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The Measure Pod

Measurelab
Analytics
Data Analytics
Artificial Intelligence
Marketing
Data Science
Superweek
Metrics
Bigquery
Digital Analytics
GDPR
Openai
Digital Marketing
Startups
Google Analytics
Data Strategy
Venture Capital
Podcasting
Measurement Tools
Experimentation
Neurodiversity

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

PublishesTwice monthlyEpisodes159Founded5 years ago
Number of ListenersCategories
TechnologyMarketingBusiness

Listen to this Podcast

Artwork for The Measure Pod

Latest Episodes

Full show notes and transcript  - bit.ly/4w3ZEue

Watch on YouTube - youtu.be/UtfypSwBCGw

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Episode Summary:

Dara and Matthew open on the news: an OpenAI model that escaped its sandbox and hacked Hugging Face and whether that's ... more

YouTube

Full show notes and transcript  - bit.ly/4puDkZ9

Watch on YouTube - youtu.be/uPkDBu9sW7I

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Episode Summary:

Dara and Matthew open on the news: OpenAI's GPT-5.6 and its new Sol, Terra and Luna tiers, Fable's return via US export... more

YouTube

Full show notes and transcript  - bit.ly/4ev1DlN

Watch on YouTube - youtu.be/ZSDSk6R4ugg

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Episode Summary:

Dara and Matthew spend a week putting OpenAI through its paces (ChatGPT, Codex and deep research) against their daily d... more

YouTube

Full show notes and transcript  - bit.ly/google-agentic-era

Watch on YouTube - youtu.be/eamMBmm6oTU

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Episode Summary:

Dara and Matthew open with a breaking-news bulletin on Anthropic's newly released Fable, the consumer siblin... more

YouTube

Key Facts

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Recent Guests

Martin Sahler
Founder/Executive at Alvin AI
Alvin AI
Episode: #140 Taming BigQuery costs with Alvin.ai (with Martin Sahlen)
Colin Zima
CEO and founder at Omni
Omni
Episode: #139 The role of AI and semantic layers in BI (with Colin Zima at Omni)
Daniel Hulme
Chief AI Officer at the WPP group; CEO of Satalia (acquired by WPP)
WPP/Satalia
Episode: #134 Building AI agents, from consciousness to collaboration (with Daniel Hulme at WPP)
Juliana Jackson
Cloud Director at Jellyfish
Jellyfish
Episode: #133 The role of AI in analytics (with Juliana Jackson at Jellyfish)
Yali Sassoon
Co-founder and CTO of Snowplow
Snowplow
Episode: #132 The impact of AI on digital experience (with Yali Sassoon at Snowplow)
Johan van de Werken
Guest expert on GA4 data tooling
GA4Dataform
Episode: #131 From raw export to insight-ready data (with Johan van de Werken at GA4Dataform)
Mark Edmondson
AI DevOps expert and co-founder of Tag Assistant AI
Tag Assistant AI (and other agencies)
Episode: #130 GenAI in action: Cloud DevOps and Tagassistant.ai (with Mark Edmondson)
Brian Clifton
A privacy advocate and analytics expert, known for his work with Google Analytics and authoring several books on the subject.
Former Head of Web Analytics EMEA at Google
Episode: #129 The impact of AI on digital analytics and user privacy (with Brian Clifton)
Gunnar Griese
An analytics consultant and engineer, also a lecturer
8-bit-sheep
Episode: #128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep)

Hosts

Dara Fitzgerald
Co-Founder at Measurelab; Host of The Measure Pod; experienced analytics practitioner.
Matthew Hooson
Head of Engineering at Measurelab; Host of The Measure Pod; engineering leader focused on data tooling.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#151
Finland/Technology

Talking Points

Recent interactions between the hosts and their guests.

#134 Building AI agents, from consciousness to collaboration (with Daniel Hulme at WPP)
Q: What are the four ways to make a 'drunken graduate' smart and how does this relate to agents vs. humans in organizations?
He outlines the four paths: better prompts, richer context, selective training/tuning, and creating a system of multiple specialized agents that collaborate with humans to produce superior outcomes.
#134 Building AI agents, from consciousness to collaboration (with Daniel Hulme at WPP)
Q: How have your roles evolved since Satalia's acquisition by WPP, and how do you balance multiple positions?
He explains maintaining a portfolio of roles, the value of cross-pollination between academia, entrepreneurship, and corporate AI work, and how it keeps work engaging.
#134 Building AI agents, from consciousness to collaboration (with Daniel Hulme at WPP)
Q: Could you introduce yourself and explain your background and current roles?
Daniel describes a long career in AI, his academic path at UCL, his leadership roles at Satalia and now across WPP, and his focus on machine consciousness, agents, and governance.
#109 The analytics of PlayStation (with Gabor Mester @ Sony)
Q: What skills are essential for advancing in an analytics career, according to your experience?
Initiative, ownership, and internal motivation are vital, along with a blend of technical knowledge and business acumen to transition into more senior roles.
#109 The analytics of PlayStation (with Gabor Mester @ Sony)
Q: How do you define engagement on the PlayStation platform?
Engagement is not just about how often a player logs in, but how they interact with features, how quickly they access games, and ensuring a positive overall experience with the console.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Measure Pod

What is The Measure Pod about and what kind of topics does it cover?

The show centers on data, analytics, and measurement, with conversations spanning AI tooling, data governance, cost optimization in cloud data warehouses, semantic layers for business intelligence, real-time data, and privacy implications. Hosts share practical experiences from Measurelab, including product development, governance models, and enterprise-scale adoption of AI-enabled analytics. Episodes often feature guests who are hands-on practitioners or leaders in data tooling, analytics engineering, and marketing analytics, delivering actionable takeaways for practitioners evaluating tools, governance frameworks, and scalable analytics architectures. Notable are the pragmatic debates on balancing centralization with guardrails, the empha... more

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Which podcasts are similar to The Measure Pod?

These podcasts share a similar audience with The Measure Pod:

1. Mobile Dev Memo Podcast
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How many episodes of The Measure Pod are there?

The Measure Pod launched 5 years ago and published 159 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Measure Pod?

Recent guests on The Measure Pod include:

1. Martin Sahler
2. Colin Zima
3. Daniel Hulme
4. Juliana Jackson
5. Yali Sassoon
6. Johan van de Werken
7. Mark Edmondson
8. Brian Clifton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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