The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products
Sarah WaggonerIf you want consistent, daily sales on Etsy without relying on social media, you’re in the right place. Hosted by Sarah Waggoner, Etsy sales strategist and owner of a top 0.1% Etsy shop, this podcast teaches you how to grow your Etsy business. This show is for handmade sellers who are ready to build a shop that actually gets found by the right buyers. Inside each episode, you’ll learn how to: - In... more
| Publishes | Weekly | Episodes | 235 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurship | |||
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Latest Episodes
This episode is for the Etsy seller who has products in too many directions and wonders why nothing is gaining real traction. I'm breaking down why a scattered shop doesn't become important for any specific search and why focus is the thing that spee... more
Checking your Etsy stats feels productive. It's not…at least not the way most sellers are doing it.
This episode is about one of the most common habits that keeps Etsy sellers busy without actually moving their shops forward: opening the dashboard m... more
If you have an Etsy shop and sales feel like a mystery, this episode is the starting point you probably skipped.
Most sellers jump straight into tweaking tags and titles without understanding what Etsy SEO actually is or why it works the way it does... more
If you’ve ever thought getting featured in magazines, gift guides, or major publications was only for big brands then this episode is going to change your mind.
Today I’m joined by PR expert Gloria Chou, and we’re talking about how Etsy sellers can ... more
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- 💎💎💎
Excited for the new “fix this before January series”!! I’m not an Etsy seller myself, but as a PR coach for so many product makers on Etsy, I’m always looking for resources to recommend them! New Etsy sellers and seasoned ones can definitely learn from her takes and start implementing asap!
@gloriachoupr
Apple Podcasts5_doremi101
United States5 months ago - Helpful podcast!
I appreciate that Sarah’s podcasts are short enough to avoid getting overwhelmed with information. The ones l have listened to were very informative, and still easy to understand.
Apple Podcasts5TashaAdellaUnited Statesa year ago - Great Insight and informative help
Sarah is informative and helpful. Her podcasts are short and easily digestible with great suggestions. I would highly recommend her membership course too.
Apple Podcasts5cupcakeBLMUnited States3 years ago - Short and actionable tips on the daily!
I’m loving Sarah’s podcast! She has a way of delivering only the necessary information with a bang! All product based biz owners need to listen to this podcast to grow their Etsy shop :)
Apple Podcasts5DianaSimpUnited States3 years ago - Looove it!
Just started listening this month and have already binged most of this. Such useful advice that is short and sweet!
Apple Podcasts5CarrieV32United States3 years ago
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Chart Rankings
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Apple Podcasts | #16 |  Austria/Business/Entrepreneurship |
Apple Podcasts | #113 |  Ukraine/Business/Entrepreneurship |
Apple Podcasts | #122 |  Sweden/Business/Entrepreneurship |
Apple Podcasts | #142 | Austria/Business |
Apple Podcasts | #214 |  South Africa/Business/Entrepreneurship |
Audience Metrics
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The show focuses on practical, data-driven strategies to grow sales on Etsy, with a strong emphasis on optimizing listings, photography, pricing, and keyword-driven visibility. Across episodes, the host consistently cautions against relying on paid traffic as a first fix, instead advocating for solid foundations—improving conversions, mastering Etsy SEO, and making small, repeatable improvements before scaling with ads. A recurring thread is turning traffic into sales through clear descriptions, compelling imagery, and thoughtful product positioning, often backed by concrete benchmarks and actionable takeaways. The format tends to be concise and actionable, sometimes offering masterclasses or coaching as next steps, which makes it appealing... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. How to Sell Your Stuff on Etsy
2. Handmade & Beyond Podcast
3. The Product Boss with Jacqueline Snyder
4. Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop
5. Crickets to Cha-Chings
How many episodes of this podcast are there?
this podcast launched 5 years ago and published 235 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Gloria Chou
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