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The Manufacturing Marketer

Gorilla 76
Industrial Marketing
Marketing Strategies
Digital Marketing
B2B Marketing
Gorilla 76
Lead Generation
Content Marketing
Marketing Strategy
Industrial Marketing Summit
Customer Engagement
Linkedin
Positioning
Pricing Transparency
Marketing
Long-Form Content
Email Nurturing
Agile Project Management
Manufacturing
Wordpress
Workload Management

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You... more

PublishesWeeklyEpisodes187Founded4 years ago
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Artwork for The Manufacturing Marketer

Latest Episodes

When Fullerton Tool started down the e-commerce path, they weren't trying to build a custom platform. They were trying to solve customer problems.

In this episode, Beth Bauer and Tim Roenicke share how a website that initially focused on inventory ... more

In this episode borrowed from our sister show The Manufacturing Employer, Jon Franko and marketing strategist Ray Reader discuss how manufacturing companies can align their marketing and HR efforts to attract and retain top talent. They explore strat... more

What separates a CRM that creates clarity from one that creates chaos? In this episode of IMC Live, Gorilla 76 strategist Connor Phillips breaks down how industrial marketers can turn their CRM into a true revenue-driving command center. From cleanin... more

Campaigns live and die with the LP. That’s what we think, at least. So today, we’re going to dive deeper into the not-so-humble art of the landing page – what goes into a good one, how many you should be running, and all kinds of other things.

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Recent Guests

Jim Olen
Creative director with a background in commercial TV production
Brand and entertainment consultant (worked with MSC Industrial Supply, Harding, etc.)
Episode: Stop making “just another video”: talking branded entertainment w/ Jim Olen | IMC Live
Bryan DeBois
Director of Industrial AI at RoviSys
RoviSys
Episode: Manufacturers are using AI. How do they message on it?
Tyler Simmons
e-commerce division manager at Energy Management Corporation
Energy Management Corporation
Episode: B2B e-commerce: ‘add to cart’ isn’t the goal w/ Tyler Simmons | IMC Live
Mark Worger
Founder and CEO of MarTech3D
MarTech3D
Episode: The new wave in product visuals w/ Mark Worger
Julie Runez
Representative from Lehnen Industrial Services / Lehnen Lab
Lehnen Industrial Services / Lehnen Lab
Episode: They built a “$0 sales zone”… and it changed everything w/ Julie Runez | IMC Live
Dale Bertrand
Speaker who presented Make a Marketing Assistant session
Episode: Real-time takeaways from Industrial Marketing Summit 2026 attendees | IMC Live
McKenzie Raiden
Speaker/participant discussed in the interview
Episode: Real-time takeaways from Industrial Marketing Summit 2026 attendees | IMC Live
Andrew Cameron
Participant from Harpak-ULMA
Harpak-ULMA
Episode: Real-time takeaways from Industrial Marketing Summit 2026 attendees | IMC Live
John Greely
Head of Marketing at Nauvoo, AI chat startup
Nauvoo
Episode: How do LLMs fit into your website? w/ John Greely

Hosts

Nihal Shetty
Host of The Manufacturing Marketer; senior marketer at Gorilla 76
Brendon Forrest
Co-host; experienced marketer and podcast host
Peyton Warren
Host of IMC Live; Marketing Director at Gorilla 76

Reviews

4.9 out of 5 stars from 29 ratings
  • G76 are the industrial marketers you want to learn from

    Nothing more to add. If you work in the industrial space and want to up your marketing game, this is the crew and podcast to turn to.

    Apple Podcasts
    5
    JuSchaaf
    Germany3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring practical expertise from manufacturing and tech.
Industry-focused insights and actionable tactics stand out.
Strong emphasis on ROI and real-world case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

B2B e-commerce: ‘add to cart’ isn’t the goal w/ Tyler Simmons | IMC Live
Q: What does a successful e-commerce setup look like for vfds.com?
It's not just about having an online catalog; it's about building trust through comprehensive product information, learning content, and accessible human support, while using the catalog to attract new customers and generate phone conversations that convert.
Getting customer research right | IMC Live
Q: What are you trying to do when you sit down for a customer interview, especially if it's a new client?
The goal is to uncover the customer's job, pains, and how they measure success, while using the interview to gather data that can inform messaging and product decisions, not just collect testimonials; set up to allow for honest, comprehensive feedback and to enable comparison with prior conversations.
Ecommerce deployment headaches w/ Emily Ting
Q: So Emily, can you just give us the overall summary or understanding of what you were trying to do with this e-commerce project? What was the goal? When did it start?
The project aimed to create a closed portal for CCS distributors to access product data, pricing, and lead times, with unique distributor pricing. It started after Emily returned from Japan, kicking off in 2022, to address the time-sucking one-off quotes that bogged down the sales team and prevented pursuit of new opportunities.
How she built it: an industrial product launch framework w/ Katie Parlin | IMC Live
Q: What has the organizational impact been when leadership buys into this framework?
Leadership became supportive once they saw the framework documented and understood; it clarified what marketing must do, helped cross-functional teams coordinate, and integrated marketing into the lifecycle of product development rather than treating it as an afterthought.
How she built it: an industrial product launch framework w/ Katie Parlin | IMC Live
Q: What inspired you to build the marketing-led product launch framework instead of continuing with the traditional stage gate process?
The traditional process limited marketing to a late-stage checklist, creating inefficiencies and fires. I wanted a framework that documents marketing's actual responsibilities across all stages, enables collaboration with engineering and sales, and provides a scalable approach that could be rolled out globally with localized assets.

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Frequently Asked Questions About The Manufacturing Marketer

What is The Manufacturing Marketer about and what kind of topics does it cover?

Industrial-focused marketing discussions driven by Gorilla 76 marketers and guest experts. Episodes consistently cover practical demand-gen, messaging for manufacturing audiences, and hands-on tactics for landing pages, product launches, AI messaging, and video/content strategy. A standout theme is treating marketing as a strategic, cross-functional discipline within B2B manufacturing, with many episodes featuring real-world case studies, live community insights, and actionable frameworks for e-commerce, organizational launches, and organic social. The show tends to attract senior marketers and practitioners seeking concrete, transferable guidance for demand generation and revenue pipelines in industrial contexts.

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How many listeners does The Manufacturing Marketer get?

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Which podcasts are similar to The Manufacturing Marketer?

These podcasts share a similar audience with The Manufacturing Marketer:

1. AI Explored
2. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of The Manufacturing Marketer are there?

The Manufacturing Marketer launched 4 years ago and published 187 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Manufacturing Marketer?

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What guests have appeared on The Manufacturing Marketer?

Recent guests on The Manufacturing Marketer include:

1. Jim Olen
2. Bryan DeBois
3. Tyler Simmons
4. Mark Worger
5. Julie Runez
6. Dale Bertrand
7. McKenzie Raiden
8. Andrew Cameron

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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