The Initial
Lucia van den BrinkWhat does it take to build a healthy in-house experimentation program? Find out in these candid conversations with the leaders running 100 - 500+ A/B tests a year at Vinted, Preply & Diary of a CEO, and more. Get the recipes, frameworks, and lessons you need to run your own in-house experimentation program. Episodes released twice a month. Host, Lucia van den Brink, is Founder of The Initial, the ... more
| Publishes | Twice monthly | Episodes | 18 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
in this episode…
Muqtadaa Miandara was the senior manager of experimentation at Upbound Group, the company behind Rent-A-Center, Acima, and Bridget.
he went from not knowing what tagging was on a Friday to acing a technical interview on Monday. an... more
Get Simon's framework for scaling experimentation across product teams in this month's newsletter: https://increaseconversionrate.substack.com/
in this episode…
Simon Born is head of analytics and experimentation at Kaufland — Europe's fastest g... more
in this episode…
Muqtadaa Miandara is the senior manager of experimentation at Upbound Group — the company behind Rent-A-Center, Acima, and Bridget. he went from not knowing what tagging was on a Friday to acing a technical interview on Monday. and ... more
Get Stuart's framework for building an experimentation process from scratch in this month's newsletter: https://increaseconversionrate.substack.com/
in this episode…
Stuart Clare is the senior manager of digital trading, optimization, and persona... more
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Apple Podcasts | #174 |  Sweden/Business/Marketing |
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Frequently Asked Questions About The Initial
What is The Initial about and what kind of topics does it cover?
Focused conversations with leaders running large in-house experimentation programs, emphasizing how to build, govern, and scale CRO, A/B testing, and personalization across complex product journeys. Each episode tends to explore governance structures (e.g., centers of excellence), data trust and infrastructure, stakeholder alignment, and practical lessons from real-world deployments across diverse industries. Notable throughlines include moving from decentralized testing to data-driven cultures, leveraging tooling and MVP-driven validation, and balancing speed with rigor to sustain impact at scale. The format often combines actionable frameworks with candid anecdotes, making it useful for listeners aiming to implement or improve internal ex... more
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What are the audience demographics for The Initial?
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Which podcasts are similar to The Initial?
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How many episodes of The Initial are there?
The Initial launched 9 months ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
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What guests have appeared on The Initial?
Recent guests on The Initial include:
1. Daniël Granja Baltazar
2. Gabriel Marçal
3. David Swinstead
4. Grace Miller
5. Maarten B.
6. Florien Cramwinckel
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.