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Artwork for The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products

The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products

Sarah Waggoner
Etsy
SEO
Keyword Research
Etsy Visibility Accelerator
Social Media
Sales Strategies
Etsy Algorithm
Keywords
Email Marketing
Etsy Ads
Product Listings
Niche Marketing
Product Planning
Niche Strategy
Etsy SEO
Instagram
Visibility
Facebook
Digital Products
Sales Strategy

If you want consistent, daily sales on Etsy without relying on social media, you’re in the right place. Hosted by Sarah Waggoner, Etsy sales strategist and owner of a top 0.1% Etsy shop, this podcast teaches you how to grow your Etsy business. This show is for handmade sellers who are ready to build a shop that actually gets found by the right buyers. Inside each episode, you’ll learn how to: - In... more

PublishesTwice weeklyEpisodes258Founded5 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

Listen to this Podcast

Artwork for The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products

Latest Episodes

Some beliefs feel responsible but this episode is about five of them that are actually keeping your revenue low.

These are not fringe ideas that only a handful of sellers believe. They are the beliefs that feel the most logical when you are trying t... more

Making some sales, getting a little traffic, and still nowhere near $5K a month. This episode is about why that is happening and what actually changes it.

If your first keywords are working and you are still not hitting the revenue you want, the ins... more

I have worked with a lot of sellers hitting $5K months, and when I look across all of them, some of what they have in common will surprise you.

This episode is not a framework or a checklist. It is what I actually observe in the sellers in my commun... more

I went from $500 to $35,000 on Etsy in one year. Naturally, I thought six figures was next.

It wasn’t.

Instead, I spent the next two years working harder than I ever had, publishing more listings, reworking products, giving up nights and weekends, ... more

Key Facts

Contact Information
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Number of Listeners
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Recent Guests

Gloria Chou
PR expert who helps small business owners get featured in media and in gift guides
Gloria Chou PR
Episode: 232. PR for Etsy Sellers (Without a PR Agency)

Host

Sarah Waggoner
Host of The Handmade Shop Podcast

Reviews

4.7 out of 5 stars from 62 ratings
  • The best Etsy advice

    I’ve tried listening to and watching a bunch of Etsy coaches and Sarah is the best! Thanks for the great advice, Sarah!

    Apple Podcasts
    5
    KarenP4444
    United States2 months ago
  • 💎💎💎

    Excited for the new “fix this before January series”!! I’m not an Etsy seller myself, but as a PR coach for so many product makers on Etsy, I’m always looking for resources to recommend them! New Etsy sellers and seasoned ones can definitely learn from her takes and start implementing asap!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United Statesa year ago
  • Helpful podcast!

    I appreciate that Sarah’s podcasts are short enough to avoid getting overwhelmed with information. The ones l have listened to were very informative, and still easy to understand.

    Apple Podcasts
    5
    TashaAdella
    United States2 years ago
  • Great Insight and informative help

    Sarah is informative and helpful. Her podcasts are short and easily digestible with great suggestions. I would highly recommend her membership course too.

    Apple Podcasts
    5
    cupcakeBLM
    United States3 years ago
  • Short and actionable tips on the daily!

    I’m loving Sarah’s podcast! She has a way of delivering only the necessary information with a bang! All product based biz owners need to listen to this podcast to grow their Etsy shop :)

    Apple Podcasts
    5
    DianaSimp
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality, well-structured episodes with tangible takeaways for Etsy success.
The host delivers concise, actionable Etsy advice that listeners can implement quickly.
Sellers praise the focused, actionable content that helps grow shops.
Listeners praise the host's ability to simplify complex Etsy strategies for busy makers.
The episodes offer practical tips with clear steps and easy to follow guidance.

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Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Concise, practical guidance for handmade sellers aiming to grow Etsy businesses without relying on ads or heavy social media. Episodes frequently cover keyword strategy, listing optimization, shop-wide authority, and data-driven decisions to drive consistent traffic and 5K+ months. Notable strengths include a clear, step-by-step approach, emphasis on durable growth over quick fixes, and a strong focus on organic visibility and conversion. This show is likely to appeal to pragmatic makers looking to systematize their approach and scale sustainably.

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How many episodes of this podcast are there?

this podcast launched 5 years ago and published 258 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Gloria Chou

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