The Initial
Lucia van den BrinkLucia ran 1000+ A/B tests and worked for 20+ leading brands, together: we learn from mistakes made, the nitty-gritty of how brands started, and their unique perspectives. each episode is a candid convo with the people who build, break, and rebuild: product leaders, experimentation experts, founders, cmo’s, investors, analysts and more we talk about their first experiment, when and how the company ... more
| Publishes | Twice monthly | Episodes | 8 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Maarten van Pijpen spent 15 years at Booking.com.
a place where experimentation wasn’t a project.
it was the culture.
now he’s chief growth officer at Unravel.
a travel app that feels like TikTok,
but lets you book instantly.
in his first 35 days,... more
the wrong Culture inside a company, kills even the best specialists.
this is what Ruben de Boer, 15+ years in Experimentation, has noticed again and again:
we need to create the right environment for CRO & Experimentation to flourish.
not by push... more
we unpack one of the fastest built experimentation engines i've seen!! In this episode, I sit down with Kameron Tanseli (Growth Engineering) and Rosie Hoggmascall (Growth & Product) from Fyxer.ai and we retrace the steps of building a 500+ /year expe... more
as a Behavioral Psychologist, dr. Florien Cramwinckel has helped the CRO and Experimentation world increase sales for S*x Toys, Children's playhouses ánd Fintech. Florien shares how CRO, experimentation, finance, sex, and play are related and can how... more
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Apple Podcasts | #97 |  Canada/Business/Marketing |
Apple Podcasts | #9 |  Netherlands/Business/Marketing |
Apple Podcasts | #96 |  Denmark/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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The Initial launched 3 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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