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The Manufacturing Marketer

Gorilla 76
Industrial Marketing
Marketing Strategies
Digital Marketing
Gorilla 76
B2B Marketing
Lead Generation
Content Marketing
Marketing Strategy
Industrial Marketing Summit
Customer Engagement
Linkedin
Positioning
Pricing Transparency
Marketing
Email Nurturing
Long-Form Content
Manufacturing
Agile Project Management
Wordpress
Workload Management

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You... more

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Latest Episodes

Brendon and Nihal talk to Kevin McClary, head of performance marketing at Gorilla 76, about what's happening in paid social for industrial companies in 2026: the tactics, the strategy and what's changing with AI.

We’ve brought back our wonderful, and previously regular cohost on this show, Aren Manship – formerly Aren Buresh. For longtime listeners, you’ll already know that Aren is Strategy Director here at Gorilla 76. And today, she’s here to talk about how ... more

Today, we’ve brought Gorilla Senior Strategist Maya Harrington back onto the show after her recent appearance on IMC: Live, where she and Gorilla Strategist Chelsey Trevino discussed their recent work with AI search audits for clients. We wanted her ... more

Manufacturers are rushing to understand how they're being represented in ChatGPT, Claude, Gemini and other AI platforms. But running a GEO audit is only the beginning.

In this episode, Gorilla 76 strategists Maya Harrington and Chelsey Trevino shar... more

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Recent Guests

Maya Harrington
Senior Strategist at Gorilla, strategy extraordinaire
Gorilla 76
Episode: What GEO audits are revealing about manufacturers in AI search w/ Maya Harrington and Chelsey Trevino | IMC Live
Chelsey Trevino
Strategist at Gorilla, former in-house marketer
Gorilla 76
Episode: What GEO audits are revealing about manufacturers in AI search w/ Maya Harrington and Chelsey Trevino | IMC Live
Jenny Stanley
Managing Director, Appetite Creative
Appetite Creative
Episode: What can industrial marketers do with product packaging? w/ Jenny Stanley
Beth Bauer
Employee at Fullerton Tool Company, involved in e-commerce initiatives
Fullerton Tool Company
Episode: Building e-commerce around how customers buy w/ Tim Roenicke and Beth Bauer of Fullerton Tool Company | IMC Live
Tim Roenicke
Developer at Fullerton Tool Company, led in-house e-commerce development
Fullerton Tool Company
Episode: Building e-commerce around how customers buy w/ Tim Roenicke and Beth Bauer of Fullerton Tool Company | IMC Live
Connor Phillips
Strategist at Gorilla 76
Gorilla 76
Episode: CRM crawl, walk, run: Building a better revenue engine for manufacturers w/ Connor Phillips | IMC Live
Jim Olen
Creative director with a background in commercial TV production
Brand and entertainment consultant (worked with MSC Industrial Supply, Harding, etc.)
Episode: Stop making “just another video”: talking branded entertainment w/ Jim Olen | IMC Live
Bryan DeBois
Director of Industrial AI at RoviSys
RoviSys
Episode: Manufacturers are using AI. How do they message on it?
Tyler Simmons
e-commerce division manager at Energy Management Corporation
Energy Management Corporation
Episode: B2B e-commerce: ‘add to cart’ isn’t the goal w/ Tyler Simmons | IMC Live

Hosts

Nihal Shetty
Host of The Manufacturing Marketer; senior marketer at Gorilla 76
Brendon Forrest
Co-host; experienced marketer and podcast host
Peyton Warren
Host of IMC Live; Marketing Director at Gorilla 76

Reviews

4.9 out of 5 stars from 29 ratings
  • G76 are the industrial marketers you want to learn from

    Nothing more to add. If you work in the industrial space and want to up your marketing game, this is the crew and podcast to turn to.

    Apple Podcasts
    5
    JuSchaaf
    Germany3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring practical expertise from manufacturing and tech.
Industry-focused insights and actionable tactics stand out.
Strong emphasis on ROI and real-world case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What GEO audits are revealing about manufacturers in AI search w/ Maya Harrington and Chelsey Trevino | IMC Live
Q: Maya, how do you even do this?
She outlines using a mix of out-of-the-box tools and tailored prompts, emphasizing input quality, competitors, product categories, and clear objectives to guide the audit.
Building e-commerce around how customers buy w/ Tim Roenicke and Beth Bauer of Fullerton Tool Company | IMC Live
Q: How has your approach to leadership and feedback shaped the development process?
Leadership encouraged experimentation but the team emphasized customer feedback loops, beta testing with select customers, and incremental changes. Over time this built trust and realistic expectations about scope, cost, and timelines, making the platform more usable for distributors and internal staff alike.
Building e-commerce around how customers buy w/ Tim Roenicke and Beth Bauer of Fullerton Tool Company | IMC Live
Q: What were the key data challenges and how did you structure product information to support advanced search and quoting?
The team moved away from generic text fields to a structured data model with many product attributes (dimensions, material, tool type, etc.) that could be computed and linked to the quoting system. This allowed instant pricing and accurate matches, and it also enabled data sharing with distributors for their own sites.
Building e-commerce around how customers buy w/ Tim Roenicke and Beth Bauer of Fullerton Tool Company | IMC Live
Q: Can you take us back to when the e-commerce journey started at Fullerton and how the decision to go custom evolved?
Tim explains the transition began around ERP changes and a push from the executive team to enable online ordering, but initial attempts failed due to data limitations and slow, non-live integrations. They eventually built a fully custom backend to ensure live data, precise attributes, and a better customer experience, which addressed the core issues and enabled real-time pricing and quoting.
Bridging marketing and HR to build winning teams w/ Ray Reader | The Manufacturing Employer
Q: What are a few practical steps a company could start tomorrow to align marketing and HR?
Begin with a 30-minute weekly alignment in the same room to define the employer brand, taglines, and roles; then talk to current employees to understand why they joined and stayed, leveraging ambassadors to spread authentic messaging.

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Frequently Asked Questions About The Manufacturing Marketer

What is The Manufacturing Marketer about and what kind of topics does it cover?

Industrial-focused marketing discussions driven by Gorilla 76 marketers and guest experts. Episodes consistently cover practical demand-gen, messaging for manufacturing audiences, and hands-on tactics for landing pages, product launches, AI messaging, and video/content strategy. A standout theme is treating marketing as a strategic, cross-functional discipline within B2B manufacturing, with many episodes featuring real-world case studies, live community insights, and actionable frameworks for e-commerce, organizational launches, and organic social. The show tends to attract senior marketers and practitioners seeking concrete, transferable guidance for demand generation and revenue pipelines in industrial contexts.

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How many listeners does The Manufacturing Marketer get?

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Which podcasts are similar to The Manufacturing Marketer?

These podcasts share a similar audience with The Manufacturing Marketer:

1. The Artificial Intelligence Show

How many episodes of The Manufacturing Marketer are there?

The Manufacturing Marketer launched 4 years ago and published 194 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Manufacturing Marketer?

Recent guests on The Manufacturing Marketer include:

1. Maya Harrington
2. Chelsey Trevino
3. Jenny Stanley
4. Beth Bauer
5. Tim Roenicke
6. Connor Phillips
7. Jim Olen
8. Bryan DeBois

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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