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Artwork for The Jay & Tony Show Show

The Jay & Tony Show Show - Vertically Challenged

Jay Blumenfield, Tony Marsh, Geoff Bell
Vertical Micro Dramas
Verticals
Artificial Intelligence
Vertical Dramas
China
Micro Dramas
Paywall
Micro Drama
Vertical Micro Drama
Kasey Esser
Vertical Writing
Vertical Microdramas
Tiktok
Vertical Video Syndrome
Media Industry
Audience
Alta TV
Unscripted Drama
Quibi
Vertical Micro-Drama

The Jay & Tony Show Show - Vertically Challenged Two partners. One podcast. Zero patience for stale TV. Hollywood talks a big game about "disruption," but the real shift is happening overseas, where short-form dramas, aka Verticals, aka Micro Dramas, are pulling in billions of eyeballs. These snack-sized soap operas are addictive, unstoppable, and reshaping how stories are told. We're digging into... more

PublishesWeeklyEpisodes36Founded8 months ago
Number of ListenersCategories
TV & FilmComedy

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Artwork for The Jay & Tony Show Show

Latest Episodes

In Part 2, Jay and Tony get into the bloodsport behind one of entertainment's fastest-growing categories. Bogdan breaks down why the market is already more saturated than people think, why most new entrants are dead on arrival, and what the biggest c... more

This week, Jay and Tony sit down with Bogdan Nesvit, co-founder and co-CEO of Holywater and My Drama, whose path to building a micro-drama heavyweight somehow includes post-Soviet Ukraine, Oxford, the UN, and a startup that blew up on the launchpad. ... more

#134 - Emergency podcast. Ai has killed Chinese production hubs. The AIpocalsye is here.

Jay and Tony keep going with Evan Shapīro, and the conversation gets sharper, messier, and much more fun. Evan unloads on the collapse of gatekeepers, the rise of the creator economy, and the uncomfortable truth that audiences now have more power tha... more

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Recent Guests

Bogdan Nesvit
Founder and CEO of Holywater and My Drama
Holywater; My Drama
Episode: #135 - The CEO Who Doesn't Believe in Ego (But Built a Media Empire Anyway) - Bogdan Nesvit Part 1
Evan Shapiro
Media executive and commentator on the future of television
Former IFC, AMC Networks, Core TV, Participant Media
Episode: #132 - Who Really Runs Media Now? - Interview with Evan Shapīro, Part 1
Larry Namer
Founder of E! Entertainment Networks and entrepreneur launching VersaTV
VersaTV / E! Entertainment Networks
Episode: #129 - The Actress and The Mogul – Part 1
Anina Nett
Top American actress in China with a wearable-tech fashion tech company
Yes, she has a tech fashion company
Episode: #129 - The Actress and The Mogul – Part 1
Isabel Drean
Author and expert on vertical writing; professor/consultant involved in incubators
Episode: #125 - She Wrote on The Book on Micro-Dramas and The "Secrets" Aren't What You Think - Part 2
Kasey Esser
Leading actor in vertical micro dramas
Episode: #122 - The Sexiest Man In Verticals Is Pushing The Genre Forward - Part 2
Wayne Ren
Head of content at Alta TV
Alta TV
Episode: #118 - Check Your Hollywood Ego or Get Fired - Interview with Wayne Ren Part 1
Jen Cooper
Authority on vertical micro drama and fandom
Independent creator/consultant in verticals
Episode: #115 - Who the F&*k is watching these things? – Vertical micro drama Fan expert Jen Cooper spills the tea. Part 1
Timothy Oh
General manager for Southeast Asia at COL Group
COL Group
Episode: #109 - Inside the Mind of Timothy Oh: The Vertical Visionary Who Outran the Mob Part 1

Hosts

Jay
Host of The Jay & Tony Show Show - Vertically Challenged
Tony
Co-host of The Jay & Tony Show Show - Vertically Challenged

Reviews

4.6 out of 5 stars from 19 ratings
  • Annoying

    Really annoying. Unlistenable. Wanted to like it but it is evidence that not everyone should have a podcast and not everyone need be making vertical content.

    Apple Podcasts
    1
    afro-dee
    United States2 months ago
  • Finally, someone gets it.

    While Hollywood sleepwalks into irrelevance, Jay and Tony are three moves ahead, breaking down why vertical micro-dramas are eating everyone's lunch overseas. No podcast bloat, just straight facts about why your next competitor isn't Netflix – it's a 19-year-old with a ring light. Their Quibi post-mortem alone is worth the subscribe. Essential listening for anyone tired of executives pretending they understand "the TikToks."

    Apple Podcasts
    5
    TBD Daddy Drew
    United States7 months ago
  • I liked their logo

    I could care less about TV. But I genuinely found these two (dare I say clowns) fascinating! The tv stuff they talk about actually relates to real life. Great listen! Glad I found it!

    Apple Podcasts
    5
    Burning_IN
    United States8 months ago
  • Smart and hilarious

    Not only did their banter keep me laughing, their perspective on the changing television landscape was so smart. Feels like a masterclass of how tv has evolved in the past 5 years and where we are now, but light and easy for anyone inside or outside of the tv industry. If you’re a lover of television- you want to check this one out!

    Apple Podcasts
    5
    OccasionalPodcastFan
    United States8 months ago
  • The Jay & Tony Show Show - Vertically Challenged

    Vertically Challenged makes for an entertaining listen. Jay and Tony share sharp perspective, looking back on Quibi while pointing to what’s happening in the world of vertical micro dramas.

    Apple Podcasts
    5
    HollyWeirdrightnow
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners find humor and pace energetic, while a few critics wish for tighter focus at times.
Balanced, sharp banter with practical takes on verticals.
Guests consistently bring expert perspectives from media and tech domains.
Shows deep understanding of global distribution and platform dynamics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#207
Poland/TV & Film
Apple Podcasts
#229
Ukraine/TV & Film

Talking Points

Recent interactions between the hosts and their guests.

#135 - The CEO Who Doesn't Believe in Ego (But Built a Media Empire Anyway) - Bogdan Nesvit Part 1
Q: What was the learning curve when collaborating with American studios?
He explains that communication styles differ and require several iterations (three to four) to align structure and production rhythms, but with willingness to learn, studios can scale and deliver content that resonates with audiences.
#135 - The CEO Who Doesn't Believe in Ego (But Built a Media Empire Anyway) - Bogdan Nesvit Part 1
Q: Tell us sort of how you got here.
Bogdan shares his trajectory from Ukraine to studying in London, working at the UN, and eventually founding Holywater and My Drama, driven by a belief that real impact comes from building people-focused businesses and shaping culture.
#136 - The CEO Who Doesn't Believe in Ego (But Built a Media Empire Anyway) - Bogdan Nesvit Part 2
Q: Where do you see this going in terms of mainstream adoption and integration into mass culture?
Mainstream adoption will come as Micro Dramas become a mass entertainment phenomenon, with brands and mass media integrating the format; it will require a balance of strong story, strategic brand integration, and a robust distribution approach across social platforms and traditional media.
#136 - The CEO Who Doesn't Believe in Ego (But Built a Media Empire Anyway) - Bogdan Nesvit Part 2
Q: Do you think the model will move more toward subscription or ads, given current dynamics and the build-out of user acquisition?
Ads are likely to play a bigger role as the space matures; subscriptions may remain, but ads and branded content offer a scalable monetization path, especially if you can maintain retention and a large ad library.
#136 - The CEO Who Doesn't Believe in Ego (But Built a Media Empire Anyway) - Bogdan Nesvit Part 2
Q: But speaking of Micro Dramas, I guess my question to you just generally, the state of the world, where do you see this going and what's the state of play right now?
The market is growing but extremely competitive and saturated; there's rapid entry with many new platforms, yet the top players haven't shifted much, indicating a high barrier to scale and a need for clear competitive advantages such as AI-enabled production, efficient UA, and differentiated content strategies.

Audience Metrics

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Frequently Asked Questions About The Jay & Tony Show Show

What is The Jay & Tony Show Show about and what kind of topics does it cover?

A sharp, conversation-driven show that focuses on verticals—short-form, bite-sized dramas that are reshaping global entertainment. Episodes commonly dissect production economics, distribution across East and West, brand and sponsorship integration, and the evolving role of AI and new tech in creating and marketing micro-dramas. The hosts trade candid takes on platform dynamics, funding, and talent strategy, often contrasting Hollywood norms with rapid, creator-led models from international markets. A standout is the show's willingness to challenge conventional TV wisdom with bold predictions and practical, real-world anecdotes from pioneers in the vertical space.

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Which podcasts are similar to The Jay & Tony Show Show?

These podcasts share a similar audience with The Jay & Tony Show Show:

1. The Town with Matthew Belloni
2. The Business
3. Ankler Agenda
4. SmartLess
5. The Screenwriting Life with Meg LeFauve and Lorien McKenna

How many episodes of The Jay & Tony Show Show are there?

The Jay & Tony Show Show launched 8 months ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Jay & Tony Show Show?

Recent guests on The Jay & Tony Show Show include:

1. Bogdan Nesvit
2. Evan Shapiro
3. Larry Namer
4. Anina Nett
5. Isabel Drean
6. Kasey Esser
7. Wayne Ren
8. Jen Cooper

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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