
The Insurance Marketing Playbook is your go-to podcast for insurance agents who want to attract more clients, close more policies, and scale their business with modern marketing strategies. Each week, we break down proven tips on digital marketing for insurance agents, including SEO, social media, email campaigns, Google Business Profile optimization, paid ads, and referral systems.
Hosted by She... more
| Publishes | Weekly | Episodes | 12 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||

Feeling lost in the AI noise? We cut through it with a clear path that blends proven SEO habits with smart, practical use of AI tools like ChatGPT and Grok—no mystery fees, no jargon. Shelby shares how to lock down your foundations first, then use AI... more
Tired of posting and getting crickets? We break down a simple, repeatable video strategy that turns attention into trust and trust into bound policies—without fancy gear or a production crew. Shelby McFarland, The Marketing Broker, shares how she rec... more
Tired of saying “we’re honest” and getting crickets? We go straight at the trust problem insurance agencies face on ad-saturated feeds and show how to replace vague claims with proof people believe. Shelby breaks down practical systems for collecting... more
Trapped indoors by a winter storm and buzzing with pent-up energy, we mapped out a practical visibility blueprint that helps local insurance agencies get seen, heard, and chosen by the clients who actually live in their service area. The heart of the... more
Fear of “spending too much” on marketing is one of the fastest ways to stall growth. We dig into five practical mindset shifts that transform scattered tactics into a focused system: reframe marketing as an investment, stop paying for cheap shortcuts... more
Most insurance posts sound the same, which is why they get ignored. We’re flipping the script by showing how story—your origin, your team, and your community presence—turns passive scrollers into clients who stick around even when rates move. If you’... more
Trust closes policies faster than any ad, and we break down how to build it on purpose. Shelby from The Marketing Broker shares a complete referral system for insurance agents, from turning five-star service into client advocacy to using Google revie... more
Want a marketing plan that actually lasts longer than your New Year motivation? We connect ten health habits—hydration, sleep, cardio, strength training, and more—to simple, proven tactics that grow an insurance agency without burning out your team o... more










Listeners, social reach, demographics and more for this podcast.
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The Insurance Marketing Playbook launched 4 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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