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The Manufacturing Marketer

Gorilla 76
Marketing Strategies
Industrial Marketing
Email Nurturing
Wordpress
Digital Marketing
Social Proof Marketing
Web Design
Gutenberg Editor
Audience Segmentation
Content Personalization
Linkedin
Click-Through Rates
Content Marketing
Lead Generation
Trade Shows
Customer Interviews
Marketing Metrics
Reddit
Design
Marketing Mix

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You... more

PublishesWeeklyEpisodes164Founded3 years ago
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Latest Episodes

Today, we’re getting a little zany. Since we’re approaching the end of Q4, we wanted to make an episode checking in with you about your budgets for the upcoming year. And what we specifically want to talk about is the role of an experimental line in ... more

Almost everyone's using generative AI, but not in the same ways. And why are the best use cases being gatekept by marketers in the know? Peyton and Allen lead a discussion with other Gorillas to go through the use cases and AI strategy most exciting ... more

Today, we’re talking with Director of Projects here at Gorilla 76, Alex Monroe. Alex has been reshaping the way we do work here at Gorilla from a project management viewpoint, and he has some ideas for industrial marketers broadly on what they can do... more

Most manufacturers don’t have a positioning problem. They have an implementation problem. In this episode of IMC Live, Gorilla 76’s Peyton Warren and Allen Fennewald sit down with Brendon Forrest to explore why messaging often falls flat inside manuf... more

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Recent Guests

Alex Monroe
Director of Projects at Gorilla 76
Gorilla 76
Episode: Project Managing Your Marketing w/ Alex Monroe
Taylor Corrado
Senior Director of Brand Marketing
Wistia
Episode: Smarter Video Marketing for B2B: A Playbook from Wistia | IMC Live
Josh Rozman
Marketing Manager at Oberlin Filter Company, USA
Oberlin Filter Company
Episode: Cartoons and Call Tracking | IMC Live
Kevin McClary
Head of Performance Marketing at Gorilla 76
Gorilla 76
Episode: More on Paid Search and AI w/ Kevin McClary
Craig Coffey
Content strategy and marketing manager at Eaton's Residential Division
Eaton
Episode: To Gate or Not to Gate w/ Craig Coffey (Eaton) | IMC Live
Paul Ince
CEO of LikeMind Media
LikeMind Media
Episode: The B2B Buying Decisions Report w/ Paul Ince
Chris Casey
Founder and Effectuator at CJC Works, an experiential marketing company
CJC Works
Episode: Events and Creative PR for Manufacturers w/ Chris Casey | IMC Live
Mike Hill
General manager and product development expert at Big Rocks Engineering
Big Rocks Engineering
Episode: Marketing, By and For Engineers w/ Mike Hill | IMC Live
Dale Underwood
CEO of SafePriceIO
SafePriceIO
Episode: Fueling lead generation with "pricing curiosity" w/ Dale Underwood

Hosts

Peyton Warren
Marketing Director at Gorilla 76, co-host of the Manufacturing Marketer.
Brendon Forrest
Host and co-host of the Manufacturing Marketer, senior marketing strategist at Gorilla 76.
Nihal Shetty
Co-host of the Manufacturing Marketer, provides insights on marketing strategies.

Reviews

4.9 out of 5 stars from 28 ratings
  • G76 are the industrial marketers you want to learn from

    Nothing more to add. If you work in the industrial space and want to up your marketing game, this is the crew and podcast to turn to.

    Apple Podcasts
    5
    JuSchaaf
    Germany2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews mention that the podcast offers valuable frameworks and advice that are directly applicable to current marketing challenges.
Feedback highlights the practical nature of discussions, which helps marketers to improve their strategies and execution.
Listeners appreciate the actionable insights provided, emphasizing the expertise of the hosts and the relevance of topics to their own work in industrial marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#100
Hong Kong/Business/Marketing
Apple Podcasts
#208
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Product launches and working with channel partners w/ Kelly Battaglini
Q: If you could tell industrial marketers one thing to do tomorrow, to make sales love them, what would it be?
Talk to them. Don't be afraid to pick up your phone and talk to them. Make sure you understand their needs.
Marketing and the Engineering Bottleneck w/ Mike Hill
Q: How can marketers work better with engineers?
Marketers should cater to engineers' need for data and specific feedback, involve them early in projects, and create a collaborative culture that serves the customer.
Marketing, By and For Engineers w/ Mike Hill | IMC Live
Q: Do you feel like you can break down the most effective content for engineers?
Knowing content is personal videos, liking content can be more specific videos, and trust content is data-based blogs.
Marketing, By and For Engineers w/ Mike Hill | IMC Live
Q: What was that process like for you?
It involved working closely with my assistant, Jessica, who helped push me to recognize the value of marketing.
Pricing Curiosity w/ Dale Underwood | IMC Live
Q: How has the attitude on pricing been different in the industrial space compared to IT?
Dale finds the industrial environment refreshing with less turnover and more consistent sales processes. He notes that traditional sales teams handle pricing, and the role of sales and marketing is becoming more integrated.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About The Manufacturing Marketer

What is The Manufacturing Marketer about and what kind of topics does it cover?

Focusing on the nuances of marketing within the industrial sector, this show features experienced marketers discussing a variety of relevant topics such as project management, positioning, B2B marketing strategies, and trends influenced by technology like AI. The content is designed to empower listeners with practical advice that can be immediately implemented to enhance their marketing practices, improve messaging, and drive demand for their businesses. Notably, the hosts often incorporate insights from guest experts, providing a well-rounded perspective on both foundational principles and current challenges facing industrial marketers. The aim is to create a valuable resource for those looking to advance their skills and effectiveness in ... more

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Which podcasts are similar to The Manufacturing Marketer?

These podcasts share a similar audience with The Manufacturing Marketer:

1. The Manufacturing Executive
2. The Artificial Intelligence Show

How many episodes of The Manufacturing Marketer are there?

The Manufacturing Marketer launched 3 years ago and published 164 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Manufacturing Marketer?

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What guests have appeared on The Manufacturing Marketer?

Recent guests on The Manufacturing Marketer include:

1. Alex Monroe
2. Taylor Corrado
3. Josh Rozman
4. Kevin McClary
5. Craig Coffey
6. Paul Ince
7. Chris Casey
8. Mike Hill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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