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The Measure Pod

Measurelab
Data Analytics
Analytics
Marketing
Data Science
Superweek
Metrics
Startups
GDPR
Data Strategy
Digital Analytics
Vanity Metrics
Business Analytics
Venture Capital
Networking
Incrementality Attribution
Podcasting
Synthetic Control Groups
Accessibility
Neurodiversity
Experimentation

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

PublishesTwice monthlyEpisodes148Founded4 years ago
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Latest Episodes

Full show notes, transcript and AI chatbot - bit.ly/43VYaqO

Watch on YouTube - www.youtube.com/watch?v=kV6RsjPsj3c

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Episode Summary:

In this episode of The Measure Pod, we welcome Daniel Hulme, an expert in artificial intelli... more

YouTube

Full show notes, transcript and AI chatbot - bit.ly/4hWoNlj

Watch on YouTube - www.youtube.com/watch?v=IF1m9aXBeR8

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Juliana Jackson, returnin... more

YouTube

Full show notes, transcript and AI chatbot - bit.ly/47uSwNd

Watch on YouTube - www.youtube.com/watch?v=9qjSjsFnTiE

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Yali Sassoon, co-founder a... more

YouTube

Full show notes, transcript and AI chatbot - bit.ly/47craLC

Watch on YouTube - youtu.be/lvzrZTee9lY

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Johan van de Werken from GA4Dataform to t... more

YouTube

Full show notes, transcript and AI chatbot - bit.ly/4gXOEJa

Watch on YouTube - www.youtube.com/watch?v=dcb_WFxQGZg

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Mark Edmondson, AI Enginee... more

YouTube

Full show notes, transcript and AI chatbot - bit.ly/4msIQbF

Watch on YouTube - youtu.be/5hchBfk763o

00:00:00 – Introduction

 00:01:54 – Privacy and data sharing

 00:05:16 – AI pilots failure statistics

 00:08:09 – Economic impact of ... more

YouTube

Full show notes, transcript and AI chatbot - bit.ly/45OMaZF

Watch on YouTube - youtu.be/sFBo_j3cLIE

Join our Dataform webinar on the 11th of September - bit.ly/4gfuFFu

00:00:00 - Introduction

 00:01:22 - News Roundup

 00:02:0... more

YouTube

Full show notes, transcript and AI chatbot - bit.ly/4fNEBpm

Watch on YouTube - youtu.be/Bz4YYZCjT6g

00:00:00 Introduction

 00:03:11 GPT-5 release predictions

 00:06:15 Incremental updates in AI

 00:10:14 AGI as a marketing label

 00:... more

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Recent Guests

Mark Edmondson
AI DevOps expert and co-founder of Tag Assistant AI
Tag Assistant AI (and other agencies)
Episode: #130 GenAI in action: Cloud DevOps and Tagassistant.ai (with Mark Edmondson)
Brian Clifton
A privacy advocate and analytics expert, known for his work with Google Analytics and authoring several books on the subject.
Former Head of Web Analytics EMEA at Google
Episode: #129 The impact of AI on digital analytics and user privacy (with Brian Clifton)
Gunnar Griese
An analytics consultant and engineer, also a lecturer
8-bit-sheep
Episode: #128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep)
Josele Perez
CEO of Trackingplan and a digital analytics expert with a background in programming and tech startup development.
Trackingplan
Episode: #127 Ensuring robust data collection – lessons from Trackingplan (with Josele Perez)
Roman Petrochenkov
Lead Marketing Analyst
Carwow
Episode: #126 First-party data strategy – a client side perspective (with Roman Petrochenkov at Carwow)
Chad Sanderson
Experienced in data science, engineering, and analytics; previously a journalist.
Gable
Episode: #125 Proactive pipelines – the power of shifting left (with Chad Sanderson at Gable)
Denis Golubovskyi
Co-founder of Stape, specializing in server-side tracking.
Stape
Episode: #124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape)
István Mészáros
CEO and founder of Mitzu, a warehouse native product analytics platform
Mitzu
Episode: #123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu)
Anthony Mayfield
CEO of Brilliant Noise, focuses on digital transformation and adapting organizations to new technologies.
Brilliant Noise
Episode: #122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise)

Hosts

Dara Fitzgerald
Co-Founder at Measurelab
Matthew Hooson
Head of Engineering at Measurelab

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Talking Points

Recent interactions between the hosts and their guests.

#109 The analytics of PlayStation (with Gabor Mester @ Sony)
Q: What skills are essential for advancing in an analytics career, according to your experience?
Initiative, ownership, and internal motivation are vital, along with a blend of technical knowledge and business acumen to transition into more senior roles.
#109 The analytics of PlayStation (with Gabor Mester @ Sony)
Q: How do you define engagement on the PlayStation platform?
Engagement is not just about how often a player logs in, but how they interact with features, how quickly they access games, and ensuring a positive overall experience with the console.
#111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude)
Q: What tools, tech or skills does an analytics professional need to have to be successful today?
I think communication and presentation skills are the most underrated in our industry, and it's an area that everyone should focus on more.
#111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude)
Q: What does the term analytics mean today?
To me, analytics is improvement. How do you use data to improve something, whether that's website, app, or whatever is digital that you're tracking?
#113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel)
Q: What do you like to do outside of work?
Kite surfing and spending time with my three kids.

Audience Metrics

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Frequently Asked Questions About The Measure Pod

What is The Measure Pod about and what kind of topics does it cover?

Focused on the intersections of data, analytics, and measurement, this podcast presents discussions led by experienced analytics professionals. With each episode, listeners are introduced to a variety of topics ranging from AI's impact on digital analytics to the intricacies of data privacy and user consent, making it a valuable resource for anyone interested in the evolving landscape of technology and marketing. Unique insights and contributions are provided by guest experts, emphasizing practical applications and the crucial role of data in driving business insights.

Listeners can expect a mix of technical knowledge and engaging stories, with discussions that highlight both the challenges and innovations in data analytics. Ideal for prof... more

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How many listeners does The Measure Pod get?

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Which podcasts are similar to The Measure Pod?

These podcasts share a similar audience with The Measure Pod:

1. All-In with Chamath, Jason, Sacks & Friedberg
2. Marketing x Analytics
3. The Analytics Engineering Podcast
4. TRUE ANON TRUTH FEED
5. Chapo Trap House

How many episodes of The Measure Pod are there?

The Measure Pod launched 4 years ago and published 148 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Measure Pod?

Recent guests on The Measure Pod include:

1. Mark Edmondson
2. Brian Clifton
3. Gunnar Griese
4. Josele Perez
5. Roman Petrochenkov
6. Chad Sanderson
7. Denis Golubovskyi
8. István Mészáros

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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