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The Media Copilot

The Media Copilot
Journalism
Artificial Intelligence
Content Creation
AI In Journalism
Openai
Misinformation
Social Media
Chatgpt
Media Trust
Media Ethics
Google
Disinformation
Audience Engagement
Local News
Content Monetization
Factiva
Media Training
Business Insider Germany
Trust In Media
Liquid Content

Hosted by journalist Pete Pachal, The Media Copilot is a weekly conversation with smart people on how AI is changing media, journalism, and the news.

PublishesTwice monthlyEpisodes94Founded3 years ago
Number of ListenersCategories
Business NewsNews

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Artwork for The Media Copilot

Latest Episodes

This episode is sponsored by: Adobe Acrobat

This week on The Media Copilot, Pete Pachal sits down with veteran AI journalist and former Fortune reporter Sharon Goldman to discuss the growing disconnect between AI's promise and public perception. As ... more

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As AI transforms how people discover information, the relationship between technology, media, and audience trust is evolving rapidly.

This episode is sponsored by: Adobe Acrobat

What happens when technology companies stop advertising in media and s... more

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How veteran editor Rick Hirsch sees AI helping journalists do more with less, while protecting the trust that investigative reporting depends on.

This episode is sponsored by: Adobe Acrobat

What happens when artificial intelligence meets one of jou... more

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As AI systems increasingly rely on publisher content to answer questions, a new marketplace for information has quietly emerged. The problem? Publishers are barely part of it.

This episode is sponsored by: Adobe Acrobat

On this episode of The Media... more

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Key Facts

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Recent Guests

Jonathan Woahn
CXO of Cashmere
Cashmere
Episode: The Scraper Economy is already here. Publishers just aren’t getting paid.
Allison Murphy
Chief Operating Officer of Axios Local
Axios
Episode: AI won’t save Local News. But it might reinvent it.
Keith Turco
CEO of Madison Logic
Madison Logic
Episode: How AI is changing B2B media
Dr. Yair Adato
Founder and CEO of Bria
Bria
Episode: The Real Battle in AI Isn’t Capability. It’s Trust.
Rich Murphy
CEO, president, and managing director of AAM
Alliance for Audited Media
Episode: Can You Certify Good AI use? This Organization Thinks So
Colin Jeavons
Founder and chairman of Nomix Group
Nomix Group
Episode: When AI changes discovery, who still gets paid?
Josh Blyskal
Head of AEO Strategy and Research
Profound
Episode: Search is Changing Fast. Is Your Brand Ready for the Answer Engine Era?
Gina Chua
Executive Editor-in-Law for Semafor, AI Strategy lead
Semafor
Episode: Building the Newsroom AI Playbook Without Turning Journalism into Slop
Eva Cicinyte
Co-founder and CEO of Gnomi
Gnomi
Episode: She’s Building the AI Agent That Could Replace Your News Feed

Host

Pete Pachal
Host of The Media Copilot

Reviews

5.0 out of 5 stars from 9 ratings
  • Great insights

    Thanks for your work. Never miss an episode!

    Apple Podcasts
    5
    onolanola
    Spain8 months ago
  • Great content

    Many podcasts and interviews on the hot topic of monetisation for the publishing sector and more, quite interesting

    Apple Podcasts
    5
    mbarsot
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show covers monetization and ethical AI use in publishing, which is rare and valuable.
Great insights from the host and guests—keeps me informed about AI in media.
Production quality and guest variety are consistently strong, making it easy to sponsor.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#230
Canada/News/Business News
Apple Podcasts
#32
Israel/News/Business News
Apple Podcasts
#45
New Zealand/News/Business News
Apple Podcasts
#148
Austria/News/Business News
Apple Podcasts
#149
Poland/News/Business News
Apple Podcasts
#152
Mexico/News/Business News

Talking Points

Recent interactions between the hosts and their guests.

AI won’t save Local News. But it might reinvent it.
Q: So listen, before we dive into all of it, can you tell us a bit more about your background and your role at Axios?
Allison explains her 15-year media background, starting at The New York Times, moving through digital transformation and data/story tooling, and her current role as COO overseeing local and AI-enabled initiatives to build a sustainable model for Axios Local.
How AI is changing B2B media
Q: How do buyers discover and consume information now versus a few years ago?
He explains the post-COVID shift to a blended work-life environment, increased reliance on AI for targeting and measurement, and a move toward one-to-one/few messaging over broad one-to-many approaches.
How AI is changing B2B media
Q: What is the through line in your career that helps explain how you see this moment here?
Keith traces his path from information systems and marketing through performance marketing and ABM, highlighting a long-standing focus on measurable, ROI-driven B2B marketing.
How AI is changing B2B media
Q: Tell us, who are you exactly, and what does Madison Logic do in plain English?
Keith describes his background and explains Madison Logic as a platform-enabled managed service focused on ABM and B2B media, combining data, targeting, and measurement to prove ROI for clients.
Teaching journalists to use AI without losing critical thinking
Q: How do you sort of help people think about the job landscape changing affecting journalism and other communications?
We engage with an industry advisory panel and modify our curriculum to ensure students meet the needs of a changing job market and integrate AI where applicable.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Media Copilot

What is The Media Copilot about and what kind of topics does it cover?

A thoughtful lineup centers on how AI reshapes media, journalism, and the economics of information. Episodes consistently tackle licensing and governance of publisher content in AI ecosystems, how AI can augment quality local and national reporting, and the ethics and trust challenges that come with AI-enabled news. Notable threads include practical frameworks for ethical AI use in media, verification and credibility in an era of automated content, and strategies for publishers to monetize and sustain quality journalism amid rapid technological change. The show often features leaders from media, tech, and policy who discuss actionable playbooks—from data licensing and accountability to AEO and audience trust—making it a valuable listen for ... more

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How many listeners does The Media Copilot get?

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How many subscribers and views does The Media Copilot have?

To see how many followers or subscribers The Media Copilot has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Media Copilot?

These podcasts share a similar audience with The Media Copilot:

1. Mixed Signals from Semafor Media
2. Channels with Peter Kafka
3. The Most Interesting Thing in AI
4. The Ezra Klein Show
5. The Powers That Be: Daily

How many episodes of The Media Copilot are there?

The Media Copilot launched 3 years ago and published 94 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Media Copilot?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for The Media Copilot from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Media Copilot?

Recent guests on The Media Copilot include:

1. Jonathan Woahn
2. Allison Murphy
3. Keith Turco
4. Dr. Yair Adato
5. Rich Murphy
6. Colin Jeavons
7. Josh Blyskal
8. Gina Chua

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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