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Artwork for The Media Copilot

The Media Copilot

The Media Copilot
Journalism
Artificial Intelligence
Content Creation
AI In Journalism
Openai
Misinformation
Social Media
Chatgpt
Media Trust
Media Ethics
Google
Disinformation
Audience Engagement
Local News
Content Monetization
Factiva
Media Training
Business Insider Germany
Trust In Media
Liquid Content

Hosted by journalist Pete Pachal, The Media Copilot is a weekly conversation with smart people on how AI is changing media, journalism, and the news.

PublishesTwice monthlyEpisodes95Founded3 years ago
Number of ListenersCategories
NewsBusiness NewsTechnology

Listen to this Podcast

Artwork for The Media Copilot

Latest Episodes

As AI transforms the way news is created and consumed, The Wall Street Journal is reimagining storytelling around trust, personalization, and audience experience.

This episode is sponsored by: Adobe Acrobat

This week on The Media Copilot, Pete Pach... more

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This episode is sponsored by: Adobe Acrobat

This week on The Media Copilot, Pete Pachal sits down with veteran AI journalist and former Fortune reporter Sharon Goldman to discuss the growing disconnect between AI's promise and public perception. As ... more

YouTube

As AI transforms how people discover information, the relationship between technology, media, and audience trust is evolving rapidly.

This episode is sponsored by: Adobe Acrobat

What happens when technology companies stop advertising in media and s... more

YouTube

How veteran editor Rick Hirsch sees AI helping journalists do more with less, while protecting the trust that investigative reporting depends on.

This episode is sponsored by: Adobe Acrobat

What happens when artificial intelligence meets one of jou... more

YouTube

Key Facts

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Recent Guests

Taneth Evans
Head of Digital at The Wall Street Journal
The Wall Street Journal
Episode: The future of journalism is personal: How The Journal is building AI for readers, not robots
Sharon Goldman
Journalist focused on AI, formerly at Fortune, founder of Ground Level AI
Ground Level AI; Fortune (former)
Episode: AI's reality check: Why Sharon Goldman is looking beyond the hype
Jonathan Hunt
VP of Media and Content at HubSpot, head of The Hustle
HubSpot
Episode: Tech companies are becoming Media companies. What happens next?
Rick Hirsch
Director of the Collier Prize for State Government Accountability at the University of Florida
University of Florida
Episode: Local news, AI, and the fight for accountability
Jonathan Woahn
CXO of Cashmere
Cashmere
Episode: The Scraper Economy is already here. Publishers just aren’t getting paid.
Allison Murphy
Chief Operating Officer of Axios Local
Axios
Episode: AI won’t save Local News. But it might reinvent it.
Keith Turco
CEO of Madison Logic
Madison Logic
Episode: How AI is changing B2B media
Dr. Yair Adato
Founder and CEO of Bria
Bria
Episode: The Real Battle in AI Isn’t Capability. It’s Trust.
Rich Murphy
CEO, president, and managing director of AAM
Alliance for Audited Media
Episode: Can You Certify Good AI use? This Organization Thinks So

Host

Pete Pachal
Host of The Media Copilot

Reviews

5.0 out of 5 stars from 10 ratings
  • Great insights

    Thanks for your work. Never miss an episode!

    Apple Podcasts
    5
    onolanola
    Spain9 months ago
  • Great content

    Many podcasts and interviews on the hot topic of monetisation for the publishing sector and more, quite interesting

    Apple Podcasts
    5
    mbarsot
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show covers monetization and ethical AI use in publishing, which is rare and valuable.
Great insights from the host and guests—keeps me informed about AI in media.
Production quality and guest variety are consistently strong, making it easy to sponsor.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Local news, AI, and the fight for accountability
Q: What about the future of journalism business models in an AI-enabled landscape?
There's a push toward subscriptions and memberships to sustain reporting, but this requires balancing audience expectations and avoiding overreliance on click-driven content; meaningful, investigative work remains essential for long-term value.
Local news, AI, and the fight for accountability
Q: What are the biggest AI-related opportunities you see for state and local government coverage?
AI can help reporters surface patterns, analyze legislative data, and identify anomalies in voting or contributions, but must be coupled with rigorous vetting and human judgment to maintain trust.
Local news, AI, and the fight for accountability
Q: Nice. Yeah, tell us more about that. Why does the Collier Prize exist and how did it come to be?
Rick explains that the prize was funded by Nathan Collier, inspired by Collier's family legacy in journalism, evolving from an annual prize to a large endowment that now supports a quarterly award, a monthly newsletter, and a digital democracy initiative.
The future of journalism is personal: How The Journal is building AI for readers, not robots
Q: What lessons have you learned from early chatbots and what is your view on chat experiences in media sites?
Taneth emphasizes targeted, utility-focused chat experiences over broad, generic bots, highlighting Joanna Bot and Lars as successful examples that guided users to specific information rather than overwhelming them.
The future of journalism is personal: How The Journal is building AI for readers, not robots
Q: What changes about the journalist's job then as a reporter or editor?
She discusses how journalism could shift toward prioritizing high-quality facts gathering, with AI handling building blocks, context, metadata, and personalization of format, while long-form narrative journalism remains essential.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Media Copilot

What is The Media Copilot about and what kind of topics does it cover?

A thoughtful lineup centers on how AI reshapes media, journalism, and the economics of information. Episodes consistently tackle licensing and governance of publisher content in AI ecosystems, how AI can augment quality local and national reporting, and the ethics and trust challenges that come with AI-enabled news. Notable threads include practical frameworks for ethical AI use in media, verification and credibility in an era of automated content, and strategies for publishers to monetize and sustain quality journalism amid rapid technological change. The show often features leaders from media, tech, and policy who discuss actionable playbooks—from data licensing and accountability to AEO and audience trust—making it a valuable listen for ... more

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How many listeners does The Media Copilot get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Media Copilot, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

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How many subscribers and views does The Media Copilot have?

To see how many followers or subscribers The Media Copilot has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Media Copilot?

These podcasts share a similar audience with The Media Copilot:

1. The a16z Show
2. Channels with Peter Kafka
3. How I AI
4. Hard Fork
5. The AI Daily Brief: Artificial Intelligence News and Analysis

How many episodes of The Media Copilot are there?

The Media Copilot launched 3 years ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Media Copilot?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Media Copilot?

Rephonic pulls ratings and reviews for The Media Copilot from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Media Copilot?

Recent guests on The Media Copilot include:

1. Taneth Evans
2. Sharon Goldman
3. Jonathan Hunt
4. Rick Hirsch
5. Jonathan Woahn
6. Allison Murphy
7. Keith Turco
8. Dr. Yair Adato

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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