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Artwork for The Middle Row

The Middle Row with Coco Mocoe

Coco Mocoe
Trevi Moran
Aidan Bissett
Taylor Swift
Katseye
HYBE
Tiktok
Music
Music Industry
Atlantic Records
Slayyyter
Chicago, United States
Beauty School Dropout
The Two Lips
Digital Empathy
Instagram / Tiktok / Online Platforms
Astrology
Pop Music
Wembley
Gap
Flower Of Love

interviewing your next favorite celebrity 🍿

PublishesTwice monthlyEpisodes29Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Middle Row

Latest Episodes

WATCH MAD TSAI’S MUSIC VIDEO FOR “BITE”: www.youtube.com/watch?v=2GevLw6cqBI&list=RD2GevLw6cqBI&start_radio=1

How does a bedroom pop artist cross 200 million streams entirely on their own before signing to a major label? Today on Middle Row,... more

KATSEYE got Grammy nominations, a viral Gap campaign, a sold-out tour, and one of the best-selling albums in America, all in under two years. So why can't the girls escape criticism? In this episode of "Middle Row with Coco Mocoe", I break down what ... more

The blueprint for breaking a global music act has completely changed. In this episode of Middle Row, trend forecaster Coco Mocoe reveals how Southeast Asian "Trigger Cities"—specifically Manila, Philippines—have become the most powerful, unwritten la... more

YouTube

WATCH THE OFFICIAL MUSIC VIDEO FOR "BEAUTY PAGENT" BY HOLLY HUMBERSTONE HERE đŸ“ș

Holly Humberstone grew up doing ballet in a small English town and somehow ended up walking the runway at Wembley Stadium in front of thousands of people while nearly h... more

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Who? Weekly
Who? WeeklyWho? Weekly

Recent Guests

Flower of Love
Musician and visual artist, Filipino-British pop performer
Solo artist; signed to Capitol Records
Episode: Why You Have To Win Over This Country First to Become a Pop Star (ft. flowerovlove)
Holly Humberstone
Musician featured on the episode, guest of the show
Music artist (UK)
Episode: How Holly Humberstone Got Noticed by Taylor Swift
Tiffany Stringer
Singer/artist featured in Lone Starlet era
Atlantic Records (label)
Episode: How Tiffany Stringer Turned Her EP into a Cinematic Universe
Seb Torgus
Croatian-American musician sharing his journey from janitor to aspiring global pop star
Independent musician
Episode: How a Janitor Became Croatia's Biggest Hope at Creating a Global Pop Star
Haiden Henderson
Musician and songwriter featured on the episode
Episode: How KATSEYE Turned Haiden Henderson Into a Dancer
Debbii Dawson
Musician and performer featured as the guest
Episode: Why Debbii Dawson Had to Call 911 Before Her Music Video Shoot
Charli XCX
Artist contributing multiple songs to the Wuthering Heights soundtrack
Music artist
Episode: Charli XCX Breaks Down "Wuthering Heights" Music Video
Corbyn Besson
Singer, former member of Why Don't We
Why Don't We / Solo Artist
Episode: How Corbyn Besson got Tzuyu from TWICE on his hit song "Blink"
Cecilia Winter
Lead of Global Hits at Spotify
Spotify
Episode: How to Go Viral on Spotify in 2026 (According to their Editorial Team)

Host

Coco Mocoe
Host of The Middle Row

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Rose Gray Wants to be Free
Q: What was it like working Fabric early in your career and how did that inform your music?
Working at Fabric exposed me to London's club scene, helped me discover my crowd, and informed my artistic development as I balanced performance, visuals, and the energy of live venues.
Rose Gray Wants to be Free
Q: Did you always know you wanted to make music to dance to?
It took me a while to find my place and my voice in dance music, transitioning from jazz and musical theater to the dance sound I'm known for today.
How to Go Viral on Spotify in 2026 (According to their Editorial Team)
Q: If you were managing an artist in 2026, what is one Spotify metric you would obsess over besides monthly listeners?
Beyond monthly listeners, I'd look at sharing and saving as lean-forward signals, and I'd also value qualitative feedback—how fans are talking about the music and how live shows and conversations build the artist's ecosystem.
How to Go Viral on Spotify in 2026 (According to their Editorial Team)
Q: How are you able to pick someone and really trust that they have good curation and taste when you're building out a team?
A music curator needs both great taste and strong analytics, plus a deep understanding of subcultures and audience contexts; it's about balancing the subjective with data-driven signals to curate at scale.
How to Go Viral on Spotify in 2026 (According to their Editorial Team)
Q: And so how long have you been doing this?
I've been in this role for about two years, working with editors worldwide to identify new music, trends, and how we'll support them on the platform.

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Frequently Asked Questions About The Middle Row

What is The Middle Row about and what kind of topics does it cover?

This show centers on music industry storytelling, branding, and creator strategy, often through candid conversations with rising and established artists. Episodes explore how artists craft visual identities, leverage fan communities, and navigate label dynamics, while also unpacking touring life, cross-cultural collaborations, and the realities of going viral. A notable throughline is the emphasis on storytelling as branding—visuals, videos, and narrative concepts are treated as integral to music releases—and guests frequently share behind-the-scenes anecdotes that illuminate both creative and business decisions. The format tends to blend practical industry insight with personal origin stories, making it useful for listeners who want action... more

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Which podcasts are similar to The Middle Row?

These podcasts share a similar audience with The Middle Row:

1. Who? Weekly
2. Artist Friendly with Joel Madden

How many episodes of The Middle Row are there?

The Middle Row launched 2 years ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Middle Row?

Recent guests on The Middle Row include:

1. Flower of Love
2. Holly Humberstone
3. Tiffany Stringer
4. Seb Torgus
5. Haiden Henderson
6. Debbii Dawson
7. Charli XCX
8. Corbyn Besson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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