The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products
Sarah WaggonerIf you want consistent, daily sales on Etsy without relying on social media, you’re in the right place. Hosted by Sarah Waggoner, Etsy sales strategist and owner of a top 0.1% Etsy shop, this podcast teaches you how to grow your Etsy business. This show is for handmade sellers who are ready to build a shop that actually gets found by the right buyers. Inside each episode, you’ll learn how to: - In... more
| Publishes | Weekly | Episodes | 249 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||
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Latest Episodes
Everyone keeps telling you to price one thing dirt cheap to pull in new customers. It works great at Costco. On Etsy, it just hands your money to a bargain hunter who never comes back. So if a cheap price is not how you win that first sale, what is? more
Etsy sales are slow, so you lower your price, because cheaper means more buyers, right?
Wrong, and it's costing you on both ends.
There is always someone cheaper than you, so the price shoppers leave for them anyway. And the quality buyers, the o... more
In this episode I reframe what a view actually is on Etsy, why a click that doesn't convert is a flat no rather than a maybe, and why dumping more traffic on a page that doesn't sell just means more people leaving faster.
I walk through the short l... more
Summer hit and suddenly your Etsy shop feels like a project you'll "get back to in September."
Sound familiar?
This episode is for the seller who hasn't quit, but has quietly started coasting. Life got fuller, energy shifted, and the shop slipped ... more
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- 💎💎💎
Excited for the new “fix this before January series”!! I’m not an Etsy seller myself, but as a PR coach for so many product makers on Etsy, I’m always looking for resources to recommend them! New Etsy sellers and seasoned ones can definitely learn from her takes and start implementing asap!
@gloriachoupr
Apple Podcasts5_doremi101
United States8 months ago - Helpful podcast!
I appreciate that Sarah’s podcasts are short enough to avoid getting overwhelmed with information. The ones l have listened to were very informative, and still easy to understand.
Apple Podcasts5TashaAdellaUnited Statesa year ago - Great Insight and informative help
Sarah is informative and helpful. Her podcasts are short and easily digestible with great suggestions. I would highly recommend her membership course too.
Apple Podcasts5cupcakeBLMUnited States3 years ago - Short and actionable tips on the daily!
I’m loving Sarah’s podcast! She has a way of delivering only the necessary information with a bang! All product based biz owners need to listen to this podcast to grow their Etsy shop :)
Apple Podcasts5DianaSimpUnited States3 years ago - Looove it!
Just started listening this month and have already binged most of this. Such useful advice that is short and sweet!
Apple Podcasts5CarrieV32United States3 years ago
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Chart Rankings
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Apple Podcasts | #222 |  Italy/Business/Entrepreneurship |
Apple Podcasts | #28 |  Sweden/Business/Entrepreneurship |
Apple Podcasts | #153 |  Austria/Business/Entrepreneurship |
Apple Podcasts | #165 | Sweden/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A practical, hands-on show for handmade and digital product sellers aiming to grow Etsy sales without relying on social media or ads. Across episodes, the host emphasizes building a cohesive shop authority, optimizing keyword strategy, and crafting product lines that consistently attract buyers. Content frequently blends actionable frameworks for listing optimization, visibility, and conversion with promotions for live masterclasses and coaching programs that help sellers scale organically. A standout aspect is the focus on long-term, data-driven growth through product-line strategy and systematic audits, rather than quick hacks or vanity metrics. This mix of clear tactics, real-world examples, and educator-led coaching likely appeals to se... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. How to Sell Your Stuff on Etsy
2. Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop
3. Handmade & Beyond Podcast
4. Grow My Etsy Shop | Marketing, SEO & Sales Strategies for Etsy Sellers
5. Crickets to Cha-Chings
How many episodes of this podcast are there?
this podcast launched 5 years ago and published 249 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Gloria Chou
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