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The Marketing Intelligence Show

Supermetrics
Supermetrics
Chatterblast Media
Marketing Mix Modeling
Digital Advertising
E-Commerce
Short-Form Content
Social Media
Data Analytics
Marketing Efficiency
Customer Acquisition Cost
Linkedin
SQL
Client Trust
Marketing
Financial Literacy
Manscaped
Marketing Strategies
Product Innovation
Brand Awareness Campaigns
Artificial Intelligence

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podc... more

PublishesWeeklyEpisodes90Founded4 years ago
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BusinessMarketing

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Artwork for The Marketing Intelligence Show

Latest Episodes

47% of marketers say improving brand awareness is a top priority this year—but how do you actually stand out in a sea of content? In this episode, we dive into how marketers can turn TikTok trends into real business outcomes.

Join Ankita Mehta Shodh... more

In this episode of The Marketing Intelligence Show, host Outi Karppanen is joined by Juha Nuutinen, CEO and co-founder of Sellforte, to dive deep into the world of Marketing Mix Modeling (MMM).

They go beyond the basics to explore how modern MMM ha... more

In today’s fast-changing marketing landscape, measurement is more complex—and more critical—than ever. In this episode of The Marketing Intelligence Show, we explore what modern marketing measurement should look like, leveraging insights from Google’... more

With marketers constantly juggling data from disconnected sources, proving campaign effectiveness has become a growing challenge.

In this episode of The Marketing Intelligence Show, we explore how to overcome the obstacles of isolated data streams... more

Key Facts

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People also subscribe to these shows.

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Recent Guests

Juha Nuutinen
CEO and co-founder of Sellforte, focusing on marketing mix modeling
Sellforte
Episode: Turning MMM data into insights with Juha Nuutinen from Sellforte
Shahbaz Khokhar
Co-founder and CEO of Venture Beyond
Venture Beyond
Episode: Unlock your next $100Million+ in e-commerce revenue: The creative testing formula for growing paid social in 2024
Siim Säinas
Social Measurement and Insights Manager at Google
Google
Episode: Inside media measurement at Google: Balancing brand, performance and AI
Jose Murillo
Regional Head of Connections Marketing at FIFCO
FIFCO
Episode: The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo
Tyson Drake
Former CMO of The Oodie and fractional CMO helping e-commerce brands
Episode: How to scale your DTC brand with Tyson Drake: Growth strategies, data tips, and AI trends
Gokul Prasad
Media Performance Manager at Ontario Lottery and Gaming Corporation
Ontario Lottery and Gaming Corporation
Episode: Mastering omnichannel marketing analytics with Ontario Lottery and Gaming Corporation
Matt Farrugia
Co-founder and Chief Customer Officer for Mutinex
Mutinex
Episode: Demystifying marketing mix modeling (MMM)
Sean Whitmore
Director of Digital at SnapShot Interactive
SnapShot Interactive
Episode: Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive
Ryan Hubbard
Senior Business Intelligence Analyst at PlanetArt
PlanetArt
Episode: Boosting ecommerce sales using marketing mix modeling (MMM) with PlanetArt

Hosts

Edward
Host of The Marketing Intelligence Show, with expertise in guiding marketing professionals on data-driven strategies and best practices.
Evan Kaeding
Director of Solutions Engineering, focused on insights into marketing efficiency and performance optimization.

Reviews

4.6 out of 5 stars from 51 ratings
  • Superficial and boring

    Might be interesting for absolute beginners but nothing for people who know what they are doing. It adds 0 value.

    Apple Podcasts
    1
    Cosmo.Kramer.Berlin
    Germany2 years ago
  • Great!

    This show's contents are truly fantastic. It has a wealth of valuable information. I wholeheartedly suggest this show!

    Apple Podcasts
    5
    Margieciouse
    Philippines3 years ago
  • Great podcast!

    Always a good listen, really insightful and interesting

    Apple Podcasts
    5
    callumhall160
    United Kingdom3 years ago
  • Great Podcast

    Very good podcast. Love it.

    Apple Podcasts
    5
    JEMI1995
    United Kingdom3 years ago
  • Really interesting podcast

    Great podcast with lots of great listens. Would highly recommend.

    Apple Podcasts
    5
    jas191110
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the high-quality guests who offer valuable perspectives and real-world applications in the marketing realm.
The podcast is highly regarded for its insightful and actionable content on data-driven marketing strategies and analytics.
Overall, feedback emphasizes the practicality and relevance of the information shared, making it a favorite among marketing professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo
Q: Do you have any advice for marketers or business leaders looking to navigate a similar journey?
Be honest with yourself and the organization, and focus on real impact rather than getting superficial approvals.
The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo
Q: What role do tools like Supermetrics play in your marketing data strategy?
Supermetrics is essential for data ingestion and automation, significantly reducing manual workload and allowing quicker insights for strategic decisions.
The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo
Q: What steps did you take to establish the agency and how has it evolved over the past few years?
It involved branding, talent scouting, and establishing frameworks and vision. It took about four months until he presented a draft to the executive team.
The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo
Q: How did the idea of building an in-house agency function come about?
The idea was initiated by FIFCO's need to elevate marketing's role, as it was previously not considered strategic. Once he started, the main focus became how to implement it effectively.
Mastering omnichannel marketing analytics with Ontario Lottery and Gaming Corporation
Q: Could you expand a little bit on that? What went into your evaluation of, one, how do we get to the correct tooling?
The evaluation primarily focused on the number of data points that a partner can bring in and ensuring that we select the right data to analyze.

Audience Metrics

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Frequently Asked Questions About The Marketing Intelligence Show

What is The Marketing Intelligence Show about and what kind of topics does it cover?

This podcast focuses on equipping marketing professionals with the knowledge and tools to effectively leverage data for better decision-making and campaign performance. Topics frequently discussed include data-driven marketing strategies, e-commerce growth, creative testing, and the integration of analytics into various aspects of marketing. Special guests from diverse industries share insights on innovative practices, challenges, and solutions within their fields, particularly emphasizing the importance of understanding customer behaviors and optimizing advertising efforts. With a clear aim to enhance marketing ROI and facilitate growth, it stands out for its actionable insights tailored for both seasoned marketers and those newer to the d... more

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How many listeners does The Marketing Intelligence Show get?

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What are the audience demographics for The Marketing Intelligence Show?

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How many subscribers and views does The Marketing Intelligence Show have?

To see how many followers or subscribers The Marketing Intelligence Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Marketing Intelligence Show?

These podcasts share a similar audience with The Marketing Intelligence Show:

1. Social Media Marketing Podcast
2. Marketing Against The Grain
3. The Ezra Klein Show
4. Up First from NPR
5. The Daily

How many episodes of The Marketing Intelligence Show are there?

The Marketing Intelligence Show launched 4 years ago and published 90 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Marketing Intelligence Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Marketing Intelligence Show?

Rephonic pulls ratings and reviews for The Marketing Intelligence Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of The Marketing Intelligence Show. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Marketing Intelligence Show?

Recent guests on The Marketing Intelligence Show include:

1. Juha Nuutinen
2. Shahbaz Khokhar
3. Siim Säinas
4. Jose Murillo
5. Tyson Drake
6. Gokul Prasad
7. Matt Farrugia
8. Sean Whitmore

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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