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The Marketing Society Podcast

The Marketing Society podcast
Sustainability
Marketing
Leadership
Gender Equality
Circular Economy
Consumer Behavior
Artificial Intelligence
Career Development
Marketing Strategy
Marketing Roles
Global and Local Brand Strategy
B-Corp Movement
Hiring Practices
Climate Change
Work-Life Balance
Email Marketing
Building Brands With Soul
Copywriting
Sustainability In Business Education
Well-Being

The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and ... more

PublishesInfrequentlyEpisodes227Founded8 years ago
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CareersBusinessMarketing

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Latest Episodes

Welcome to "In my humble opinion", a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not a... more

In a world of relentless choice and technological acceleration, the brands that win are not the ones with the most features or the lowest price. They are the ones that make people feel alive.

In this podcast, Sophie Devonshire, Chief Executive of Th... more

Welcome to "In my humble opinion", a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not a... more

In an AI-driven world, brand visibility is being fundamentally redefined. As AI agents increasingly mediate the customer journey, from initial research through to purchase, brands face a critical question: if AI can't see you, can your customers?

In... more

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Recent Guests

Katie Burke
Global lead for Accenture Life Trends, co-author of the Life Trends 2026 report
Accenture Song
Episode: Life Trends 2026: Why Life-Centricity is the New Differentiator in a Saturated World, with Accenture Song and Virgin Media O2
Lisa Johnstone
Leader at Virgin Media O2, head of Priority membership platform
Virgin Media O2
Episode: Life Trends 2026: Why Life-Centricity is the New Differentiator in a Saturated World, with Accenture Song and Virgin Media O2
Philip Gamble
From Performics, discussed as a guest expert on data-driven marketing and AI
Performics
Episode: In My Humble Opinion… Data is Set to Fuel Creativity in the Age of AI
Steven Carvalho
Senior Manager
Accenture Song
Episode: Brand Visibility in the age of AI, in conversation with VodafoneThree and Accenture Song
Alex Pott
VodafoneThree Consumer Digital Director
Vodafone Three
Episode: Brand Visibility in the age of AI, in conversation with VodafoneThree and Accenture Song
Will Harrison
Group Marketing Director at the AA
AA
Episode: Behind the Awards | Always Ahead: The Reinvention of The AA
Chris Dunne
Head of Marketing at Thinkbox
Thinkbox
Episode: Behind the Awards | Always Ahead: The Reinvention of The AA
Kit Altin
Chief Strategy Officer at The Gate London
The Gate London
Episode: Behind the Awards | Always Ahead: The Reinvention of The AA
Hannah Pain
Head of Marketing at McDonald's
McDonald's
Episode: In My Humble Opinion… Gen Z aren't breaking the world, they're holding it together

Reviews

4.4 out of 5 stars from 12 ratings
  • Fresh, brave, human, with real takeaways for how to be great marketing leaders. Five stars!

    Podchaser
    5
    Sam Parvin
    5 years ago
  • Always a good listen, with a real variety of content.

    Podchaser
    5
    Mark Runacus MBE
    5 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#201
Norway/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Brand Visibility in the age of AI, in conversation with VodafoneThree and Accenture Song
Q: Do we know how close we are to true agentic commerce?
The guests describe agentic commerce as a future where an AI agent understands needs, negotiates, and may even complete purchases on behalf of customers, with early examples like AI assistants and shopping bots illustrating building blocks rather than a fully realized system yet. They note current limitations and the rapid pace of development, suggesting it will require coordinated updates across product catalogs, payments, and identity.
Brand Visibility in the age of AI, in conversation with VodafoneThree and Accenture Song
Q: Can you start by telling us a little bit about yourselves?
Alex frames the role as evolving toward blurrier boundaries between digital, marketing, and customer experience, underscoring that no one has all the answers and ongoing experimentation is essential. Steven adds that implementing Gen.AI requires observing signals from customers and organizations, while emphasizing a holistic, end-to-end view of the customer journey.
Life Trends 2026: Why Life-Centricity is the New Differentiator in a Saturated World, with Accenture Song and Virgin Media O2
Q: Katie, what's your role and why is this life-trends framing so important for 2026?
Katie explains that the Life Trends report maps long-standing shifts through the Hero's Journey lens, focusing on how people live with AI, seek belonging, and expect brands to be emotionally relevant as they navigate rapid technological change.
Life Trends 2026: Why Life-Centricity is the New Differentiator in a Saturated World, with Accenture Song and Virgin Media O2
Q: Could you just sum up what a hero's journey is in a sentence for us?
The hero's journey centers the customer in the narrative, calling them to face a challenge, endure a transformation, and come out changed, which mirrors growth in life and business and guides how brands engage people.
Behind the Awards | Always Ahead: The Reinvention of The AA
Q: What impact did the campaign have post-launch in terms of brand perception and business outcomes?
Kit notes increased brand affinity and awareness for multi-service offerings, while Will highlights internal pride, strengthened trust, and a stronger platform for future product launches and partnerships.

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Frequently Asked Questions About The Marketing Society Podcast

What is The Marketing Society Podcast about and what kind of topics does it cover?

The show centers on modern marketing leadership, agency collaboration, and the accelerating impact of AI, data, and cross-functional alignment on brand strategy. Across recent episodes, discussions span life-centric consumer trends, AI-enabled personalization, and new approaches to visibility and discovery in an AI era (including GEO and agentic commerce), as well as practical brand storytelling, humor in advertising, and leadership-driven transformation in connected commerce. Noteworthy throughlines include the push for cross-functional governance, the evolving role of PR and newsroom intelligence in data-driven campaigns, and a willingness to experiment with formats and partnerships to drive measurable growth. The format often features se... more

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Which podcasts are similar to The Marketing Society Podcast?

These podcasts share a similar audience with The Marketing Society Podcast:

1. The Diary Of A CEO with Steven Bartlett

How many episodes of The Marketing Society Podcast are there?

The Marketing Society Podcast launched 8 years ago and published 227 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Marketing Society Podcast?

Recent guests on The Marketing Society Podcast include:

1. Katie Burke
2. Lisa Johnstone
3. Philip Gamble
4. Steven Carvalho
5. Alex Pott
6. Will Harrison
7. Chris Dunne
8. Kit Altin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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