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The Manufacturing Marketer

Gorilla 76
Marketing Strategies
Digital Marketing
Industrial Marketing
Email Nurturing
Wordpress
Content Marketing
Web Design
Gutenberg Editor
Industrial Marketing Summit
Content Personalization
Audience Segmentation
Long-Form Content
Click-Through Rates
Marketing Strategy
Trade Shows
Marketing Metrics
Reddit
Design
Marketing Mix
Automation and Control Engineering

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You... more

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Artwork for The Manufacturing Marketer

Latest Episodes

Marketers are asked to build brand and drive results all at once. But doing both well starts with knowing how lead gen and demand gen really work, and how to use them together. Allen talks with Gorilla 76’s Aren Buresh and Peyton Warren about what’s ... more

We’ve brought back Josh Rozman from a recent IMC: Live episode on call attribution. And if you’ve listened to that show, you’re probably also aware that Josh’s company, Oberlin Filter, has a pretty cool mascot that Josh has spearheaded. We want to di... more

Today we’re stepping back from some of our more tactical discussions to talk about the industrial world at large. Donald Trump’s presidency has meant a lot of changes for industrial America, and we want to take an episode to talk about how.

In this episode of IMC Live, Peyton and Allen talk with Taylor Corrado, senior director of brand marketing at Wistia, about how modern B2B marketers can get more from their video content. You’ll hear how Wistia repurposes its State of Video report ac... more

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Recent Guests

Mike Hill
Representative at Big Rocks Engineering, an engineering and manufacturing service company
Big Rocks Engineering
Episode: Live from MAMstrong w/ Allen Fennewald
Lacey Coleman
HR Specialist at Holloway America
Holloway America
Episode: Live from MAMstrong w/ Allen Fennewald
Randy Caldwell
President of Holloway America
Holloway America
Episode: Live from MAMstrong w/ Allen Fennewald
John Fontaine
Representatives from Industrial Shelving Systems
Industrial Shelving Systems
Episode: Live from MAMstrong w/ Allen Fennewald
Jordan Yates
Technical Solutions Manager at Noble Corporation and creator of Jordan Yates Marketing
Noble Corporation
Episode: All About You: Making 2025 the Year of Personal Growth | IMC Live
Schuyler Van Sickle
Founder and CEO of 3Mera, focusing on empowering US manufacturers through digital transformation.
3Mera
Episode: Digital Lessons for Your Manufacturing Showroom | IMC Live
David Peterson
Director of Engineering Content at control.com
control.com
Episode: Tailoring Your Messaging to Engineers w/ David Peterson
Morgan Norris
Senior Brand and Content Strategist at TREW Marketing
TREW Marketing
Episode: Speaking Engineer | IMC Live
Jamie Tokarz
Senior Content Strategist at TREW Marketing
TREW Marketing
Episode: Speaking Engineer | IMC Live

Hosts

Alan Fenewald
Senior writer for the Industrial Marketing Agency, Gorilla 76, and one of your IMC Live hosts.
Erin
Host from Gorilla 76 and co-host of The Manufacturing Marketer podcast, sharing insights on marketing strategies.
Peyton Warren
Marketing Director at Gorilla 76 and one of the IMC Live hosts, with expertise in industrial marketing.
Nihal
Co-host of The Manufacturing Marketer and an experienced marketing professional at Gorilla 76.

Reviews

4.9 out of 5 stars from 28 ratings
  • G76 are the industrial marketers you want to learn from

    Nothing more to add. If you work in the industrial space and want to up your marketing game, this is the crew and podcast to turn to.

    Apple Podcasts
    5
    JuSchaaf
    Germany2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is a strong positive sentiment about the collaborative and community-focused nature of the show, informed by expert guests and real-world applications.
Listeners appreciate the practical, actionable insights offered, highlighting their relevance to industrial marketing professionals. Many feel that the hosts are knowledgeable and provide valuable information to improve their marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Live from MAMstrong w/ Allen Fennewald
Q: What would you tell companies that hesitate to invest in marketing?
Emphasize the importance of connecting with people through impactful storytelling and personal outreach, rather than just product-focused marketing.
Live from MAMstrong w/ Allen Fennewald
Q: What are the top three things that marketers do when they're trying to communicate to engineers that you would rather them do differently?
They often sound the same or play it too safe, lacking a lighter side that resonates with engineers.
More on Emails w/ TJ Sheridan
Q: Do you feel hopeful about the future of email marketing?
Yes, as long as emails are well done and feel personal, they are a valuable tool for marketers.
More on Emails w/ TJ Sheridan
Q: What are some common mistakes that people make writing their emails?
Many emails have a uniform, soulless style that lacks genuine content, focusing too much on a peppy tone rather than clarity or substance.
More on Emails w/ TJ Sheridan
Q: What are some common mistakes that people make with the visual design of their emails?
Common mistakes include poor layout that isn't optimized for mobile, lack of visual hierarchy, and using low-quality images.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
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Frequently Asked Questions About The Manufacturing Marketer

What is The Manufacturing Marketer about and what kind of topics does it cover?

This podcast focuses on empowering industrial marketers by providing actionable insights and strategies to enhance their marketing skills. Through a mix of live events, deep dives into relevant topics, and guest discussions, listeners can expect to gain practical advice tailored to the unique challenges of the manufacturing and engineering sectors. Topics frequently discussed include content marketing, digital transformation, branding, and effective communication with engineers. The format encourages community engagement and offers a platform for sharing industry best practices, making it an invaluable resource for professionals looking to elevate their marketing efforts and drive demand in the industrial space.

Where can I find podcast stats for The Manufacturing Marketer?

Rephonic provides a wide range of podcast stats for The Manufacturing Marketer. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Manufacturing Marketer and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Manufacturing Marketer get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Manufacturing Marketer, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Manufacturing Marketer?

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How many subscribers and views does The Manufacturing Marketer have?

To see how many followers or subscribers The Manufacturing Marketer has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Manufacturing Marketer?

These podcasts share a similar audience with The Manufacturing Marketer:

1. The Manufacturing Executive
2. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
3. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of The Manufacturing Marketer are there?

The Manufacturing Marketer launched 3 years ago and published 157 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Manufacturing Marketer?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Manufacturing Marketer?

Rephonic pulls ratings and reviews for The Manufacturing Marketer from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Manufacturing Marketer?

Rephonic provides full transcripts for episodes of The Manufacturing Marketer. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Manufacturing Marketer?

Recent guests on The Manufacturing Marketer include:

1. Mike Hill
2. Lacey Coleman
3. Randy Caldwell
4. John Fontaine
5. Jordan Yates
6. Schuyler Van Sickle
7. David Peterson
8. Morgan Norris

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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