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Artwork for The Middle Row

The Middle Row with Coco Mocoe

Coco Mocoe
Trevi Moran
Aidan Bissett
Taylor Swift
Tiktok
Music
Music Industry
Atlantic Records
Slayyyter
Chicago, United States
Beauty School Dropout
The Two Lips
Digital Empathy
Instagram / Tiktok / Online Platforms
Astrology
Wembley
Flower Of Love
Kidz Bop
Los Angeles, United States
Seb Torgus
Debbii Dawson

interviewing your next favorite celebrity 🍿

PublishesTwice monthlyEpisodes28Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Middle Row

Latest Episodes

The blueprint for breaking a global music act has completely changed. In this episode of Middle Row, trend forecaster Coco Mocoe reveals how Southeast Asian "Trigger Cities"—specifically Manila, Philippines—have become the most powerful, unwritten la... more

YouTube

WATCH THE OFFICIAL MUSIC VIDEO FOR "BEAUTY PAGENT" BY HOLLY HUMBERSTONE HERE 📺

Holly Humberstone grew up doing ballet in a small English town and somehow ended up walking the runway at Wembley Stadium in front of thousands of people while nearly h... more

Singer-songwriter Tiffany Stringer joins Coco Mocoe in the Middle Row, recorded live at the Spotify Theater. The Texas-born, Atlantic Records artist opens up about the making of The Lone Starlet — her debut major-label EP dropping May 8th — a five-pa... more

YouTube

Slayyyter almost quit music. Now she's headlining Coachella with a live band, a major label deal, and an album she made purely for herself.

The moment she stopped trying to go mainstream, the mainstream came to her.

In this episode of Middle Row wi... more

YouTube

This week on Middle Row, Coco Mocoe sits down with alt-pop artist Seb Torgus, and his story might be the most unexpected come-up in music right now. Before releasing music, Seb was working as a janitor in Chicago. Now he's based in LA, rocking iconic... more

YouTube

WATCH HAIDEN HENDERSON'S MUSIC VIDEO FOR "tension" HERE: www.youtube.com/watch?v=x6DblInZjEs&list=RDx6DblInZjEs&start_radio=1

Haiden Henderson went from studying aerospace engineering at USC to becoming one of gen-Z's top rising rock stars w... more

YouTube

WATCH DEBBII DAWSON'S VISUALIZER FOR "YOU KILLED THE MUSIC" HERE: www.youtube.com/watch?v=aFLh58plBYg&list=RDaFLh58plBYg&start_radio=1

She's opened for Role Model and Beaches — and she's just getting started. In this episode, I sit down with... more

YouTube

WATCH THE OFFICIAL MUSIC VIDEO FOR "HOUSE" BY CHARLI XCX FT. JOHN CALE HERE

Happy Middle Row Monday! New episodes of "The Middle Row w Coco Mocoe", out every other Monday 🍿 ✨

In the first episode of season 3 of "The Middle Row", we are sitting dow... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Flower of Love
Musician and visual artist, Filipino-British pop performer
Solo artist; signed to Capitol Records
Episode: Why You Have To Win Over This Country First to Become a Pop Star (ft. flowerovlove)
Holly Humberstone
Musician featured on the episode, guest of the show
Music artist (UK)
Episode: How Holly Humberstone Got Noticed by Taylor Swift
Tiffany Stringer
Singer/artist featured in Lone Starlet era
Atlantic Records (label)
Episode: How Tiffany Stringer Turned Her EP into a Cinematic Universe
Seb Torgus
Croatian-American musician sharing his journey from janitor to aspiring global pop star
Independent musician
Episode: How a Janitor Became Croatia's Biggest Hope at Creating a Global Pop Star
Haiden Henderson
Musician and songwriter featured on the episode
Episode: How KATSEYE Turned Haiden Henderson Into a Dancer
Debbii Dawson
Musician and performer featured as the guest
Episode: Why Debbii Dawson Had to Call 911 Before Her Music Video Shoot
Charli XCX
Artist contributing multiple songs to the Wuthering Heights soundtrack
Music artist
Episode: Charli XCX Breaks Down "Wuthering Heights" Music Video
Corbyn Besson
Singer, former member of Why Don't We
Why Don't We / Solo Artist
Episode: How Corbyn Besson got Tzuyu from TWICE on his hit song "Blink"
Cecilia Winter
Lead of Global Hits at Spotify
Spotify
Episode: How to Go Viral on Spotify in 2026 (According to their Editorial Team)

Host

Coco Mocoe
Host of The Middle Row

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Top Marketing Podcasts

Talking Points

Recent interactions between the hosts and their guests.

How to Go Viral on Spotify in 2026 (According to their Editorial Team)
Q: If you were managing an artist in 2026, what is one Spotify metric you would obsess over besides monthly listeners?
Beyond monthly listeners, I'd look at sharing and saving as lean-forward signals, and I'd also value qualitative feedback—how fans are talking about the music and how live shows and conversations build the artist's ecosystem.
How to Go Viral on Spotify in 2026 (According to their Editorial Team)
Q: How are you able to pick someone and really trust that they have good curation and taste when you're building out a team?
A music curator needs both great taste and strong analytics, plus a deep understanding of subcultures and audience contexts; it's about balancing the subjective with data-driven signals to curate at scale.
How to Go Viral on Spotify in 2026 (According to their Editorial Team)
Q: And so how long have you been doing this?
I've been in this role for about two years, working with editors worldwide to identify new music, trends, and how we'll support them on the platform.
Trevi Moran is Addicted to Going Viral
Q: What was the challenge around using AI content for the video, and how did you navigate legal concerns?
We curated a feed of AI-generated content across platforms and ran everything through legal to ensure we didn't violate rights, which helped protect the project while still exploring the theme.
Trevi Moran is Addicted to Going Viral
Q: How did your experience with sobriety influence your artistry and decisions around your music video?
Sobriety gave me clarity and energy to channel personal experiences into my art, making the visuals more intentional and focused on authentic storytelling.

Audience Metrics

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Listeners per Episode
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Location
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Professions
Age Range
Household Income
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Frequently Asked Questions About The Middle Row

What is The Middle Row about and what kind of topics does it cover?

This show centers on music industry storytelling, branding, and creator strategy, often through candid conversations with rising and established artists. Episodes explore how artists craft visual identities, leverage fan communities, and navigate label dynamics, while also unpacking touring life, cross-cultural collaborations, and the realities of going viral. A notable throughline is the emphasis on storytelling as branding—visuals, videos, and narrative concepts are treated as integral to music releases—and guests frequently share behind-the-scenes anecdotes that illuminate both creative and business decisions. The format tends to blend practical industry insight with personal origin stories, making it useful for listeners who want action... more

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How many listeners does The Middle Row get?

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To see how many followers or subscribers The Middle Row has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of The Middle Row are there?

The Middle Row launched 2 years ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Middle Row?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Middle Row?

Rephonic pulls ratings and reviews for The Middle Row from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Middle Row?

Recent guests on The Middle Row include:

1. Flower of Love
2. Holly Humberstone
3. Tiffany Stringer
4. Seb Torgus
5. Haiden Henderson
6. Debbii Dawson
7. Charli XCX
8. Corbyn Besson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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