Rephonic
Artwork for The Marketing Intelligence Show

The Marketing Intelligence Show

Supermetrics
Supermetrics
E-Commerce
Chatterblast Media
Marketing Mix Modeling
Digital Advertising
Short-Form Content
Social Media
Data Analytics
Marketing Efficiency
Customer Acquisition Cost
Marketing
Financial Literacy
Client Trust
Linkedin
SQL
Manscaped
Marketing Strategies
Product Innovation
Artificial Intelligence
Incrementality Testing

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podc... more

PublishesTwice monthlyEpisodes98Founded5 years ago
Categories
BusinessMarketing

Listen to this Podcast

Artwork for The Marketing Intelligence Show

Latest Episodes

In this episode, Daniel Hochuli, Head of Content Solutions for APAC at LinkedIn, unpacks the "crisis in creativity" and reveals how marketers can not only survive but thrive amidst the tidal wave of AI-generated content. Discover how AI will reshape ... more

Marketers are often held back by fragmented data and misaligned metrics. In this episode of The Marketing Intelligence Show by Supermetrics, leaders from HubSpot, Ascott, and Omnicom share how they’re building centralized data strategies to overcome ... more

Is your SEO strategy ready for the age of AI? In this episode of The Marketing Intelligence Show, host Fanny sits down with Heini Lindfors, Supermetrics' in-house SEO expert, to dissect the monumental shifts in search, from Google's AI Overviews to t... more

YouTube

In this episode of The Marketing Intelligence Show, Teck Goon (Reserata), Brent Banning (Pragmaticians), and Nora Hungershoefer (Supermetrics) unpack what it really takes to bring your online and offline marketing data together, optimize channel spen... more

Key Facts

Accepts Guests
Contact Information
Podcast Host

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Brent Banning
Co-founder and managing partner of Pragmaticians
Pragmaticians
Episode: Unlocking the holy grail of true ROAS measurement
Teck Goon
Founder of Reserata and former head of retail media
Reserata
Episode: Unlocking the holy grail of true ROAS measurement
Martina Karakoleva
Campaign insights manager at Philips Healthcare
Philips Healthcare
Episode: How Philips Healthcare saved 40% of analyst time and built a scalable marketing data stack
Ankita Mehta Shodhan
Global Product Marketing Lead at TikTok
TikTok
Episode: TikTok trends: Turning viral moments into business results
Juha Nuutinen
CEO and co-founder of Sellforte, focusing on marketing mix modeling
Sellforte
Episode: Turning MMM data into insights with Juha Nuutinen from Sellforte
Shahbaz Khokhar
Co-founder and CEO of Venture Beyond
Venture Beyond
Episode: Unlock your next $100Million+ in e-commerce revenue: The creative testing formula for growing paid social in 2024
Siim Säinas
Social Measurement and Insights Manager at Google
Google
Episode: Inside media measurement at Google: Balancing brand, performance and AI
Jose Murillo
Regional Head of Connections Marketing at FIFCO
FIFCO
Episode: The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo
Tyson Drake
Former CMO of The Oodie and fractional CMO helping e-commerce brands
Episode: How to scale your DTC brand with Tyson Drake: Growth strategies, data tips, and AI trends

Hosts

Miles
Host focused on empowering marketers to leverage data for better decision-making.
Fanny
Lead host discussing various marketing intelligence topics and insights.

Reviews

4.6 out of 5 stars from 53 ratings
  • Superficial and boring

    Might be interesting for absolute beginners but nothing for people who know what they are doing. It adds 0 value.

    Apple Podcasts
    1
    Cosmo.Kramer.Berlin
    Germany3 years ago
  • Great!

    This show's contents are truly fantastic. It has a wealth of valuable information. I wholeheartedly suggest this show!

    Apple Podcasts
    5
    Margieciouse
    Philippines4 years ago
  • Great podcast!

    Always a good listen, really insightful and interesting

    Apple Podcasts
    5
    callumhall160
    United Kingdom4 years ago
  • Great Podcast

    Very good podcast. Love it.

    Apple Podcasts
    5
    JEMI1995
    United Kingdom4 years ago
  • Really interesting podcast

    Great podcast with lots of great listens. Would highly recommend.

    Apple Podcasts
    5
    jas191110
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many highlight the relevance of topics discussed in relation to current marketing trends and technologies.
Listeners appreciate the wealth of actionable insights and practical tips provided throughout episodes.
Some critiques point towards a lack of depth for very experienced marketers, suggesting some content may cater more towards beginners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#227
Canada/Business/Marketing
Apple Podcasts
#184
Australia/Business/Marketing
Apple Podcasts
#235
Italy/Business/Marketing
Apple Podcasts
#231
New Zealand/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Unlocking the holy grail of true ROAS measurement
Q: What would be the biggest challenge or gap when attributing offline to online customer journey accurately?
The biggest challenge is data; getting access to all of that data and then understanding how to connect different data sources.
The future of the marketing tech stack: navigating complexity, CDPs, and AI hype
Q: What are some of the problems that GenAI might solve in the future?
GenAI has potential in automating complex workflows and enhancing data insights.
The future of the marketing tech stack: navigating complexity, CDPs, and AI hype
Q: Is MMM the ultimate solution to measurement in your mind?
MMM could be the right solution for some companies but is complex and not suitable for everyone.
How Philips Healthcare saved 40% of analyst time and built a scalable marketing data stack
Q: What were the biggest roadblocks standing in your way and how did you solve them?
Martina describes data structuring challenges and change management.
How Philips Healthcare saved 40% of analyst time and built a scalable marketing data stack
Q: Could you tell us more about your role at Philips Healthcare and how you got involved in leading this transformation?
Martina explains her background and the need for data insights within the organization.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Marketing Intelligence Show

What is The Marketing Intelligence Show about and what kind of topics does it cover?

Focused on empowering marketing professionals, this show explores the intricate ways in which data can drive marketing strategies and increase return on investment. Through expert discussions, listeners gain insights regarding automation, data integrity, and optimization in the realms of marketing practices. Episodes feature a diverse range of topics such as Return on Ad Spend (ROAS), marketing mix modeling, and e-commerce strategies, all aimed at helping marketers navigate the complexities of their respective fields. The blending of expert opinions with case studies offers practical knowledge intended to be applied directly to real-world scenarios, making it a valuable resource for those looking to enhance their marketing effectiveness thr... more

Where can I find podcast stats for The Marketing Intelligence Show?

Rephonic provides a wide range of podcast stats for The Marketing Intelligence Show. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Marketing Intelligence Show and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Marketing Intelligence Show get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Marketing Intelligence Show, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Marketing Intelligence Show?

Rephonic provides comprehensive predictive audience data for The Marketing Intelligence Show, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Marketing Intelligence Show have?

To see how many followers or subscribers The Marketing Intelligence Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Marketing Intelligence Show?

These podcasts share a similar audience with The Marketing Intelligence Show:

1. The Rest Is Politics

How many episodes of The Marketing Intelligence Show are there?

The Marketing Intelligence Show launched 5 years ago and published 98 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Marketing Intelligence Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Marketing Intelligence Show?

Rephonic pulls ratings and reviews for The Marketing Intelligence Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Marketing Intelligence Show?

Rephonic provides full transcripts for episodes of The Marketing Intelligence Show. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Marketing Intelligence Show?

Recent guests on The Marketing Intelligence Show include:

1. Brent Banning
2. Teck Goon
3. Martina Karakoleva
4. Ankita Mehta Shodhan
5. Juha Nuutinen
6. Shahbaz Khokhar
7. Siim Säinas
8. Jose Murillo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days