The Initial
Lucia van den BrinkLucia ran 1000+ A/B tests and worked for 20+ leading brands, together: we learn from mistakes made, the nitty-gritty of how brands started, and their unique perspectives. each episode is a candid convo with the people who build, break, and rebuild: product leaders, experimentation experts, founders, cmo’s, investors, analysts and more we talk about their first experiment, when and how the company ... more
| Publishes | Twice monthly | Episodes | 12 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Proven at brands like Kia, Montblanc, Blinkist, and Blacklane, Ioana’s framework shows how to implement experimentation that actually scales. Find it in this month’s newsletter: https://increaseconversionrate.substack.com/
in this episode...
Ioan... more
How do you pitch 50 experiments a month? ...by making them impossible to refuse.
Steal Grace Miller’s framework for "tiny loss" proposals that guarantee a "Yes" from even the most risk-averse clients, it's in this month's newsletter: increa... more
If you enjoy learning about these topics, follow our newsletter to get all the frameworks and insights: increaseconversionrate.substack.com/
in this episode…
Talia Wolf has been shaping the CRO industry since its earliest days.
she doesn’t... more
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Luiza de Lange has taken companies from zero to over 100 experiments a year.
she doesn't just ... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #149 |  Denmark/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of The Initial are there?
The Initial launched 5 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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