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Artwork for The Jay & Tony Show Show

The Jay & Tony Show Show - Vertically Challenged

Jay Blumenfield, Tony Marsh, Geoff Bell
Vertical Micro Dramas
Verticals
Artificial Intelligence
Vertical Dramas
China
Micro Dramas
Paywall
Micro Drama
Vertical Micro Drama
Anamana
Tiktok
Audience
Artificial Intelligence (AI)
Hollywood
Kasey Esser
Candyjar
Vertical Writing
Vertical Microdramas
Vertical Video Syndrome
Los Angeles

The Jay & Tony Show Show - Vertically Challenged Two partners. One podcast. Zero patience for stale TV. Hollywood talks a big game about "disruption," but the real shift is happening overseas, where short-form dramas, aka Verticals, aka Micro Dramas, are pulling in billions of eyeballs. These snack-sized soap operas are addictive, unstoppable, and reshaping how stories are told. We're digging into... more

PublishesWeeklyEpisodes51Foundeda year ago
Number of ListenersCategories
TV & FilmComedy

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Artwork for The Jay & Tony Show Show

Latest Episodes

Broadcasting straight from the rural trenches of Northern California in 100-degree heat, Jay and Tony give a raw, unfiltered look into the daily chaos of producing vertical micro-dramas. They dive deep into the unique production challenges, from wres... more

Jay, Tony, and Meagan Johnson continue their deep dive into the evolving vertical drama landscape. In Part 2, they discuss the power of community reviews, the clash between audience demands and app data, and the subtle cultural differences in storyte... more

Jay and Tony kick off the episode with a classic rant on digital burnout and technology fatigue before diving into a candid conversation with micro-drama "superfan" and audience liaison Meagan Johnson. Meagan shares her journey into the world of vert... more

If Ai is the future of entertainment, who gets to decide what stories get told? In Part 2, Ali Albazaz dives into the future of Hollywood, why audiences—not executives—should be the ultimate gatekeepers, and how AI could unlock the next billion-dolla... more

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Recent Guests

Meagan Johnson
Superfan and advocate in verticals; audience liaison/producer
Independent creator/enthusiast in verticals
Episode: 149 - Inside the Mind of a Micro-Drama Superfan with: Meagan Johnson - Part 1
Ali Albazaz
CEO of CandyJar (and involved with Galatea, Inkette, Ironblood)
CandyJar; Galatea; Inkette; Ironblood
Episode: 148 - Ali Albazaz CEO of CandyJar spills the ai beans - Part 2
Tommy Harper
Producer extraordinaire; worked on Top Gun: Maverick, Mission Impossible, Star Trek films; vertical/tech entrepreneur launching VU
Producer; founder of VU vertical platform
Episode: 141 - Why Is Tom Cruise's Producer Doing Verticals? - Tommy Harper Part 1
Eddie Yoon
AI researcher and guest on the discussion about AI in media
Episode: 140 - Silence of the LLMs - Eddie Yoon Part 2
Dana Protsyshak
Organizer of the LA Vertical Drama Market
LA Vertical Drama Market / Virtual Production initiatives
Episode: #137 - The Woman Who Built The L.A. Vertical Drama Market - Dana Protsyshak
Bogdan Nesvit
Founder and CEO of Holywater and My Drama
Holywater; My Drama
Episode: #135 - The CEO Who Doesn't Believe in Ego (But Built a Media Empire Anyway) - Bogdan Nesvit Part 1
Evan Shapiro
Media executive and commentator known for the Media Cartographer and industry analysis
Independent/Writer and speaker
Episode: #133 - Who Really Runs Media Now? – Interview with Evan Shapīro, Part 2
Larry Namer
Legendary media entrepreneur who created E-Networks and consulted on vertical dramas globally
Episode: #130 - The Actress and The Mogul – Part 2
Anina Nett
American actress who has worked extensively in China and vertical dramas
Episode: #130 - The Actress and The Mogul – Part 2

Hosts

Jay
Host with a background in long-form and vertical entertainment discussions; frequently references industry history, cross-border production, and startup-style ecosystems.
Tony
Co-host who co-narrates discussions on disruption, verticals, and platform strategies; often provides industry anecdotes and pragmatic takes.

Reviews

4.7 out of 5 stars from 27 ratings
  • AMAZING

    One of the funniest podcasts I’ve heard in recent times. Love their banter. Easy and fun listen and I’m not even in the industry

    Apple Podcasts
    5
    Biggestfanofthispodcast
    United States3 months ago
  • Annoying

    Really annoying. Unlistenable. Wanted to like it but it is evidence that not everyone should have a podcast and not everyone need be making vertical content.

    Apple Podcasts
    1
    afro-dee
    United States6 months ago
  • Finally, someone gets it.

    While Hollywood sleepwalks into irrelevance, Jay and Tony are three moves ahead, breaking down why vertical micro-dramas are eating everyone's lunch overseas. No podcast bloat, just straight facts about why your next competitor isn't Netflix – it's a 19-year-old with a ring light. Their Quibi post-mortem alone is worth the subscribe. Essential listening for anyone tired of executives pretending they understand "the TikToks."

    Apple Podcasts
    5
    TBD Daddy Drew
    United Statesa year ago
  • I liked their logo

    I could care less about TV. But I genuinely found these two (dare I say clowns) fascinating! The tv stuff they talk about actually relates to real life. Great listen! Glad I found it!

    Apple Podcasts
    5
    Burning_IN
    United Statesa year ago
  • Smart and hilarious

    Not only did their banter keep me laughing, their perspective on the changing television landscape was so smart. Feels like a masterclass of how tv has evolved in the past 5 years and where we are now, but light and easy for anyone inside or outside of the tv industry. If you’re a lover of television- you want to check this one out!

    Apple Podcasts
    5
    OccasionalPodcastFan
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts come across as relatable and unpretentious, making industry topics approachable.
Smart, funny, and insightful take on Hollywood's disruption and the creator economy.
Praises banter and practical take on verticals; entertaining for both insiders and outsiders.
Some find it unlistenable and overly negative toward certain formats.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#64
Ukraine/TV & Film

Talking Points

Recent interactions between the hosts and their guests.

149 - Inside the Mind of a Micro-Drama Superfan with: Meagan Johnson - Part 1
Q: What drew you to verticals in the first place, and has your relationship with them evolved since you started?
Trauma and grief drew me in, but over time I found comfort, community, and a critical voice for what I want to see from the genre, especially in terms of representation and storytelling boundaries.
149 - Inside the Mind of a Micro-Drama Superfan with: Meagan Johnson - Part 1
Q: So, how do you introduce yourself in this space, given that there isn't a simple box for what you do?
I describe myself as a super consumer, an audience liaison, and a linchpin between the audience and the industry, with a producer streak from my scripted YouTube work, all oriented around understanding audience behavior.
147 - Ali Abazaz CEO of CandyJar spills the ai beans...
Q: What makes your approach different from the typical AI slop in the market?
We enforce a high quality bar, ensure the output looks non-AI and invest in real talent; the goal is long-term loyalty and sustainable growth rather than quick, low-effort monetization.
147 - Ali Abazaz CEO of CandyJar spills the ai beans...
Q: How does AI affect talent roles on set, especially for scripting and directing?
Scripts are still written by humans, but editors, actors, and directors are increasingly working with AI to expedite production; AI handles repetitive tasks and mocap, while humans craft the voice, pacing, and visuals to maintain quality and emotional resonance.
147 - Ali Abazaz CEO of CandyJar spills the ai beans...
Q: How do you see the world of micro dramas evolving into a new studio-like system?
By combining proven IP with AI-assisted production and rigorous analytics, we scale high-quality storytelling in a way that can match or exceed traditional development timelines while keeping the audience at the center of what succeeds.

Audience Metrics

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Frequently Asked Questions About The Jay & Tony Show Show

What is The Jay & Tony Show Show about and what kind of topics does it cover?

Two industry-facing hosts debate and decode the rise of vertical short-form dramas, exploring how lean, tech-enabled production, global distribution, and new monetization models are reshaping modern TV and streaming. The show often features deep dives into production economics, platform dynamics, AI's impact on creation and licensing, and the evolving ecosystem around verticals, paywalls, and brand partnerships. Episodes blend memoir-like origin stories, practical production tips, and hot takes from market events, with a penchant for sharp banter and a clear appetite for disruptive, overseas-led shifts in entertainment. Noteworthy is the consistent focus on micro-dramas as a viable, scalable alternative to traditional formats, plus a willin... more

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1. Up First from NPR
2. The Daily
3. Mixed Signals from Semafor Media
4. The Business
5. The Ezra Klein Show

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The Jay & Tony Show Show launched a year ago and published 51 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Jay & Tony Show Show?

Recent guests on The Jay & Tony Show Show include:

1. Meagan Johnson
2. Ali Albazaz
3. Tommy Harper
4. Eddie Yoon
5. Dana Protsyshak
6. Bogdan Nesvit
7. Evan Shapiro
8. Larry Namer

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