The JM Buzz
Journal of MarketingThe JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
| Publishes | Monthly | Episodes | 84 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Many inclusivity efforts fall short for underrepresented consumers. This Journal of Marketing study explores consumer skepticism and offers strategies to build genuine brand trust.
Join host Samantha Cross (Babson College) for a discussion with Jenn... more
A Journal of Marketing study shows how targeted marketing can dismantle colonial health narratives, amplifying First Nations voices for fair health services.
Join host Samantha Cross (Babson College) for a discussion with Dr. Steven D'Alessandro, Pr... more
Recent social movements such as Black Lives Matter have prompted brands and retailers to increase the use of minority ownership labels (e.g., Black-owned, woman-owned). How do these labels affect consumer behavior during brand failures?
Join host ... more
A new Journal of Marketing study shows how India aimed to make essential medicines more affordable but inadvertently ended up reducing drug sales.
Read an in-depth recap of this research here: www.ama.org/2024/06/04/how-an-indian-governmen... more
Recent Guests
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #248 |  Australia/Business/Marketing |
Apple Podcasts | #88 |  South Korea/Business/Marketing |
Apple Podcasts | #128 |  China/Business/Marketing |
Apple Podcasts | #136 |  Taiwan/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
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Frequently Asked Questions About The JM Buzz
What is The JM Buzz about and what kind of topics does it cover?
Focused on exploring advanced marketing research, this podcast provides insights into forthcoming articles published in a leading marketing scholarly journal. The episodes feature discussions with experts who analyze the latest findings, covering topics from consumer behavior and marketing strategies to the implications of regulations in various industries. Unique for its academic depth and practical relevance, it serves as a resource for marketing professionals, academics, and anyone interested in the latest trends and methodologies shaping the field. Listeners can expect to enhance their understanding of both theoretical frameworks and real-world applications in marketing.
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How many listeners does The JM Buzz get?
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What are the audience demographics for The JM Buzz?
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How many subscribers and views does The JM Buzz have?
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How many episodes of The JM Buzz are there?
The JM Buzz launched 3 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The JM Buzz?
Recent guests on The JM Buzz include:
1. Dr. Samantha Cross
2. Dr. Jennifer D'Angelo
3. Dr. Lea Dunn
4. Dr. Francesca Valsesia
5. Steven D'Alessandro
6. Aaron Barnes
7. Kathleen Seiders
8. Esther Uduehi
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.