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The Indie PPC Podcast with Joey Bidner

Joey Bidner
Google Ads
Chatgpt
Client Communication
Microsoft Ads
Search Intent
E-Commerce
Conversion Rate
Marketing Automation
Japanese Kitchen Knives
Freelancing
Store Visit Conversion Value
Advertiser Emotions
Ecommerce
Lead Generation
PMAX
AIMAX
AI Overview Ads
Digital Marketing
Ad Copywriting
Personalization In Marketing

Google Ads management from the freelancer's desk. The unfiltered perspective of an independent Google Ads managerI share proven PPC strategies, campaign breakdowns, and insider tips from years of hands-on experience. You’ll also get a real look at the wins, challenges, and behind-the-scenes of life as a freelancer in the digital marketing world.

PublishesWeeklyEpisodes7Foundeda month ago
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MarketingBusiness

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Artwork for The Indie PPC Podcast

Latest Episodes

In this episode, I walk through the exact workflow I use when launching a new Google Ads campaign, and it all starts outside of Google Ads. I share the Google Sheet I’ve built to organize ad copy, keywords, and campaign structure before anything goes... more

We’ve officially entered the post–best practice era of Google Ads.

In this episode, I share why we can no longer rely on any best practice, but need to form our own methods of testing to form a unique strategy that works for each account we manage. ... more

In this episode, I share a monthly routine that I use to get a clear, bird’s-eye view of my accounts. It’s super simple, just a Google Sheet that tracks budgets, spend, MER, NCAC, and a few other KPIs. but it’s been one of the most valuable habits in... more

In this episode of the Indie PPC Podcast, I walk you through how I use ChatGPT to analyze search term intent in Google Ads.

I show you how to bucket search terms into high, mid, and low funnel categories, track how intent shifts over time, and walk ... more

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Host

Joey Bidner
Host of The Indie PPC Podcast, providing unfiltered insights and practical tips on Google Ads management from a freelancer's perspective. He shares experiences, challenges, and successful strategies based on years of hands-on experience in digital marketing.

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Google Ads Reviews 101: Seller, Product & Local Reviews Explained-Ep#3
Q: What do you think Google Ads will evolve into? Specifically, how will ads populate once AI mode becomes the norm?
Joey believes that while AI integration is coming, the fundamental ways of buying ads will not drastically change. He stresses that advertisers need to adapt to new structures rather than resist changes.
The Art of Client Communication in Paid Search + Q&A on Microsoft Ads : Episode #2
Q: What are some of the key differences between running search campaigns on Google versus Microsoft?
The strategies between Google and Microsoft Ads are notably different, particularly in managing campaigns and understanding performance metrics.
The Indie PPC Podcast Ep.1 | Becoming a Google Ads Freelancer + Q&A
Q: Should I put both personalized and non-personalized necklaces in the same Google Ads search shopping campaigns or under different ad groups or create separate campaigns for each?
Joey recommends not separating them by campaign for shopping and suggests grouping them by ad group based on average order value and profit margins, and to separate by campaign if there are different website pages for each product type.

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Frequently Asked Questions About The Indie PPC Podcast

What is The Indie PPC Podcast about and what kind of topics does it cover?

The content explores the ever-evolving landscape of Google Ads management, focusing on the practical challenges and innovative strategies relevant to freelancers and independent marketers. Throughout various episodes, topics such as client communication, performance tracking, and the integration of AI in advertising are emphasized. Insights on adapting to new campaign types, analyzing search intent, and refining ad strategies are also discussed, providing listeners with a comprehensive understanding of the digital marketing environment. Notably, the podcast combines personal anecdotes with actionable tips, creating a relatable and informative experience for those navigating the world of PPC.

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Which podcasts are similar to The Indie PPC Podcast?

These podcasts share a similar audience with The Indie PPC Podcast:

1. The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
2. Inside Google Ads with Jyll Saskin Gales

How many episodes of The Indie PPC Podcast are there?

The Indie PPC Podcast launched a month ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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