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Artwork for The Jay & Tony Show Show

The Jay & Tony Show Show - Vertically Challenged

Jay Blumenfield, Tony Marsh, Geoff Bell
Vertical Micro Dramas
Verticals
Artificial Intelligence
Vertical Dramas
Vertical Micro Drama
Paywall
China
Micro Dramas
Kasey Esser
Vertical Microdramas
Vertical Video Syndrome
Tiktok
Vertical Writing
Micro Drama
Audience
Media Industry
Alta TV
Quibi
Unscripted Drama
Vertical Micro-Drama

The Jay & Tony Show Show - Vertically Challenged Two partners. One podcast. Zero patience for stale TV. Hollywood talks a big game about "disruption," but the real shift is happening overseas, where short-form dramas, aka Verticals, aka Micro Dramas, are pulling in billions of eyeballs. These snack-sized soap operas are addictive, unstoppable, and reshaping how stories are told. We're digging into... more

PublishesWeeklyEpisodes33Founded7 months ago
Number of ListenersCategories
TV & FilmComedy

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Artwork for The Jay & Tony Show Show

Latest Episodes

Jay and Tony keep going with Evan Shapīro, and the conversation gets sharper, messier, and much more fun. Evan unloads on the collapse of gatekeepers, the rise of the creator economy, and the uncomfortable truth that audiences now have more power tha... more

Jay and Tony sit down with a man known as the "media cartographer," Evan Shapīro, to unpack his now-iconic Media Universe Map and what it reveals about the modern entertainment ecosystem and those pretending the old playbook works. From his roots in ... more

In this episode, Jay and Tony dive into the latest chaos in the vertical micro-drama space, unpacking what creators, investors, and platforms are getting right… and where they're completely kidding themselves. From shifting audience expectations to t... more

Part 2 of the interview with Larry Namer and Anina Nett gets more inside the business math, the creative mechanics, and the uncomfortable question… is the U.S. finally ready, or just finally desperate? Larry lays out what it'll take for new U.S. plat... more

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Recent Guests

Evan Shapiro
Media executive and commentator on the future of television
Former IFC, AMC Networks, Core TV, Participant Media
Episode: #132 - Who Really Runs Media Now? - Interview with Evan Shapīro, Part 1
Larry Namer
Founder of E! Entertainment Networks and entrepreneur launching VersaTV
VersaTV / E! Entertainment Networks
Episode: #129 - The Actress and The Mogul – Part 1
Anina Nett
Top American actress in China with a wearable-tech fashion tech company
Yes, she has a tech fashion company
Episode: #129 - The Actress and The Mogul – Part 1
Isabel Drean
Author and expert on vertical writing; professor/consultant involved in incubators
Episode: #125 - She Wrote on The Book on Micro-Dramas and The "Secrets" Aren't What You Think - Part 2
Kasey Esser
Leading actor in vertical micro dramas
Episode: #122 - The Sexiest Man In Verticals Is Pushing The Genre Forward - Part 2
Wayne Ren
Head of content at Alta TV
Alta TV
Episode: #118 - Check Your Hollywood Ego or Get Fired - Interview with Wayne Ren Part 1
Jen Cooper
Fan expert on verticals, micro drama, and fandom
Fandom expert
Episode: #116 - Who the F&*k is watching these things? – Vertical micro drama Fan expert Jen Cooper spills the tea. Part 2
Timothy Oh
Guest with expertise in content, tech, and storytelling
Episode: #110 - Inside the Mind of Timothy Oh: The Vertical Visionary Who Outran the Mob Part 2

Hosts

Jay
Host of The Jay & Tony Show Show - Vertically Challenged
Tony
Co-host of The Jay & Tony Show Show - Vertically Challenged

Reviews

4.6 out of 5 stars from 19 ratings
  • Annoying

    Really annoying. Unlistenable. Wanted to like it but it is evidence that not everyone should have a podcast and not everyone need be making vertical content.

    Apple Podcasts
    1
    afro-dee
    United States2 months ago
  • Finally, someone gets it.

    While Hollywood sleepwalks into irrelevance, Jay and Tony are three moves ahead, breaking down why vertical micro-dramas are eating everyone's lunch overseas. No podcast bloat, just straight facts about why your next competitor isn't Netflix – it's a 19-year-old with a ring light. Their Quibi post-mortem alone is worth the subscribe. Essential listening for anyone tired of executives pretending they understand "the TikToks."

    Apple Podcasts
    5
    TBD Daddy Drew
    United States7 months ago
  • I liked their logo

    I could care less about TV. But I genuinely found these two (dare I say clowns) fascinating! The tv stuff they talk about actually relates to real life. Great listen! Glad I found it!

    Apple Podcasts
    5
    Burning_IN
    United States7 months ago
  • Smart and hilarious

    Not only did their banter keep me laughing, their perspective on the changing television landscape was so smart. Feels like a masterclass of how tv has evolved in the past 5 years and where we are now, but light and easy for anyone inside or outside of the tv industry. If you’re a lover of television- you want to check this one out!

    Apple Podcasts
    5
    OccasionalPodcastFan
    United States7 months ago
  • The Jay & Tony Show Show - Vertically Challenged

    Vertically Challenged makes for an entertaining listen. Jay and Tony share sharp perspective, looking back on Quibi while pointing to what’s happening in the world of vertical micro dramas.

    Apple Podcasts
    5
    HollyWeirdrightnow
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners find humor and pace energetic, while a few critics wish for tighter focus at times.
Balanced, sharp banter with practical takes on verticals.
Guests consistently bring expert perspectives from media and tech domains.
Shows deep understanding of global distribution and platform dynamics.

Talking Points

Recent interactions between the hosts and their guests.

#132 - Who Really Runs Media Now? - Interview with Evan Shapīro, Part 1
Q: How has the audience changed the gatekeeping role in the industry?
The guest argues that audiences now effectively greenlight content through direct feedback and engagement, making executives increasingly obsolete in the decision-making process and pressuring leadership to adopt bolder, audience-first approaches.
#132 - Who Really Runs Media Now? - Interview with Evan Shapīro, Part 1
Q: What was your first big break and how did you approach it?
He describes moving from theater and dance into the Broadway-ad agency world, then into leadership roles at Shakespeare in the Park, followed by a pivotal move into TV with IFC and later Portlandia, illustrating a willingness to take unconventional bets and pivot across media formats.
#109 - Inside the Mind of Timothy Oh: The Vertical Visionary Who Outran the Mob Part 1
Q: What does the dinner party answer to what you do look like, and why do you do it?
Tim explains it depends on whom he's with; with drama-watchers he'll say he's in media tech at the forefront of change, while with friends he uses humor and situational examples to describe his work.
#110 - Inside the Mind of Timothy Oh: The Vertical Visionary Who Outran the Mob Part 2
Q: What do you see as the future of micro dramas in a mobile-first world?
The evolution will hinge on balancing speed with emotional depth, plus the gamification of content where shopping and interactive elements become a natural part of storytelling without compromising art.
#118 - Check Your Hollywood Ego or Get Fired - Interview with Wayne Ren Part 1
Q: What does Jen AI look like at Alta and how will it shape your future projects?
Alta is experimenting with two pipelines—full Jenny AI and hybrid AI. Full AI can generate entire scenes and characters, enabling highly imaginative, cost-effective worlds, while hybrid AI blends AI-generated visuals with real actors and motion capture to preserve emotional authenticity. The approach varies by story and budget, with a clear strategy to push boundaries in vertical drama.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Jay & Tony Show Show

What is The Jay & Tony Show Show about and what kind of topics does it cover?

A sharp, conversation-driven show that focuses on verticals—short-form, bite-sized dramas that are reshaping global entertainment. Episodes commonly dissect production economics, distribution across East and West, brand and sponsorship integration, and the evolving role of AI and new tech in creating and marketing micro-dramas. The hosts trade candid takes on platform dynamics, funding, and talent strategy, often contrasting Hollywood norms with rapid, creator-led models from international markets. A standout is the show's willingness to challenge conventional TV wisdom with bold predictions and practical, real-world anecdotes from pioneers in the vertical space.

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How many listeners does The Jay & Tony Show Show get?

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Which podcasts are similar to The Jay & Tony Show Show?

These podcasts share a similar audience with The Jay & Tony Show Show:

1. Pivot
2. The Prof G Pod with Scott Galloway
3. The Daily
4. The Ezra Klein Show
5. Up First from NPR

How many episodes of The Jay & Tony Show Show are there?

The Jay & Tony Show Show launched 7 months ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Jay & Tony Show Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Jay & Tony Show Show?

Recent guests on The Jay & Tony Show Show include:

1. Evan Shapiro
2. Larry Namer
3. Anina Nett
4. Isabel Drean
5. Kasey Esser
6. Wayne Ren
7. Jen Cooper
8. Timothy Oh

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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