic practices, discussing the importance of understanding financial frameworks and metrics for sustainable gro... more

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie revisits the timeless principles of guerrilla marketing, originally popularized by J. Conrad Levinson in 1984, and adapts them for the modern chiropractic landscape. He emphasizes the... more

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Pablo D. Blanco from avanmed back to the podcast for a conversation about an area of practice that can have a much bigger impact than you might realize: the front desk. They ... more

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dan Wood to explore the intricate world of practice finances and analytics. Dan, who has a unique background in corporate finance and experience with Mount Lookout Chiropract... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Greg Crabtree
CPA and Simple Numbers founder, described as CFO-level advisor
Simple Numbers / Simple Numbers Consulting
Episode: The Financials of Scaling a Practice with Greg Crabtree
Pablo Blanco
Co-founder of Avid Med; expert on front desk operations and virtual agents
Avid Med
Episode: Optimizing the Front Desk with Pablo Blanco
Dan Wood
Finance expert with corporate background; advisor to Mount Lookout Chiropractic
Independent consultant
Episode: Understanding and Improving Clinic Financial Metrics with Dan Wood
Ryan Wigness
Chiropractor, Whitefish Chiropractic
Whitefish Chiropractic
Episode: A Beginner's Mindset
Mark Fox
President of CBG
CBG Health Plan
Episode: Saving Employees and Companies Money on Healthcare with Mark Fox
Dr. Mark Howarter
Chiropractor based in Lawrence, Kansas; focus on shockwave therapy and demo days
Private practice in Lawrence, Kansas
Episode: How to Host a Shockwave Demo Day with Mark Howarter, DC
Dr. Leonard Faye
Chiropractic legend and author of The Chiropractic Odyssey
Independent practitioner and educator
Episode: The Chiropractic Odyssey with Leonard Faye DC
Dr. Cody Dimak
Developer/educator focused on active rehabilitation and practical coaching in chiropractic care
Parker University (clinic faculty and academics)
Episode: Bulletproofing Your Active Rehabilitation Care with Cody Dimak, DC
Beau Beard
Chiropractor and educator
Chiro Farm / The Farm University
Episode: Positioning Yourself In Your Community with Beau Beard, DC

Host

Dr. Kevin Christie
Host of the show and interviewer

Reviews

4.9 out of 5 stars from 158 ratings
  • Excellent

    This is a great podcast for any chiropractor trying to improve their clinic operations and move to the next level. Full of great ideas and business tips. Highly recommend.

    Apple Podcasts
    5
    Silverchiro
    Canada4 years ago
  • Excellent practice resource

    Great interviews and advice for the ethical minded, patient centred health provider on how to grow your practice and help patients. I always have a take away.

    Apple Podcasts
    5
    freestrong
    Canada4 years ago
  • One of the Best

    Dr. Kevin and his podcast has helped my practice tremendously. He seems to always be chatting with someone leading the charge to change our profession for the better and make me a better business owner/clinician. I couldn’t recommend this podcast enough.

    Apple Podcasts
    5
    OleOneStick
    United States5 years ago
  • Highly recommend to any new or seasoned docs!

    I highly recommend this podcast for any docs out there trying to improve their ability to market and reach their ideal client-base. Whether you have a target audience you need help reaching, or just need help showing the general public what you bring to the table, Dr. Kevin Christie dives into all the different ways to help make that happen. As a near-graduating student, I already have many ideas of how I want to go about marketing to my community, thanks to this podcast!

    Apple Podcasts
    5
    Reid3589
    United States5 years ago
  • So worth it

    I gain so much value from this podcast. They talk about numerous marketing and practice management techniques that would have taken thousands of dollars to learn elsewhere.

    Apple Podcasts
    5
    Hfeyo
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences highlight ethical marketing and patient-centered approaches as standout strengths.
Many note the value of guest expertise and the mix of clinical and business content.
Listeners praise practical, actionable tips for growing a chiropractic practice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Financials of Scaling a Practice with Greg Crabtree
Q: How should owners think about debt when scaling a practice?
Debt is appropriate for serving growth-related needs (e.g., equipment or expansion) but should be used to enable profitability, not to fix weak fundamentals; fortress-capital practices keep cash reserves and limit risky lines of credit.
The Financials of Scaling a Practice with Greg Crabtree
Q: What are the practical guardrails for scaling a chiropractic practice financially?
Key guardrails include proper payroll planning with a market-based wage, marketing spend of about 10-12% of revenue, and aiming for roughly $2.30 in revenue per dollar of labor; these help ensure scalable profitability as the practice grows.
Understanding and Improving Clinic Financial Metrics with Dan Wood
Q: What are the key metrics you focus on when evaluating a clinic's finances?
We look at a mix of top-line revenue, per-visit reimbursement, patient volume, and the profitability of different services, with emphasis on how changes in compensation structures and service mix affect overall margins and growth.
How to Host a Shockwave Demo Day with Mark Howarter, DC
Q: How did you structure your first demo day, and what made it successful?
We brought in a qualified intern with marketing access, set up a simple booth and table, conducted brief forms, and offered two thousand pulses on the affected region to demonstrate results. The event included a $49 intro, and several attendees became patients, proving the approach attracts people who then pursue longer care plans.
The Chiropractic Odyssey with Leonard Faye DC
Q: Doc, how are you doing today?
I'm doing well and enjoying sharing insights from decades of practice with a focus on practical, biopsychosocial approaches rather than just quick fixes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
Location
Interests
Professions
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Frequently Asked Questions About Modern Chiropractic Mastery

What is Modern Chiropractic Mastery about and what kind of topics does it cover?

The episodes emphasize building ethical, patient-centered chiropractic practices through a mix of practical marketing, clinic growth tactics, and business systems. Key themes include integrating active rehabilitation, ethical influence in marketing, community-focused positioning, and leveraging tech like AI and SEO to attract and serve patients. Guests range from clinicians and educators to practitioners who have scaled cash-based or hybrid clinics, with recurring emphasis on sustainable growth, mentorship, and creating repeatable systems. The show often pairs hands-on clinic strategies with strategic marketing and messaging, and frequently weaves in sponsor reads for tools that support practice efficiency and patient outcomes. This combina... more

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Which podcasts are similar to Modern Chiropractic Mastery?

These podcasts share a similar audience with Modern Chiropractic Mastery:

1. Mic'd Up with ChiroUp: A Chiropractic Podcast
2. Rocket Chiropractic Podcast for Chiropractors
3. Business School for the Rehab Chiropractor
4. The Evidence Based Chiropractor- Chiropractic Marketing and Research
5. Boundless Life

How many episodes of Modern Chiropractic Mastery are there?

Modern Chiropractic Mastery launched 10 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Modern Chiropractic Mastery?

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What guests have appeared on Modern Chiropractic Mastery?

Recent guests on Modern Chiropractic Mastery include:

1. Greg Crabtree
2. Pablo Blanco
3. Dan Wood
4. Ryan Wigness
5. Mark Fox
6. Dr. Mark Howarter
7. Dr. Leonard Faye
8. Dr. Cody Dimak

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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