The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products
Sarah WaggonerIf you want consistent, daily sales on Etsy without relying on social media, you’re in the right place. Hosted by Sarah Waggoner, Etsy sales strategist and owner of a top 0.1% Etsy shop, this podcast teaches you how to grow your Etsy business. This show is for handmade sellers who are ready to build a shop that actually gets found by the right buyers. Inside each episode, you’ll learn how to: - In... more
| Publishes | Weekly | Episodes | 241 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||
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Latest Episodes
"My shop just can't rank on Etsy."
I hear this constantly. And then comes the reason. My prices are too high. My photos aren't good enough. I'm not selling the right product. My shop is too new. I don't have enough reviews. The big shops have taken... more
Not enough time is the number one reason sellers don't invest in their Etsy strategy. But in my experience, the sellers who say they don't have time are usually spending a significant amount of it on things that aren't working. So let’s fix it.
In t... more
If you've ever talked yourself out of going after a product line because the niche felt too saturated, this episode is going to reframe that completely.
Saturation is one of the most common reasons sellers hold back on Etsy, and it's also one of the... more
You did the research and optimized your listings and your shop is still slow as heck. If that sounds familiar, this episode is for you.
A lot of sellers come to me frustrated with Etsy SEO because they feel like they've already tried it and it didn'... more
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Reviews
- 💎💎💎
Excited for the new “fix this before January series”!! I’m not an Etsy seller myself, but as a PR coach for so many product makers on Etsy, I’m always looking for resources to recommend them! New Etsy sellers and seasoned ones can definitely learn from her takes and start implementing asap!
@gloriachoupr
Apple Podcasts5_doremi101
United States6 months ago - Helpful podcast!
I appreciate that Sarah’s podcasts are short enough to avoid getting overwhelmed with information. The ones l have listened to were very informative, and still easy to understand.
Apple Podcasts5TashaAdellaUnited Statesa year ago - Great Insight and informative help
Sarah is informative and helpful. Her podcasts are short and easily digestible with great suggestions. I would highly recommend her membership course too.
Apple Podcasts5cupcakeBLMUnited States3 years ago - Short and actionable tips on the daily!
I’m loving Sarah’s podcast! She has a way of delivering only the necessary information with a bang! All product based biz owners need to listen to this podcast to grow their Etsy shop :)
Apple Podcasts5DianaSimpUnited States3 years ago - Looove it!
Just started listening this month and have already binged most of this. Such useful advice that is short and sweet!
Apple Podcasts5CarrieV32United States3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #113 |  Ukraine/Business/Entrepreneurship |
Apple Podcasts | #116 |  Sweden/Business/Entrepreneurship |
Apple Podcasts | #145 |  Austria/Business/Entrepreneurship |
Apple Podcasts | #157 |  Finland/Business/Entrepreneurship |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The show focuses on practical, data-driven strategies to grow sales on Etsy, with a strong emphasis on optimizing listings, photography, pricing, and keyword-driven visibility. Across episodes, the host consistently cautions against relying on paid traffic as a first fix, instead advocating for solid foundations—improving conversions, mastering Etsy SEO, and making small, repeatable improvements before scaling with ads. A recurring thread is turning traffic into sales through clear descriptions, compelling imagery, and thoughtful product positioning, often backed by concrete benchmarks and actionable takeaways. The format tends to be concise and actionable, sometimes offering masterclasses or coaching as next steps, which makes it appealing... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. How to Sell Your Stuff on Etsy
2. Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop
3. The Product Boss with Jacqueline Snyder
4. Good Content with Shannon McKinstrie
5. Handmade & Beyond Podcast
How many episodes of this podcast are there?
this podcast launched 5 years ago and published 241 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Gloria Chou
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